Ex Novo Brewing

What Ex Novo Brewing does

Ex Novo Brewing Company is a private, nonprofit craft brewery founded in 2014 in Oregon by Joel and Sarah Gregory and recognized as the first nonprofit brewery in the United States. In 2019, the founders relocated operations to Corrales, New Mexico, their hometown, and expanded into a significantly larger brewing facility. The company operates a portfolio of physical venues anchored by the Corrales Brewery, Taproom, and The Corral Beer Garden (4895 Corrales Rd) and a multi-venue complex in downtown Albuquerque at 701 Central Ave NW, which includes the Albuquerque Taproom and Restaurant, The Bitter Nun cocktail lounge (21+), and Sammy's Cafe & Deli.

The core product is a diverse craft beer portfolio spanning IPAs, Hazy IPAs, Lagers, Pilsners, Stouts, Porters, Sours, and Barrel-Aged series (Kill The Sun, Nevermore). A notable product extension is Novolyte, a non-alcoholic hop water sub-brand (0.5% ABV) brewed with real hops, coconut water, and electrolytes in multiple flavors, targeting the functional hydration and sober-curious segments. Operations are powered through a partnership with PPC Solar, providing a sustainability differentiator tied to local environmental and youth causes. The business also operates an e-commerce shop for branded merchandise (apparel, hats, glassware, gift cards) and wholesale distribution of draft and packaged beer to New Mexico restaurants and bars, managed by a dedicated Sales Director.

Ex Novo generates revenue through four primary streams: on-site beer and food sales across company-owned taprooms and restaurants, e-commerce merchandise and gift cards, event ticketing and private venue rentals (including The Beach, The Peak, The Garden of EN, and The Corral), and wholesale distribution. The company pursues a community-centric GTM anchored by the 'Drink Beer, Do Good' mission, formalized in the Do Good Partner program (nonprofit features on beer labels, beer donations, sponsorships), the annual Beer Prom collaboration festival (16 breweries in 2026), and recurring community programming (Cornhole League with competitive and social divisions, Corrales Run Club, rotating food truck partners). Customer segments include craft beer enthusiasts and locals, B2B restaurant and bar owners, nonprofit organizations, and private event organizers, with the company positioned as a mission-driven, founder-operated craft brewery rather than a growth-stage venture.

Name

Ex Novo Brewing

Legal name

Ex Novo Brewing Company

Website

https://exnovobrew.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Ex Novo Brewing Company is a nonprofit craft brewery founded in 2014 and recognized as the first nonprofit brewery in the US, operating taprooms in Corrales and Albuquerque, New Mexico, alongside a craft beer portfolio, non-alcoholic hop water sub-brand, wholesale distribution, and community-driven event programming.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Regional & National Breweries (THAFALAD), Taprooms & Brewpubs (CRANACAF), Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

Keywords

• Craft beer brewing
• Nonprofit brewery
• Taproom operations
• Non-alcoholic hop water
• Wholesale beer distribution

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. On-site Beer and Food Sales: Direct sales of craft beers, cocktails, wine, hard cider, and food through company-owned taprooms and restaurants in Corrales and Albuquerque. Non-alcoholic options including NA beers, mocktails, and Novolyte hop water also available.
2. E-commerce and Retail Merchandise: Online shop selling apparel, accessories, hats, glassware, and gift cards. Cornhole league session tickets sold through e-commerce platform.
3. Event Ticketing and Private Bookings: Revenue from Beer Prom collaboration festival tickets, Cornhole League entries ($40-$80 per team per session), and private event venue bookings at The Corral Beer Garden and other spaces.
4. Wholesale Distribution: Distribution of packaged and draft beer to restaurants, bars, and retail locations statewide in New Mexico.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ex Novo Brewing Company brews and sells a diverse portfolio of craft beers across multiple styles (IPAs, Hazy IPAs, Lagers, Stouts, Porters, Sours, and Barrel-Aged) through company-owned taprooms in New Mexico, an e-commerce merchandise shop, wholesale distribution to local restaurants and bars, and community event programming. As the first nonprofit brewery in the US, it also operates the Novolyte non-alcoholic hop water sub-brand and channels revenue into the Drink Beer, Do Good community impact mission.

Product overview

Ex Novo Brewing Company is a craft brewery with a portfolio of distinct product lines unified by its 'Drink Beer, Do Good' mission. The core offering is a diverse selection of craft beers spanning multiple styles (IPAs, Lagers, Stouts, Sours, Barrel-Aged beers). Complementing the beer portfolio is Novolyte, a non-alcoholic hop water beverage designed for hydration. The company also operates merchandise (apparel, accessories, hats, glassware), provides food service through its restaurant and rotating food trucks, hosts recurring events programs (Cornhole League, Run Club), and offers private event venue rentals across its Corrales compound and The Bitter Nun cocktail lounge locations.

Differentiator

Problem solved

Functional benefit

Brands

• Novolyte: A hop water beverage designed for hydration, brewed like their beer but alcohol-free. Made with real hops, coconut water, and electrolytes.

Products and services

• Craft Beers
• Novolyte Non-Alcoholic Hop Water Novolyte is a hop water beverage brewed like Ex Novo's beer using real hops and made with coconut water and electrolytes for functional hydration. Available flavors include Original (with grapefruit), Kiwi Lime Honeydew, and Mango Piña Colada. ABV is 0.5%.
• Branded Merchandise Ex Novo Brewing operates an online shop selling branded merchandise including apparel (Buxton Corduroy, Mass Zip Hoodie), accessories (Sticker Packs, Gift Cards), hats (Mass Underbill Hat, Mesh Back Chevron Hat), and glassware. Products are available for purchase online and at taproom locations.
• Food Service Ex Novo Brewing offers food at its Albuquerque Taproom and Restaurant location with a rotating food truck schedule at the Corrales location. Food trucks include Umami Moto, Cibo Italian, Comeaux's Cajun Cuisine, Rollin in Hot, Wanna Taco, Stuffed Lust Sopapilla Company, Papa Cano's Pizza, and Sanchez Tacos.
• Cornhole League Events Ex Novo hosts an 8-week Cornhole League at The Corral Beer Garden with both Competitive ($80/team/session) and Social ($40/team/session) divisions. Sessions run on Thursdays at 6PM with weekly matchups, cash prizes, and gift card grand prizes.
• Private Event Venue Rental Ex Novo Brewing offers private event hosting at multiple venues including The Beach, The Peak, The Garden of EN, The Corral (entire Beer Garden), and The Taproom at the Corrales Compound. Catering menus are available and events can be customized for various group sizes.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered minor and core.

• Bathtub Row BrewingminorStrategic or Co-development Partner · 30 May 2026Beer Prom 2026 collaboration partner. breweries asked each other to 'prom' and brewed a beer together for the Beer Prom festival.
• Downshift Brewing CompanyminorStrategic or Co-development Partner · 30 May 2026Beer Prom 2026 collaboration partner. breweries asked each other to 'prom' and brewed a beer together.
• Icebox BrewingminorStrategic or Co-development Partner · 30 May 2026Beer Prom 2026 collaboration partner.
• Little Toad Creek Brewery & DistilleryminorStrategic or Co-development Partner · 30 May 2026Beer Prom 2026 collaboration partner.
• Nuckolls Brewing Co.minorStrategic or Co-development Partner · 30 May 2026Beer Prom 2026 collaboration partner.
• Painted Lady Bed & BrewminorStrategic or Co-development Partner · 30 May 2026Beer Prom 2026 collaboration partner.
• Rio Bravo Brewing CompanyminorStrategic or Co-development Partner · 30 May 2026Beer Prom 2026 collaboration partner.
• Rowley Farmhouse AlesminorStrategic or Co-development Partner · 30 May 2026Beer Prom 2026 collaboration partner.
• Santa Fe Brewing CompanyminorStrategic or Co-development Partner · 30 May 2026Beer Prom 2026 collaboration partner.
• Second Street BreweryminorStrategic or Co-development Partner · 30 May 2026Beer Prom 2026 collaboration partner. Ex Novo Brewing collaborated with Second Street Brewery on a joint beer for the festival.
• Sidetrack BrewingminorStrategic or Co-development Partner · 30 May 2026Beer Prom 2026 collaboration partner.
• Thirsty Eye Brewing Co.minorStrategic or Co-development Partner · 30 May 2026Beer Prom 2026 collaboration partner.
• Tractor Brewing CompanyminorStrategic or Co-development Partner · 30 May 2026Beer Prom 2026 collaboration partner.
• Truth or Consequences Brewing Co.minorStrategic or Co-development Partner · 30 May 2026Beer Prom 2026 collaboration partner.
• Unhinged BrewingminorStrategic or Co-development Partner · 30 May 2026Beer Prom 2026 collaboration partner.
• Cuidando Los NiñosminorStrategic or Co-development Partner · 30 May 2026Beer Prom 2026 charity beneficiary. Nonprofit empowering children and families experiencing housing instability through education, advocacy, and individualized supportive services.
• PPC SolarcoreTechnology or IntegrationSolar energy provider powering Ex Novo Brewing operations. New Mexico-based company committed to community and sustainability. Partnership supports local youth groups, athletics, and environmental conservation. Together focused on fostering love for New Mexico outdoors.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Marble Brewery: Albuquerque craft brewery with taprooms and statewide distribution. Competes head-to-head with Ex Novo in NM restaurants, bars, and taproom occasions across comparable beer styles.
• Sierra Blanca Brewing Company: New Mexico craft brewery operating a taproom and distributing statewide. Directly comparable in business model and geographic footprint to Ex Novo's taproom-plus-wholesale approach.
• Santa Fe Brewing Company: Largest New Mexico craft brewery, also a Beer Prom 2026 collaborator. Operates taprooms, statewide wholesale, and a similar portfolio of IPAs, lagers, and barrel-aged beers, making it the closest scale and geography peer to Ex Novo.
• Tractor Brewing Company: Albuquerque-based craft brewery with multiple taprooms and a similar community/event-driven model. Direct geographic competitor in the NM craft segment with overlapping beer styles and venue-based revenue.
• Rio Bravo Brewing Company: Albuquerque-based craft brewery and Beer Prom 2026 collaborator. Comparable in scale and product mix to Ex Novo, competing for the same NM on-premise and retail accounts.
• Second Street Brewery: New Mexico craft brewery participating in Beer Prom 2026 with Ex Novo. Operates taprooms and produces similar IPA/lager portfolios, making it a comparable craft peer in the same regional market.

Broad incumbents

• BrewDog: Large global craft brewery known for mission-driven branding and innovation. While geographic and scale overlap is limited, BrewDog's brand-led, cause-marketing approach mirrors Ex Novo's nonprofit positioning strategy.
• New Belgium Brewing: Large US craft brewery with a well-known sustainability program (Employee-Owned, certified B Corp, heavy solar use). Broader portfolio and national distribution, but its mission-and-sustainability positioning parallels Ex Novo's nonprofit differentiation.
• Sierra Nevada Brewing Co. Major craft brewer known for sustainability initiatives (solar, energy efficiency, environmental advocacy). Operates at much larger scale but shares Ex Novo's craft-and-sustainability brand narrative.

Emerging players

• Athletic Brewing Company: Leading non-alcoholic craft beer producer focused on active, health-conscious consumers. Highly comparable to Ex Novo's Novolyte sub-brand and relevant for benchmarking how Ex Novo could scale its NA line into broader distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ExNovoBrew
• Facebookfacebook.com/ExNovoBrewing
• Instagraminstagram.com/exnovobrew
• LinkedInlinkedin.com/company/6512435

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ex Novo Brewing