Winstones Ice Cream

What Winstones Ice Cream does

Winstones Ice Cream is a fourth-generation, family-owned artisan ice cream manufacturer founded in 1925 by Albert Winstone in Stroud, Gloucestershire, United Kingdom. The company produces handcrafted dairy and plant-based ice cream in small batches using a Victorian recipe maintained across 100 years and four generations of the Winstone family, with all milk sourced from Jess' Ladies Organic Dairy in Hardwicke, Gloucestershire, under an exclusive partnership announced in March 2025. Operations centre on a single production site at Greenacres, Bownham, on the edge of National Trust Rodborough Common in the Cotswolds, where the on-site ice cream parlour is open seven days a week year-round and the company is celebrating its 100-year anniversary in 2025.

The core product portfolio comprises 25+ dairy ice cream flavours (including Luxury Vanilla, Clotted Cream, Strawberries & Cream, Salted Caramel, Mint Choc Chip, Banoffee, and the centenary 100 Year Flavour of Peaches in Clotted Cream) plus a plant-based/dairy-free range (Plant Based Chocolate, Mango, Raspberry, Lemon, and Coconut) available in pack sizes from 120ml to 5L. Adjacent offerings include Berties For Dogs (a plant-based, lactose and sugar-free dog ice cream in compostable packaging), a vintage and modern ice cream van hire service (Vinnie, Bertie, Frank) for events and weddings, and a seasonal Christmas tree retail and rental programme operated in partnership with Rental Christmas Tree Co. Winstones also acts as a sales agent for Walls, Franco's, Treat's, and Nestle ice lollies and impulse lines.

The company monetises through five primary channels: a flagship on-site parlour (direct retail), home delivery across 20+ Gloucestershire postcodes (£15 minimum in Stroud, £20 outside), wholesale supply to retailers, farm shops, coffee shops, theatres, tourist attractions, pubs, hotels, and restaurants across the South West (with point-of-sale materials and in-house scooping/technical training), vintage van hire for events, and seasonal Christmas tree sales. Pricing is uniformly unit-based with no subscription tiers; the only formal roles disclosed are Mr Tom Vear as Sales Director and Data Protection Officer. Brand credentials include the Ice Cream Alliance Silver Challenge Cup (multiple wins), multiple Great Taste Awards, a 2022 Muddy Stilettos nomination for Best Local Food & Drink Producer, and BBC TWO coverage with the Hairy Bikers aired on 5 January 2023.

Name

Winstones Ice Cream

Legal name

Winstones Ice Cream Ltd

Website

https://winstonesicecream.co.uk

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Winstones Ice Cream is a fourth-generation, family-owned artisan ice cream manufacturer in Stroud, UK, producing handcrafted dairy and plant-based ice cream since 1925 from locally sourced organic milk, selling via parlour, wholesale, home delivery, vintage van hire, and seasonal Christmas trees across the South West.

Ownership category

akta.pro rank

Product category

Artisan Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152), Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Ice Cream & Gelato Shops (THAFAGAA), Ice Cream (Hard Pack) Manufacturing (AFAHAEAA), Ice Cream & Frozen Dairy Wholesale (AFAIAEAF), Ice Cream & Refrigerated Desserts (CRADACAE)

Keywords

• Artisan ice cream
• Dairy ice cream
• Ice cream parlour
• Wholesale ice cream
• Plant-based ice cream

Headquarters

HQ city

Stroud

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ice Cream Parlour Sales: Direct sales of scoops, waffles, and take-home products (120ml, 500ml, 1L, 2L, 4L, 5L tubs) at the on-site parlour open 7 days a week year-round. Includes hot Belgian waffles with artisan ice cream.
2. Home Delivery: Home delivery service of ice cream to customers across Gloucestershire postcodes, with minimum order requirements of £15 (Stroud) and £20 (outside Stroud).
3. Wholesale / Trade Supply: Supplying 25+ ice cream flavours in various sizes to retailers, farm shops, coffee shops, theatres, tourist attractions, pubs, hotels, and restaurants throughout the South West. Also includes complimentary products (cones, flakes, sauces, wooden spoons). Agency arrangement for Walls, Franco's, Treat's and Nestle ice lollies.
4. Vintage Van Hire: Hiring out three fully restored vintage and modern ice cream vans for events, weddings, festivals, parties and food fayres. Vans are equipped with award-winning ice lollies and sorbets. Hire available for several hours or the full day, serving up to 1,000 guests per day.
5. Christmas Trees: Seasonal sales and rental of Christmas trees (Norway Spruces, Nordman Firs, Blue Spruces) from the same site as the ice cream parlour, plus delivery service to Stroud, Gloucester, Cheltenham, and Cirencester.
6. Merchandise: Sale of branded merchandise including premium t-shirts featuring vintage van artwork, available in Small, Medium, Large, XL in two colours.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Winstones Ice Cream is a fourth-generation family-owned artisan ice cream manufacturer producing handcrafted Real Dairy and Plant-Based ice cream in small batches using the original 1925 Victorian recipe and locally sourced organic milk and cream. The company sells its products through an on-site parlour in Stroud, Gloucestershire, a home delivery service across the county, wholesale supply to retailers and hospitality venues across the South West, vintage ice cream van hire for events, and a seasonal Christmas tree store.

Product overview

Winstones Ice Cream is an artisan ice cream manufacturer and retailer offering a portfolio of handcrafted dairy and plant-based ice cream products, complemented by an ice cream parlour experience, home delivery, vintage van hire, and seasonal Christmas tree services. The core product is their Traditional Dairy Ice Cream Range (25+ flavours) made with locally sourced organic milk and cream, supplemented by a Plant Based/Dairy Free Range (4 flavours). Additional revenue streams include on-site parlour with hot waffles, Berties For Dogs pet ice cream, home delivery service, vintage ice cream van hire for events, wholesale trade supply, and seasonal Christmas tree retail and rental. The company celebrated 100 years in business in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Dairy Ice Cream Range Handcrafted luxury dairy ice cream produced in small batches using locally sourced fresh organic milk and double cream. Includes 25+ flavours such as Luxury Vanilla, Clotted Cream, Chocolate, Coffee, Strawberries & Cream, Honey & Ginger, Salted Caramel, Mint Choc Chip, Rum & Raisin, Butterscotch Chip, Honeycomb Crunch, Blackberries & Cream, Coconut, Banoffee, Raspberry Ripple, and Bubblegum.
• Plant Based / Dairy Free Ice Cream Range Vegan and dairy-free ice cream made with plant-based ingredients. Flavours include Plant Based Chocolate, Mango, Raspberry, Lemon, and Coconut. Available in 500ml, 1L, and 2.5L sizes.
• Ice Cream Parlour On-site ice cream parlour located on Rodborough Common near Stroud, open 7 days a week year-round. Offers up to 18 scooped flavours, hot Belgian waffles with ice cream, dairy-free options, dog ice cream, and locally roasted coffee.
• Berties For Dogs Plant-based, lactose and sugar-free ice cream for dogs, served in compostable tubs designed wider than standard to accommodate dogs of any size.
• Home Delivery Service Ice cream delivery to customer doorsteps across Gloucestershire, including Stroud, Gloucester, Cheltenham, Cirencester, Dursley, and surrounding villages. Minimum order £15 (Stroud) or £20 (outside Stroud).
• Vintage Ice Cream Van Hire Rental of three fully restored vintage and modern ice cream vans for events, weddings, festivals, and parties. Vans hold five-star food hygiene ratings and can serve up to 1,000 guests per day.
• Christmas Trees Seasonal Christmas tree store offering Norway Spruces, Nordman Firs, and Blue Spruces in sizes from 4ft to 10ft. Includes rental trees (7-8 year lifespan), fresh cut non-drop trees, potted trees, wreaths, and delivery service to Stroud, Gloucester, Cheltenham, and Cirencester.
• Trade/Wholesale Ice Cream Supply Wholesale ice cream supply to retailers, farm shops, coffee shops, theatres, tourist attractions, pubs, hotels, and restaurants throughout the South West. Available in sizes from 120ml to 5 litres, across 25 flavours, with point-of-sale materials, scooping training, and regular deliveries.
• Winstones Merchandise Branded merchandise including premium t-shirts featuring the vintage van artwork, available in Small, Medium, Large, XL in Royal Blue or Neon Pink, alongside branded hoodies.

Quantifiable outcome

• Serving up to 1,000 guests per day with vintage ice cream vans at events
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Jess' Ladies Organic DairycoreStrategic or Co-development Partner · 12 March 2025Winstones has partnered with Jess' Ladies Organic Dairy, a local organic dairy based on a family farm in Hardwicke, Gloucestershire, for all milk supply. Both companies share ethos and values around sustainability and quality. Jess' Ladies Organic Dairy is known for premium organic milk with consistent quality, produced with care for cow wellbeing, and has a strong multi-generational history in Gloucestershire.
• Oddkin Coffee (Bristol)minorOthersWinstones serves locally roasted, freshly ground coffee from Oddkin Coffee in Bristol at their ice cream parlour, along with a selection of teas, hot chocolate, and cold drinks.
• Rental Christmas Tree CocoreStrategic or Co-development PartnerRental Christmas Tree Co operates from Winstones HQ during the festive season, offering rental trees, potted trees, fresh cut trees, wreaths, and gifts. Winstones is very proud to have brought rental Christmas trees to the marketplace to reduce the 8 million Christmas trees consumed annually in the UK. Rental trees have a lifespan of 7-8 years.
• Gloucestershire Wildlife TrustminorStrategic or Co-development PartnerPartnership formed in 2020 between Winstones and Gloucestershire Wildlife Trust, two environmentally conscious organisations. The collaboration supports sustainability initiatives and aligns with Winstones' carbon neutral target.
• Walls, Franco's, Treat's and Nestle (Agency)minorChannel Partner/ Reseller/ DistributorWinstones acts as a sales agent for Walls, Franco's, Treat's, and Nestle brands, supplying a wide range of ice lollies and impulse lines to their trade customers. This complements their own artisan ice cream range.

Scale indicators4 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Jude's Ice Cream: UK premium ice cream brand with national grocery listings, plant-based range, and brand-led marketing. Comparable as a premium-positioned British ice cream manufacturer with both dairy and vegan lines.
• New Forest Ice Cream: Family-run Hampshire artisan ice cream maker supplying parlours, farm shops, and trade in Southern England. Comparable on small-batch craft production and regional trade/wholesale distribution.
• Purbeck Ice Cream: Dorset-based artisan ice cream maker focused on local milk sourcing and regional farm-gate distribution. Closely matches Winstones' rural heritage, premium local sourcing, and regional wholesale model.
• Kelly's of Cornwall: Iconic Cornish artisan ice cream brand with a long heritage and regional South West distribution. Directly comparable as a heritage, family/regional artisan ice cream maker supplying parlours, trade, and farm shops in the same geography.
• Marshfield Farm Ice Cream: Family-run Cotswold/Wiltshire artisan ice cream producer using on-farm milk and traditional methods. Same product category, heritage positioning, and South of England regional trade footprint.
• Brymor Ice Cream: Jersey-based premium dairy ice cream manufacturer with a strong heritage story and regional UK distribution. Comparable on premium positioning, dairy provenance story, and award-winning product range.

Broad incumbents

• Walls (Unilever): UK market-leading impulse ice cream brand owned by Unilever. Winstones is both a competitor and a regional sales agent for Walls, making it a critical channel partner and incumbent benchmark.
• Ben & Jerry's (Unilever): Global premium ice cream brand owned by Unilever with national UK grocery, foodservice and impulse distribution. Competes at the premium end and shares the indulgence/flavour-innovation positioning.

Emerging players

• Northern Bloc Ice Cream: UK craft ice cream producer with strong plant-based credentials and growing national listings. Comparable as a modern British ice cream challenger expanding vegan/dairy-free lines.

Others

• Oddkin Coffee: Bristol-based specialty coffee roaster that supplies the Winstones parlour. Included as a complementary local supply partner and adjacent artisanal food/beverage operator in the South West.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/winstonesices
• Facebookfacebook.com/winstonesices
• Instagraminstagram.com/winstonesicecream
• LinkedInlinkedin.com/company/winstones-ice-cream

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winstones Ice Cream