Jude's
Jude's is a UK craft ice cream manufacturer and family-owned B Corp, founded 2002 and based in Twyford, Hampshire. It produces small-batch dairy and plant-based ice cream for UK grocery multiples (Sainsbury's, Tesco, Waitrose, Ocado, Co-op), foodservice operators, and a direct-to-consumer gift shop.
- Company typePrivate
- Founded2002
- HeadquartersWinchester, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Jude's does
Jude's is a UK craft ice cream manufacturer founded in December 2002 by Jude and Theo in a small Hampshire barn, now operating from a single Twyford dairy (Northfields Farm, Hazeley Road, Winchester) with 11-50 employees. The company produces small-batch dairy and plant-based ice cream using fresh milk and cream from a local Hampshire farm (Matterley Farm, ~4 miles away) and selected ingredients such as single-estate Colombian cacao, Madagascan bourbon vanilla, and Summerdown peppermint. The product portfolio spans retail tubs (dairy and plant-based), Little Jude's lower-sugar kids range, on-the-go stickbars and minis, an Ice Cream for Dogs line, foodservice Parlour and Chef's Ranges (4L and 4.75L scooping tubs), a direct-to-consumer gift-box range, and a published recipe book. Production is anchored by sustainability investments including a UK-first solar-powered walk-in freezer supplying 36% of dairy electricity, a heat-recovery production loop, OPRL-labelled packaging with paper lids on 100ml tubs, and an Environmental Management System with a target of 43% carbon intensity reduction by 2030 and net zero by 2040.
Jude's commercial model is a hybrid omni-channel setup. Retail revenue is generated through listings across all five major UK grocery multiples (Sainsbury's, Tesco, Waitrose, Ocado, Co-op) with multiple retailer-exclusive SKUs; foodservice revenue flows through a dedicated Trade Hub (pro-judes.com), a distributor network, and direct supply to chefs, parlours and UK theatres; and direct-to-consumer revenue is generated via a Shopify storefront (shop.judes.com) shipping £68.50 curated 6-tub gift boxes with dry-ice insulation, with merchandise (recipe book at £16.99) sold alongside. The customer base spans households (indulgent, lower-sugar kids, plant-based, dog owners), foodservice operators (chefs and parlours), and entertainment venues (theatres), with multiple high-profile co-branded collaborations including Guinness (Diageo), Emma Bridgewater, and FatFace.
Jude's is a privately held, family-owned, founder-led UK limited company (company registration number 630597) with no disclosed external equity, parent company, funding rounds, or M&A activity. Strategic priorities evidenced in the data are clear: scale plant-based to 50% of the retail range by 2025, decarbonise manufacturing on a 2020 baseline, build a sustainability and B Corp-led brand moat (B Corp mission-locked in articles, BRCGS AA* and 2025 BRCGS Site of the Year EMEA, CoolBrands, 130+ Great Taste Awards), and broaden revenue mix across retail, foodservice, DTC and branded collaborations. The company has no AI/ML capabilities disclosed and operates on a traditional FMCG manufacturing technology stack supplemented by Shopify e-commerce and Google Analytics.
Jude's firmographics
Firmographics- Name
- Jude's
- Legal name
- Jude's
- Website
- https://judes.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jude's is a UK craft ice cream manufacturer and family-owned B Corp, founded 2002 and based in Twyford, Hampshire. It produces small-batch dairy and plant-based ice cream for UK grocery multiples (Sainsbury's, Tesco, Waitrose, Ocado, Co-op), foodservice operators, and a direct-to-consumer gift shop.
- Ownership category
- akta.pro rank
Jude's industry classification
Industry- Product category
- Craft Ice Cream Manufacturing
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Dairy Product Manufacturing (3115)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020), Food And Kindred Products (2000)
- akta.pro primary industry
- Ice Cream & Refrigerated Desserts (CRADACAE)
- akta.pro secondary industries
- Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE), Reduced-Fat/Low-Fat/No-Sugar-Added Frozen Dairy Desserts Manufacturing (AFAHAEAJ), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC), Ice Cream & Frozen Dairy Wholesale (AFAIAEAF)
Keywords
Where Jude's is headquartered
LocationHeadquarters
- HQ city
- Winchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Jude's business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-consumer ice cream gift boxes: One-time online purchases of curated 6-tub gift boxes shipped via insulated packaging through the Shopify storefront, with free Wednesday/Friday delivery to UK mainland.
- Foodservice / trade wholesale (4L and 4.75L scooping tubs, Napoli range): Bulk ice cream supplied to restaurants, ice cream parlours, theatres and other foodservice operators via a dedicated Trade Hub and through distributors; includes Chef's Range and Parlour Range (dairy and plant based).
- Retail grocery sales via major UK multiples: Branded tubs, sticks, kids' lollies, dog ice cream, and limited-edition collaborations sold through Sainsbury's, Tesco, Waitrose, Ocado and Co-op, plus independent delis, cafes and farm shops.
- Recipe book and merchandise sales: Hardback recipe book 'Jude's: Ice Cream & Desserts' (and Plant Based Recipe Collection digital PDF) plus tote bags sold via the online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ice Cream Gift Box (6x460ml tubs + recipe book + tote bag + personalised note card) |
| One time/ perpetual license | Pay-as-you-go | Jude's: Ice Cream & Desserts recipe book |
| Other | Pay-as-you-go | Trade / foodservice pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels12 records
Jude's product offering
Product offeringCore offering
Jude's produces and distributes craft ice cream from a single Twyford dairy in Hampshire, supplying dairy and plant-based tubs, stickbars and minis, a lower-sugar Little Jude's kids range, plant-based Ice Cream for Dogs, a foodservice Chef's and Parlour Range, mail-order Ice Cream Gift Boxes, and a published Ice Cream & Desserts recipe book. Products are sold through major UK grocery multiples, a dedicated Trade Hub for foodservice, UK theatres, and a direct-to-consumer Shopify gift shop.
Product overview
Jude's operates a multi-range craft ice cream portfolio rather than a single unified software product, built around a Hampshire-based dairy manufacturing site. The core offering comprises retail tubs in both dairy and plant-based variants, complemented by a Little Jude's kids range, an on-the-go Sticks and Minis range, an Ice Cream for Dogs line, a foodservice Parlour Range and a Chef's Range supplied to professional kitchens, plus a direct-to-consumer gift-box shop (shop.judes.com) and a published Jude's Ice Cream & Desserts recipe book. All ranges share a unified brand platform and a single sustainability and B Corp mission, with a stated pledge to make plant-based 50% of the retail range by 2025 and to reduce carbon intensity 43% by 2030 from a 2020 baseline.
Differentiator
Problem solved
Functional benefit
Brands
- Little Jude's: Lower sugar kids' range of ice cream lollies (Milk Lollies, Fruit Lollies, Fruit Twists, Watermelon Rockets) with at least 30% less sugar than Public Health England recommended levels.
- Jude's Chef's Range
- Jude's Parlour Range
- Jude's Ice Cream for Dogs
Products and services
- Jude's Dairy Ice Cream Tubs
- Plant Based Ice Cream Tubs
- Stickbars and Minis
- Little Jude's Kids Range
- Ice Cream for Dogs
- Chef's Range (Foodservice)
- Parlour Range (Foodservice)
- Ice Cream Gift Boxes (DTC)
- Jude's Ice Cream & Desserts Recipe Book
- Chocolate Guinness Cake Ice Cream (Limited Edition)
Quantifiable outcome
- 30% reduction in carbon intensity per litre vs 2020 baseline (impact report 2024-2025)
- +9 more outcomes
Companies that use Jude's
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Jude's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Jude's partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship, core and minor.
- The Royal Foundation Business TaskforceflagshipJoined in 2025 as Jude's partnered with The Royal Foundation's Business Taskforce to put early childhood at the centre of a brighter future. A portion of sales from every Strawberries & Cream 100ml tub supports Home for Good (UK) and Safe Families UK, which work with children in care and the families who welcome them in.
- Home for GoodcoreLong-running partner charity working with children and young people, named on the Charity page alongside Resurgo as a primary community partner; receives a portion of sales from Strawberries & Cream 100ml tubs via The Royal Foundation partnership.
- Safe Families UKcoreCo-beneficiary charity of The Royal Foundation Business Taskforce partnership with Jude's; receives a portion of sales from every Strawberries & Cream 100ml tub to support children in care and the families who welcome them in.
- Resurgo Spear ProgrammecorePartner charity that supports children and young people; Jude's marketing and people teams have run mock interviews with Spear and raised funds and awareness.
- The Sanctuary FoundationminorSupported in response to the Ukraine crisis, helping coordinate the public, business, faith and community response; Jude's has welcomed two Ukrainian refugees into its team.
- Battersea Dogs and Cats HomecoreCollaborated with Battersea to create Jude's Ice Cream for Dogs (plant based strawberry, apple and banana); 5% of sales of the dog ice cream go to support Battersea's work, and Jude's staff have volunteered at Battersea building natural fencing.
- SummerdowncoreBritish peppermint grower (Black Mitcham peppermint) and fellow B Corp; co-developed the Plant Based Mint Chocolate ice cream using Summerdown peppermint oil; also supplies peppermint for Mint Choc Chip Minis.
- Matterley FarmcoreLocal Hampshire dairy farm located four miles from the Twyford factory that supplies fresh milk and cream used across Jude's dairy ice creams.
- Trees for the Downs (South Downs Trust)corePartnered to plant 12,000 native trees in the South Downs local area, including poplar, oak, field maple and disease resistant elms, as part of Jude's biodiversity and carbon-cutting programme.
- Woodland Trust and Trees for LifeminorEnvironmental NGOs Jude's plants trees and supports re-wilding programmes through as part of its B Corp environmental commitments.
- Six Inches of SoilcoreJude's sponsors and supports the Six Inches of Soil documentary film and screening roadshow launched at the 2024 Oxford Real Farming Conference, telling the story of young English farmers adopting regenerative agriculture.
- Professor Mike Berners-Lee / Small World ConsultingcoreJude's works with carbon footprinting expert Professor Mike Berners-Lee and his team at Small World Consulting to measure its carbon footprint and identify the most sustainable ways to reduce it; underpins the 43%-by-2030 target.
- Guinness (Diageo)flagshipCo-developed Chocolate Guinness Cake ice cream inspired by the classic flavour; available in 460ml tubs at Sainsbury's, Waitrose, Co-op and Ocado, plus 100ml pots and 4L/4.75L scooping tubs for foodservice.
- Emma BridgewaterflagshipCo-branded collaboration with fellow British B Corp Emma Bridgewater; designed a handcrafted ice cream pattern used on limited-edition Strawberries & Cream tubs and on an exclusive French Bowl sold via Emma Bridgewater shops and online.
- FatFaceflagshipCo-branded summer clothing collection with FatFace drawing on Jude's stripes, ice cream colour palettes and seaside aesthetic, made with natural fibres (cotton, linen); sold across UK FatFace stores and online.
- DPDcoreJude's chosen delivery partner for ice cream gift boxes, selected because DPD has committed to carbon-neutral deliveries.
- Sainsbury'scoreMajor UK grocery multiple stocking Jude's tubs, sticks, kids range and limited editions such as the Chocolate Guinness Cake 460ml tub and Raspberry Ripple launch.
- OcadocoreOnline grocery retailer stocking the full Jude's range and the exclusive retailer for products including Ice Cream for Dogs, Plant Based Mint Chocolate, Mint Choc Chip Minis, Triple Chocolate Minis and Blood Orange Sorbet.
- WaitrosecoreMajor UK grocer that stocks Jude's tubs and is the exclusive retailer for limited editions such as Plant Based Salted Caramel Bars and the Lower Calorie Plant Based Multipack.
- TescocoreMajor UK grocery multiple that stocks Jude's tubs, sticks, kids range and Little Jude's products.
- Co-opminorUK convenience retailer stocking Jude's Chocolate Guinness Cake ice cream.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Jude's competitors and assessment
Company assessmentBroad incumbents
- Ben & Jerry's: Unilever-owned premium craft-style ice cream brand directly competing in UK grocery and foodservice; closest large-scale analogue to Jude's positioning on craft, ethical sourcing and indulgent flavours, but with vastly greater scale, capital and marketing reach.
- Kelly's of Cornwall (Unilever): UK heritage ice cream brand owned by Unilever, sold across UK grocery multiples; directly comparable on craft-style provenance and tub ranges but operates as part of Unilever's wider portfolio with significantly greater scale.
- Häagen-Dazs: General Mills-owned super-premium ice cream brand sold across UK grocery, foodservice and parlours; directly comparable on premium positioning and parlour/cheffing channels, but operates as a global incumbent rather than a craft challenger.
Emerging players
- Little Moons: UK-founded mochi ice cream ball brand with rapid UK and international grocery expansion; overlaps with Jude's on-the-go stickbar/mini multipack positioning and similar plant-based portfolio strategy, but competes from a frozen-snack angle rather than scoopable tubs.
- Booja-Booja: UK organic plant-based ice cream maker stocked in UK health and grocery channels; partial overlap with Jude's plant-based range, focused on free-from and organic credentials rather than mainstream craft indulgence.
Direct peers
- Marshfield Farm Ice Cream: Family-owned UK craft ice cream producer with a national foodservice and retail presence; closely comparable to Jude's on craft provenance, single-dairy manufacturing model and emphasis on chef/parlour accounts.
- Northern Bloc Ice Cream: UK craft ice cream maker producing small-batch dairy and plant-based ice cream for retail and foodservice; competes head-to-head with Jude's across UK independents, delis and premium multiples on craft credentials, flavour innovation and ethical sourcing.
- Oppo Brothers: UK premium lower-calorie and indulgent ice cream brand selling into UK grocery and DTC; competes with Jude's on the indulgent-but-better-for-you and adult-treat positioning, especially in the lower-calorie plant-based multipack segment.
- The Coconut Collaborative: UK plant-based ice cream and frozen dessert brand listed in major UK multiples; the most direct UK competitor on the plant-based side of Jude's range, with overlapping retail customers and a similar dairy-free positioning.
Regional players
- Brynmoor Dairy (Kelly's predecessor brand portfolio): UK ice cream manufacturer producing scoop and tub ranges for retail and foodservice; comparable on B2B foodservice supply model and UK multiples listings, with a less developed plant-based and sustainability narrative than Jude's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Jude's social profiles
Digital presenceJude's compliance and trust
Trust signalCompliance8 records
Jude's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jude's leadership team
Management profileNumber of profiles
Profiles3 records
Jude's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jude's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jude's
What does Jude's do?
Jude's produces and distributes craft ice cream from a single Twyford dairy in Hampshire, supplying dairy and plant-based tubs, stickbars and minis, a lower-sugar Little Jude's kids range, plant-based Ice Cream for Dogs, a foodservice Chef's and Parlour Range, mail-order Ice Cream Gift Boxes, and a published Ice Cream & Desserts recipe book. Products are sold through major UK grocery multiples, a dedicated Trade Hub for foodservice, UK theatres, and a direct-to-consumer Shopify gift shop.
Is Jude's a public or private company?
Jude's is a private company. It is classified as family owned and is currently operating.
When was Jude's founded?
Jude's was founded in 2002. It employs 11 to 50 people.
Where is Jude's based?
Jude's is headquartered in Winchester, United Kingdom, in the Europe region.
How does Jude's make money?
Four revenue lines are on record. Direct-to-consumer ice cream gift boxes are the primary driver. The others are foodservice / trade wholesale (4L and 4.75L scooping tubs, Napoli range), retail grocery sales via major UK multiples and recipe book and merchandise sales.
Who are Jude's's main competitors?
Broad incumbents on record are Ben & Jerry's, Kelly's of Cornwall (Unilever) and Häagen-Dazs. Emerging players are Little Moons and Booja-Booja. Direct peers are Marshfield Farm Ice Cream, Northern Bloc Ice Cream, Oppo Brothers and The Coconut Collaborative. Brynmoor Dairy (Kelly's predecessor brand portfolio) is listed as a regional player.
Does Jude's have an API?
No public API is recorded for Jude's.
What industry is Jude's in?
Jude's's product category is Craft Ice Cream Manufacturing. Its primary akta.pro industry code is CRADACAE, Ice Cream & Refrigerated Desserts, with a secondary code of AFAHAJAE, Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties). Its NAICS code is 311520 and its SIC code is 2024.