Wittner
Wittner is a family-owned Australian women's footwear brand, founded in 1912 in Melbourne, selling boots, heels, flats, sandals, workwear, bridal and sustainable lines through its own stores, wittner.com.au, David Jones and Myer concessions, and The Iconic.
- Company typePrivate
- Founded1912
- HeadquartersRichmond, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Wittner does
Wittner is an Australian, family-owned women's footwear retailer founded in 1912 and headquartered in Melbourne. It designs, sources and sells women's shoes under its own brand, spanning boots, heels, flats, sandals, sneakers, loafers, workwear, bridal and sustainable collections in EU sizes 35 to 42, and positions a proprietary double-layer padding technology as its core comfort differentiator. The catalogue runs at roughly 330+ active SKUs and is refreshed through seasonal drops such as the Winter 26 collection.
The company operates a direct-to-consumer model through its own physical retail stores across Australia, an owned e-commerce site at wittner.com.au built on Shopify, and the Wittner Co. loyalty programme. Distribution is extended through wholesale concessions inside David Jones and Myer department stores and through third-party marketplace listing on The Iconic, while the brand ships internationally to New Zealand, the United States (suspended as of 26 August 2025), Canada, the United Kingdom, Europe and parts of Asia.
Wittner monetises through unit-level retail pricing across its multi-channel footprint and accepts Afterpay, Zip Pay, PayPal, Google Pay, Apple Pay and Shop Pay at checkout. It is a member of the Leather Working Group and holds no external funding, with capital and control retained within the founding family across multiple generations.
Wittner firmographics
Firmographics- Name
- Wittner
- Legal name
- Wittner
- Website
- https://wittner.com.au
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wittner is a family-owned Australian women's footwear brand, founded in 1912 in Melbourne, selling boots, heels, flats, sandals, workwear, bridal and sustainable lines through its own stores, wittner.com.au, David Jones and Myer concessions, and The Iconic.
- Ownership category
- akta.pro rank
Wittner industry classification
Industry- Product category
- Women's Footwear Retail
- NAICS
- Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
- akta.pro secondary industry
- Dress & Formal Footwear (CRAAACAC)
Keywords
Where Wittner is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Wittner business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Women's footwear retail: One-time retail sales of women's shoes including boots, heels, flats, sandals, loafers, sneakers, and accessories. Products sold at full price and promotional sale prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free standard shipping on orders over $140 AUD |
| Other | Pay-as-you-go | Buy Now Pay Later payment options available |
| Unit Pricing | Pay-as-you-go | Shoe products range from sale to full retail pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Wittner product offering
Product offeringCore offering
Wittner designs and retails women's leather footwear, including boots, heels, flats, sandals, sneakers, loafers, and ballet flats, sold through its own e-commerce platform (wittner.com.au), branded retail stores across Australia, and concession stores within David Jones and Myer department stores. The assortment spans curated collections such as Workwear, Bridal, and Sustainable, with pricing tiers ranging from sale items to full retail, and includes gift cards and shoe care accessories.
Product overview
Wittner is an Australian women's footwear retailer established in 1912, still owned and run by the same Australian family. The company offers a diverse range of women's shoes through both online and physical retail channels, with products organized into core categories including Boots (ankle, knee high, long boots), Heels (strappy, wedges, block, stiletto, pumps, kitten heels, mules), Flats (ballet flats, loafers, sneakers, pointed toe), Sandals (flat sandals, slides, thongs), and Workwear/Corporate styles. The company also operates a Sale section and offers Gift Cards. Products are crafted primarily from premium leather sourced from suppliers, with emphasis on sustainability through Leather Working Group certification. Key product lines include the Romayn Knee High Boot (available in Fawn and Ebony suede) and Louella Knee High Boot (available in Raisin Croc Embossed, Snake Embossed, and Black Suede variants). Wittner ships to Australia, New Zealand, and internationally, and maintains retail partnerships with David Jones and Myer concession stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Boots Women's boots including ankle boots, knee high boots, and long boots available in various heel heights (flat, low, high), crafted from suede leather and croc/snake embossed leather.
- Heels Women's heels in multiple styles including heeled sandals, strappy heels, wedges, block heels, stiletto heels, pumps, kitten heels, and mules, available in various heel heights.
- Flats Women's flat shoes including ballet flats, loafers, sneakers, and pointed toe styles, crafted from premium leather and sustainable materials.
- Sandals Women's sandals including flat sandals, slides, thongs, heeled sandals, and wedges for casual and warm-weather wear.
- Workwear Collection Women's corporate and office shoes designed for professional environments, including heels and flats suitable for work settings.
- Bridal Collection Wedding shoes collection featuring elegant styles for bridal occasions.
- Sustainable Collection Shoes made from sustainably sourced premium leather and eco-friendly materials, including Leather Working Group-certified leather and suede.
- Sale Discounted women's shoes with savings of 25%-75% off original prices, including end-of-sale items up to 70% off.
- Gift Cards Digital and physical gift cards available for purchase online and in-store, valid for 3 years from date of issue.
- Shoe Care Products Leather care products including cremes, shampoos, and stretch sprays for maintaining shoe quality, available in-store and online.
- Winter 26 Collection Seasonal Winter 26 footwear collection featuring knee-high boots and seasonal styles for women.
Quantifiable outcome
- Free shipping threshold: $140 AUD
- +2 more outcomes
Companies that use Wittner
Customer profileSegments2 records
Ideal customer profiles2 records
Wittner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature1 record
Wittner partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- David JonescoreWittner operates concession stores within David Jones department stores across Australia. Purchases made at David Jones concession stores fall under David Jones' returns policy and must be returned to David Jones stores.
- MyercoreWittner operates concession stores within Myer department stores in Australia. Purchases made at Myer concession stores fall under Myer's returns policy and must be returned to Myer stores.
- The IconicminorOnline marketplace partnership where Wittner products are sold through The Iconic platform. Returns and exchanges for Iconic purchases are handled directly by The Iconic.
- AfterpaycoreBuy Now Pay Later payment integration allowing customers to pay in 4 equal fortnightly installments. Available both online and in-store.
- Zip PaycoreDigital payment solution enabling customers to pay later with no credit card required. Repayments made weekly, fortnightly, or monthly with no interest.
- Australia PostcorePrimary shipping carrier for domestic Australian deliveries. All orders given Authority to Leave by default. Tracking provided through AusPost website and app.
- Leather Working GroupcoreWittner is a proud member of the not-for-profit Leather Working Group (LWG), an organization dedicated to improving environmental impact of the leather industry by assessing and certifying environmental compliance across the supply chain.
Scale indicators4 records
Recent moves5 records
Expansion highlights2 records
Wittner competitors and assessment
Company assessmentDirect peers
- Tony Bianco: Australian family-founded women's footwear brand with comparable product range across heels, boots, flats, and sandals, sold through owned e-commerce and department store concessions including David Jones and Myer.
- Betts: Australian heritage women's footwear retailer (founded 1892) operating owned stores, concessions, and e-commerce; directly comparable to Wittner on category focus, channel mix, and family-owned heritage positioning.
- RM Williams: Iconic Australian heritage footwear and apparel brand with owned retail, concessions, and DTC e-commerce; comparable to Wittner as a long-standing family-owned Australian footwear brand emphasizing craftsmanship and durability.
- Hype DC: Australian specialty footwear retailer with owned stores and e-commerce carrying multiple branded and private-label women's lines; comparable multi-channel footwear specialist operating in the same domestic market.
- Novo Shoes: Australian women's footwear retailer with owned stores and concessions inside David Jones and Myer; nearly identical product mix and concession strategy to Wittner.
- Spendless Shoes: Australian footwear chain retailing women's, men's, and children's shoes at value price points through owned stores; comparable Australian specialty footwear retailer though positioned at lower price points than Wittner.
Broad incumbents
- The Iconic: Australia's largest online fashion and footwear marketplace and a current Wittner channel partner; comparable as a broad incumbent in Australian online footwear retail, though not a brand specialist.
- Clarks: Global heritage footwear brand with strong comfort technology positioning and broad multi-channel distribution; comparable to Wittner on heritage, comfort-led positioning, and women's footwear focus, though at much larger scale.
- Nine West: Established global women's footwear brand with heels, boots, and flats across dress and casual categories; directly comparable product mix to Wittner's core women's assortment, though distributed more broadly globally.
Emerging players
- Soludos: DTC women's footwear and espadrille brand emphasizing sustainable materials and direct e-commerce; comparable to Wittner on comfort/casual positioning and sustainable sourcing messaging, though operating at a smaller scale and different price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wittner social profiles
Digital presenceWittner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wittner leadership team
Management profileNumber of profiles
Wittner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wittner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wittner
What does Wittner do?
Wittner designs and retails women's leather footwear, including boots, heels, flats, sandals, sneakers, loafers, and ballet flats, sold through its own e-commerce platform (wittner.com.au), branded retail stores across Australia, and concession stores within David Jones and Myer department stores. The assortment spans curated collections such as Workwear, Bridal, and Sustainable, with pricing tiers ranging from sale items to full retail, and includes gift cards and shoe care accessories.
Is Wittner a public or private company?
Wittner is a private company. It is classified as family owned and is currently operating.
When was Wittner founded?
Wittner was founded in 1912. It employs 101 to 250 people.
Where is Wittner based?
Wittner is headquartered in Richmond, Australia, in the Oceania region.
How does Wittner make money?
One revenue line is on record: women's footwear retail.
Who are Wittner's main competitors?
Direct peers on record are Tony Bianco, Betts, RM Williams, Hype DC, Novo Shoes and Spendless Shoes. Broad incumbents are The Iconic, Clarks and Nine West. Soludos is listed as an emerging player.
Does Wittner have an API?
No public API is recorded for Wittner.
What industry is Wittner in?
Wittner's product category is Women's Footwear Retail. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear, with a secondary code of CRAAACAC, Dress & Formal Footwear. Its NAICS code is 45821 and its SIC code is 5661.