CT REALTORS

What CT REALTORS does

CT REALTORS (legal name: Connecticut Association of REALTORS®, Inc.) is a non-profit professional trade association founded in 1920 and headquartered at 90 State House Square, Suite 1120, Hartford, Connecticut. It serves as the state affiliate of the National Association of REALTORS (NAR) and represents approximately 18,000 real estate professionals — including licensed agents, brokers, and affiliate members from related industries (home inspectors, lenders, title companies) — across Connecticut. Membership is structured through 15 local boards and associations (e.g., Greater Hartford, Greenwich, Stamford, Greater Bridgeport, New Haven Middlesex), and Connecticut real estate licensure effectively requires board membership, creating a captive membership architecture.

The organization's core technology stack is built around SmartMLS, a Multiple Listing Service platform providing listing data and transaction management tools to members. CT REALTORS distributes a library of nearly 100 standardized CTR real estate forms through eight licensed form vendor integrations (Instanet/Transaction Desk, Brokermint, DocuSign, Dotloop, Glide, Skyslope, Zipforms, and Remine). Additional platforms include CTR.tv (a video content channel for weekly updates and educational content), an AudioEye-certified WCAG 2.2 Level AA accessible website, and member portals for legal resources, education programs, and market data.

Revenue is generated primarily through recurring membership dues collected via the 15 local boards, supplemented by form vendor licensing arrangements, event sponsorship, and education program fees. Pricing is not publicly disclosed. The go-to-market motion is community-led: members join a local board to obtain CTR and NAR benefits including MLS access, legal hotline support, standardized forms, group-negotiated vendor discounts (Forewarn, Tech Helpline, RISMedia Premier, Inman Select), continuing education, and state/federal political advocacy through RPAC. The organization is governed by an elected Executive Committee and Board of Directors led by CEO Cindy Butts and a rotating President (Alexa Kebalo for 2026, succeeding Steven Miller in 2025 and Carl Lantz in 2024).

Name

CT REALTORS

Legal name

Connecticut Association of REALTORS® Inc.

Website

https://ctrealtors.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

CT REALTORS is a Connecticut non-profit professional trade association, founded in 1920 and affiliated with NAR, representing approximately 18,000 real estate professionals statewide through 15 local boards, providing SmartMLS access, standardized forms, legal resources, education, and advocacy services.

Ownership category

akta.pro rank

Headquarters

HQ city

East Hartford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: CT REALTORS generates revenue primarily through membership dues and fees collected from approximately 18,000 members who join through 15 local boards and associations throughout Connecticut. Members include real estate agents, brokers, and affiliate members from related industries.
2. Form Vendor Subscriptions: CTR forms are distributed through eight authorized form vendors (Instanet/Transaction Desk, Brokermint, DocuSign, Dotloop, Glide, Skyslope, Zipforms, Remine). Members require subscriptions to these vendors to access CTR forms libraries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CT REALTORS is a non-profit professional trade association that delivers membership-based services to approximately 18,000 licensed real estate professionals in Connecticut. Its core offering centers on the SmartMLS multiple listing service, a library of nearly 100 standardized CTR real estate forms accessible through eight vendor platforms, continuing education and designation programs, legal resources and a hotline, political advocacy at state and federal levels, and group-negotiated vendor benefits. Members gain access to SmartMLS, forms, legal resources, and NAR-affiliated programs by joining one of 15 local Connecticut boards/associations.

Product overview

CT REALTORS is Connecticut's largest professional trade association for real estate professionals, offering a membership-based platform with the core SmartMLS (Multiple Listing Service) as the primary tool for property listings. The association provides nearly 100 CTR Forms accessible through multiple vendor platforms including Transaction Desk, DocuSign, Dotloop, and others. Additional services include Tech Helpline for technical support, Forewarn safety app, CTR.tv video content, Market Update reports, Consumer Guides, Legal Hotline, and education/designation programs. The association also supports advocacy through RPAC and offers foundation programs for charitable initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• CT REALTORS Membership Professional trade association membership providing Connecticut-licensed real estate professionals access to SmartMLS, nearly 100 CTR real estate forms, legal resources, education and designations, political advocacy (RPAC), vendor discounts, Code of Ethics enforcement, and NAR-affiliated national resources, contingent on joining a local CT board/association.
• SmartMLS Multiple Listing Service Multiple Listing Service platform providing Connecticut property listings, market data, and transaction management tools for CTR members, including Transaction Desk integration and access to the CTR forms library.
• CTR Forms Library Library of nearly 100 standardized Connecticut real estate forms made available to CTR members through eight licensed vendor platforms: Instanet/Transaction Desk, Brokermint, DocuSign, Dotloop, Glide, Skyslope, Zipforms, and Remine.
• Tech Helpline Free, unlimited technology support service for CTR members covering devices, software, Wi-Fi, email, cloud storage, and social networks, provided through Tech Helpline with U.S.-based analysts available in English and Spanish.
• Forewarn Safety App Complimentary subscription to the Forewarn safety app provided to CTR members to help real estate professionals verify prospects and stay safe during property showings.
• CTR.tv Video Content Platform Internal video content platform featuring the Weekly Update series, special reports, legal insights, REALTOR Safety Network content, and CT REALTORS Care Foundation stories.
• CT REALTORS Care Foundation Charitable foundation of CT REALTORS providing programs including the Be Homeful for the Holidays campaign to end family homelessness, Hometown Heroes grants, and the Raymond F. Gates Jr. Scholarship Fund for children of members.
• Legal Hotline and Legal Resources Legal information, hotline access, antitrust guidance, legal alerts, Q&A services, and ethics/arbitration complaint filing for CTR members.
• Education and Designation Programs Continuing education, pre-licensing, designation/certification programs, online education, and NAR's Commitment to Excellence (C2EX) endorsement program offered to CTR members.
• RPAC and Advocacy Programs Political fundraising and advocacy programs including RPAC contributions, Advocacy Fund for state issues, Calls for Action, and voter registration resources.
• Market Update Reports Monthly market update reports providing Connecticut housing market statistics for single-family homes and condos/townhouses, accompanied by video recaps.
• Consumer Guides Free educational resources for home buyers and sellers covering agency relationships, seller disclosures, title fraud, SALT deductions, deeds and titles, flood insurance, and navigating multiple offers.
• NAR Settlement Education Educational resources and compliance materials related to the NAR settlement agreement, including FAQs, practice advisories, and antitrust compliance resources for members.

Quantifiable outcome

• Approximately 18,000 members served representing Connecticut real estate professionals
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SmartMLScoreTechnology or IntegrationSmartMLS provides the Multiple Listing Service platform used by CT REALTORS members for real estate listing data and transaction management. CTR members can access the CTR forms library via the Transaction Desk tab on SmartMLS.
• Form Vendors (Instanet/Transaction Desk, Brokermint, DocuSign, Dotloop, Glide, Skyslope, Zipforms, Remine)coreTechnology or IntegrationEight licensed form vendors provide CTR forms to members through their respective platforms. Members require subscriptions to access the nearly 100 CTR forms in the library. CTR has partnered with Transaction Desk for SmartMLS integration and Remine for Greenwich MLS integration.
• RISMedia PremierminorGTM or Marketing PartnerFree RISMedia Premier membership offered as a CTR member benefit, providing access to news stories, reports, educational tools and events for real estate professionals.
• ForewarnminorGTM or Marketing PartnerForewarn safety app offered as a complimentary subscription as a CTR membership benefit. Helps REALTORS verify prospects and stay safe during showings.
• Inman SelectminorGTM or Marketing PartnerFree Inman Select subscription for CTR members providing exclusive real estate news, insights, video vault, and webinar access.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerCT REALTORS is the Connecticut state affiliate of NAR, the largest trade association in the United States. This affiliation provides members access to national resources, training, Code of Ethics enforcement, political advocacy, and member benefits programs.
• CT REALTORS Care FoundationminorOthersThe foundation arm of CT REALTORS that provides charitable programs including the Raymond F. Gates Jr. Scholarship Fund for children of members, hometown heroes grants, and the Be Homeful for the Holidays campaign to end family homelessness.
• 1-800-GOT-JUNKminorGTM or Marketing PartnerFeatured NAR member benefit providing CTR members with access to junk removal services and potential referral commissions.
• Pearl InsuranceminorGTM or Marketing PartnerE&O insurance program available to CTR members through voluntary participation in the CTR or NAR sponsored insurance program.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ctrealtors
• YouTubeyoutube.com/user/olintsm
• Facebookfacebook.com/ctrealtors
• Instagraminstagram.com/ctrealtors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CT REALTORS