New Mexico State Fairgrounds

Name

New Mexico State Fairgrounds

Legal name

Expo New Mexico

Website

https://exponm.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Expo New Mexico, operating under the New Mexico State Fair Commission, is a 236-acre year-round event campus in Albuquerque hosting 500+ shows annually and the 11-day New Mexico State Fair, serving consumers, corporate sponsors, vendors, and youth educational programs across New Mexico.

Ownership category

akta.pro rank

Product category

Fairgrounds Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industries

Festival Grounds & Fairgrounds Operations (MPAGALAH), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Event venue rentals
• State fair admissions
• Fairgrounds operations
• Flea market operations
• Event sponsorships

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Event Admission & Ticket Sales: Revenue generated from ticket sales for the annual New Mexico State Fair (11-day event), concerts, rodeos, and other entertainment events held year-round at the 236-acre campus.
2. Vendor & Concession Fees: Revenue from approximately 350 vendors and concessions that pay booth fees to participate in the annual State Fair and ongoing flea market operations.
3. Venue & Facility Rentals: Income from renting venues (Tingley Coliseum, outdoor venues, equestrian/livestock facilities, horse stalls, RV spaces) for private events, weddings, corporate events, and other third-party productions.
4. Sponsorship & Advertising: Sponsorship revenue from corporate partners including presenting sponsors (Chevron multi-year), title sponsors, building sponsors, gate sponsors, and event sponsors across the fair's programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

New Mexico State Fairgrounds / Expo New Mexico operates a 236-acre year-round event campus in Albuquerque that hosts the annual New Mexico State Fair, concerts, rodeos, flea markets, agricultural and cultural programming, and 500+ shows annually. It sells admissions and event tickets, rents venues, RV spaces and horse stalls, and monetizes vendor/concession participation and sponsorships.

Product overview

Expo New Mexico (EXPO NM) is a 236-acre year-round event facility and home of the New Mexico State Fair, located in Albuquerque. The facility operates as a multi-purpose venue hosting over 500 annual shows and events. Core offerings include the annual New Mexico State Fair (September 10-20), the Flea Market (weekends), Tingley Coliseum concerts and rodeos, livestock/agricultural programs, educational School Days, and various competitions including the signature Green Chile Cheeseburger Challenge. Additional services include venue rentals, RV/horse stall accommodations, vendor opportunities, sponsorship packages, and a mobile app for event navigation and ticketing. The organization partners with approximately 350 vendors during the annual State Fair and maintains relationships with sponsors including Chevron as presenting sponsor.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mexico State Fair
• EXPO NM Flea Market
• Venue and Facility Rentals
• PRCA Rodeo Events
• Concert Series at Tingley Coliseum
• Vendor and Concession Services
• Sponsorship Opportunities
• School Days Program
• Livestock Shows and 4-H/FFA Programs
• RV and Horse Stall Rentals
• Green Chile Cheeseburger Challenge

Quantifiable outcome

• Over 1.5 million annual guests at 500+ shows/events per year
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core partner, flagship/presenting, title sponsor, minor and flagship.

• Ex Novo Brewingcore partnerGTM or Marketing Partner · 1 January 2025Ex Novo Brewing was named the Official Beer of the 2025 and 2023 New Mexico State Fair, with exclusive pour rights and branding integration at the event.
• Chevronflagship/presentingGTM or Marketing Partner · 1 January 2022Chevron is the multi-year presenting sponsor of the New Mexico State Fair, serving as the title sponsor for all PRCA Rodeo and PRCA Xtreme Bulls events (Chevron PRCA Rodeo, Chevron PRCA Xtreme Bulls). The partnership provides significant marketing exposure through event naming rights and promotional integration.
• Pattern Energytitle sponsorGTM or Marketing Partner · 1 January 2021Pattern Energy served as the title sponsor for the 2021 New Mexico State Fair, providing marketing support and brand visibility for the event.
• American Home Furniture & MattressminorGTM or Marketing PartnerCurrent sponsor of the New Mexico State Fair, part of the growing list of local and national companies supporting the event.
• Big RminorGTM or Marketing PartnerCurrent sponsor providing agricultural and ranching-related products and services support for the fair's programming.
• Cabela'sminorGTM or Marketing PartnerCurrent sponsor of the New Mexico State Fair, providing outdoor and sporting goods brand presence.
• Coca-ColaminorGTM or Marketing PartnerCurrent beverage sponsor of the New Mexico State Fair.
• The Downs Racetrack & CasinominorGTM or Marketing PartnerCurrent sponsor and adjacent entertainment venue to the fairgrounds, offering horse racing and casino gaming.
• WranglerminorGTM or Marketing PartnerCurrent sponsor providing western apparel and equestrian brand presence, particularly relevant for rodeo and livestock programming.
• SyscominorGTM or Marketing PartnerCurrent sponsor providing food service distribution support for vendors and concession operations.
• WalgreensminorChannel Partner/ Reseller/ DistributorMega Pass and advance admission ticket distribution partner with statewide retail locations throughout New Mexico.
• Hospitality Industry Education FoundationminorGTM or Marketing PartnerSponsor of the New Mexico State Fair High School Culinary Competition, supporting educational programming for culinary arts students.
• Gathering of NationsflagshipStrategic or Co-development PartnerThe Gathering of Nations Pow Wow, described as North America's Largest Pow Wow, is held at Expo New Mexico, bringing significant cultural programming and attendance to the fairgrounds.
• ABQ Ride (Albuquerque Transit)minorGTM or Marketing PartnerPublic transit partner providing bus service to EXPO New Mexico for fair attendees, with schedules available through the City of Albuquerque transit department.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kentucky State Fair: Hosts the annual Kentucky State Fair in Louisville with World’s Championship Horse Show, livestock exhibitions, and concert programming. Comparable mid-size state fair model.
• State Fair of Texas: Operates the largest state fair in the U.S. in Dallas, comparable to EXPO NM as a multi-week annual state fair with extensive livestock, rodeo, concert, and vendor programming on a large urban campus.
• National Western Stock Show: Denver-based annual livestock exposition with rodeo, equestrian, and trade show programming on a dedicated multi-venue campus. Comparable category focus and venue-driven event business.
• California Exposition & State Fair (Cal Expo): State-operated fairgrounds in Sacramento hosting an annual state fair plus year-round events. Strong comparability on government-owned campus with mixed agricultural, entertainment, and rental programming.
• Oklahoma State Fair: Operates a large Oklahoma City fairgrounds hosting an annual state fair plus year-round events with similar rodeo, livestock, and consumer programming footprint.
• Indiana State Fairgrounds & Event Center: State-operated fairgrounds in Indianapolis delivering an annual fair plus extensive year-round event rentals. Comparable in scale, ownership structure, and revenue mix between fair-period and non-fair events.
• Minnesota State Fair: One of the highest-attended U.S. state fairs, operating a large urban campus with year-round event programming, livestock shows, and signature food competitions. Strong operational analog.
• Iowa State Fair: Top-ranked state fair with agricultural heritage programming, 11-day format, and national reputation for attendance and affordability. Closely comparable operating model and customer base to EXPO NM.
• Houston Livestock Show and Rodeo: Runs a major annual livestock exposition and PRCA-sanctioned rodeo with deep sponsor support and venue-based concert programming. Highly comparable in rodeo, livestock, and sponsor-driven revenue model.

Regional players

• Arizona State Fair: Runs the annual Arizona State Fair in Phoenix on a comparable multi-venue campus with concerts, rodeo, and livestock shows. Operates in a different geography but mirrors the EXPO NM operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/exponmevents
• Facebookfacebook.com/exponm
• Instagraminstagram.com/nmstatefair
• LinkedInlinkedin.com/company/expo-new-mexico

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Mexico State Fairgrounds