Grant Wilfley Casting
Grant Wilfley Casting is a New York-based casting services firm, founded in 1992, that provides principal, day player, and background performer casting for film, television, and commercial productions. The firm serves major directors and production companies through its proprietary GWCI.app talent portal and direct enterprise relationships.
- Company typePrivate
- Founded1992
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Grant Wilfley Casting does
Grant Wilfley Casting is a New York-based casting services firm founded in 1992 that provides end-to-end casting for the film, television, and commercial production industries. The firm specializes in sourcing principal players, day players, and background performers, with a particular emphasis on background/extras casting and crowd scenes. Grant Wilfley Casting serves production companies and directors including Martin Scorsese, Steven Spielberg, Oliver Stone, and Darren Aronofsky, with credits spanning decades of high-profile projects such as The Departed, Wolf of Wall Street, The Irishman, Black Swan, West Side Story, and The Gilded Age. The company has 51-100 employees, including 21 named casting professionals across director, associate, and assistant levels.
The firm's core technology is GWCI.app, a proprietary web-based casting portal that enables self-serve talent registration and submission to casting notices without requiring app downloads. Supporting this platform are gwcnyc.com (the corporate hub), gwcionlocation.com (a satellite service for out-of-state productions operated under subsidiary GWCI On Location), a YouTube channel (@gwcasting) for talent tutorials, and a Freshdesk-powered support portal. The business operates a hybrid go-to-market: free self-serve talent registration drives network effects on the supply side, while direct enterprise relationships with major directors and production companies drive demand. Casting notices are also distributed across industry platforms including Casting Networks, Breakdown Services, Backstage, and Source and Cast.
Revenue is generated through professional services fees charged to production companies for casting work, with talent compensation governed by SAG-AFTRA union rates for union members and local minimum wage for non-union workers. Talent registration on the platform is free. The firm operates primarily in New York, New Jersey, Rhode Island, and Upstate New York, with temporary satellite offices in other US cities to serve productions filming on location.
Grant Wilfley Casting firmographics
Firmographics- Name
- Grant Wilfley Casting
- Legal name
- Grant Wilfley Casting, Inc.
- Website
- https://gwcnyc.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Grant Wilfley Casting is a New York-based casting services firm, founded in 1992, that provides principal, day player, and background performer casting for film, television, and commercial productions. The firm serves major directors and production companies through its proprietary GWCI.app talent portal and direct enterprise relationships.
- Ownership category
- akta.pro rank
Grant Wilfley Casting industry classification
Industry- Product category
- Talent Casting Services
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI)
- akta.pro secondary industries
- Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)
Keywords
Where Grant Wilfley Casting is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Grant Wilfley Casting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Casting Services for Productions: Provides complete casting services to film, television, and commercial producers including principal players, day players, and background performers. Revenue derived from professional casting fees charged to production companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free registration for talent |
| Subscription | Pay-as-you-go | SAG-AFTRA union rates |
| Usage-based | Pay-as-you-go | Non-union minimum wage rates |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Grant Wilfley Casting product offering
Product offeringCore offering
Grant Wilfley Casting provides professional casting services for the film, television, and commercial industries, sourcing principal players, day players, and background performers for productions. The firm operates a proprietary web-based portal (GWCI.app) for talent registration and casting notice management, and supplements this with on-location casting services via temporary satellite offices for out-of-state productions. Revenue is generated through professional casting fees charged to production companies.
Product overview
Grant Wilfley Casting operates as a casting services company offering a unified portfolio centered on its proprietary web-based casting portal, GWCI.app, which serves as the primary platform for talent registration and casting management. The core gwcnyc.com website functions as the public-facing hub consolidating all services, projects, and company information. Supporting this core offering are subsidiary digital properties including gwcionlocation.com for out-of-state casting services, a YouTube channel providing industry tutorials, and a Freshdesk-powered support portal for technical assistance. The company provides end-to-end casting services for background performers in film, television, and commercial productions.
Differentiator
Problem solved
Functional benefit
Brands
- GWCI.app: Web-based talent registration and casting portal platform used by Grant Wilfley Casting.
Companies that use Grant Wilfley Casting
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Grant Wilfley Casting technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Grant Wilfley Casting partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights4 records
Grant Wilfley Casting competitors and assessment
Company assessmentDirect peers
- Kerry Barden & Paul Schnee Casting: NYC-based casting firm with a strong track record on prestige feature films. Comparable in tier and competes for the same major-feature principal casting mandates that GWC pursues.
- Jillian's Casting: NYC casting firm servicing film, television, and commercials in the Northeast. Direct competitor for the same regional production pool and overlapping client base of directors and producers.
- Backstage: Long-standing casting platform and talent marketplace where GWC posts notices. Functions as both a partner channel and a competing destination for talent acquisition and audition management.
- Breakdown Services: Industry-standard casting notice platform used by virtually every major casting director in the US. GWC actively posts notices through Breakdown Services and competes with it for producer mindshare, particularly on background and day-player work.
- Marci Liroff Casting: Veteran NYC-based casting director working across film, television, and theater. Comparable principal-casting scope and similar clientele of prestige directors in the NY production market.
- Liz Lewis Casting Partners: NYC casting firm serving film, television, and commercial productions. Direct regional competitor with overlapping service offerings across principal, day-player, and background casting.
- Casting Networks: Self-serve casting platform connecting talent to casting directors; one of the four industry platforms GWC distributes notices through. Competes with GWC's own GWCI.app by offering talent-side tools directly to actors.
- Telsey & Company: Prominent NYC-based casting firm casting major Broadway, film, and television productions. Closest head-to-head peer for principal casting on prestige NY productions and competes for the same director relationships.
- Bonnie Timmermann Casting: Established NYC casting director with a long track record on prestige film and television. Comparable in scope to GWC's principal-player work and competes for similar A-list director mandates.
Emerging players
- Source and Cast: Industry casting notice platform where GWC also distributes notices. Functions as both a partner channel and an emerging alternative distribution layer for casting notices in film and television.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Grant Wilfley Casting social profiles
Digital presenceGrant Wilfley Casting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grant Wilfley Casting leadership team
Management profileNumber of profiles
Profiles13 records
Grant Wilfley Casting subsidiaries and ownership
Company hierarchySubsidiaries1 record
Grant Wilfley Casting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grant Wilfley Casting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grant Wilfley Casting
What does Grant Wilfley Casting do?
Grant Wilfley Casting provides professional casting services for the film, television, and commercial industries, sourcing principal players, day players, and background performers for productions. The firm operates a proprietary web-based portal (GWCI.app) for talent registration and casting notice management, and supplements this with on-location casting services via temporary satellite offices for out-of-state productions. Revenue is generated through professional casting fees charged to production companies.
Is Grant Wilfley Casting a public or private company?
Grant Wilfley Casting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grant Wilfley Casting founded?
Grant Wilfley Casting was founded in 1992. It employs 51 to 100 people.
Where is Grant Wilfley Casting based?
Grant Wilfley Casting is headquartered in New York, United States, in the North America region.
How does Grant Wilfley Casting make money?
One revenue line is on record: casting Services for Productions.
Who are Grant Wilfley Casting's main competitors?
Direct peers on record are Kerry Barden & Paul Schnee Casting, Jillian's Casting, Backstage, Breakdown Services, Marci Liroff Casting, Liz Lewis Casting Partners, Casting Networks, Telsey & Company and Bonnie Timmermann Casting. Source and Cast is listed as an emerging player.
Does Grant Wilfley Casting have an API?
No public API is recorded for Grant Wilfley Casting.
What industry is Grant Wilfley Casting in?
Grant Wilfley Casting's product category is Talent Casting Services. Its primary akta.pro industry code is MPADAFAI, Casting & Talent Services (Casting, Background, Talent Holding), with a secondary code of HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls). Its SIC code is 7812.