The Martin Agency

What The Martin Agency does

The Martin Agency is a full-service creative advertising agency serving major enterprise consumer brands. According to the input data, the firm employs 501–1,000 staff and operates a sales-led enterprise go-to-market targeting Fortune 500 companies across insurance, food and beverage, and power tools verticals. Its named client roster includes GEICO, Mondelēz International (for the Ritz brand), and Stihl, with additional historical relationships noted with Hershey. The agency's core offering spans creative campaign development, brand strategy, multichannel activation, celebrity partnerships, and large-scale media placements, including Super Bowl advertising. Two consecutive Super Bowl campaigns for Ritz, plus the development of integrated social, retail, and limited-edition product activations, demonstrate the agency's ability to operate at the upper end of national creative production.

The agency's underlying technology stack is not publicly disclosed in the input, but it has executed AI-powered interactive advertising experiences via partnerships. In June 2026, the firm co-developed with Framestore and Omnicom Media a real-time AI-driven version of the GEICO Gecko mascot that appeared as a live participant on iHeartMedia's podcast 'Fudd Around and Find Out.' This positions the agency as an integrator of emerging AI capabilities into traditional brand campaigns rather than a builder of proprietary AI IP. The firm makes money through professional-services fees — agency fees, production fees, and media commissions typical of full-service advertising — with pricing not publicly disclosed and arrangements described as fee-based or commission-based. Vertically segmented customer focus (CPG, insurance, industrial/trade) reflects a deliberate targeting strategy around brands needing cultural repositioning and multichannel modernization.

Note on data integrity: the input contains conflicting firmographic signals. Operational evidence (client roster, campaign scope, partnership stack) consistently points to the Richmond, Virginia-based advertising agency founded in 1964. Separately, the firmographics header and contact data reference a Stratford, Connecticut-based entity (The Ray Martin Agency, founded 2004) operating in commercial real estate; these signals appear to reflect contamination from a distinct entity and have been deprioritized in this analysis in favor of the operational evidence.

Name

The Martin Agency

Legal name

The Martin Agency

Website

https://theraymartinagency.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Martin Agency is a full-service creative advertising agency serving Fortune 500 consumer brands, including GEICO, Mondelēz International's Ritz brand, and Stihl, with capabilities spanning Super Bowl-scale national campaigns, multichannel activation, and emerging AI-powered interactive advertising.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage & Property Management

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Commercial real estate brokerage
• Property management services
• Commercial lending solutions
• Real estate development
• Residential property sales

Headquarters

HQ city

Stratford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Advertising and Creative Services: The agency generates revenue through creative advertising services including campaign development, media planning, and brand strategy for major consumer brands. Revenues are derived from agency fees, production fees, and media commissions typical of full-service advertising agencies.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels3 records

Core offering

The Martin Agency is a Connecticut real estate firm providing commercial and residential brokerage, property management, commercial lending, and real estate development services. Its day-to-day offerings include listing and leasing commercial properties (office, retail, industrial), brokering property sales, managing owned and third-party properties through an online portal, and arranging commercial loans for clients. The firm operates from four Connecticut offices (Stratford, Bridgeport, New Haven, Stamford) under principal Ray Martin.

Product overview

The Martin Agency is a full-service advertising and creative agency that provides campaign development, creative strategy, and marketing services. The agency has worked with major brands including GEICO, Ritz (Mondelēz International), Hershey's, and Stihl, handling national advertising campaigns including Super Bowl placements and interactive audience experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Real Estate Brokerage (Sales & Leasing)

Quantifiable outcome

• Successful multi-year athlete endorsement with GEICO
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Three partnerships are on record, tiered core.

• FramestorecoreTechnology or Integration · 11 June 2026Technology partnership for AI-powered advertising experiences. Framestore developed AI technology enabling GEICO's Gecko mascot to appear as a real-time, AI-powered participant on iHeartMedia's podcast 'Fudd Around and Find Out.'
• Omnicom MediacoreTechnology or Integration · 11 June 2026Technology partnership for AI-powered advertising experiences. Part of the collaborative development team that created the AI technology enabling GEICO's interactive podcast appearance.
• iHeartMediacoreChannel Partner/ Reseller/ Distributor · 11 June 2026Media partnership hosting GEICO's AI-powered Gecko appearance on iHeartMedia's podcast 'Fudd Around and Find Out' hosted by WNBA player Azzi Fudd.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cushman & Wakefield: Global CRE services firm providing leasing, capital markets, valuation, and property management. Direct overlap on brokerage and management services that the subject firm offers.
• Newmark Group: Full-service CRE advisory firm with capital markets, leasing, and property management. Comparable service stack, though substantially larger and publicly traded.
• JLL (Jones Lang LaSalle): Global full-service CRE firm offering brokerage, property management, and investment advisory. Comparable to The Martin Agency in service mix (brokerage, management, capital markets) but operates at global scale.
• CBRE Group: The largest global commercial real estate services firm, offering brokerage, property management, valuation, and advisory across office, retail, and industrial. Broadly comparable as a CRE services provider, though at vastly larger scale than the subject firm.
• Colliers International: Global CRE services and investment management firm with brokerage, property management, and valuation services. Direct comparable in core CRE services despite much larger footprint.

Direct peers

• SVN International: A CRE franchise network providing brokerage and advisory for office, retail, multifamily, and investment properties. Comparable to a regional multi-office CRE firm in structure and service breadth.
• NAI Global: A commercial real estate network of regional brokerages offering brokerage, property management, and investment services. Most similar in operating model to the subject firm as a multi-office regional CRE services platform.
• Marcus & Millichap: A national CRE investment sales specialist with offices across the U.S. Compares on the brokerage and investment property sales capabilities the subject firm markets on its website.
• Sperry Commercial Global Affiliates: Mid-market CRE franchise network offering brokerage, property management, and investment services through regional affiliate offices. Direct parallel to a small multi-office CRE services firm.

Emerging players

• Walker & Dunlop: Commercial real estate finance company with multifamily lending focus, plus investment sales and servicing. Partial overlap with the subject firm's commercial lending and investment service lines.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/raymartinagency
• YouTubeyoutube.com/channel/UCppJUI8Z3Exzpx4YpF-Wpkg
• Facebookfacebook.com/themartinagency
• LinkedInlinkedin.com/company/the-martin-agency
• Instagraminstagram.com/themartinagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Martin Agency