Acture Media

What Acture Media does

Acture Media is a Mumbai-headquartered growth marketing agency that delivers integrated digital marketing services to startups, B2B companies, and e-commerce brands across India and the UAE. The firm operates a sales-led, services-based model offering a broad portfolio including social media management, measurable SEO, media planning and buying, UI/UX-driven website development, brand identity creation, strategic personal branding, content at scale, performance marketing, e-commerce marketing, lead generation, graphic design, and digital marketing coaching. Its differentiator is a proprietary "Brandformance" methodology that combines branding for top-of-funnel awareness with retargeting and performance marketing for consideration and purchase stages, executed on a quarterly funnel cadence.

The agency operates from three offices (Mumbai headquarters, Delhi, and Dubai) with a 51-100 person multidisciplinary team spanning design, strategy, SEO, content, UX/UI, and client servicing, led by co-founders Jay Bhanushali (Creative) and Jennifer Mulchandani (leadership, with over a decade of large-scale global organization experience). Revenue is generated through professional services fees on custom, contact-based pricing with no public rate card, and the firm has documented case-study outcomes across verticals including beauty (PMU Beauty Academy, Truefitt & Hill), fashion (Tilt), hospitality (RFTM), media/entertainment (ITAP), technology, and consulting (Yantra). It also operates two sub-brands: MoonFlare (a sister marketing venture at moonflaremedia.com) and SheRises (a women's empowerment initiative at sherises.co.in).

Name

Acture Media

Legal name

Acture Media

Website

https://acturemedia.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Acture Media is a Mumbai-headquartered growth marketing agency offering integrated digital marketing services, including SEO, performance marketing, branding, and lead generation, to startups, B2B firms, and e-commerce brands across India and the UAE.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYBPAFABAD

Paid Social Media Buying

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

SECONDARYBPAFADAI

Technology & B2B PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Growth marketing agency
• Digital marketing services
• Performance marketing
• Brand identity design
• Lead generation

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Full-service growth marketing agency providing integrated digital marketing campaigns. Revenue generated through professional service fees for strategy, execution, and management of marketing campaigns across multiple channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Acture Media is a B2B growth marketing agency that delivers integrated digital marketing campaigns combining branding and performance marketing. Its core offering encompasses strategy, campaign execution, and ongoing optimization across social media management, SEO, paid media planning and buying, lead generation, brand identity creation, UI/UX-driven website development, content production, performance marketing, and e-commerce marketing for startups and established B2B companies.

Product overview

Acture Media is an award-winning growth marketing agency that operates as a services-based business rather than a software product company. The company offers a comprehensive suite of digital marketing services organized around its core Growth Marketing offering, which includes specialized service modules for Social Media Management, Measurable SEO, Media Planning and Buying, UI/UX Driven Website Development, Brand Identity Creation & Refresh, Strategic Personal Branding, Content at Scale, Digital Marketing Coaching, Performance Marketing, E-commerce Marketing, Lead Generation, and Graphic Design. The company also operates sub-brands including MoonFlare and SheRises. These services work together as an integrated marketing solution, combining data-driven strategies with creative execution to help businesses dominate their industries.

Differentiator

Problem solved

Functional benefit

Brands

• MoonFlare: A sub-brand operated by Acture Media, accessible at moonflaremedia.com.

Quantifiable outcome

• 20% ROAS increase within 3 months
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• MoonFlareminorOthersSister company/venture mentioned in navigation. MoonFlare (https://moonflaremedia.com/) appears to be a related entity under the Acture Media umbrella.
• SheRisesminorOthersSister company/initiative mentioned in navigation. SheRises (https://sherises.co.in/) appears to be a women's empowerment or related initiative under the Acture Media umbrella.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Social Beat: India-based full-service digital marketing agency offering SEO, performance marketing, content, and social media services. Directly comparable on service stack and SMB/mid-market client focus.
• Schbang: Mumbai-based full-service creative and digital marketing agency serving B2B and B2C brands with integrated campaigns (branding, performance, content). Operates in the same category, geography, and service stack as Acture Media.
• WATConsult: Mumbai-headquartered digital and social media agency offering content, paid media, SEO, and integrated digital marketing to B2C and B2B clients. Closely comparable to Acture on service mix, geography, and mid-market positioning.
• dentsu Webchutney: Award-winning Indian digital creative agency (part of dentsu) with strong B2B content and brand campaign credentials. Comparable to Acture on the B2B content / award-winning positioning, with broader network-backed scale.
• NetElixir: Digital marketing agency with India and US presence providing performance marketing, SEO, and integrated digital services. Comparable to Acture on cross-market delivery model and performance-led approach.
• White Rivers Media: India-based digital marketing and branding agency with integrated campaign offerings across SEO, social, paid media, and content. Highly comparable in service breadth and SMB-to-mid-market client mix.

Broad incumbents

• Interactive Avenues: IPG Mediabrands' India digital arm — a larger, full-service digital agency offering media planning, buying, creative, and analytics. Overlaps with Acture on paid media and integrated services but at significantly greater scale.
• iProspect: Global performance marketing and media buying agency (Dentsu). Competes with Acture for performance-led mandates but operates with holding-company scale and global enterprise clients.
• GroupM India: WPP-owned media investment group in India providing media planning, buying, and digital services at massive scale. Adjacent incumbent that competes for the same enterprise digital ad budgets Acture targets.

Emerging players

• GrowthSchool: India-based growth marketing education and community platform that increasingly moves into agency-style campaign execution. Tangentially comparable as a B2B growth-marketing player in the same regional talent pool and target audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/acturemedia
• Instagraminstagram.com/acturemedia
• Facebookfacebook.com/Acturemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acture Media