Craighill
Craighill is a Brooklyn-based design company that designs, prototypes, and sells premium everyday objects — daily carry, desk, bar, and puzzle products — directly to consumers via e-commerce, wholesale, and corporate gifting channels.
- Company typePrivate
- Founded2015
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Craighill does
Craighill is a Brooklyn-based design company, founded in 2015 and operating as CRAIGHILL LLC, that designs and sells premium everyday objects across four categories: Daily Carry (keyrings, card cases, knives, money clips, carabiners), Desk (scissors, rulers, pens, trays, stands), Bar (wine keys, champagne sabers, lighters, openers), and Puzzles & Play (mechanical puzzles and toys). All products are designed and prototyped at the Brooklyn studio, with manufacturing partners located in China, Italy, Japan, and the United States. Notable technical features include novel mechanical mechanisms — a ratcheting swingarm on the Best Wine Key (co-developed with sommelier André Hueston Mack), an interlocking mechanical hilt on the Sidewinder Knife family (co-developed with Chen Chen and Kai Williams), a single-motion swingarm lighter, and metal-injection-molded RFID-blocking construction on the Summit Card Case.
The business operates a direct-to-consumer-first model. Products retail one-time between $15 and $298 (with a For Life Guarantee on most SKUs) through the company’s e-commerce storefront at craighill.co, supplemented by a wholesale program (Faire marketplace and direct B2B application) targeting independent shops, boutiques, concept stores, and museum shops, plus a corporate gifting channel led by a Director of Sales. Marketing is anchored by organic social (Instagram, TikTok, YouTube), an email newsletter, editorial content on the Craighill Journal, affiliate partnerships via Awin, Kickstarter campaigns for new launches, and earned media in design/culture publications. The company is founder-owned and bootstrapped, with no institutional funding rounds recorded beyond a ~$492K Kickstarter raise in October 2022, and operates with a 1–10 person team from a single Brooklyn headquarters and warehouse location.
Craighill firmographics
Firmographics- Name
- Craighill
- Legal name
- CRAIGHILL LLC
- Website
- https://craighill.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Craighill is a Brooklyn-based design company that designs, prototypes, and sells premium everyday objects — daily carry, desk, bar, and puzzle products — directly to consumers via e-commerce, wholesale, and corporate gifting channels.
- Ownership category
- akta.pro rank
Craighill industry classification
Industry- Product category
- Designer Everyday Carry & Lifestyle Goods
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Hobby, Toy, and Game Retailers (45912), Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Hobby, Toy & Game Shops (5945), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL)
- akta.pro secondary industries
- Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK), Miniature Storage, Display & Transport (Cases, Shelves) (CRALAKAK)
Keywords
Where Craighill is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Craighill business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Products sold directly to consumers through craighill.co. One-time purchase model for physical everyday objects. No subscription or recurring revenue model.
- Retail / Wholesale B2B: Wholesale program targeting independent shops, boutiques, concept stores, museum shops, and trade professionals. Low minimum order quantities, fulfillment from Brooklyn warehouse.
- Corporate Gifting: Bulk and custom orders for corporate clients, business leaders, and interior designers seeking design-forward corporate gifts. Customization options include color, finish, short-run editions, and branded packaging.
- Gift Cards: Digital gift cards sold in denominations of $20, $50, $100, $150, $200, and $250, delivered by email.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time product purchases across categories |
| One time/ perpetual license | Pay-as-you-go | Mystery Box |
| One time/ perpetual license | Multi-year contract | Wholesale / B2B pricing |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Craighill product offering
Product offeringCore offering
Craighill designs, prototypes in its Brooklyn, NY studio, and sells premium everyday carry items, desk accessories, bar tools, and mechanical puzzles under four product collections (Daily Carry, Desk, Bar, Puzzles & Play), complemented by a Mystery Box bundle, digital gift cards, a wholesale program, and corporate gifting. Products are manufactured by partners in China, Italy, Japan, and the United States, sold primarily through the craighill.co Shopify storefront with a For Life Guarantee on most items.
Product overview
Craighill is a Brooklyn-based design company that creates everyday objects designed to last, with a portfolio spanning multiple product categories including Daily Carry items (keyrings, carabiners, knives, money clips, card cases), Desk accessories (scissors, rulers, pens, trays, stands), Bar tools (wine keys, champagne sabers, openers), and Puzzles & Play (mechanical puzzles, playing cards, toys). The products are unified by their focus on thoughtful design, quality materials, and enduring construction. Each product is designed and prototyped at their Brooklyn studio, with manufacturing partners in China, Italy, Japan, and the United States. The company offers a For Life Guarantee on most products, emphasizing their commitment to durability and longevity.
Differentiator
Problem solved
Functional benefit
Products and services
- Swingtop Lighter A naphtha-fueled wick lighter with a single mechanical swingarm mechanism that opens, lights, and snuffs the flame in one motion; available in Stainless and Black finishes at $78.
- Chroma Scissors Precision scissors with hardened stainless steel blades and ceramic-coated handles, designed for smooth, accurate cutting; priced at $48.
- Best Wine Key A premium sommelier-designed wine key co-designed with André Hueston Mack, featuring a ratcheting mechanism, stainless steel body, and folding serrated foil cutter; from $98.
- Metrolog Ruler A telescoping ruler with imperial and metric measurements, straight edge, and compact design; priced at $98.
- Coachwhip Carabiner A CNC-milled stainless steel carabiner with serpentine S-curve design and spring gate for secure key and accessory attachment; $44 across Stainless Steel, Vapor Brass, and Vapor Black finishes.
- Sidewinder Knife A kinetic-sculpture knife featuring an interlocking mechanical hilt with two opposing elements that move in sympathy with the blade, creating a unique unsheathing mechanism.
- Sidewinder Knife Mini A compact version of the Sidewinder Knife with lightweight anodized aluminum body, flipper mechanism, and keyring loop; priced at $128.
- Station Money Clip A titanium money clip with PVD coating and annealed titanium construction for enhanced spring strength; $38 in Vapor Bronze and Vapor Silver finishes.
- Wilson Keyring A minimal keyring made from cold-rolled metal wire with secure closure; available in brass, titanium, and vapor black PVD-coated stainless steel; priced from $15.
- Wilson Keyring - Enameled A colorful enameled version of the Wilson Keyring, available in red, blue, black, and white finishes.
- G10 Lark Knife A lightweight everyday knife with G10 epoxy resin/fiberglass composite handle, flipper mechanism, liner lock, and built-in eyelet for keyring carry.
- Lark Knife An all-metal daily carry knife with 12C27 blade steel, flipper mechanism, frame lock, and eyelet for keyring attachment; available in tricolor and stainless steel.
- Closed Helix Keyring A sculptural helix-shaped wire keyring with knurled pull-off end-cap for easy addition or removal of keys.
- Summit Card Case A metal injection-molded stainless steel card case with spring-assisted enclosed hinge and RFID-blocking construction; available in brushed stainless or PVD vapor brass finish at $78.
- Rope Split Ring
- Andromeda Puzzle A precision-crafted mechanical puzzle designed for challenging entertainment and desk display; priced at $125.
- Jack Puzzle A mechanical puzzle composed of six interlocking brass bars forming a jack shape, serving as a desk object, paperweight, and distraction; $98.
- Tetra Puzzle A precision-crafted stainless steel mechanical puzzle (currently sold out).
- Venn Puzzle A geometric stainless steel puzzle designed for challenging play and display; priced at $125.
- Wavelinks Puzzle A precision mechanical puzzle with interlocking wave-shaped components.
- Industry Desk Set A curated desk set containing essential tools for workspace productivity; from $128.
- Eyewear Stand A minimalist stand for displaying and organizing eyewear at the desk; from $68.
- Little Cloud Tray A sculptural desktop tray for organizing small items.
- Match Striker A match striker for lighting matches, available in black or brass finishes.
- Kepler Pen A precision pen available in vapor black, stainless steel, and brass with refills.
- Desk Pad A protective and decorative desk pad for workspace surfaces.
- Batten Card Wallet A card wallet available in coffee and sky/orange colorways.
- Tracer Top A spinning top toy available in yellow.
- Granule Hourglass A precision hourglass available in amber (5 minutes) and clear (15 minutes) variants.
- Ripple Opener A bottle and package opener with distinctive ripple design.
- False Books Decorative book-shaped objects for shelf display.
- Temple Flashlight A compact flashlight available in silver and white finishes.
- Best Champagne Saber A champagne saber designed for opening bottles with ceremonial flair; priced up to $298.
- Rook Knife A compact knife featuring a unique design available in stainless steel and tricolor finishes.
- Playing Cards Premium playing cards available in a black box/black cards variant.
- Summit Playing Card Case A metal card case designed for storing and displaying playing cards.
- Mystery Box A curated selection of Craighill favorites valued at approximately $300, offered at $150 for limited quantities.
- Desk Knife A desktop knife for everyday cutting tasks, available in vapor black, stainless steel, and brass.
- Desk Knife Plinth A display stand designed for the Desk Knife.
- Gift Cards Digital gift cards available in denominations of $20, $50, $100, $150, $200, and $250, delivered by email.
Companies that use Craighill
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Craighill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Craighill partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Chen Chen & Kai WilliamscoreMulti-year design collaboration resulting in the Sidewinder Knife family (Sidewinder Knife, Sidewinder Knife Mini, Sidewinder Knife Deluxe). Chen Chen & Kai Williams bring unique mechanical design expertise, creating knives with interlocking mechanical hilts that function as kinetic sculptures.
- André Hueston MackcoreSommelier André Hueston Mack co-designed the Best Wine Key, bringing oenological expertise to create a wine key engineered for a smoother, more enjoyable uncorking experience. The product features a ratcheting mechanism designed to handle all cork types.
- A24minorA24 films is a wholesale partner carrying Craighill products in their retail/shop presence.
- Cooper HewittminorCooper Hewitt Smithsonian Design Museum shop is a wholesale partner for Craighill products.
- McNally JacksonminorMcNally Jackson independent book and gift store is a wholesale partner for Craighill products.
- East ForkminorEast Fork (lifestyle brand) is a wholesale partner carrying Craighill products.
- MartinPatrick 3minorMartinPatrick 3 (luxury lifestyle boutique) is a wholesale partner for Craighill products.
- WittmoreminorWittmore (design-forward boutique) is a wholesale partner for Craighill products.
- AramminorAram (UK-based design store) is a wholesale partner for Craighill products.
- Air MailminorAir Mail (editorial magazine with retail component) is a wholesale partner for Craighill products.
- CanoeminorCanoe (design-focused concept store) is a wholesale partner for Craighill products.
- Martha MaeminorMartha Mae (gift and lifestyle boutique) is a wholesale partner for Craighill products.
- ShinolaminorCraighill has delivered customized items for Shinola, including product collaborations and custom design work.
- ACTUAL SOURCE booksminorLimited edition Summit Card Cases featuring original laser-etched designs from ACTUAL SOURCE books, a collaborative design partnership.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Craighill competitors and assessment
Company assessmentDirect peers
- The James Brand: Portland-based design-driven EDC brand producing premium pocket knives, keyrings, and accessories. Most direct comparable on product mix, price point ($40–$250), design-led positioning, and DTC/wholesale GTM.
- Bellroy: Premium slim wallet and EDC accessories brand with comparable price points, design-led brand positioning, strong DTC e-commerce, and growing wholesale/concept-store presence.
- Orbitkey: Design-forward key organizer and everyday-carry brand. Overlaps directly on keyring/key-organizer category with comparable premium materials (leather, metal) and design-led DTC marketing.
- Ridge Wallet: Direct-to-consumer metal wallet and EDC brand at similar price points. Comparable on minimalist design language, premium materials, and gift-friendly positioning.
- Grovemade: Portland-based design studio producing premium desk accessories, trays, and EDC items in wood and metal. Closest peer on the desk category with overlapping materials, price band, and Brooklyn/PNW design aesthetic.
- Areaware: Design-house producer and wholesaler of design objects, puzzles, and home goods. Directly comparable on the puzzles-and-play category, design-led brand, and reliance on museum/concept-store wholesale channels.
Broad incumbents
- Field Notes: Established design-led consumer goods brand known for notebooks and small carry items. Comparable on the premium everyday-carry, design-community distribution, and limited-edition collaboration playbook.
- Shinola: Detroit-based design-and-lifestyle brand spanning watches, leather goods, and EDC. Comparable on the design-led American brand positioning, premium materials, wholesale-into-museum-stores model, and custom-work capability.
- MoMA Design Store: Curation-driven design retailer. Comparable as both an indirect channel benchmark and a cultural-institution retail partner archetype that Craighill pursues via Cooper Hewitt and similar relationships.
- Leatherman: Established multi-tool and pocket-knife manufacturer. Comparable on the pocket-knife category specifically and on premium everyday-carry positioning, though at very different scale and price architecture.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Craighill social profiles
Digital presenceCraighill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craighill leadership team
Management profileNumber of profiles
Profiles2 records
Craighill funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craighill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craighill
What does Craighill do?
Craighill designs, prototypes in its Brooklyn, NY studio, and sells premium everyday carry items, desk accessories, bar tools, and mechanical puzzles under four product collections (Daily Carry, Desk, Bar, Puzzles & Play), complemented by a Mystery Box bundle, digital gift cards, a wholesale program, and corporate gifting. Products are manufactured by partners in China, Italy, Japan, and the United States, sold primarily through the craighill.co Shopify storefront with a For Life Guarantee on most items.
Is Craighill a public or private company?
Craighill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Craighill founded?
Craighill was founded in 2015. It employs 1 to 10 people.
Where is Craighill based?
Craighill is headquartered in Brooklyn, United States, in the North America region.
How does Craighill make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail / Wholesale B2B, corporate Gifting and gift Cards.
Who are Craighill's main competitors?
Direct peers on record are The James Brand, Bellroy, Orbitkey, Ridge Wallet, Grovemade and Areaware. Broad incumbents are Field Notes, Shinola, MoMA Design Store and Leatherman.
Does Craighill have an API?
No public API is recorded for Craighill.
What industry is Craighill in?
Craighill's product category is Designer Everyday Carry & Lifestyle Goods. Its primary akta.pro industry code is CRAKAEAL, Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains), with a secondary code of CRAAAJAK, Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders). Its NAICS code is 45942 and its SIC code is 5600.