Birdsong Brewing Company

What Birdsong Brewing Company does

Birdsong Brewing Company is an independent craft brewery founded in 2010 by Chris Goulet, Tara Goulet, Conor Robinson, and Michelle LeBeau in Charlotte, North Carolina. The company operates a single taproom and patio at 1016 North Davidson Street, pouring 20 rotating taps of fresh, unfiltered American-style ales across a tiered portfolio of six year-round, seven seasonal, and roughly twelve limited-release SKUs, with pilot-system small batches released every Thursday. Revenue is generated primarily through direct-to-consumer taproom sales (pints, flights, growler fills, to-go cans), supplemented by a Square-powered e-commerce storefront for canned beer, merchandise, and gift cards, plus modest wholesale distribution to local Charlotte restaurants, bars, and retail shops, and ancillary on-site income from a farm-to-fridge vending machine and private event hosting.

The underlying operations blend traditional craft brewing with notable sustainability infrastructure: a 75-kilowatt rooftop solar array installed in 2018 that cuts power bills by approximately 40%, a 4:1 water-to-beer efficiency ratio versus an industry average near 8:1, and a closed-loop spent-grain arrangement with a local cattle farm. The business is served by a small team (1–10 employees), has no disclosed institutional funding or parent company, and pursues a neighborhood-anchored GTM that relies on organic social media (Instagram, Facebook), email, on-site events (food trucks, live music, themed taproom specials such as Tappy Tuesday and Way Back Wednesday), and a Google Business Profile. Commercial customers span walk-in consumers, local restaurants, bars, and shops, with a niche in event-driven, family- and dog-friendly experiential visits.

Name

Birdsong Brewing Company

Legal name

Birdsong Brewing Company

Website

https://birdsongbrewing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Birdsong Brewing Company is an independent craft brewery in Charlotte, NC, operating a single taproom with 20 rotating taps of fresh, unfiltered American-style ales and distributing canned beer to local restaurants, bars, and shops.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Beer Brewing & Brands (CRADAIAA), Beer Brewing & Craft Brewing (AFAFAAAA), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer production
• Brewery taproom service
• Wholesale beer distribution
• Seasonal beer releases
• Limited-release brewing

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Taproom Beer Sales: Direct-to-consumer sales of fresh craft beer from 20 rotating taps, including pints, flights, growlers, and canned beer for on-site consumption and to-go purchases. This is the primary revenue stream.
2. E-commerce / Online Ordering: Online ordering through Square for canned beer, gift cards, and merchandise. Customers can order through the Square site linked on the website.
3. Distribution to Restaurants, Bars, and Shops: Wholesale distribution of packaged beer (cans) to local restaurants, bars, and retail shops. The company has a contact form inquiry type specifically for 'I Want Birdsong at my Restaurant/Bar/Shop'.
4. Farm-to-Fridge Vending Machine: On-site vending machine stocked with small bites, quiche, take-and-bake pot pies, and desserts sourced from Thoughtful Baking Co. Revenue from vending machine food sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Birdsong Brewing Company is a craft brewery founded in 2010 in Charlotte, NC that operates a taproom with 20 taps, produces year-round, seasonal, and limited-release craft beers, and distributes them via wholesale to local restaurants, bars, and retail shops.

Product overview

Birdsong Brewing Company is a craft brewery founded in 2010 by Chris and Tara Goulet, Conor Robinson, and Michelle LeBeau in Charlotte, NC. The company operates a taproom with 20 taps and offers its beer portfolio across three tiers: 6 year-round core beers (Higher Ground IPA, Jalapeño Pale Ale, Lazy Bird Brown Ale, Paradise City IPA, Rewind Lager, Hazy Sexy Cool IPA), 7 seasonal releases (Fake Plastic Trees, Wake Up Porter, Czech It Out, Golden Hour, Rewind Lime, Party Starter, Morning Train), and 12+ limited release beers (Shine a Light, Honey Pie, Sweet Dreams, Rain Fruited Sour, Strawberry Fields, Better in Color, Pink Robots, Ruby, Wannabe, Stick Season, All Knight Long, Mexicali Stout). The taproom experience includes a Farm-to-Fridge vending machine, daily food trucks, and private event hosting. Beers are available on draft at the taproom, in cans for takeout, and via growler fills.

Differentiator

Problem solved

Functional benefit

Products and services

• Year-round craft beer line Year-round craft beers brewed and sold at the Birdsong taproom and through wholesale accounts.
• Seasonal craft beer line Seasonal craft beers produced and rotated at the Birdsong taproom and through wholesale accounts.
• Limited-release craft beer line Limited-release craft beers offered for short windows at the Birdsong taproom and through select wholesale accounts.
• Taproom draft service On-premise draft beer service at the Birdsong Charlotte, NC taproom featuring 20 rotating taps of year-round, seasonal, and limited-release beers.

Quantifiable outcome

• Water usage efficiency of 4:1 compared to industry average of 8:1 — meaning the brewery uses 50% less water per gallon of beer produced
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Thoughtful Baking Co.coreStrategic or Co-development PartnerThoughtful Baking Co. supplies the farm-to-fridge vending machine at the Birdsong taproom with small bites, quiche, take-and-bake pot pies, and desserts made using locally sourced ingredients. This partnership provides on-site food offerings without Birdsong having to operate a kitchen.
• Cloister HoneyminorStrategic or Co-development PartnerCloister Honey supplies local honey used as an ingredient in Birdsong's Honey Pie Double IPA, a limited release beer available January–February with 8.9% ABV.
• Central Coffee Co.minorStrategic or Co-development PartnerCentral Coffee Co. supplies locally roasted coffee used in Birdsong's Mexicali Stout, a limited release available late November–December. The stout is a full-bodied beer with coffee, cinnamon, cacao nibs, and habanero peppers.
• Local Cattle FarmcoreStrategic or Co-development PartnerA local cattle farm uses Birdsong's 100% of spent grain and peanut shells as livestock feed supplement. This partnership is central to the brewery's sustainability mission and zero-waste brewing philosophy.
• Little Sugar Creek (Adopted Portion)minorStrategic or Co-development PartnerBirdsong Brewing has adopted a portion of Little Sugar Creek near the brewery and conducts biannual creek cleanups, having collected thousands of tons of trash to date. This community environmental initiative supports the brewery's sustainability brand.
• Bicycle BenefitsminorStrategic or Co-development PartnerBirdsong Brewing is a Bicycle Benefits participating business, rewarding guests who choose to ride a bicycle to the brewery. This partnership supports sustainable transportation and the brewery's eco-friendly brand positioning.
• Adopt-A-Street ProgramminorStrategic or Co-development PartnerBirdsong has adopted surrounding streets near the brewery and is committed to organizing street clean-ups three times per year to collect trash, as part of its environmental community engagement.
• Local Food Trucks (Various)coreChannel Partner/ Reseller/ DistributorBirdsong partners with rotating local food trucks that set up at the taproom to serve inspired food alongside Birdsong's craft beer. The food truck schedule is posted on the tap room calendar, with updates on Instagram stories. This is a key part of the taproom experience and drives foot traffic.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Thoughtful Baking Co. Local Charlotte bakery partner supplying the on-site farm-to-fridge vending machine. Adjacent ecosystem participant rather than a competitor, but illustrative of the local food-collaboration network Birdsong depends on for its taproom experience.

Direct peers

• Heist Brewery: Charlotte-based craft brewery and taproom with a broader food menu. Competes for the same craft beer enthusiast and family/social group customer base in Charlotte.
• NoDa Brewing Company: Charlotte-based craft brewery operating a taproom and distributing year-round and limited release beers locally. Direct same-city competitor in the Charlotte craft taproom and wholesale market.
• Lenny Boy Brewing: Charlotte craft brewery and taproom with a sustainability- and community-oriented brand. Closest direct peer in combining craft beer with an explicit eco/community positioning, mirroring Birdsong's sustainability differentiators.
• Triple C Brewing Company: Charlotte craft brewery with a neighborhood taproom and packaged distribution. Comparable small-batch craft model targeting the same local on-premise and retail accounts.
• Sycamore Brewing: Large Charlotte craft brewery with a flagship taproom, food program, and wide distribution. Closest direct peer in scale, city, and DTC-plus-wholesale model.
• Sugar Creek Brewing Company: Charlotte craft brewery producing a year-round and seasonal lineup with local distribution. Comparable Charlotte peer in brewing style, scale, and channel mix.

Broad incumbents

• Sierra Nevada Brewing Co. Major U.S. craft brewery with national distribution and a strong sustainability program (solar, water reuse). Sets the bar for what sustainability-credentialed craft brewing looks like at scale.
• New Belgium Brewing: Large national craft brewer with sustainability as a core brand pillar. Comparable as a sustainability-led craft incumbent and a structural ceiling on what regional craft brands can aspire to in distribution and brand recognition.

Regional players

• Free Range Brewing: North Carolina craft brewery (Pineville) that has supplied Birdsong-recognizable collaboration beers. Comparable NC craft brewery with similar scale and a focus on local, ingredient-driven brewing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/152811468108660
• Instagraminstagram.com/birdsongbrewing
• Xx.com/birdsongbrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birdsong Brewing Company