Everyman

What Everyman does

Everyman is a privately held, direct-to-consumer e-commerce company headquartered in Cedar Rapids, Iowa, that designs and sells men's everyday carry (EDC) and travel gear. Its product portfolio is anchored by the Grafton pen and mechanical pencil collection, machined from 6061-T6 aerospace-grade anodized aluminum and featuring an exclusive Super Matte finish plus universal refill compatibility with major refill brands. Supporting lines include the Hideout bag and travel collection (Hideout Pack, 5-Way Commuter, Dopp Kit, Travel Pillow, Gear Tag) built from 1680 PU-lined ballistic nylon with waterproof YKK zippers, the Holden and PROOF RFID-protective leather and carbon fiber wallets, Turkish peshtemal towels, and small-format EDC accessories such as the Cowan Carabiner, Porter Key Multi-Tool 2.0, and Ballard Bottle Opener. Every product carries a lifetime "Designed for Life" guarantee and is engineered around durability, weather resistance, and TSA-compliant travel use cases.

The company operates a pure DTC model through its Shopify storefront at everyman.co, shipping globally to roughly 200 countries from a US warehouse with same- or next-business-day fulfillment. A wholesale channel complements direct sales, and a tiered loyalty rewards program (EDC-er, Enthusiast, Aficionado) plus refer-a-friend incentives drive repeat purchases and word-of-mouth. Customer segments span EDC enthusiasts, professionals and business users, frequent travelers, and military/first-responder buyers served through GOVX-verified discounts. Pricing is one-time/perpetual across the catalog, ranging from $11 for refills to $229 for the flagship Hideout Pack, with free US shipping on orders above $75 and military/teacher/first-responder discounts.

Everyman is wholly owned by founder and CEO Jim, who leads product development and customer communications personally after 30 years of international travel. The team size is reported at 1–10 employees, and the company has not raised institutional funding. Strong product-review signals (1,674 reviews on the original Grafton, 2,121 on the OD Green Super Matte Grafton, 187 on the Hideout Pack, all with 4.9 average ratings) and earned media coverage from Gizmodo, Outside Magazine, Uncrate, and Cool Material indicate an established niche brand with engaged repeat-buyer demand, but revenue scale is not disclosed.

Name

Everyman

Legal name

Everyman

Website

https://everyman.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Everyman is a privately held direct-to-consumer e-commerce company based in Cedar Rapids, Iowa, that designs and sells durable men's everyday carry and travel gear, including aerospace-aluminum Grafton pens, ballistic-nylon Hideout bags, RFID wallets, and small-format EDC accessories, shipped globally under a lifetime guarantee.

Ownership category

akta.pro rank

Product category

Everyday Carry and Travel Gear

NAICS

Clothing and Clothing Accessories Retailers (458110), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAAJAK

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders)

Consumer Products & Retail/Apparel, Footwear & Accessories/Accessories (Bags, Belts, Hats, Scarves, Small Leather Goods)

SECONDARYCRAKAEAC

Leather Travel Goods & Luggage

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Accessories (Leather Goods, Sunglasses, Small Leather Goods)

SECONDARYCRAKAEAA

Leather Handbags & Totes

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Accessories (Leather Goods, Sunglasses, Small Leather Goods)

Keywords

• Everyday carry gear
• Premium writing instruments
• Travel backpacks
• Aerospace aluminum pens
• Leather wallets

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: Everyman generates revenue through direct sales of physical everyday carry products including premium pens, wallets, bags, travel accessories, and tools. All products are sold as one-time purchases with no subscription model. The company also offers wholesale purchasing options for bulk orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Everyman is a direct-to-consumer e-commerce brand that designs, manufactures, and sells premium everyday carry (EDC) and travel gear, with the Grafton collection of machined 6061-T6 aerospace-grade anodized aluminum pens and mechanical pencils as the flagship line. Supporting product lines include the Hideout collection of ballistic nylon travel packs, dopp kits and accessories, the Holden and PROOF leather and carbon-fiber wallets, artisan Turkish peshtemal towels, and small EDC accessories (carabiners, bottle openers, multi-tools, gear tags, travel pillows), all backed by a lifetime 'Designed for Life' guarantee.

Product overview

Everyman is a direct-to-consumer EDC (everyday carry) and travel gear company offering a unified portfolio of physical lifestyle products. The core offering centers on the Grafton pen and mechanical pencil collection—machined aluminum writing instruments with universal refill compatibility—as the flagship line. This core is supported by the Hideout travel bag collection (Hideout Pack, 5-Way Commuter Pack, Dopp Kit) designed for carry and travel, complemented by leather wallets (Holden, PROOF lines), Turkish towels, and EDC accessories (Cowan Carabiners, Porter Key Multi-Tool, Ballard Bottle Opener, Hideout Gear Tag, Hideout Travel Pillow). Products share a 'Designed for Life' build philosophy emphasizing durability, weather resistance, and lifetime guarantees. The portfolio operates as a single unified brand without modular pricing or platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Grafton: Premium machined aluminum EDC pens and mechanical pencils made from 6061-T6 aerospace-grade anodized aluminum with lifetime guarantee
• Hideout
• PROOF

Products and services

• Grafton Pens & Mechanical Pencils Collection Machined aluminum everyday carry pens and mechanical pencils in 6061-T6 aerospace-grade anodized aluminum, available in Full-Size (5.5"), Mini (4.7"), and Mini Twist (4.7") variants with universal refill compatibility (Parker G2, Pilot G2, Fisher Space Pen, etc.) and an exclusive Super Matte finish. Designed for professionals, EDC enthusiasts, and first responders who need reliable writing instruments backed by a lifetime guarantee.
• Hideout Pack 24-liter everyday carry backpack built from 1680 PU-lined ballistic nylon with an 800g PVC base, featuring a split front design, felted wool TSA-compliant laptop sleeve, waterproof laminated mesh pockets, and premium GCC easy-pull zippers. Aimed at frequent travelers, commuters, and digital nomads needing durable, weatherproof, well-organized carry for daily and long-distance use.
• Hideout 5-Way Commuter Pack Versatile 18-liter commuter backpack that converts between backpack, messenger bag, sling pack, briefcase, and clutch configurations, featuring a velcro-lined main compartment with packing cubes, Wooltech TSA-approved laptop sleeve, and 1680 ballistic nylon construction with waterproof zippers. Designed for professionals and travelers who want a single bag that adapts across commute, office, and trip scenarios.
• Hideout Dopp Kit Compact travel toiletry kit engineered to fit within the Hideout Pack, constructed from 1680 PU-lined ballistic nylon with an 800g PVC base, YKK 8.0 easy-pull zippers, laminated mesh zip-out liquids pouch, built-in padded glasses case, and toothbrush stand with charging port. Built for frequent travelers who need an organized, TSA-ready wash kit.

Quantifiable outcome

• 4.9/5.0 average rating across major products with thousands of verified reviews
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ridge: DTC accessories brand best known for minimalist metal and leather wallets with RFID protection. Direct competitor in the wallet category and a benchmark for DTC accessories scale.
• Bellroy: DTC accessories brand selling premium wallets, bags, and travel gear with strong design-led positioning. Comparable to Everyman on Hideout bags, PROOF wallets, and travel accessories, with a much larger scale.
• Peak Design: DTC brand with a flagship bag and travel accessories line, plus a strong community and lifetime warranty ethos. Directly comparable to Everyman's Hideout bags and travel pillows.
• Tom Bihn: Boutique travel and everyday bag maker with a devoted enthusiast following and lifetime guarantee. Comparable to Everyman's Hideout bags on quality positioning and customer segment, though more niche.
• Aer: DTC backpack and commuter bag brand with premium materials and tech-professional positioning. Comparable to Everyman's Hideout Pack and 5-Way Commuter in the commuter/travel bag category.
• Tactile Turn: Premium machined-metal EDC pen brand using similar materials (titanium, copper, aluminum) and selling direct-to-consumer at comparable price points. Most direct head-to-head competitor for the Grafton pen line.
• Big Idea Design: EDC brand offering titanium and brass pens, bolts, and tools with a focus on premium materials and lifetime warranties. Direct overlap with Everyman's Grafton pen and Porter Key categories.
• The James Brand: Premium EDC brand offering knives, pens, tools, and accessories positioned around minimalist design and quality materials. Closely comparable to Everyman's EDC category overall.
• Karas Kustoms: EDC pen and accessory maker using machined aluminum, brass, and copper with a direct-to-consumer model. Directly comparable to Everyman's Grafton pen collection on materials and price positioning.

Emerging players

• Craighill: Design-led EDC and home accessories brand with precision-machined metal goods. Comparable to Everyman on EDC accessories like carabiners, key tools, and small metal goods, with a more design-curatorial angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/everymanco
• Instagraminstagram.com/everyman_co
• Pinterestpinterest.com/everymanco
• Xx.com/everyman_co
• LinkedInlinkedin.com/company/everymanco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everyman