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MR DNA

Full company profile

uuid000mehw

Namestring
MR DNA
Legal namestring
Molecular Research LP
Websiteurl
mrdnalab.com
Company typeenum
Private
Founded yearint
2011
Descriptiontext

MR DNA (operating as Molecular Research LP) is a privately held contract sequencing and bioinformatics laboratory founded in 2011 and headquartered in Shallowater, Texas. The firm provides fee-for-service access to next-generation sequencing (NGS) across the full spectrum of common genomics workflows, including marker-gene amplicon sequencing via its proprietary bTEFAP® method, shotgun metagenomics, whole genome sequencing, RNA-seq/transcriptomics, targeted panels, whole exome sequencing, single-cell RNA sequencing, bisulfite methylation profiling, ancient DNA, COVID-19 genomic surveillance, and Luminex-based immunoassays. Operated as a limited partnership with 11–50 employees, MR DNA maintains Illumina NovaSeq 6000, Illumina MiSeq, and PacBio Sequel platforms, having retired legacy Ion Torrent, HiSeq 2500, and capillary SeqStudio workflows. Its end customers are academic, government, agricultural, environmental, oncology, and biomedical researchers; the firm has participated in a major NIH effort to broaden access to rapid assay technologies and automated high-throughput molecular screening.

The firm monetizes on a per-sample, pay-as-you-go model with tiered volume discounts and academic/government pricing. Pricing is publicly disclosed for representative workflows — Illumina amplicon assays at $45–$85 per assay depending on volume, PacBio Sequel amplicon at $50–$300 per sample, shotgun metagenome at $250–$600 per sample, whole genome sequencing from $250 per sample, RNA-seq at $350–$600 per sample, and DNA/RNA extraction at $30–$70 per sample. Optional bioinformatics analysis and custom pipelines are billed as add-on professional services. The go-to-market is consultative and sales-led: customers initiate contact by email or phone, scientists recommend the appropriate workflow, and a custom quote is delivered. There is no self-service ordering portal, e-commerce channel, or programmatic API; distribution is exclusively direct, and no reseller, distributor, or channel partner relationships are evident in the source material. Marketing relies on SEO-structured service pages, an educational blog, and direct email outreach.

The product differentiator is bTEFAP® — a registered trademark covering an inexpensive, barcoded, high-throughput amplicon workflow with an extensive in-house primer collection spanning 16S, 18S, ITS, COI and functional gene targets (nirS, nifH, dsr, pufM, nosZ, HMC). New assay setup typically costs only an additional $10–$20 per barcode, enabling low-cost customization. The company has consistently reinvested in modern sequencing capacity, retired older platforms in favor of NovaSeq 6000 and PacBio, and broadened the service catalog into adjacent verticals. No venture funding rounds, acquisitions, partnerships, leadership changes, or revenue figures were disclosed in the source material; ownership, cap table, and external investor relationships could not be determined.

Short descriptiontext

MR DNA (Molecular Research LP) is a Shallowater, Texas-based contract sequencing laboratory offering next-generation sequencing and bioinformatics services, including its proprietary bTEFAP® amplicon method, to academic, government, agricultural, and biomedical research clients globally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersShallowater, United States
HQ citystring
Shallowater
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
next-generation sequencing, microbiome profiling, bioinformatics analysis, whole genome sequencing, transcriptome sequencing
Industry6 codes
1Molecular & Genetic Testing (PCR/NGS/qPCR)
CodeHLAGADAFPrimaryYes
2Transcriptomics & Gene Expression Profiling Services
CodeHLAGANAEPrimaryNo
3Oncology Diagnostics (tumor profiling, MRD, liquid biopsy)
CodeHLAAALAEPrimaryNo
4Genomic & Multi-Omic Biomarkers (NGS panels, transcriptomics, proteomics, metabolomics)
CodeHLAAAMAJPrimaryNo
5Epigenomics & Chromatin Profiling Services
CodeHLAGANAFPrimaryNo
6Molecular Diagnostics (PCR/qPCR, NGS-based assays)
CodeHLAAALAAPrimaryNo
NAICS code3 codes
  • Research and Development in Biotechnology (except Nanobiotechnology)541714
  • Research and Development in the Physical, Engineering, and Life Sciences54171
  • Medical Laboratories621511
SIC code2 codes
  • Services-Commercial Physical & Biological Research8731
  • Services-Medical Laboratories8071
Product category
Genomics Sequencing Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Sequencing Services
TypeUsage Based
Description

Per-sample and per-assay sequencing fees across multiple platforms including Illumina NovaSeq 6000, MiSeq, HiSeq, and PacBio Sequel. Pricing varies by platform, read length, depth, and project size. Volume discounts apply for larger sample counts and multi-project commitments.

mrdnalab.com
2DNA/RNA Extraction Services
TypeOne Time License
Description

DNA extraction starting at $30-$40 per sample; RNA extraction starting at $40-$70 per sample, depending on sample type and service requested. Optional service bundled with sequencing projects.

mrdnalab.com
3Bioinformatics Analysis
TypeProfessional Services
Description

Optional add-on bioinformatics services including QC, assembly, annotation, differential expression, pathway analysis, and custom pipelines. Pricing varies by analysis complexity and study design.

mrdnalab.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Pricing details7 tiers
1Illumina Amplicon Sequencing (2x300bp PE, 20,000+ sequences): $80/assay (1-20 assays), $75 (20-50), $70 (50-100), $65 (100-150), $60 (>150 assays). >300 samples/assay = $55/assay. <10 assays/library fee: $100.
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Examples given for Illumina MiSeq/NovaSeq 2x300bp PE with 20,000+ sequence diversity. Academic and Government pricing available. Additional discounts for very large projects.

mrdnalab.com
2Illumina Amplicon Example Program: $85/assay (1-19), $65 (20-49), $60 (50-99), $55 (100-149), $50 (>150). >300 samples = $45/assay.
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Example program pricing for >20,000 sequences guaranteed per diversity assay. Additional discounts may apply for larger projects.

mrdnalab.com
3PacBio Sequel Amplicon: $50/sample (500 seq), $90 (5,000 seq), $125 (10,000 seq), $200 (20,000 seq), $300 (40,000 seq). Projects <10 samples: $150 indexing fee + $20/sample PCR replication fee.
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Academic and Government pricing. Custom scales available in multiples of 40K. Custom 700-3000bp barcoding: ~$15/barcode.

mrdnalab.com
4Metagenome Sequencing: NovaSeq 2x150bp 10M reads = $250/sample, 30M reads = $450/sample; 2x250bp 10M = $350, 50M = $600; MiSeq 2x300bp 1-2M reads = $500.
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Prices are for data only. More reads and samples result in better pricing. Customizable beyond these examples.

mrdnalab.com
5Whole Genome Sequencing: NovaSeq 2x150bp 10M reads = $250, 30M reads = $300; HiSeq 2x250bp 10M = $300, 4M = $250; MiSeq 2x300bp 1-2M = $500. PacBio low-coverage bacterial genomes from $500.
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Short-read WGS data only examples for small projects. Long-read PacBio from $500 for bacterial genomes. Volume discounts for >5 genomes.

mrdnalab.com
6Transcriptome/RNA-seq: 2x150bp 10-20M reads = $400/sample; 2x300bp 1-2M reads = $600; 2x250bp 10M = $400, 4M = $350. Ribosomal depletion = $100 extra. RNA extraction = $30-$70/sample.
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Small project pricing examples. Aggressive discounts available for larger projects. Bioinformatics for RNA-seq comparison = $200.

mrdnalab.com
7Extraction Services: DNA extraction starting at $30-$40/sample; RNA extraction starting at $40-$70/sample depending on service and sample type.
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Prices vary by sample type and extraction method required.

mrdnalab.com
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1bTEFAP®
Description

Bacterial Tag Encoded FLEX Amplicon Sequencing, a proprietary amplicon sequencing method developed by MR DNA for cost-effective microbiome profiling.

mrdnalab.com
Core offering1 text field

MR DNA (Molecular Research LP) is a contract sequencing and bioinformatics laboratory offering fee-for-service access to next-generation sequencing (NGS) platforms (Illumina NovaSeq 6000, MiSeq, PacBio Sequel) and computational analysis. Services span amplicon sequencing (proprietary bTEFAP®), shotgun metagenomics, whole genome, transcriptome, exome, targeted panels, single-cell RNA-seq, bisulfite methylation, ancient DNA, microbial and cancer genomics, plus DNA/RNA extraction and custom molecular assay development.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

MR DNA (Molecular Research LP) operates as a contract sequencing and bioinformatics laboratory offering fee-for-service access to next-generation sequencing technologies and computational analysis. The core portfolio centers on amplicon sequencing services (bTEFAP®), shotgun metagenome sequencing, and whole genome sequencing, supplemented by RNA-seq services (including transcriptome sequencing, small RNA sequencing, and single-cell RNA sequencing via 10x Genomics workflows), targeted sequencing (Illumina AmpliSeq), whole exome sequencing, and bisulfite sequencing for methylation analysis. Bioinformatics and data analysis services are offered as integrated or standalone deliverables. Additional specialty services include ancient DNA sequencing, COVID-19 genomic surveillance, immunoassays (Luminex MAGPIX), and custom molecular assay development. The company operates sequencing platforms including Illumina NovaSeq 6000, Illumina MiSeq, and PacBio Sequel, with discontinued platforms (Ion S5, HiSeq 2500, SeqStudio, Ion AmpliSeq) noted.

Product and service19 records
1bTEFAP® Amplicon Sequencing
CategoryAmplicon Sequencing
Description

Targeted amplicon sequencing service using the proprietary bTEFAP® methodology for 16S, 18S, ITS, COI, and functional gene markers, supporting custom primer assays and scalable community profiling for bacteria, archaea, fungi, and eukaryotes.

2Shotgun Metagenome Sequencing
CategoryMetagenomics
Description

Whole-genome shotgun sequencing that sequences all DNA in a sample to enable taxonomic and functional profiling of microbial communities with species-level resolution and metabolic pathway insights.

3Whole Genome Sequencing (WGS)
CategoryWhole Genome Sequencing
Description

Scalable whole genome sequencing service for bacterial, fungal, and eukaryotic genomes, supporting de novo assembly and resequencing workflows against reference genomes.

4Transcriptome Sequencing (RNA-seq)
CategoryTranscriptomics
Description

Gene expression profiling including total RNA-seq, polyA RNA-seq, metatranscriptomics, small RNA profiling, and PacBio Iso-Seq full-length transcript sequencing for alternative splicing and isoform discovery.

5Targeted Sequencing & Gene Panels
CategoryTargeted Sequencing
Description

Focused sequencing for specific genes or genomic regions using amplicon-based or hybrid-capture panels, enabling high-depth variant detection for oncology, pharmacogenomics, and microbial surveillance.

6Whole Exome Sequencing (WES)
CategoryExome Sequencing
Description

Protein-coding region sequencing service targeting exons for cost-effective variant discovery in rare disease research, oncology studies, and population genetics.

7Single-Cell RNA Sequencing (scRNA-seq)
CategorySingle-Cell Sequencing
Description

Single-cell transcriptomics service enabling cell-type discovery, immune profiling, and tumor microenvironment analysis using Illumina-based workflows with optional bioinformatics for clustering and differential expression.

8Small RNA Sequencing
CategorySmall RNA Sequencing
Description

Small RNA sequencing for miRNA discovery, siRNA and piRNA analysis, and regulatory RNA profiling with differential expression analysis capabilities.

9Bisulfite Sequencing
CategoryEpigenomics
Description

DNA methylation analysis using WGBS and RRBS methods for base-resolution cytosine methylation profiling, with optional PacBio Sequel IIe for direct DNA modification detection without bisulfite conversion.

10De Novo Sequencing
CategoryDe Novo Assembly
Description

Genome and transcriptome assembly for novel organisms using shotgun sequencing approaches, supporting gap closure with long-read scaffolding and comprehensive annotation pipelines.

11Microbiome Sequencing Services
CategoryMicrobiome Profiling
Description

Comprehensive microbiome profiling encompassing marker-gene sequencing (16S/ITS/18S/COI), functional gene targets, shotgun metagenomics, and metatranscriptomics for human, environmental, and industrial applications.

12Microbial Sequencing Services
CategoryMicrobial Genomics
Description

Bacterial, viral, fungal, and archaeal genomics covering whole genome sequencing, amplicon sequencing, shotgun metagenomics, and transcriptomics for clinical, environmental, agricultural, and industrial applications.

13Cancer Genomics & Sequencing Services
CategoryCancer Genomics
Description

Oncology-focused NGS supporting targeted panels, whole exome, whole genome, transcriptome, and custom workflows for somatic mutation detection and gene expression analysis.

14Immunoassays
CategoryImmunoassays
Description

Quantitative protein and biomarker analysis using Luminex MAGPIX multiplex assays and ELISA-style protein quantification to complement genomic data in integrated genomic and proteomic studies.

15Molecular Method & Assay Development
CategoryCustom Assay Development
Description

Custom R&D for developing novel molecular methods including high-throughput screening assays, genotyping assays, viral and fungal assays, microsatellite screening, and target enrichment sequencing, developed through an NIH-funded initiative.

16Bioinformatics & Data Analysis
CategoryBioinformatics
Description

Computational biology services covering genomics variants, assembly and annotation, RNA-seq expression analysis, targeted panel workflows, epigenetics and methylation analysis, and metagenomics community profiling with publication-ready outputs.

17COVID-19 Sequencing & Genomic Surveillance
CategoryViral Surveillance
Description

SARS-CoV-2 sequencing using amplicon-based whole-genome sequencing and shotgun metagenomics for variant tracking, outbreak investigation, and viral evolution research.

18Ancient DNA Sequencing (aDNA)
CategoryAncient DNA
Description

Specialized sequencing for degraded and fragmented DNA from archaeological remains, fossils, and sediments, supporting paleogenomics, archaeogenetics, sedimentary aDNA, and ancient pathogen studies with contamination-aware workflows.

19DNA/RNA Extraction Services
CategorySample Preparation
Description

Nucleic acid extraction from diverse sample types as a standalone or bundled service with DNA extraction starting at $30-$40 per sample and RNA extraction starting at $40-$70 per sample.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Eurofins Genomics is one of the largest global sequencing services providers offering amplicon, WGS, RNA-seq, and bioinformatics across Europe, the US, and Asia. Comparable to MR DNA across nearly every service line but at materially greater scale, instrument capacity, and geographic reach.

TypeDirect peer
Description

Azenta/GENEWIZ provides Sanger, NGS, amplicon, WGS, RNA-seq, and synthetic biology services to academic and biopharma researchers. Direct competitor to MR DNA on the same core offerings (amplicon, WGS, RNA-seq, bioinformatics) with comparable consultative sales and a similarly broad menu.

TypeBroad incumbent
Description

Novogene is a leading global NGS service provider offering Illumina- and PacBio-based amplicon, WGS, RNA-seq, exome, and single-cell sequencing with bioinformatics. Directly comparable to MR DNA's service menu, with deeper automation and international presence.

TypeDirect peer
Description

CD Genomics is a sequencing and bioinformatics services CRO offering amplicon, metagenomic, WGS, RNA-seq, and custom assay development. Closely comparable to MR DNA across microbiome, amplicon, and multi-omic service lines, with a similar consultative, quote-based sales model.

TypeDirect peer
Description

RTL Genomics (Research and Testing Laboratory) is a sequencing services lab specializing in amplicon-based microbiome profiling (16S, 18S, ITS) and metagenomics. Direct competitor to MR DNA's bTEFAP®-led microbiome franchise with overlapping customer segments in agriculture, environmental, and human microbiome research.

TypeDirect peer
Description

Zymo Research provides DNA/RNA extraction kits, microbiome sequencing services, and bioinformatics (e.g., ZymoBIOMICS), combining product and service revenue. Comparable to MR DNA on microbiome amplicon and shotgun services, with additional kit/reagent revenue MR DNA does not have.

TypeEmerging player
Description

CosmosID is a microbiome analytics company offering shotgun metagenomic sequencing with its proprietary curated database for high-resolution taxonomic and functional profiling. Comparable to MR DNA's metagenomics service, differentiated by CosmosID's database-driven analytics and CLIA-certified clinical positioning.

TypeBroad incumbent
Description

Macrogen is a global genomics services company offering Sanger, NGS, WGS, RNA-seq, and bioinformatics to academic and clinical customers. Comparable to MR DNA's full-service menu with substantially larger scale and direct-to-researcher international delivery.

TypeBroad incumbent
Description

BGI Genomics operates one of the world's largest sequencing services platforms (including DNBSEQ technology and Illumina-compatible workflows) covering amplicon, WGS, RNA-seq, and clinical sequencing. Adjacent competitor to MR DNA on price-sensitive research sequencing, with unmatched scale.

TypeOthers
Description

IDT (a Danaher company) is a leading supplier of oligonucleotides, NGS library prep kits, and custom assays used widely by sequencing service labs. Comparable to MR DNA not as a direct service competitor but as an enabling reagent and custom-assay supplier with adjacent assay-development capabilities.

Market position
Strengths5 records

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Headline, Details, Source

Weaknesses5 records

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Competitive moat4 records

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Type, Details

Key risks6 records

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Key highlights7 records

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Headline, Details, Source

Customer concentration

Classification, Details

Segment5 records

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Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

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Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
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Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MR DNA

Genomics Sequencing Servicesmrdnalab.com

MR DNA (Molecular Research LP) is a Shallowater, Texas-based contract sequencing laboratory offering next-generation sequencing and bioinformatics services, including its proprietary bTEFAP® amplicon method, to academic, government, agricultural, and biomedical research clients globally.

What MR DNA does

MR DNA (operating as Molecular Research LP) is a privately held contract sequencing and bioinformatics laboratory founded in 2011 and headquartered in Shallowater, Texas. The firm provides fee-for-service access to next-generation sequencing (NGS) across the full spectrum of common genomics workflows, including marker-gene amplicon sequencing via its proprietary bTEFAP® method, shotgun metagenomics, whole genome sequencing, RNA-seq/transcriptomics, targeted panels, whole exome sequencing, single-cell RNA sequencing, bisulfite methylation profiling, ancient DNA, COVID-19 genomic surveillance, and Luminex-based immunoassays. Operated as a limited partnership with 11–50 employees, MR DNA maintains Illumina NovaSeq 6000, Illumina MiSeq, and PacBio Sequel platforms, having retired legacy Ion Torrent, HiSeq 2500, and capillary SeqStudio workflows. Its end customers are academic, government, agricultural, environmental, oncology, and biomedical researchers; the firm has participated in a major NIH effort to broaden access to rapid assay technologies and automated high-throughput molecular screening.

The firm monetizes on a per-sample, pay-as-you-go model with tiered volume discounts and academic/government pricing. Pricing is publicly disclosed for representative workflows — Illumina amplicon assays at $45–$85 per assay depending on volume, PacBio Sequel amplicon at $50–$300 per sample, shotgun metagenome at $250–$600 per sample, whole genome sequencing from $250 per sample, RNA-seq at $350–$600 per sample, and DNA/RNA extraction at $30–$70 per sample. Optional bioinformatics analysis and custom pipelines are billed as add-on professional services. The go-to-market is consultative and sales-led: customers initiate contact by email or phone, scientists recommend the appropriate workflow, and a custom quote is delivered. There is no self-service ordering portal, e-commerce channel, or programmatic API; distribution is exclusively direct, and no reseller, distributor, or channel partner relationships are evident in the source material. Marketing relies on SEO-structured service pages, an educational blog, and direct email outreach.

The product differentiator is bTEFAP® — a registered trademark covering an inexpensive, barcoded, high-throughput amplicon workflow with an extensive in-house primer collection spanning 16S, 18S, ITS, COI and functional gene targets (nirS, nifH, dsr, pufM, nosZ, HMC). New assay setup typically costs only an additional $10–$20 per barcode, enabling low-cost customization. The company has consistently reinvested in modern sequencing capacity, retired older platforms in favor of NovaSeq 6000 and PacBio, and broadened the service catalog into adjacent verticals. No venture funding rounds, acquisitions, partnerships, leadership changes, or revenue figures were disclosed in the source material; ownership, cap table, and external investor relationships could not be determined.

MR DNA firmographics

Firmographics
Name
MR DNA
Legal name
Molecular Research LP
Website
https://mrdnalab.com
Company type
Private
Founded year
2011
Operating status
Operating
Headcount range
11–50 employees
Short description
MR DNA (Molecular Research LP) is a Shallowater, Texas-based contract sequencing laboratory offering next-generation sequencing and bioinformatics services, including its proprietary bTEFAP® amplicon method, to academic, government, agricultural, and biomedical research clients globally.
Ownership category
akta.pro rank

MR DNA industry classification

Industry
Product category
Genomics Sequencing Services
NAICS
Research and Development in Biotechnology (except Nanobiotechnology) (541714), Research and Development in the Physical, Engineering, and Life Sciences (54171), Medical Laboratories (621511)
SIC
Services-Commercial Physical & Biological Research (8731), Services-Medical Laboratories (8071)
akta.pro primary industry
Molecular & Genetic Testing (PCR/NGS/qPCR) (HLAGADAF)
akta.pro secondary industries
Transcriptomics & Gene Expression Profiling Services (HLAGANAE), Oncology Diagnostics (tumor profiling, MRD, liquid biopsy) (HLAAALAE), Genomic & Multi-Omic Biomarkers (NGS panels, transcriptomics, proteomics, metabolomics) (HLAAAMAJ), Epigenomics & Chromatin Profiling Services (HLAGANAF), Molecular Diagnostics (PCR/qPCR, NGS-based assays) (HLAAALAA)

Keywords

  • Next-generation sequencing
  • Microbiome profiling
  • Bioinformatics analysis
  • Whole genome sequencing
  • Transcriptome sequencing

Where MR DNA is headquartered

Location

Headquarters

HQ city
Shallowater
HQ country
United States
HQ region
North America

Offices1 record

Markets served

MR DNA business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

  1. Sequencing Services: Per-sample and per-assay sequencing fees across multiple platforms including Illumina NovaSeq 6000, MiSeq, HiSeq, and PacBio Sequel. Pricing varies by platform, read length, depth, and project size. Volume discounts apply for larger sample counts and multi-project commitments.
  2. DNA/RNA Extraction Services: DNA extraction starting at $30-$40 per sample; RNA extraction starting at $40-$70 per sample, depending on sample type and service requested. Optional service bundled with sequencing projects.
  3. Bioinformatics Analysis: Optional add-on bioinformatics services including QC, assembly, annotation, differential expression, pathway analysis, and custom pipelines. Pricing varies by analysis complexity and study design.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goIllumina Amplicon Sequencing (2x300bp PE, 20,000+ sequences): $80/assay (1-20 assays), $75 (20-50), $70 (50-100), $65 (100-150), $60 (>150 assays). >300 samples/assay = $55/assay. <10 assays/library fee: $100.
Unit PricingPay-as-you-goIllumina Amplicon Example Program: $85/assay (1-19), $65 (20-49), $60 (50-99), $55 (100-149), $50 (>150). >300 samples = $45/assay.
Unit PricingPay-as-you-goPacBio Sequel Amplicon: $50/sample (500 seq), $90 (5,000 seq), $125 (10,000 seq), $200 (20,000 seq), $300 (40,000 seq). Projects <10 samples: $150 indexing fee + $20/sample PCR replication fee.
Unit PricingPay-as-you-goMetagenome Sequencing: NovaSeq 2x150bp 10M reads = $250/sample, 30M reads = $450/sample; 2x250bp 10M = $350, 50M = $600; MiSeq 2x300bp 1-2M reads = $500.
Unit PricingPay-as-you-goWhole Genome Sequencing: NovaSeq 2x150bp 10M reads = $250, 30M reads = $300; HiSeq 2x250bp 10M = $300, 4M = $250; MiSeq 2x300bp 1-2M = $500. PacBio low-coverage bacterial genomes from $500.
Unit PricingPay-as-you-goTranscriptome/RNA-seq: 2x150bp 10-20M reads = $400/sample; 2x300bp 1-2M reads = $600; 2x250bp 10M = $400, 4M = $350. Ribosomal depletion = $100 extra. RNA extraction = $30-$70/sample.
Unit PricingPay-as-you-goExtraction Services: DNA extraction starting at $30-$40/sample; RNA extraction starting at $40-$70/sample depending on service and sample type.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

MR DNA product offering

Product offering

Core offering

MR DNA (Molecular Research LP) is a contract sequencing and bioinformatics laboratory offering fee-for-service access to next-generation sequencing (NGS) platforms (Illumina NovaSeq 6000, MiSeq, PacBio Sequel) and computational analysis. Services span amplicon sequencing (proprietary bTEFAP®), shotgun metagenomics, whole genome, transcriptome, exome, targeted panels, single-cell RNA-seq, bisulfite methylation, ancient DNA, microbial and cancer genomics, plus DNA/RNA extraction and custom molecular assay development.

Product overview

MR DNA (Molecular Research LP) operates as a contract sequencing and bioinformatics laboratory offering fee-for-service access to next-generation sequencing technologies and computational analysis. The core portfolio centers on amplicon sequencing services (bTEFAP®), shotgun metagenome sequencing, and whole genome sequencing, supplemented by RNA-seq services (including transcriptome sequencing, small RNA sequencing, and single-cell RNA sequencing via 10x Genomics workflows), targeted sequencing (Illumina AmpliSeq), whole exome sequencing, and bisulfite sequencing for methylation analysis. Bioinformatics and data analysis services are offered as integrated or standalone deliverables. Additional specialty services include ancient DNA sequencing, COVID-19 genomic surveillance, immunoassays (Luminex MAGPIX), and custom molecular assay development. The company operates sequencing platforms including Illumina NovaSeq 6000, Illumina MiSeq, and PacBio Sequel, with discontinued platforms (Ion S5, HiSeq 2500, SeqStudio, Ion AmpliSeq) noted.

Differentiator

Problem solved

Functional benefit

Brands

  • bTEFAP®: Bacterial Tag Encoded FLEX Amplicon Sequencing, a proprietary amplicon sequencing method developed by MR DNA for cost-effective microbiome profiling.

Products and services

  • bTEFAP® Amplicon Sequencing Targeted amplicon sequencing service using the proprietary bTEFAP® methodology for 16S, 18S, ITS, COI, and functional gene markers, supporting custom primer assays and scalable community profiling for bacteria, archaea, fungi, and eukaryotes.
  • Shotgun Metagenome Sequencing Whole-genome shotgun sequencing that sequences all DNA in a sample to enable taxonomic and functional profiling of microbial communities with species-level resolution and metabolic pathway insights.
  • Whole Genome Sequencing (WGS) Scalable whole genome sequencing service for bacterial, fungal, and eukaryotic genomes, supporting de novo assembly and resequencing workflows against reference genomes.
  • Transcriptome Sequencing (RNA-seq) Gene expression profiling including total RNA-seq, polyA RNA-seq, metatranscriptomics, small RNA profiling, and PacBio Iso-Seq full-length transcript sequencing for alternative splicing and isoform discovery.
  • Targeted Sequencing & Gene Panels Focused sequencing for specific genes or genomic regions using amplicon-based or hybrid-capture panels, enabling high-depth variant detection for oncology, pharmacogenomics, and microbial surveillance.
  • Whole Exome Sequencing (WES) Protein-coding region sequencing service targeting exons for cost-effective variant discovery in rare disease research, oncology studies, and population genetics.
  • Single-Cell RNA Sequencing (scRNA-seq) Single-cell transcriptomics service enabling cell-type discovery, immune profiling, and tumor microenvironment analysis using Illumina-based workflows with optional bioinformatics for clustering and differential expression.
  • Small RNA Sequencing Small RNA sequencing for miRNA discovery, siRNA and piRNA analysis, and regulatory RNA profiling with differential expression analysis capabilities.
  • Bisulfite Sequencing DNA methylation analysis using WGBS and RRBS methods for base-resolution cytosine methylation profiling, with optional PacBio Sequel IIe for direct DNA modification detection without bisulfite conversion.
  • De Novo Sequencing Genome and transcriptome assembly for novel organisms using shotgun sequencing approaches, supporting gap closure with long-read scaffolding and comprehensive annotation pipelines.
  • Microbiome Sequencing Services Comprehensive microbiome profiling encompassing marker-gene sequencing (16S/ITS/18S/COI), functional gene targets, shotgun metagenomics, and metatranscriptomics for human, environmental, and industrial applications.
  • Microbial Sequencing Services Bacterial, viral, fungal, and archaeal genomics covering whole genome sequencing, amplicon sequencing, shotgun metagenomics, and transcriptomics for clinical, environmental, agricultural, and industrial applications.
  • Cancer Genomics & Sequencing Services Oncology-focused NGS supporting targeted panels, whole exome, whole genome, transcriptome, and custom workflows for somatic mutation detection and gene expression analysis.
  • Immunoassays Quantitative protein and biomarker analysis using Luminex MAGPIX multiplex assays and ELISA-style protein quantification to complement genomic data in integrated genomic and proteomic studies.
  • Molecular Method & Assay Development Custom R&D for developing novel molecular methods including high-throughput screening assays, genotyping assays, viral and fungal assays, microsatellite screening, and target enrichment sequencing, developed through an NIH-funded initiative.
  • Bioinformatics & Data Analysis Computational biology services covering genomics variants, assembly and annotation, RNA-seq expression analysis, targeted panel workflows, epigenetics and methylation analysis, and metagenomics community profiling with publication-ready outputs.
  • COVID-19 Sequencing & Genomic Surveillance SARS-CoV-2 sequencing using amplicon-based whole-genome sequencing and shotgun metagenomics for variant tracking, outbreak investigation, and viral evolution research.
  • Ancient DNA Sequencing (aDNA) Specialized sequencing for degraded and fragmented DNA from archaeological remains, fossils, and sediments, supporting paleogenomics, archaeogenetics, sedimentary aDNA, and ancient pathogen studies with contamination-aware workflows.
  • DNA/RNA Extraction Services Nucleic acid extraction from diverse sample types as a standalone or bundled service with DNA extraction starting at $30-$40 per sample and RNA extraction starting at $40-$70 per sample.

Companies that use MR DNA

Customer profile

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Ideal customer profiles5 records

MR DNA technology and API

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Technology focussed Yes

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MR DNA competitors and assessment

Company assessment

Broad incumbents

  • Eurofins Genomics: Eurofins Genomics is one of the largest global sequencing services providers offering amplicon, WGS, RNA-seq, and bioinformatics across Europe, the US, and Asia. Comparable to MR DNA across nearly every service line but at materially greater scale, instrument capacity, and geographic reach.
  • Novogene: Novogene is a leading global NGS service provider offering Illumina- and PacBio-based amplicon, WGS, RNA-seq, exome, and single-cell sequencing with bioinformatics. Directly comparable to MR DNA's service menu, with deeper automation and international presence.
  • Macrogen: Macrogen is a global genomics services company offering Sanger, NGS, WGS, RNA-seq, and bioinformatics to academic and clinical customers. Comparable to MR DNA's full-service menu with substantially larger scale and direct-to-researcher international delivery.
  • BGI Genomics: BGI Genomics operates one of the world's largest sequencing services platforms (including DNBSEQ technology and Illumina-compatible workflows) covering amplicon, WGS, RNA-seq, and clinical sequencing. Adjacent competitor to MR DNA on price-sensitive research sequencing, with unmatched scale.

Direct peers

  • Azenta Life Sciences (formerly GENEWIZ): Azenta/GENEWIZ provides Sanger, NGS, amplicon, WGS, RNA-seq, and synthetic biology services to academic and biopharma researchers. Direct competitor to MR DNA on the same core offerings (amplicon, WGS, RNA-seq, bioinformatics) with comparable consultative sales and a similarly broad menu.
  • CD Genomics: CD Genomics is a sequencing and bioinformatics services CRO offering amplicon, metagenomic, WGS, RNA-seq, and custom assay development. Closely comparable to MR DNA across microbiome, amplicon, and multi-omic service lines, with a similar consultative, quote-based sales model.
  • RTL Genomics: RTL Genomics (Research and Testing Laboratory) is a sequencing services lab specializing in amplicon-based microbiome profiling (16S, 18S, ITS) and metagenomics. Direct competitor to MR DNA's bTEFAP®-led microbiome franchise with overlapping customer segments in agriculture, environmental, and human microbiome research.
  • Zymo Research: Zymo Research provides DNA/RNA extraction kits, microbiome sequencing services, and bioinformatics (e.g., ZymoBIOMICS), combining product and service revenue. Comparable to MR DNA on microbiome amplicon and shotgun services, with additional kit/reagent revenue MR DNA does not have.

Emerging players

  • CosmosID: CosmosID is a microbiome analytics company offering shotgun metagenomic sequencing with its proprietary curated database for high-resolution taxonomic and functional profiling. Comparable to MR DNA's metagenomics service, differentiated by CosmosID's database-driven analytics and CLIA-certified clinical positioning.

Others

  • Integrated DNA Technologies (IDT): IDT (a Danaher company) is a leading supplier of oligonucleotides, NGS library prep kits, and custom assays used widely by sequencing service labs. Comparable to MR DNA not as a direct service competitor but as an enabling reagent and custom-assay supplier with adjacent assay-development capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

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MR DNA financial estimates

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MR DNA leadership team

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MR DNA funding detail

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Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MR DNA M&A and investment

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MR DNA

What does MR DNA do?

MR DNA (Molecular Research LP) is a contract sequencing and bioinformatics laboratory offering fee-for-service access to next-generation sequencing (NGS) platforms (Illumina NovaSeq 6000, MiSeq, PacBio Sequel) and computational analysis. Services span amplicon sequencing (proprietary bTEFAP®), shotgun metagenomics, whole genome, transcriptome, exome, targeted panels, single-cell RNA-seq, bisulfite methylation, ancient DNA, microbial and cancer genomics, plus DNA/RNA extraction and custom molecular assay development.

Is MR DNA a public or private company?

MR DNA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was MR DNA founded?

MR DNA was founded in 2011. It employs 11 to 50 people.

Where is MR DNA based?

MR DNA is headquartered in Shallowater, United States, in the North America region.

How does MR DNA make money?

Three revenue lines are on record. Sequencing Services are the primary driver. The others are DNA/RNA Extraction Services and bioinformatics Analysis.

Who are MR DNA's main competitors?

Broad incumbents on record are Eurofins Genomics, Novogene, Macrogen and BGI Genomics. Direct peers are Azenta Life Sciences (formerly GENEWIZ), CD Genomics, RTL Genomics and Zymo Research. CosmosID is listed as an emerging player. Integrated DNA Technologies (IDT) is listed as an others.

Does MR DNA have an API?

No public API is recorded for MR DNA.

What industry is MR DNA in?

MR DNA's product category is Genomics Sequencing Services. Its primary akta.pro industry code is HLAGADAF, Molecular & Genetic Testing (PCR/NGS/qPCR), with a secondary code of HLAGANAE, Transcriptomics & Gene Expression Profiling Services. Its NAICS code is 541714 and its SIC code is 8731.

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