Medianet Group

What Medianet Group does

Medianet Group is a privately held Tunisian digital agency and IT services company, founded in 1998 and headquartered in Tunis, operating across 30 countries on four continents with a workforce of 101–250. The company delivers end-to-end digital transformation services spanning web, intranet and extranet development, mobile application development, e-commerce platforms, digital signage/kiosks, and a full "Run Services" suite covering preventive and corrective maintenance, hosting/outsourcing, webmastering, and audit/test factory work. Its go-to-market is direct enterprise and government field sales, with named clients including BIAT, Al Baraka Bank, GEANT, Magic Hotels & Resorts, MAE (Tunisia's first AI-powered insurance agent), PIC Madagascar, ANIE Tchad, and CILSS/ECOAGRIS.

The company's monetization is professional services-led, structured around four revenue streams: Digital Development Services (project-based, typically 6 months to 2 years), Digital Marketing Services (strategy, community management, SEO, media buying, brand content, growth marketing retainers), Run Services (recurring maintenance and hosting contracts), and Training Services via MEDIANET Academy. Pricing is custom and quote-based, with no publicly disclosed tiers; contract cadences are multi-year on enterprise engagements. Strategic positioning has shifted toward an "AI-First" stance, anchored by three proprietary AI assets — Syrine.ai (generative AI collaborator launched June 2026), SNAPFLOW (proactive AI agent for digital QA launched November 2025), and a Tunisia-first AI insurance agent with MAE (October 2025) — supported by 25+ years of brand history, ISO 9001:2015 certification, and a strategic partnership with Africinvest Group for African expansion. The company is founder-led (Iheb Beji as CEO & Co-founder, Mohamed Mellouki as Technical Director & Co-founder, Akram Beji as Deputy CEO & Co-founder) and operates subsidiaries including MEDIANET Academy, the MEDIANET Incubateur, the FoodStart FoodTech program, and the Startup Village 2,500 m² coworking space.

Name

Medianet Group

Legal name

MEDIANET

Website

https://medianet.tn

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Medianet Group is a privately held Tunisian AI-first digital agency, founded in 1998, that delivers end-to-end digital transformation, web/mobile development, and AI-powered solutions to enterprise and government clients across 30 countries, with named proprietary AI products including Syrine.ai and SNAPFLOW.

Ownership category

akta.pro rank

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Digital Development Services: Revenue generated from web development, mobile application development, e-commerce platform creation, and intranet/extranet solutions. Projects typically span 6 months to 2 years with defined deliverables.
2. Digital Marketing Services: Ongoing digital services including digital strategy, community management, SEO/search visibility, media buying, brand content, and growth marketing retainer arrangements.
3. Run Services: Maintenance services (preventive, corrective, evolutionary), webmastering, hosting/outsourcing, and audit/test factory services typically delivered as recurring contracts.
4. Training Services: MEDIANET Academy provides professional training programs in web development, digital marketing, UX design, data analytics, cybersecurity, and communication strategies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Medianet Group is a full-service AI-first digital agency that designs, develops and operates digital solutions for enterprises and governments, spanning web/intranet/extranet development, mobile apps, e-commerce platforms, digital signage, digital marketing (strategy, community management, SEO, media buying, brand content), digital transformation consulting, and AI products (Syrine.ai, SNAPFLOW). It also delivers recurring Run Services (maintenance, hosting, outsourcing, audit/test factory) and runs MEDIANET Academy training and startup incubation programs.

Product overview

MEDIANET Group is a Tunisian AI-first digital agency and technology company offering a comprehensive portfolio of digital services and products. The core offerings include technology services (web development, mobile apps, e-commerce platforms, digital signage/kiosks) and digital marketing services (strategy, community management, SEO, media buying, brand content). Expertise areas span digital transformation consulting, 360° communication, growth marketing, and online reputation management. The company has developed proprietary AI products including Syrine.ai (AI collaborator), SNAPFLOW (AI-powered digital QA), and sector-specific AI agents. MEDIANET also operates education (MEDIANET Academy with web development and marketing training), incubation programs (MEDIANET Incubateur and FoodStart for FoodTech startups), and government digital platforms (ECOAGRIS, PIC Madagascar). The Run Services division provides ongoing maintenance, hosting, and IT outsourcing. The company serves diverse sectors including banking, insurance, tourism, e-commerce, healthcare, and e-government across 30+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• FoodStart: FoodTech startup incubation and acceleration program under MEDIANET Incubator, offering pre-incubation, mentoring, market access, prototyping support, and financing guidance for food tech entrepreneurs in Tunisia.
• Syrine.ai
• SNAPFLOW
• Webank
• Webanalytics
• MEDIANET Insight Day

Products and services

• Web, Intranet and Extranet Development Bespoke development of websites, corporate intranets and extranets with UX/UI design and responsive interfaces for enterprises and government organizations.
• Mobile Application Development Custom mobile application development for iOS and Android platforms across banking, tourism, retail and government clients.
• E-commerce Solution Complete e-commerce and marketplace platform development including online storefronts, payment integration and platform management.
• Infochannel & Bornes (Digital Signage and Kiosks) Digital signage and interactive kiosk solutions for in-store and public space installations with dynamic content display.
• Run Services (Maintenance, Hosting, Outsourcing) Managed IT operations suite including preventive, corrective and evolutionary maintenance, hosting, infogerance/outsourcing, webmastering and audit/test factory services, typically delivered as recurring multi-year contracts.
• Digital Strategy Digital strategy consulting to define online presence, set objectives and develop comprehensive digital roadmaps.
• Community Management Social media management and community engagement services to build brand presence on Facebook, LinkedIn and Instagram.
• AI Visibility & Search (SEO) Search engine optimization combined with AI-powered search visibility strategies.
• Media Buying (Achat Media) Targeted paid digital advertising campaigns across multiple platforms and channels.
• Brand Content Brand storytelling and content creation services to develop compelling narratives and content assets.
• Digital Transformation Consulting End-to-end digital transformation consulting and implementation services to modernize business operations and digital presence.
• 360° Communication Comprehensive 360-degree communication strategies integrating online and offline channels for unified brand messaging.
• Growth Marketing Performance-driven growth marketing focused on rapid traffic growth, lead generation and measurable business results.
• E-reputation Management Online reputation management services to monitor, protect and enhance brand perception across digital channels.
• MEDIANET Academy (Professional Training) Professional training programs covering web development (HTML/CSS, ReactJS, Laravel, Symfony), digital marketing, UX/UI design, data analytics, cybersecurity and RGPD/GDPR compliance, delivered in classroom and online formats.
• Syrine.ai (AI Collaborator) MEDIANET's first AI collaborator designed to enhance productivity, innovation and digital transformation across engagements.
• SNAPFLOW (Proactive AI Agent for Digital QA) AI-powered proactive agent that automates digital quality assurance testing and validation for web and digital platforms.
• Webank (Digital Banking Platform) 100% digital banking platform co-developed by MEDIANET for Tunisian banks, offering end-to-end online banking capabilities.
• FULL DIGITALE (Digital General Meeting Solution) Complete digital solution for organizing General Shareholder Meetings (Ordinary and Extraordinary Assemblies) remotely and digitally.
• FoodStart (FoodTech Incubation Program) FoodTech-specific incubation program providing pre-incubation phases (sourcing, preselection, accompaniment), mentoring, market access, prototyping support and a Demo Day for food tech entrepreneurs in Tunisia.
• MEDIANET Incubateur Technological incubator fostering entrepreneurship and intrapreneurship, providing access to technical and business experts, collaborative opportunities, global network and coworking space via Startup Village.

Quantifiable outcome

• 20% revenue increase for Magic Hotels
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SOFRECOMcoreStrategic or Co-development PartnerStrategic partnership agreement signed November 2017 for technology consulting and digital transformation collaboration.
• Startup VillagecoreStrategic or Co-development PartnerCo-founder of Startup Village innovation hub providing 2,500m² of space dedicated to innovation and creation. Access provided to FoodStart incubator participants.
• FoodStart Partners NetworkminorStrategic or Co-development PartnerNetwork of FoodTech partners including Attasiaa, coChef, Express FM, Gourmandise, Kyufi, Masmoudi, Magic Hotel, Plan B, FFBD, and Scaylab providing technical support, media, agri-food industry connections, and market access.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Accenture: Accenture is a global professional services firm with industry-leading digital, cloud, and AI capabilities that targets the same large-bank and government digital transformation mandates Medianet competes for across EMEA and Africa.
• Publicis Groupe: Publicis operates a global network of digital, creative, and media-buying agencies (Publicis Sapient, Leo Burnett, Starcom) that competes with Medianet's digital marketing, brand content, and media buying services for enterprise and government accounts.
• Infosys: Infosys is a global IT services giant with digital transformation and AI practices (Infosys Cobalt, Topaz) that competes for cross-border enterprise and government digital mandates similar to those Medianet delivers in Africa.
• WPP: WPP is the world's largest advertising holding company, with digital agencies (VMLY&R, Ogilvy, GroupM) offering strategy, content, and media services that directly overlap Medianet's MEDIANET Digitale offering for the same enterprise client base.
• Tata Consultancy Services: TCS is one of the largest global IT services firms with a deep digital, cloud, and AI practice that pursues the same banking and government digital transformation RFPs Medianet targets, especially in emerging markets.
• Capgemini: Capgemini is a global IT services and consulting leader with digital transformation, cloud, and AI practices that compete for the same banking, government, and retail RFPs Medianet targets, particularly across North and West Africa.

Direct peers

• Globant: Globant is a global digital and IT services firm delivering web/mobile engineering, AI, and digital transformation to enterprise clients—directly comparable to Medianet's core offering but at vastly greater scale and with deeper AI engineering bench.
• Thoughtworks: Thoughtworks is a global technology consultancy specializing in custom software, AI engineering, and digital strategy for enterprises—closely aligned with Medianet's core development and AI-first transformation services.
• Endava: Endava is a UK-listed IT services and digital transformation company with a strong focus on AI-enabled software engineering for enterprise clients—directly overlapping Medianet's enterprise transformation, custom development, and AI productization plays.

Regional players

• Mazarine Group: Mazarine is a French digital agency offering strategy, content, and digital platform services to luxury, retail, and enterprise brands—comparable in scope and size to Medianet's digital agency offering, but anchored in France rather than Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MedianetGroup
• Facebookfacebook.com/MEDIANET.tn
• LinkedInlinkedin.com/company/medianet_2
• Instagraminstagram.com/medianet.tn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medianet Group