Trademetria
Trademetria is a cloud-based SaaS trading journal platform that imports trades from 140+ brokers, serving 80,000+ retail traders and 50+ brokers, prop firms, and trading schools with subscription pricing and white-label B2B solutions.
- Company typePrivate
- Founded2016
- HeadquartersSheridan, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Trademetria does
Trademetria is a cloud-based SaaS trading journal platform founded in 2016 by Thiago Ghilardi and headquartered in Sheridan, Wyoming. The platform helps brokers, traders, and investors analyze, understand, and optimize trading performance by importing and synchronizing trades from 140+ brokers and platforms (including Interactive Brokers, ThinkorSwim, Tastytrade, Robinhood, Fidelity, Schwab, MetaTrader 4/5, Tradovate, and NinjaTrader) via API auto-sync or file upload. Core features include a multi-broker trading journal, portfolio tracker with S&P/Nasdaq benchmarks, options spread management with greeks, futures contract support, R-multiple risk tracking, a PnL simulator, gamified trading challenges, and AI-powered trading analytics and a conversational AI assistant. The product is delivered as a Progressive Web App in six languages across iOS, Android, and desktop.
The company operates a hybrid go-to-market combining a self-serve product-led growth motion (free signup at app.trademetria.com with a freemium tier plus Basic at $19.95/month and Pro at $29.95/month, with 30% annual discounts) and an enterprise/B2B sales motion ("Trademetria for Business") serving brokers, proprietary trading firms, and trading schools with white-label dashboards, admin and trader views, API/webhook integrations, and custom pricing. The company is privately held, founder-owned, bootstrapped with no external venture capital, and operates with 1-10 employees, having processed 15,000,000+ trades for 80,000+ users and served 50+ B2B firms as of the latest reporting.
Trademetria firmographics
Firmographics- Name
- Trademetria
- Legal name
- Trademetria, Inc.
- Website
- https://trademetria.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trademetria is a cloud-based SaaS trading journal platform that imports trades from 140+ brokers, serving 80,000+ retail traders and 50+ brokers, prop firms, and trading schools with subscription pricing and white-label B2B solutions.
- Ownership category
- akta.pro rank
Trademetria industry classification
Industry- Product category
- Trading Journal Software
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Multi-Asset Trading Networks / Interdealer Broker Platforms (FSAFAEAJ)
- akta.pro secondary industry
- Algorithmic Trading & Execution Platforms (FSAFANAN)
Keywords
Where Trademetria is headquartered
LocationHeadquarters
- HQ city
- Sheridan
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Trademetria business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: Three-tier subscription model: Free (limited to 30 orders/month, 1 account, 3 open positions), Basic ($19.95/month or $14.10/month billed annually), and Pro ($29.95/month or $20.80/month billed annually). Pro offers unlimited order imports and tracking of up to 50 accounts with unlimited open positions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Entry-level for new users |
| Subscription | Annual | Basic Plan - Single account users |
| Subscription | Annual | Pro Plan - Multiple accounts and heavy trading |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Trademetria product offering
Product offeringCore offering
Trademetria is a cloud-based SaaS trading journal platform that enables traders to automatically import, analyze, and journal their trades from 140+ brokers and platforms. The platform delivers AI-powered analytics, risk management metrics (R-multiples), portfolio consolidation, options spread tracking, and performance simulations. It serves individual retail traders via self-serve subscription tiers and offers a separate B2B back-office solution (Trademetria for Business) for brokers, prop firms, and trading schools.
Product overview
Trademetria is a unified trading journal platform with modular components: the core Trading Journal serves as the primary product for all traders, with specialized sub-products including Options Trading Journal and Futures Trading Journal for specific asset class needs. Portfolio Tracker consolidates positions across multiple brokers, while Trademetria for Business (Back Office) extends the platform to B2B clients with admin/trader dashboards and AI-powered analytics. A free Futures PnL Calculator serves as a lead generation tool. The platform supports 140+ brokers via auto-sync and file upload, integrates with TradingView for charting, and offers payment processing via Stripe and PayPal.
Differentiator
Problem solved
Functional benefit
Products and services
- Trading Journal Core trading journal platform for retail traders and investors to track trades across multiple brokers, analyze performance metrics, journal trading decisions, run simulations, and improve trading results with AI-driven insights.
- Portfolio Tracker Consolidates multiple broker accounts into a single dashboard showing open P&L, position weights, exposure analysis, risk metrics, and benchmark comparisons versus S&P 500 and Nasdaq.
- Trademetria for Business (Back Office) B2B solution for brokers, prop trading firms, and trading schools providing admin dashboards, trader performance dashboards, AI-powered business intelligence, real-time risk monitoring, white-label customization, and API/webhook integrations for back-office operations.
- Options Trading Journal Specialized options trading module with spread merging, expiration/assignment tools, strategy tagging, greeks tracking, and filtering by underlying, strike price, and expiration date.
- Futures Trading Journal Dedicated futures trading journal supporting contracts from US, European, Indian, and Brazilian exchanges with metrics for long/short analysis, stop tracking, and daily goal monitoring.
- Free Futures PnL Calculator Free online calculator for futures traders to calculate potential profit or loss across 100+ futures contracts including commodities, indices, currencies, and cryptocurrencies.
Quantifiable outcome
- Traders using Trademetria daily averaged +$350 net result compared to -$203 for non-users, based on case study of 240,000 orders and $3 billion traded
- +1 more outcomes
Companies that use Trademetria
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Trademetria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration62 records
AI capability6 records
Feature7 records
Trademetria partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- Interactive BrokerscoreDeep integration with Interactive Brokers supporting auto-import via API. Tested on stocks, futures, and options. Offers Flex Query export format and TradeLog format for manual file uploads. One of the most popular broker integrations.
- ThinkorSwim / TD AmeritradecoreIntegration with ThinkorSwim platform (now Schwab). Automatically recognizes options spreads. Multiple import options including Cash Balance and Trade History reports. Schwab API sync available.
- TastytradecoreAuto-sync integration available. Tested with stocks and options. Automatically handles expired options and assignments. Supports transactions report import with manual assignment processing for exercises.
- RobinhoodmajorRobinhood sync via SnapConnect API. Tested with equities and options. Handles expired short puts/calls with manual editing instructions. Auto-imports cash transactions as of January 2024.
- FidelitymajorFidelity sync available via SnapConnect. Also supports manual file upload via Activity and Orders tab export in CSV format. Tested with equities and options.
- Charles SchwabmajorSchwab API sync available. Manual import via account statement CSV export. Handles adjustments like dividends and deposits automatically. Options expirations imported.
- MetaTrader 4/5coreMetaTrader 4 and 5 integration with auto-sync for Pro plan users. HTML report export from platform history tab. MT4 auto-sync via dedicated integration page.
- TradovatemajorTradovate integration with order history export. Best option is sync via account settings with orderId, Account, Order ID format file. Skips duplicates automatically.
- NinjaTradermajorMultiple import methods from NinjaTrader including executions tab export, trade performance export, and web version statement export. Tested with futures.
- TradingViewmajorPowered by TradingView for fundamental research including financials, earnings dates, charts, and company profiles from 20+ global exchanges. Also provides stock charts within the platform.
- 140+ Additional Brokers and PlatformsmajorExtensive broker ecosystem including: Binance, Coinbase, Kraken, Kucoin, Bitget, ByBit, Zerodha, Oanda, Forex.com, FXCM, IG, Saxobank, Questrade, Etrade, Webull, Tradier, Lightspeed, TradeZero, Sierra Chart, DAS Trader, Sterling Trader, Speedtrader, and many more. Supports auto-sync for select brokers and file uploads for others.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Trademetria competitors and assessment
Company assessmentEmerging players
- Trade Ideas: Trade Ideas is an AI-driven stock scanner and trade-idea platform for active day traders. While primarily a scanner, its analytics, AI Holly assistant, and broker integrations overlap with Trademetria's AI trading analytics ambitions.
Broad incumbents
- Empower (formerly Personal Capital): Empower is a leading consumer portfolio tracking and wealth management platform aggregating accounts across brokerages. It competes most directly with Trademetria's Portfolio Tracker on multi-broker consolidation, exposure analysis, and benchmarks.
- TradingView: TradingView is the largest charting and social-trading platform serving retail traders globally. It already powers Trademetria's charts via integration and competes indirectly by offering its own trade-tracking, alerts, and increasingly AI features.
- MetaQuotes (MetaTrader): MetaTrader is the dominant retail forex/CFD trading platform with built-in analytics, journal-style reporting, and now AI features. Trademetria currently integrates with MT4/MT5 but MetaQuotes' native analytics overlap with Trademetria's offer.
Direct peers
- Tradervue: Tradervue is a long-standing online trading journal platform for active traders, offering broker integration, performance analytics, and journaling. It serves the same retail active-trader market as Trademetria with overlapping feature sets (trade sync, equity curves, tagging).
- TradesViz: TradesViz is a cloud-based trading journal supporting equities, futures, options, and crypto across multiple broker integrations with AI-assisted analytics. It targets the same retail multi-asset trader audience as Trademetria.
- Journalytix: Journalytix is a trading journal and analytics platform focused on active day and options traders, offering broker sync, performance metrics, and visualizations that overlap substantially with Trademetria's offering.
- Kinfo: Kinfo is a trading analytics and portfolio tracking platform designed for active retail investors and options traders, providing multi-broker integration and performance analytics directly comparable to Trademetria's Portfolio Tracker and core journal features.
- Edgewonk (formerly TradeZilla): Edgewonk is one of the most popular retail trading journals, providing automated trade import, analytics reports, and review tools targeting active day/options traders — a near-direct competitor to Trademetria's core trading journal product.
Regional players
- Tradervate: Tradovate is a futures-focused trading platform with built-in analytics and reporting widely used in the US prop trading community. Trademetria integrates with Tradovate for trade sync, and their native analytics overlap with Trademetria's futures journal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trademetria social profiles
Digital presenceTrademetria compliance and trust
Trust signalCompliance5 records
Trademetria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trademetria leadership team
Management profileNumber of profiles
Profiles1 record
Trademetria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trademetria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trademetria
What does Trademetria do?
Trademetria is a cloud-based SaaS trading journal platform that enables traders to automatically import, analyze, and journal their trades from 140+ brokers and platforms. The platform delivers AI-powered analytics, risk management metrics (R-multiples), portfolio consolidation, options spread tracking, and performance simulations. It serves individual retail traders via self-serve subscription tiers and offers a separate B2B back-office solution (Trademetria for Business) for brokers, prop firms, and trading schools.
Is Trademetria a public or private company?
Trademetria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trademetria founded?
Trademetria was founded in 2016. It employs 1 to 10 people.
Where is Trademetria based?
Trademetria is headquartered in Sheridan, United States, in the North America region.
How does Trademetria make money?
One revenue line is on record: subscription Revenue.
Who are Trademetria's main competitors?
Trade Ideas is listed as an emerging player. Broad incumbents are Empower (formerly Personal Capital), TradingView and MetaQuotes (MetaTrader). Direct peers are Tradervue, TradesViz, Journalytix, Kinfo and Edgewonk (formerly TradeZilla). Tradervate is listed as a regional player.
Does Trademetria have an API?
Yes. REST API available for creating custom applications, showcasing statistics on websites, and seamless integration. The API enables sync of trade and client data via API or webhooks, supporting B2B back-office integrations. Used to develop contests, dashboards, and custom tools. Developer documentation is at app.trademetria.com.
What industry is Trademetria in?
Trademetria's product category is Trading Journal Software. Its primary akta.pro industry code is FSAFAEAJ, Multi-Asset Trading Networks / Interdealer Broker Platforms, with a secondary code of FSAFANAN, Algorithmic Trading & Execution Platforms. Its NAICS code is 5231 and its SIC code is 6211.