PC SPEZIALIST

What PC SPEZIALIST does

PC-SPEZIALIST is a Germany-wide franchise network of more than 250 independent local IT retailers and service providers, operated under the SYNAXON AG brand and headquartered in Schloß Holte-Stukenbrock. The network targets two primary customer segments: private consumers seeking walk-in or on-site IT support, and small businesses with up to 10 workstations that lack dedicated internal IT staff. The corporate entity itself is lean (1–10 employees at headquarters), with partner locations functioning as autonomous businesses bound by brand service standards.

The service portfolio spans eight categories: hardware repair and data recovery, IT infrastructure (networks, servers, home-office setup), hardware and peripheral procurement, application and software configuration (including Microsoft 365), managed IT care, IT security (antivirus, firewall, backup, penetration testing), and IT support and training. Recurring managed services are delivered via the IT-Basisschutz package (business), the Eins-für-Alles-Paket (private), and the IT-Flatrate, supported by N-able RMM tooling for remote monitoring and management.

Revenue is generated through three streams: standardized fixed-price transactional services for private customers, recurring monthly managed services subscriptions, and hardware/software resale (Microsoft, Samsung, Acer, Fujitsu, HP, Canon, Toshiba). Business customers receive individualized quotes typically structured as multi-year contracts. The central organization monetizes through franchise/partner agreements, centralized marketing services, and payment processing via the wholly-owned subsidiary SYNAXON Projekt und Handels GmbH. Geographic footprint is concentrated in Germany with one partner location in Luxembourg.

Name

PC SPEZIALIST

Legal name

SYNAXON AG

Website

https://pcspezialist.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

PC-SPEZIALIST is a Germany-wide franchise network of 250+ independent IT retailers operated by SYNAXON AG, delivering hardware repair, managed services, IT security, and software configuration to private consumers and small businesses with up to 10 workstations.

Ownership category

akta.pro rank

Headquarters

HQ city

Ahlen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. One-Time IT Services: Fixed-price repair and service offerings for private customers including PC repair, virus removal, data recovery, hardware upgrades, and device setup. Prices are standardized across all participating partner locations in Germany. Business customers receive individual quotes tailored to their specific requirements.
2. Managed Services Subscriptions: Recurring monthly managed services contracts including IT monitoring, patch management, antivirus, firewall management, and proactive maintenance. Available as 'IT-Basisschutz' (business) and 'Eins-für-Alles-Paket' (private) packages with customizable configurations.
3. Product Sales: Sale of hardware and software products through partner storefronts. Product range includes computers, laptops, smartphones, tablets, and accessories from manufacturers including Microsoft, Samsung, Acer, Fujitsu, Canon, HP, and Toshiba. IT procurement is included as part of business customer service packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

PC-SPEZIALIST is a German franchise network of more than 250 independent IT retailer and service-provider partners that deliver in-person and remote IT services to private consumers and small businesses (up to roughly ten workstations). Its offering is organized into eight service categories spanning hardware repair and data recovery, IT infrastructure setup, hardware and peripherals, applications and software, ongoing IT care, IT security, IT support and training, and recurring managed services. The central franchisor SYNAXON AG operates the pcspezialist.de website, brand, and partner standards, while revenue is generated through standardized fixed-price services for private customers and individually quoted managed services contracts for business customers.

Product overview

PC-SPEZIALIST is a German franchise network of over 250 independent local IT service provider partners operating under the SYNAXON AG brand, serving private individuals and small commercial customers (up to 10 workstations) across Germany. The offering is entirely services-based — there is no single software product. Instead, PC-SPEZIALIST provides a broad portfolio of IT services organized into eight core categories: (1) Hardware-Reparatur und Recovery — hardware repair, data recovery, mobile device repair, PC cleaning, and virus removal; (2) IT-Infrastruktur — network setup, server configuration, home-office equipment, and router/WLAN installation; (3) Hardware und Peripherie — new device setup, PC upgrades, and printer installation; (4) Anwendungen und Software — software installation, Microsoft 365 configuration, document management systems, email services, and telephone systems; (5) IT-Betreuung — ongoing IT care including the IT-Flatrate, Fernwartung (remote maintenance), IT-Basisschutz, and the Eins-für-Alles-Paket managed service packages; (6) IT-Sicherheit — antivirus, firewall, data backup, email archiving, infrastructure analysis, PC diagnostics, and penetration testing; (7) IT-Support und Schulungen — awareness training, AI-supported process automation, digitization funding, GDPR consulting, warranty handling; and (8) Managed Services — recurring, preventive managed IT contracts with monthly reporting, patch management, and proactive monitoring for both private and business customers. Partners range from premium-tier to standard, and the brand is backed by SYNAXON AG as the franchisor.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardware-Reparatur und Recovery Hardware repair, data recovery, mobile device repair, PC cleaning, PC repair, and virus removal services delivered through PC-SPEZIALIST franchise partner locations to private and small-business customers.
• IT-Infrastruktur IT infrastructure services including data transfer, home-office equipment setup, network configuration, PC and laptop rental, router and WLAN setup, and server setup provided to private and small-business customers.
• Hardware und Peripherie Hardware and peripheral services covering printer installation, new device setup, PC upgrades, and uninterruptible power supply (UPS) solutions sold through PC-SPEZIALIST franchise partner locations.
• Anwendungen und Software Software and application services including document management system setup, email services, Microsoft 365 configuration, password manager setup, software installation, telephone system installation, Windows installation, and time tracking system configuration.
• IT-Betreuung (IT Care) Ongoing IT care and managed services category that bundles the Eins-für-Alles-Paket, IT-Basisschutz, IT-Flatrate, and Fernwartung offerings for proactive and continuous IT management of customers.
• IT-Sicherheit (IT Security) IT security services including antivirus programs, data backup, email archiving, firewall solutions, infrastructure analysis, PC check and error diagnostics, and penetration testing for private and small-business customers.
• IT-Support und Schulungen IT support, advisory, and training services including awareness training, digitization funding guidance, GDPR/DPA consulting, warranty handling, AI-supported process automation, insurance cost estimates, and managed service packages.
• Managed Services Recurring, preventive, and individually customizable managed IT services provided under contract, including remote monitoring, patch management, managed antivirus, firewall management, monthly reporting, and proactive intervention for both private individuals and businesses.
• IT-Basisschutz Foundational managed security package for small businesses covering desktop management for five devices, managed antivirus for five devices, hardware firewall with management, ongoing patch management, and continuous documentation.
• Eins-für-Alles-Paket All-in-one monthly managed services package for private individuals providing holistic protection for personal devices and data, including continuous system checks, professional antivirus, program updates, and personal consultation.
• IT-Flatrate Flat-rate IT care contract providing ongoing, preventive IT management including remote maintenance, monitoring, reporting, updates, and maintenance as part of a managed services engagement.
• Fernwartung Remote maintenance service enabling PC-SPEZIALIST technicians to access and resolve issues on customer devices remotely, available as part of managed services or as standalone IT support.
• Hardware and Software Product Sales Sale of hardware and software products through partner storefronts, including computers, laptops, smartphones, tablets, printers, and accessories from manufacturers such as Microsoft, Samsung, Acer, Fujitsu, Canon, HP, and Toshiba.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, standard and emerging.

• MicrosoftcoreTechnology or IntegrationMicrosoft is referenced as a key hardware and software vendor for PC-SPEZIALIST partners. The partnership involves selling Microsoft products (operating systems, Office suites) and providing related services including Microsoft 365 setup, configuration, and management. Partners offer Microsoft 365 Copilot implementation and managed Office services for business customers.
• SamsungstandardTechnology or IntegrationSamsung is listed as one of the hardware manufacturers whose products are sold through PC-SPEZIALIST partner locations, including smartphones, tablets, and other consumer electronics.
• AcerstandardTechnology or IntegrationAcer computers and laptops are sold through PC-SPEZIALIST partner locations as part of the hardware product portfolio.
• FujitsustandardTechnology or IntegrationFujitsu is listed as a hardware vendor, with the company featured in marketing materials for workplace solutions. Partners sell Fujitsu business computers and workstations.
• HP (Hewlett-Packard)standardTechnology or IntegrationHP products including printers and computers are sold through PC-SPEZIALIST partner locations as part of the hardware and peripheral device offerings.
• CanonstandardTechnology or IntegrationCanon printing and imaging products are offered through partner locations as part of hardware and peripheral device sales and printer installation services.
• ToshibastandardTechnology or IntegrationToshiba products are referenced as part of the hardware available through PC-SPEZIALIST partner locations.
• N-ablecoreTechnology or IntegrationN-able is a technology partner for PC-SPEZIALIST Suhl-Zentrum, providing remote monitoring and management (RMM) software tools used for delivering managed services to customers.
• OpenAIemergingTechnology or IntegrationPC-SPEZIALIST Suhl-Zentrum partners with OpenAI, utilizing AI tools including Microsoft 365 Copilot for business customer implementations and automation solutions.
• Opentext MailstorestandardTechnology or IntegrationPartnership for email archiving solutions offered to business customers for compliance and data retention requirements.
• CodeTwostandardTechnology or IntegrationCodeTwo software partnership for email signature management and Microsoft 365 related tools.
• PlacetelstandardChannel Partner/ Reseller/ DistributorPlacetel provides VoIP/telephony solutions that PC-SPEZIALIST partners resell and implement as part of business phone system installations.
• ZoiPerstandardTechnology or IntegrationZoiPer SIP softphone client integration for business telephony solutions offered by PC-SPEZIALIST partners.
• SYNAXON AGcoreStrategic or Co-development PartnerSYNAXON AG is the parent company and franchisor of the PC-SPEZIALIST brand. It operates the central website, provides marketing support, enables partner recruitment, and facilitates the franchise network. Partners join the network through SYNAXON and receive access to marketing tools, brand standards, and centralized services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Geek Squad (Best Buy): In-store IT support arm of Best Buy providing PC repair, setup, and tech support for consumers and small businesses. Comparable service mix (repair, setup, support) and walk-in retail model, but operated by a big-box retailer rather than as an independent franchise.
• Computacenter: European IT infrastructure and managed services provider headquartered in the UK/Germany, providing end-to-end IT support, managed services, and hardware procurement. Overlaps with PC-SPEZIALIST on SMB managed services and Microsoft 365 deployments, but at a much larger enterprise scale.
• CANCOM SE: German-headquartered IT services and managed services provider covering cloud, managed services, and IT security for SMB and enterprise customers. Direct overlap with PC-SPEZIALIST on managed services but operates at significantly larger scale.
• Bechtle AG: One of Germany's largest IT systems houses and IT service providers, serving SMBs and enterprises with managed services, hardware procurement, and integration. Comparable to PC-SPEZIALIST in offering IT services to German SMBs but operates at a much larger enterprise scale.

Emerging players

• uBreakiFix (Asurion): US-based franchise network of device repair shops for smartphones, tablets, and computers. Comparable franchise-driven device repair model and walk-in retail service delivery, though focused more narrowly on device repair than full IT services.

Direct peers

• Medialine AG: Germany-based managed IT services provider focused on SMB and mid-market customers, delivering similar managed services, Microsoft 365, and IT security offerings. Directly comparable in target segment and service mix to PC-SPEZIALIST's business customer network.
• mIT solutions (mITsm): German IT franchise/cooperation network of independent IT service providers serving SMBs with managed services, hardware, and Microsoft/cloud implementations. Closely comparable in business model (cooperative of local IT partners) and target segment to PC-SPEZIALIST.
• GOBITS GmbH: German managed services provider focused on SMB IT support, Microsoft 365, cloud, and IT security. Direct SMB-segment peer comparable to PC-SPEZIALIST's business services.

Regional players

• Datev eG: German cooperative IT services provider serving tax advisors, lawyers, and SMBs with managed IT, software, and security. Comparable SMB-focused German IT services provider, though organized as a cooperative rather than a franchise network.
• ACP IT Solutions: Austrian IT services and managed services franchise network serving SMBs with comparable managed services and hardware offerings. Similar franchise model but operates in Austria rather than Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pcspezialist
• YouTubeyoutube.com/channel/UCAFRMCy0kBqgs4oYm2oqDVw
• Facebookfacebook.com/pcspezialist
• LinkedInlinkedin.com/company/pcspezialist
• Instagraminstagram.com/pc_spezialist

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PC SPEZIALIST