Rissul

What Rissul does

Rissul is a regional supermarket chain based in Rio Grande do Sul, Brazil, legally organized as UNIDASUL DISTRIBUIDORA ALIMENTÍCIA S/A (CNPJ 07.718.633/0001-89), operating 32 physical stores across 22 cities with multi-store density in key municipalities including Novo Hamburgo, Porto Alegre, Gravataí, and Canoas. The company serves individual consumers and families in the Vale do Sinos region and surrounding areas with full-line grocery retail spanning fresh produce, meats, bakery, dairy, beverages, household, and personal care categories, including own-brand Padaria Rissul and private-label product lines. Commercial activity is supported by an omnichannel ecosystem comprising a VTEX-powered e-commerce website (rissul.com.br), iOS/Android mobile apps with the Loja Rissul and Parceiros modules, WhatsApp-based ordering, weekly digital promotional circulars (Encartes), a Receitas recipe content platform, and in-store pickup for online orders. Customer engagement and retention is anchored by the Clube Rissul loyalty program (CPF-linked cashback, exclusive discounts, personalized offers) and the Cartão Rissul private-label credit card issued in partnership with DM Card, which adds installment financing and bundled insurance/assistance benefits. Marketing combines weekly printed and digital catalogues, social media (Instagram, Facebook, YouTube, TikTok), WhatsApp messaging, and email newsletter. The business is privately held with no public listing or external investor disclosure; revenue, headcount, and founding date are not publicly disclosed.

Name

Rissul

Legal name

UNIDASUL DISTRIBUIDORA ALIMENTÍCIA S/A

Website

https://rissul.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Rissul is a regional supermarket chain operating 32 stores across 22 cities in Rio Grande do Sul, Brazil, serving individual consumers and families with full-line groceries, complemented by a VTEX-powered e-commerce site, mobile app, WhatsApp ordering, the Clube Rissul loyalty program, and the Cartão Rissul private-label credit card issued with DM Card.

Ownership category

akta.pro rank

Product category

Supermarket / Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

Keywords

• Grocery retail
• Supermarket chain
• Online grocery shopping
• Loyalty program
• Private label products

Headquarters

HQ city

Novo Hamburgo

HQ country

Brazil

HQ region

Latin America

Offices34 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Retail Store Sales: Traditional supermarket retail revenue from physical store locations across Rio Grande do Sul. Customers purchase grocery items including fresh produce, meats, bakery items, dairy, beverages, household products, and personal care items.
2. Online E-commerce Sales: Revenue from online orders placed via website and mobile app, with delivery to customer addresses or store pickup options.
3. Rissul Credit Card (Private Label): Co-branded credit card (Cartão Rissul) issued in partnership with DM Card, providing financing options, installment payments, and exclusive discounts. Includes insurance and assistance benefits.
4. Private Label Products: Rissul brand products including bakery items (Padaria Rissul), with margin contribution from own-brand product lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rissul operates as a regional supermarket chain in Rio Grande do Sul, Brazil, selling groceries and household goods through 32 physical stores and an integrated online platform. The offering spans fresh produce, meats, bakery items (Padaria Rissul), dairy, beverages, household cleaning, and personal care products, available via in-store shopping, home delivery, store pickup, and WhatsApp ordering. Complementary services include the Clube Rissul loyalty program (cashback and exclusive discounts), the Cartão Rissul co-branded credit card, weekly digital promotional catalogues (Encartes), and a recipe platform (Receitas) with direct purchase integration.

Product overview

Rissul is a regional supermarket chain operating in Rio Grande do Sul, Brazil with over 35 physical store locations and a comprehensive e-commerce platform. The company offers an omnichannel retail experience combining in-store shopping with online services including home delivery and in-store pickup. The product portfolio centers on the Rissul Online e-commerce platform powered by VTEX, complemented by the Clube Rissul loyalty program providing cashback and exclusive discounts, the Cartão Rissul branded credit card for additional savings, and the App Rissul mobile application for convenient shopping. Additional services include WhatsApp-based offers, digital promotional circulars (Encartes), and a recipe content platform (Receitas) with direct product purchasing integration.

Differentiator

Problem solved

Functional benefit

Brands

• Clube Rissul: Free loyalty program offering discounts, cashback, exclusive offers, and personalized promotions for customers who identify themselves with CPF at checkout.
• Padaria Rissul

Products and services

• Rissul Online (E-commerce Platform) VTEX-powered e-commerce website allowing customers to browse the full grocery assortment, place orders, select their preferred local store for fulfillment, and choose between home delivery or in-store pickup. Targets individual consumers and families across Rio Grande do Sul shopping for daily household needs.
• Loja Física (Physical Supermarket Stores) Network of 32 physical supermarket locations across 22 cities in Rio Grande do Sul, offering a full grocery assortment including fresh produce, bakery items, meats, dairy, beverages, household cleaning, and personal care products. Includes delivery and in-store pickup for online orders. Targets individual consumers and families throughout Rio Grande do Sul.
• Clube Rissul (Loyalty Program) Free loyalty program offering cashback credits, exclusive discounts, and personalized offers to customers who identify themselves with their CPF (Brazilian taxpayer ID) at checkout. Available across both physical stores and online, with balance tracking through the mobile app and exclusive Clube Rissul pricing in the weekly catalogue.
• Cartão Rissul (Private Label Credit Card) Store-branded credit card issued in partnership with DM Card, offering exclusive discounts on Rissul purchases, installment financing, and bundled benefits including personal accident insurance, job loss protection, and 24-hour home and vehicle assistance. Targets Rissul shoppers seeking financing flexibility and additional savings.
• App Rissul (Mobile Application) iOS and Android mobile application enabling online grocery shopping, Clube Rissul loyalty access, cashback balance tracking, shopping list management, purchase history review, and store locator. Targets existing and prospective Rissul customers seeking mobile-first shopping convenience.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• VTEXcoreTechnology or IntegrationVTEX provides the e-commerce platform powering Rissul's online store and digital commerce operations. The platform enables online shopping, inventory management, and integrated customer experience across web and mobile channels.
• DM CardcoreChannel Partner/ Reseller/ DistributorDM Card partners with Rissul to issue the Cartão Rissul (Rissul Credit Card), providing co-branded financial services including credit financing, installment payments, exclusive discounts, insurance protection (up to R$900 coverage), unemployment/incapacity benefit (up to R$600), and 24-hour home and vehicle assistance services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zaffari: Zaffari is one of the largest traditional supermarket chains in Rio Grande do Sul, with a comparable full-grocery assortment, in-store bakeries, and loyalty programs. It is the most direct head-to-head competitor to Rissul in the same geography.
• Peruzzo Supermercados: Peruzzo is a regional supermarket chain in Rio Grande do Sul with similar scale and a traditional supermarket format. Directly comparable on customer segment, product mix, and regional positioning.
• Stok Center: Stok Center is a regional supermarket chain in Rio Grande do Sul offering groceries, fresh items, and private label products with neighborhood locations. Directly comparable to Rissul on format, regional scope, and customer base.
• Imec Supermercados: Imec is a regional supermarket chain operating across Rio Grande do Sul with a similar store count and traditional grocery plus fresh bakery model. Directly comparable on assortment, regional footprint, and target household shopper.
• Angeloni: Angeloni is a regional supermarket chain in Santa Catarina with a comparable store count, fresh bakery, and loyalty program. Closely comparable business model and scale, though it operates in an adjacent southern Brazilian state rather than the same geography.
• SuperKoch: SuperKoch is a regional supermarket chain in Santa Catarina with a similar traditional supermarket format, fresh offerings, and household target customer. Directly comparable on business model and scale, operating in an adjacent southern Brazilian state.

Broad incumbents

• Assaí Atacadista: Assaí is a national cash-and-carry banner owned by Carrefour Brasil with locations across Brazil including RS. It competes for the same household grocery basket but via a bulk/wholesale format that overlaps with Rissul's value proposition.
• Atacadão: Atacadão is a national cash-and-carry chain with stores across Brazil including RS. It competes with Rissul on price-sensitive grocery shopping but at much larger scale and a different format.
• Carrefour Brasil: Carrefour Brasil operates hypermarkets, supermarkets, and Atacadão banners nationwide, including in Rio Grande do Sul. It competes with Rissul on groceries and household assortment but at significantly greater scale and with a broader portfolio.

Emerging players

• Grupo Mateus: Grupo Mateus operates supermarket, atacado, and convenience banners across northern and northeastern Brazil with rapid expansion. Comparable as a multi-format grocery operator, though it does not currently overlap in Rissul's RS geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rissuloficial
• Facebookfacebook.com/rissul
• Instagraminstagram.com/rissul
• TikToktiktok.com/@rissuloficial
• LinkedInlinkedin.com/company/rissul

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rissul