Autohaus

What Autohaus does

Autohaus Inc. is a privately held, family-owned used vehicle dealership founded in 1998 and headquartered at 393 Rubber Ave., Naugatuck, Connecticut. The company, co-owned and operated by Greg and Maggie, specializes in the sale and servicing of pre-owned luxury European vehicles (BMW, Mercedes-Benz, Audi, Porsche, Volvo) and electric and hybrid vehicles, with a particular focus on Tesla as a registered dealer with access to proprietary parts ordering and diagnostic tools. Its inventory spans Tesla, BMW, Mercedes, Audi, Porsche, Volvo, Subaru, Honda, Jeep, Ford, Lexus, Toyota, and VW, with newer additions including 2025-2026 EV and hybrid models.

The service operation spans general automotive repair at a flat hourly rate of $180, computerized troubleshooting for engine and electrical systems, four-wheel alignment, transmission flush, tire services, and water-damage/insurance-claim repairs. A distinctive capability is its EV-specific service offering, including high voltage system diagnosis and repair, EV battery diagnosis, replacement, and repair (including batteries previously flagged for replacement), and electric drive motor repair. Every Tesla sold passes Tesla's high voltage and fast-charging safety inspections, enabling re-registration and fast-charging access.

The business operates on three revenue streams: (1) one-time used vehicle sales with factory warranty remainder, (2) transaction-based service and repair work, and (3) transaction-based vehicle financing at rates as low as 4.69% with a $195 document fee. Sales are direct-to-consumer via the physical dealership plus nationwide shipping, with digital presence on its Wix website, Instagram, YouTube, Facebook, and Cars.com listings. Distribution is overwhelmingly consumer/SMB individual buyers, with no enterprise or fleet accounts disclosed. Marketing is primarily reputation- and referral-driven, supplemented by track day events at Lime Rock Park and Palmer Motorsports Park that engage performance enthusiasts.

Name

Autohaus

Legal name

Autohaus Inc.

Website

https://autohausinc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Autohaus is a family-owned used car dealership in Naugatuck, CT, founded 1998, specializing in pre-owned luxury European vehicles and Teslas, offering sales, financing, and specialized EV battery and high voltage system repair to individual consumers nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Naugatuck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle Sales: Sales of pre-owned luxury vehicles including Tesla, BMW, Mercedes, Audi, Porsche, Volvo, Subaru, Honda, Jeep, Ford, and other brands. All cars come with remainder of factory warranty. They offer both standard and rebuilt title vehicles that are fully reconditioned.
2. Vehicle Service and Repair: Full-service automotive repair including regular maintenance, troubleshooting, electrical work, transmission flush, tire services, wheel alignment. Specialized in luxury European brands and EV/hybrid vehicles. Hourly rate $180 for service work.
3. Financing: Offer vehicle financing with interest rates as low as 4.69%. Processing fees are transparent and reasonable ($195 document fee vs. $1000+ at other dealerships).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Autohaus is a used car dealership established in 1998 that sells pre-owned luxury European vehicles (BMW, Mercedes, Audi, Porsche, Volvo) and electric/hybrid vehicles (Tesla and others). In parallel, it operates a full-service automotive repair shop specializing in computerized diagnostics, EV battery and high voltage system repair, and general maintenance. As a registered Tesla dealer, the company provides authorized Tesla parts, sales, and diagnostics.

Product overview

Autohaus is a used car dealership established in 1998, specializing in sales and service of pre-owned luxury, performance, and electric vehicles. The company operates through three main offerings: (1) Used Vehicle Sales spanning multiple brands including Tesla, BMW, Mercedes-Benz, Audi, Porsche, Volvo, Subaru, Honda, Jeep, and Ford; (2) Tesla Sales and Service as a registered Tesla dealer with access to Tesla parts and diagnostic tools; and (3) EV Repair Services including high voltage system diagnosis, battery repair/replacement, and electric drive motor repair for Tesla, Porsche Taycan, Toyota Prime, and other hybrid/electric vehicles. Additional services include water damage repair, general maintenance, and track day events.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Vehicle Sales Curated selection of pre-owned luxury, performance, and electric vehicles including Tesla, BMW, Mercedes-Benz, Audi, Porsche, Volvo, Subaru, Honda, Jeep, Toyota, Lexus, Ford, and VW. All vehicles come with remainder of factory warranty. Standard and fully reconditioned rebuilt title vehicles are offered, with nationwide shipping available.
• Tesla Sales and Service

Quantifiable outcome

• Vehicles routinely achieve 100,000-200,000+ miles without major issues
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Tesla (Registered Dealer)coreTechnology or IntegrationRegistered Tesla dealer with access to order Tesla parts and use Tesla dealer diagnostic tools. All Tesla vehicles sold pass Tesla's high voltage safety inspection and Tesla's fast charging safety inspection, allowing re-registration of new ownership and utilization of fast charging stations.
• Connecticut Better Business BureauminorOthersMember of Connecticut Better Business Bureau, providing credibility and trust verification for local customers.
• Lime Rock ParkminorStrategic or Co-development PartnerTrack day event venue partner for automotive enthusiast events. Hosts annual track day schedule for customers and automotive enthusiasts.
• Palmer Motorsports ParkminorStrategic or Co-development PartnerTrack day event venue partner. Previous track day events held 5/21/23 and 5/5/24 at this location.
• MotorsportReg.comminorGTM or Marketing PartnerEvent registration platform used for track day event registration and participant management.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CarMax: CarMax is the largest used vehicle retailer in the US, selling pre-owned cars across all brands with no-haggle pricing and a national footprint. Directly comparable to Autohaus in core activity (multi-brand used car retail), though CarMax operates at vastly larger scale and without Autohaus's luxury/EV service specialization.
• Tesla Service Centers: Tesla's own service center network performs sales, service, and warranty work on Tesla vehicles using OEM parts and diagnostic tools. Autohaus competes directly with Tesla Service for Tesla owners in the Connecticut region, particularly for high-voltage and battery work.
• Manhattan Motorcars: Manhattan Motorcars is an independent luxury and exotic car dealer in New York selling and servicing brands like Bentley, Porsche, Lamborghini, and Rolls-Royce. Comparable as an independent luxury-focused dealership with in-house service, though concentrated in higher-end exotics than Autohaus's mainstream luxury/EV mix.

Broad incumbents

• Carvana: Carvana is a leading online used car retailer with home delivery and a national vending-machine showroom network. Comparable to Autohaus in used-vehicle retail with nationwide shipping, though Carvana focuses on broader mainstream segments rather than luxury/EV specialization.
• AutoNation: AutoNation is the largest US auto dealer group, operating new and used vehicle franchises across multiple brands nationwide. Comparable in multi-brand used vehicle retail and franchised service, but at much greater scale and without Autohaus's independent owner-operator positioning.
• Mercedes-Benz USA: Mercedes-Benz USA is the US arm of the German luxury OEM, operating a national franchised dealer network that sells and services Mercedes vehicles. Comparable to Autohaus on Mercedes sales and service, with much larger scale and full OEM backing.
• BMW of North America: BMW of North America is the US distributor for BMW, with a national franchised dealer network for sales and service. Direct overlap with Autohaus on pre-owned BMW sales and certified service work.
• Audi of America: Audi of America is the US distributor for Audi vehicles with a national franchised dealer network. Overlaps with Autohaus on pre-owned Audi sales and service in the Northeast.

Regional players

• Herb Chambers Companies: Herb Chambers is a large New England dealer group selling new and used luxury and mainstream vehicles with full service operations. Comparable as a multi-brand luxury dealer group in the Northeast, operating at significantly larger scale than Autohaus.

Others

• CarGurus: CarGurus is a leading online automotive marketplace where Autohaus already lists inventory. Indirect peer as a platform channel partner and partial competitor for used car discovery, though CarGurus itself does not sell or service vehicles.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@autohausincct
• Facebookfacebook.com/AutohausInc
• Instagraminstagram.com/autohausinc
• LinkedInlinkedin.com/company/autohouse-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus