What Soludos does

Soludos is a New York-based direct-to-consumer footwear brand founded in 2010, specializing in espadrilles and sneakers for women, men, and children under the leadership of founder and CEO Nicholas Brown. The company's core construction is authentic handcrafted espadrille work using 100% jute soles paired with natural materials including 10oz organic cotton canvas, linen, leather, suede, velvet, terry cloth, crochet, raffia, and seersucker. The flagship Dali Original Espadrille has been in continuous production since founding, and the product range now extends beyond espadrilles into the Ibiza sneaker family and a newer Venetian flat/loafer line, with seasonal embroidery collections (Astrology, Lavender Fields, Farfalle, Stars & Stripes) and limited collaborations such as Draper James x Soludos.

The entire commercial operation runs through a Shopify-powered e-commerce storefront, with international shipping and local-currency checkout enabled in 20+ countries across North America, Europe, Asia Pacific, Latin America, and South Asia. The price ladder spans $50 (kids' espadrilles) to $159 (premium embroidered sneakers), augmented by bundle promotions (2 pairs for $120, 3 pairs for $150 on Dali Canvas) and a WELCOME10 first-order coupon. Marketing is concentrated on organic Instagram content, email capture, and earned editorial coverage from Vogue, Who What Wear, and People magazine.

Revenue is generated entirely through one-time transactional footwear sales; the company has no documented subscription or recurring-revenue streams, no patents or proprietary technology beyond material and craftsmanship choices, and no API or platform offering. The only documented outside capital event is an undisclosed 2015 investment from Burch Creative Capital, and the company operates with an 11–50 employee footprint without reported M&A, leadership changes, or restructuring activity.

Name

Soludos

Legal name

Soludos

Website

https://soludos.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Soludos is a New York-based direct-to-consumer footwear brand founded in 2010 that designs and sells espadrilles, sneakers, and Venetian flats/loafers for women, men, and children through its own Shopify e-commerce storefront, shipping globally to over 20 countries in multiple currencies.

Ownership category

akta.pro rank

Product category

Footwear

NAICS

Shoe Retailers (45821), Shoe Retailers (458210)

SIC

Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)

akta.pro primary industry

Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)

akta.pro secondary industry

Golf Footwear & Apparel Retail (CRAMACAH)

Keywords

• Espadrille footwear
• Casual sneakers
• Jute sole shoes
• Summer sandals
• Venetian loafers

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Footwear Sales: One-time transaction revenue from selling espadrilles, sneakers, Venetian flats, and related footwear products directly to consumers through the e-commerce platform. Products sold at various price points from $50 (kids) to $159 (premium sneakers).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Soludos designs, manufactures, and sells espadrilles, sneakers, and Venetian flats/loafers for women, men, and children through its owned Shopify-powered e-commerce storefront. Products feature traditional handcrafted jute sole construction and natural materials including organic cotton canvas, linen, leather, suede, raffia, and seersucker, with signature embroidered seasonal collections. Pricing ranges from $50 for kids' pairs to $159 for premium embroidered sneakers, with bundle promotions available.

Product overview

Soludos is a footwear brand specializing in espadrilles and sneakers for women, men, and children. The product portfolio includes women's espadrilles (Original, Dali, Smoking, Mule, Mary Jane, Wedge, and Flat styles), women's sneakers (Ibiza Classic, Ibiza Canvas, Ibiza Platform, Ibiza Mesh, Roma), women's Venetian flats, men's espadrilles and sneakers, men's Venetian loafers, and children's espadrilles. All products feature traditional espadrille construction with jute soles, using natural and sustainable materials including organic cotton canvas, linen, leather, suede, velvet, terry cloth, crochet, raffia, and seersucker. The brand emphasizes Mediterranean-inspired design with breathable construction for warm weather comfort. Products are available in a wide range of colorways and limited edition collaborations like Draper James x Soludos.

Differentiator

Problem solved

Functional benefit

Brands

• Draper James x Soludos: A collaboration collection with Draper James featuring espadrille designs.
• Coastal Classics
• Embroidery Collection
• Astrology Collection

Products and services

• Women's Espadrilles Women's espadrilles in multiple silhouettes (Dali Original, Smoking, Mule, Mary Jane, Sandal, Wedge) made with organic cotton canvas, traditional jute soles, and natural materials including linen, leather, suede, velvet, terry cloth, crochet, raffia, and seersucker. Priced from $79 to $139.
• Women's Sneakers (Ibiza & Roma) Women's sneakers including the Ibiza Classic, Ibiza Canvas, Ibiza Platform, and Roma retro styles with leather, canvas, and mesh uppers built on espadrille-style comfort soles. Priced $69–$159.
• Women's Venetian Flats Women's velvet and suede Venetian-style flats with comfortable construction and premium materials, priced at $139.
• Men's Espadrilles Men's espadrilles in Original, Smoking, and Dali Mule styles featuring organic cotton canvas, jute soles, linen, leather, and suede uppers.
• Men's Sneakers (Ibiza) Men's sneakers including the Ibiza Classic and Ibiza Canvas styles, available in leather and canvas options with espadrille-style comfort soles.
• Men's Suede Venetian Loafers Men's suede Venetian loafers with premium suede construction and comfortable espadrille-style soles.
• Kids' Espadrilles

Quantifiable outcome

• Press coverage in Vogue describing Embroidered Mules as 'one of summers' most playful & exuberant pieces'
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Draper JamesminorGTM or Marketing PartnerDraper James x Soludos collaboration featuring co-branded espadrille designs. The partnership includes Draper Lucky You embroidery pattern featured in Soludos collection. This appears to be a limited collection collaboration with the lifestyle brand founded by Reese Witherspoon.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cariuma: DTC sustainable sneaker brand with strong direct-to-consumer e-commerce and lifestyle marketing. Comparable DTC-first casual sneaker positioning and premium price ladder.
• Castañer: Heritage Spanish espadrille brand founded in 1927, the long-established category leader authentic to jute-sole construction. Directly comparable as the specialist espadrille benchmark Soludos positions around.
• TOMS: Iconic DTC casual footwear brand with a one-for-one social mission and global e-commerce. Comparable brand archetype, channel mix, and consumer demographic to Soludos.
• Rothy's: Direct-to-consumer women's footwear brand emphasizing sustainable materials (recycled plastic, natural fibers) and proprietary manufacturing. Closest competitor on DTC-first, sustainability-led, women's-skewed positioning.
• Vessi: Canadian DTC footwear brand focused on casual/weatherproof sneakers sold exclusively online with global shipping. Comparable single-channel DTC sneakers-and-casual model and international direct ship footprint.
• Seavees: California-based casual and sneaker brand with roots in 1960s tennis-shoe construction; sells via own site and selective wholesale. Closely comparable casual-lifestyle footwear positioning and SKU breadth.
• M.Gemi: DTC Italian-made women's footwear brand (now within Caleres) emphasizing artisanal craftsmanship and Mediterranean styling. Highly comparable premium Mediterranean aesthetic and women's-focused DTC e-commerce model.
• Cienta: Spanish heritage espadrille maker with strong kids' line. Directly comparable construction (canvas + jute) and overlapping kid/parent customer base with Soludos Kids.

Broad incumbents

• Allbirds: Well-capitalized DTC sustainable footwear brand operating globally across sneakers, loungers, and apparel. Comparable on DTC brand-building and natural-materials positioning, but materially larger and broader in category.

Emerging players

• AVE environmentally friendly sandals / Avarca-style espadrilles: Emerging European espadrille and Mediterranean sandal brands. Partial overlap in the espadrille niche with lower brand awareness and assortment depth than Soludos.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/soludos
• Xx.com/soludos
• Facebookfacebook.com/Soludos
• LinkedInlinkedin.com/company/soludos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soludos