What Reach150 does

Reach150 is a SaaS referral management platform designed for relationship-dependent professionals in real estate, mortgage, title, and insurance. The platform enables individual agents and enterprise organizations to collect client recommendations without requiring reviewer login, control which testimonials are published, share recommendations via one-click posting to Facebook, Twitter, LinkedIn, and Google+, and retarget Sphere of Influence contacts with display advertising. The company was founded in 2011 by Dan Hodges and operates under the legal entity Constellation1 Inc., a Delaware-incorporated corporation with operational offices in Sarasota (FL), Los Altos (CA), and Hunt Valley (MD); it was previously associated with the SmartZip brand. Named after Dunbar's Number, the product is built around the thesis that an active social network of roughly 150 relationships is the optimal referral-generation footprint for a relationship business.

The platform is web-based and combines an SEO-optimized profile layer, a recommendation engine, an embeddable testimonial widget, lead capture forms, a Partner Network cross-referral feature, and an analytics suite. The product portfolio is tiered into Basic ($50/month annually) and Pro ($199/month and up annually) plans for individuals, with custom-priced Enterprise Basic and Enterprise Pro tiers (multi-year contracts) targeted at corporations and franchise organizations; Enterprise Advertising Package and Enterprise Geo Boost add-ons layer corporate messaging and geo-targeted display advertising on top of the Enterprise plans. Enterprise customers additionally receive centralized administration, compliance dashboards, aggregated analytics, dedicated Customer Success Managers, and APIs for onboarding and provisioning. Proprietary features described in input data include one-click targeted advertising that retags Sphere of Influence contacts, geo-targeted ads up to three zip codes, and a network-aware Partner Network.

The business runs a hybrid go-to-market combining a product-led, self-serve sign-up motion for individual agents and sole proprietors with a consultative, sales-led motion for enterprise and franchise accounts. Customer reach spans 1,500+ logos including Keller Williams, RE/MAX, Coldwell Banker, Century 21, NextHome, Fidelity National Title, Chicago Title, Alamo Title, State Farm, Open Mortgage, First Cal, NAR, and the Colorado Association of REALTORS, with named distribution partnerships across major U.S. real estate franchises. Geographic scope is concentrated in the United States and Canada. No public revenue, ARR, headcount growth rates, or recent funding rounds are disclosed in the available data.

Name

Reach150

Legal name

Constellation1 Inc.

Website

https://reach150.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Reach150 is a SaaS referral management platform that helps individual agents and enterprises in real estate, mortgage, title, and insurance collect client recommendations, syndicate testimonials, and run targeted advertising to their Sphere of Influence networks.

Ownership category

akta.pro rank

Product category

Referral Management Software

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Referral & Advocacy Program Services (MPAAAIAO)

akta.pro secondary industry

Social Affiliate & Referral Commerce Platforms (CRAFANAI)

Keywords

• Referral management software
• Reputation management platform
• Testimonial collection software
• Real estate marketing tools
• Lead generation platform

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly and annual subscription tiers (Basic at $50/mo, Pro at $199/mo) providing access to the referral management platform with varying feature sets. Annual billing with applicable sales tax.
2. Enterprise Licensing: Custom-priced Enterprise plans (Basic and Pro) with centralized administration, compliance controls, dedicated Customer Success Managers, and APIs for onboarding and provisioning.
3. Advertising Add-ons: Enterprise Advertising Package and Enterprise Geo Boost add-ons delivering corporate-level messaging and targeted advertising across team Spheres of Influence and additional geographies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Reach150 is a referral management SaaS platform that enables relationship professionals to request, collect and publish client recommendations, leverage SEO-optimized profile pages, share testimonials to social networks in one click, and run targeted retargeting advertising to their Sphere of Influence. Enterprise tiers add centralized administration, compliance controls, aggregated analytics, and geo-targeted advertising add-ons for corporations in real estate, lending, and insurance.

Product overview

Reach150 is a unified referral management platform designed for relationship businesses. The product portfolio consists of tiered subscription plans (Basic, Pro, Enterprise Basic, Enterprise Pro) and optional advertising add-ons (Enterprise Advertising Package, Enterprise Geo Boost). Core functionality centers on the Recommendation Engine for collecting and managing client testimonials, combined with Social Media Integration for one-click sharing to Facebook, Twitter, LinkedIn, and Google+. The Pro and Enterprise tiers layer in One Click Advertising for retargeting and geo-targeted display ads. Enterprise customers also get centralized administration, compliance dashboards, and aggregated analytics across their organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Reach150 Basic Entry-level referral management plan enabling professionals to request, collect, and publish client recommendations with no reviewer login required. Features social media integration, SEO-optimized profile pages, automated referral requests, photo content capture, and intelligent promotion suggestions.
• Reach150 Pro Mid-tier plan that includes all Basic features plus one-click targeted advertising that converts testimonials into online ads retargeting the user's contact list as they browse popular websites. Updates automatically with the latest testimonials.
• Reach150 Enterprise Basic Enterprise plan enabling individual employees to manage their personal brand for referral generation while remaining compliant with corporate branding. Includes custom profiles, one-click testimonial requests, social media integration, centralized administration for branding and compliance, aggregated analytics, dedicated Customer Success Manager, and APIs.
• Reach150 Enterprise Pro Advanced enterprise tier that adds custom geo-targeted and retargeted advertising on top of Enterprise Basic capabilities, with intelligent optimization of zip code-based and retargeted ad mixes across Sphere of Influence contacts.
• Enterprise Advertising Package Add-on for enterprise customers delivering corporate-level messaging and custom corporate ads shown at least once daily on average to people in team members' Spheres of Influence, with ad creation support from a dedicated Customer Success Manager.
• Enterprise Geo Boost Add-on for enterprise customers delivering corporate-level messaging and custom corporate ads to targeted geographies outside team members' Spheres of Influence, extending reach to preferred zip, city, state, or DMA regions.

Quantifiable outcome

• 92% of consumers trust referrals from people they know
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• National Association of REALTORS (NAR)coreGTM or Marketing PartnerReach150 serves NAR members as a preferred referral management solution, with NAR logo displayed on the customers page indicating a partnership relationship for member recruitment and referral programs.
• Keller WilliamscoreGTM or Marketing PartnerMajor real estate franchise partnership where Keller Williams agents use Reach150 for personal brand promotion and referral generation. Multiple testimonials from Keller Williams agents on the website.
• RE/MAXcoreGTM or Marketing PartnerRE/MAX franchise partnership with agents using Reach150 for referral management and reputation building.
• Coldwell BankercoreGTM or Marketing PartnerColdwell Banker franchise partnership with agents using Reach150 for referral management and reputation building.
• Century 21coreGTM or Marketing PartnerCentury 21 franchise partnership with agents using Reach150 for referral management and reputation building.
• NextHomecoreGTM or Marketing PartnerNextHome franchise partnership with CEO James Dwiggins providing testimonial about using Reach150 for agent recruitment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=k8hsVtSMNfI&ab_channel=Reach150
• Xx.com/reach150
• Facebookfacebook.com/Reach150
• LinkedInlinkedin.com/company/reach150

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach150