MarketGauge
- Company typePrivate
- Founded1997
- HeadquartersSparta, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
MarketGauge firmographics
Firmographics- Name
- MarketGauge
- Legal name
- Dataview, LLC
- Website
- https://marketgauge.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MarketGauge industry classification
Industry- Product category
- Market Analysis & Trading Software
- NAICS
- Software Publishers (5132), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- akta.pro primary industry
- Commodity Market Data, Pricing & Benchmark Administrators (Commodity Indices/Assessments) (FSAFAMAJ)
Keywords
Where MarketGauge is headquartered
LocationHeadquarters
- HQ city
- Sparta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MarketGauge business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Services: Monthly, quarterly, and annual subscription plans providing access to trading tools, market analysis, and trading signals. Multiple tier levels with varying features. Automatic renewal with email notification before billing.
- Premium Content Access: Premium subscription tiers unlock advanced tools including Big View, Real Motion, Triple Play, and other proprietary indicators and trading systems.
- Educational Products and Courses: Trading education courses including Swing Trading guides, Day Trading strategies, Automated Systems training, and specialized courses like Real Motion Trading and Slingshot Setups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 14-Day Big View Trial |
| Subscription | Monthly | Weekly Opportunity Report |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
MarketGauge product offering
Product offeringCore offering
MarketGauge is a registered investment adviser that operates a subscription-based trading education and market analysis platform for self-directed retail traders. Its core offering is the Big View market analysis tool, supplemented by proprietary indicators (Real Motion, Triple Play), trading systems for day/swing/automated trading, daily market commentary (Mish's Daily), and structured educational courses. All products are delivered through the company's website on a tiered subscription basis.
Product overview
MarketGauge is a fintech financial education and market analysis platform offering a suite of trading tools, educational courses, and market intelligence services. The core product is the Big View market analysis tool, which provides comprehensive daily market analysis across multiple dimensions including market internals, sentiment, sectors, and global macro factors. This platform is supplemented by proprietary indicator packages including Real Motion Trading, Triple Play Trading, and the ETF Monitor/Nuggets List, all based on the company's proprietary technical analysis methodologies. Additional offerings include CryptoPulse for cryptocurrency market analysis, Mish's Daily for daily market commentary, and Market Outlook for weekly analysis by founder Keith Schneider. The company also provides structured educational products including Slingshot Setups training courses and trading education for Day Trading (Opening Range strategies), Swing Trading, and Automated Systems. The Weekly Opportunity Report delivers three trading opportunities weekly across five industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Big View A comprehensive market analysis tool providing daily in-depth analysis across market breadth, volume, interest rates, sentiment, sectors, seasonal cycles, global markets, and more, featuring proprietary Real Motion indicators and risk on/off gauges. Targeted at self-directed retail traders.
- Real Motion Trading A trading system featuring proprietary Real Motion indicators that identify hidden strength or weakness in market trends, calculate expected market highs and lows, and reveal unknown resistance and support levels. For self-directed retail traders using technical analysis.
- Triple Play Trading A trading indicators package providing three unique indicators that reveal true market trend strength, identify unknown weakness near market tops and buying opportunities near bottoms, and detect real strength in breakouts. For active traders seeking entry/exit signals.
- ETF Monitor and Nuggets List A daily updated stock screening service that identifies stocks primed for parabolic moves based on fundamentals, technical analysis, supply/demand factors, and trading character. For self-directed traders seeking trade ideas.
- Slingshot Setups An online streaming video training course teaching 10 systematic trading setups (7 trend continuation and 3 reversal setups) for day and swing trading with exact entry points, stops, targets, and trailing profit-taking exits. For retail traders learning structured methodologies.
- CryptoPulse Cryptocurrency market analysis providing daily crypto commentary, sector radar tracking, coin rankings, trading model signals, and special reports on blockchain and digital asset themes. For crypto traders seeking structured analysis of Bitcoin, Ethereum, and altcoins.
- Mish's Daily A daily market analysis newsletter providing unique insight into market health and future trends, key trading levels for major ETFs, the Economic Modern Family analysis, and actionable trading ideas across all asset classes. For active traders and investors.
- Market Outlook Weekly editorial with market analysis by Keith Schneider, providing weekly expert analysis and commentary on current market conditions using Big View insights. For active investors and traders seeking higher-level weekly context.
- Weekly Opportunity Report A weekly subscription service delivering three trading opportunities across five industries with actionable, detailed charts. For self-directed traders seeking curated weekly trade ideas.
- Day Trading (Opening Range) Day trading strategies based on the market's Opening Range, enabling profit from intra-day trends and reversals while avoiding overnight position risk. For active day traders seeking systematic Opening Range setups.
- Swing Trading Swing trading strategies designed to capture big quick moves over several days or weeks, including options trading for big gains with part-time flexibility. For part-time and full-time traders.
- Automated Systems Computer-driven trading systems generating buy and sell signals without human intervention, providing institutional-quality portfolio management tactics with historical probabilities in favor. For traders seeking systematic, emotion-free execution.
Quantifiable outcome
- Silver price forecast accuracy cited in Kitco Annual Silver Survey alongside institutional analysts (Sprott, BMO Capital Markets, TD Securities, Heraeus)
Companies that use MarketGauge
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
MarketGauge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MarketGauge partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
MarketGauge competitors and assessment
Company assessmentDirect peers
- TradingView: TradingView is a charting and social platform serving retail traders with technical indicators, screeners, and a marketplace for proprietary tools, monetized through tiered subscriptions — directly comparable to MarketGauge's Big View, Real Motion, and indicator subscription model.
- Trade-Ideas: Trade-Ideas provides AI-driven real-time trading signals, scanners, and automated alerts to retail and active traders on subscription, structurally similar to MarketGauge's automated systems and proprietary indicator offerings.
- Investors Underground: Investors Underground is a subscription-based day trading education and mentoring service offering live rooms, chat rooms, and trade alerts to retail traders, paralleling MarketGauge's day trading and signal subscription business.
- Simpler Trading: Simpler Trading offers subscription-based options and swing trading education with proprietary indicators and live trade alerts, comparable to MarketGauge's swing trading courses and proprietary tools such as Real Motion and Triple Play.
- Warrior Trading: Warrior Trading runs day trading education subscriptions with live mentorship, proprietary scanners, and small-account chat rooms, directly comparable to MarketGauge's day trading education and Opening Range strategy products.
- Elliott Wave International: Elliott Wave International provides subscription market analysis and technical education based on Elliott Wave methodology to retail traders, matching MarketGauge's subscription analysis and education model with a similarly methodology-led brand.
Broad incumbents
- TradeStation: TradeStation is a brokerage plus subscription platform offering trading tools, educational content, and APIs for active retail traders, overlapping with MarketGauge's tools/education portfolio while operating a regulated execution venue and broader product set.
- Seeking Alpha: Seeking Alpha is a broad market analysis platform with subscription tiers offering research, ratings, and quant data to retail investors, an established incumbent with overlapping market coverage and subscription monetization versus MarketGauge's narrower focus.
- Zacks Investment Research: Zacks offers subscription-based stock research, screening, earnings estimates, and rankings to retail investors, an established incumbent with a similar subscription research delivery model to MarketGauge though broader in scope and methodology.
- The Motley Fool: The Motley Fool is a subscription investment education and research service targeting retail investors across stocks and other asset classes, comparable subscription-driven financial content model though much larger scale and broader product line than MarketGauge.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MarketGauge social profiles
Digital presenceMarketGauge financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketGauge leadership team
Management profileNumber of profiles
Profiles3 records
MarketGauge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketGauge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketGauge
What does MarketGauge do?
MarketGauge is a registered investment adviser that operates a subscription-based trading education and market analysis platform for self-directed retail traders. Its core offering is the Big View market analysis tool, supplemented by proprietary indicators (Real Motion, Triple Play), trading systems for day/swing/automated trading, daily market commentary (Mish's Daily), and structured educational courses. All products are delivered through the company's website on a tiered subscription basis.
Is MarketGauge a public or private company?
MarketGauge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarketGauge founded?
MarketGauge was founded in 1997. It employs 1 to 10 people.
Where is MarketGauge based?
MarketGauge is headquartered in Sparta, United States, in the North America region.
How does MarketGauge make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are premium Content Access and educational Products and Courses.
Who are MarketGauge's main competitors?
Direct peers on record are TradingView, Trade-Ideas, Investors Underground, Simpler Trading, Warrior Trading and Elliott Wave International. Broad incumbents are TradeStation, Seeking Alpha, Zacks Investment Research and The Motley Fool.
Does MarketGauge have an API?
No public API is recorded for MarketGauge.
What industry is MarketGauge in?
MarketGauge's product category is Market Analysis & Trading Software. Its primary akta.pro industry code is FSAFAMAJ, Commodity Market Data, Pricing & Benchmark Administrators (Commodity Indices/Assessments). Its NAICS code is 5132.