What Emirates Dubai 7s does

Emirates Dubai 7s (legal name: Emirates Dubai Rugby Sevens) is the organizer of an annual multi-sport and entertainment festival held at The Sevens Stadium in Dubai, United Arab Emirates. The event combines a flagship international rugby sevens tournament — the HSBC SVNS Series opening leg — with invitational rugby, netball, and cricket tournaments, alongside music performances, premium hospitality (The Sunroom Hospitality, Dubai 7s Long Lunch), fitness (WODON3), padel (Rebound Padel), family entertainment, and charitable programs under the Dubai 7s for Good umbrella. The customer base spans two distinct segments: enterprise/mid-market sports organizations (HSBC SVNS national teams, invitational rugby/netball/cricket clubs) and consumer spectators and families seeking a live sports and entertainment experience.

The underlying technology is operationally modest: a proprietary mobile application distributed via Apple App Store and Google Play provides digital venue access and an integrated digital wallet for ticketing and food/beverage purchases with discounts, while accreditation and payment processing are handled through dedicated portals. Distribution is reinforced by YouTube livestreaming of invitational rugby matches and a tiered partnership stack anchored by HSBC (SVNS title) and Emirates (event owner), with DULSCO and Dubai Holding as presenting partners and Dnata, mmi, DHL, IHG, and Dubal Holding as platinum partners. The business model is event-driven and multi-stream: ticket sales, team registration fees, hospitality packages (The Sunroom Hospitality, Dubai 7s Long Lunch), team and spectator travel packages, and on-site food and beverage sales through the digital wallet. Pricing is not publicly disclosed and is processed through accreditation and payment portals.

Name

Emirates Dubai 7s

Legal name

Emirates Dubai Rugby Sevens

Website

https://dubairugby7s.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Emirates Dubai 7s organizes an annual multi-sport and entertainment festival at The Sevens Stadium in Dubai, hosting the HSBC SVNS rugby sevens opening leg alongside invitational rugby, netball, cricket, music, hospitality, and travel experiences for international teams and consumer spectators.

Ownership category

akta.pro rank

Product category

Sports Event Organization

NAICS

Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industries

Tournament & Event Operators (Online/Offline) (MPAFADAC), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Rugby sevens tournament
• Sports entertainment festival
• Hospitality packages
• Team travel services
• Multi-sport tournament

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Event Ticketing: Ticket sales for the sports and entertainment festival including rugby, netball, and cricket tournaments
2. Team Registration Fees: Registration fees for invitational Rugby, Netball and Cricket teams to participate in the tournament
3. Hospitality Packages: Premium hospitality experiences including The Sunroom Hospitality and Dubai 7s Long Lunch events
4. Travel Packages: Team and spectator travel packages including accommodation and transportation to The Sevens Stadium
5. Food and Beverage: On-site food and beverage sales at the venue through digital wallet

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Emirates Dubai 7s organizes and operates an annual multi-sport festival in Dubai, headlined by the HSBC SVNS international rugby sevens series opening leg and invitational rugby, cricket and netball tournaments. The event bundles world-class sport with music performances, family entertainment, premium hospitality experiences, and dedicated team and spectator travel packages. A proprietary mobile app provides digital venue access, ticket wallet functionality and a digital wallet for on-site food and beverage purchases.

Product overview

Emirates Dubai 7s is a multi-sport entertainment festival held annually in Dubai, serving as one of the world's premier rugby sevens events. The offering is organized as a unified festival platform combining core tournament products (HSBC SVNS international rugby, Invitational Rugby, Cricket, and Netball tournaments) with complementary entertainment and hospitality modules (music performances, The Sunroom Hospitality, WODON3 Fitness, Rebound Padel), travel services (Team Travel Packages, Spectator Travel Packages), and a proprietary mobile application providing digital venue access and ticketing. The event also incorporates charitable initiatives through its Dubai 7s For Good program, creating an integrated sports, entertainment, and lifestyle experience.

Differentiator

Problem solved

Functional benefit

Brands

• HSBC SVNS: International rugby sevens series hosted at the Dubai event
• Dubai 7s for Good
• The Sevens Stadium

Products and services

• Emirates Dubai 7s Festival (HSBC SVNS opening leg plus invitational rugby, cricket and netball tournaments) The flagship annual multi-sport festival in Dubai combining the HSBC SVNS international rugby sevens opening leg with invitational rugby, cricket and netball tournaments, music performances, family entertainment, and hospitality experiences at The Sevens Stadium.
• HSBC SVNS Rugby Tournament (Dubai leg) The HSBC SVNS Series opening leg hosted at Emirates Dubai 7s, where the world's best national rugby sevens teams (including the All Blacks Sevens and Black Ferns Sevens) compete on the international circuit.
• Invitational Rugby Tournament Open invitational rugby tournament for club and invitational rugby teams to participate in the Dubai 7s weekend, with all matches livestreamed on the official YouTube channel.
• Cricket Tournament Annual cricket tournament open to participating teams during the Dubai 7s weekend, featuring cricket masterclasses led by professional cricket legends such as James Anderson, Kate Cross, Georgia Elwiss, Mahela Jayawardene and Jacques Kallis.
• Netball Tournament Competitive netball tournament for club and invitational teams as part of the multi-sport Dubai 7s festival.
• Emirates Dubai 7s Mobile App Official mobile application providing digital venue access at the gates, storage of tickets in the wallet section, and a digital wallet for buying food and beverages at the venue with app-only discounts.
• Tickets General admission and premium tickets for accessing the Emirates Dubai 7s venue, delivered and managed through the mobile app wallet section.
• The Sunroom Hospitality Premium hospitality experience providing exclusive seating, catering and hospitality services during the Emirates Dubai 7s tournament weekend.
• Team Travel Packages Travel packages designed for participating teams attending the Dubai 7s, including accommodation, transport and logistical support.
• Spectator Travel Package Travel packages for spectators attending the Dubai 7s event, offering curated experiences and logistics support for the trip to The Sevens Stadium.
• WODON3 Fitness Fitness activities and experiences available to attendees as part of the Dubai 7s weekend offerings.
• Rebound Padel Padel sports activities and courts available to attendees during the Dubai 7s festival.
• Food and Beverage at the Venue On-site food and beverage purchases at The Sevens Stadium, paid through the Emirates Dubai 7s mobile app digital wallet with app-only discounts.

Quantifiable outcome

• New Zealand claimed double glory in Dubai with both All Blacks Sevens and Black Ferns Sevens winning trophies

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered flagship, core and supporting.

• HSBCflagshipGTM or Marketing PartnerHSBC is the Title Partner for the SVNS (World Rugby Sevens Series). The HSBC SVNS is the premier international rugby sevens circuit, with Emirates Dubai 7s hosting the opening leg of the 2025/26 season.
• EmiratescoreStrategic or Co-development PartnerEmirates is the Event Owner and airline partner for Emirates Dubai 7s, providing flight connections and brand visibility for the tournament.
• DULSCOcoreStrategic or Co-development PartnerDULSCO is a Presenting Partner for the Emirates Dubai 7s tournament, providing event support services.
• Dubai HoldingcoreStrategic or Co-development PartnerDubai Holding is a Presenting Partner for the Emirates Dubai 7s tournament.
• DnatasupportingStrategic or Co-development PartnerDnata is a Platinum Partner providing aviation and travel services support for the event.
• mmisupportingStrategic or Co-development Partnermmi is a Platinum Partner for the Emirates Dubai 7s tournament.
• DHLsupportingStrategic or Co-development PartnerDHL is a Platinum Partner providing logistics and delivery services support.
• IHGsupportingStrategic or Co-development PartnerInterContinental Hotels Group (IHG) is a Platinum Partner, providing hotel accommodation services for event attendees.
• Dubai Holding Asset Management (Dubal Holding)supportingStrategic or Co-development PartnerDubal Holding is a Platinum Partner for the Emirates Dubai 7s tournament.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hong Kong Sevens: Hong Kong Sevens is a flagship rugby sevens tournament and one of the most iconic stops on the HSBC SVNS circuit, directly comparable to Emirates Dubai 7s as a global rugby sevens host city event with tier-1 sponsorship and international spectator appeal.
• Singapore Sevens: Singapore Sevens is an HSBC SVNS circuit leg held in Singapore, directly comparable to Emirates Dubai 7s as an Asia-region host of the same international rugby sevens series with similar ticketing, hospitality, and entertainment format.
• Cape Town Sevens: Cape Town Sevens is an HSBC SVNS circuit leg hosted in South Africa, directly comparable to Emirates Dubai 7s as a host city leg of the same global rugby sevens series with similar team participation, ticketing, and hospitality offerings.
• Vancouver Sevens: Vancouver Sevens is an HSBC SVNS circuit leg in North America, directly comparable to Emirates Dubai 7s as another host city on the same global circuit, competing for international team participation and sponsor mindshare.
• Madrid Sevens: Madrid Sevens is a newer HSBC SVNS circuit leg in Europe, directly comparable to Emirates Dubai 7s as an emerging host city stop on the same circuit, with potential to compete for premium calendar positioning.

Broad incumbents

• Invictus Games: Invictus Games is an international multi-sport event for wounded, injured, and sick service personnel, broadly comparable to Emirates Dubai 7s as a multi-sport competitive event with strong sponsorship, ceremonial elements, and international team participation.
• World Rugby: World Rugby is the global governing body for rugby (including rugby sevens) and the organizer of the HSBC SVNS circuit in which Emirates Dubai 7s is a host leg. It is comparable as the umbrella entity that defines the competitive and commercial structure for the event.
• Six Nations Rugby: Six Nations is the premier annual international rugby championship across European nations, broadly comparable as an elite international rugby event with similar sponsorship economics, broadcast value, and hospitality monetization, although XVs rather than sevens.

Emerging players

• Asian Games Organising Committee: The Olympic Council of Asia organizes the Asian Games, a multi-sport event comparable in spirit to Emirates Dubai 7s as a multi-sport event organizer with regional Middle East and Asia scope and tier-1 sponsorship potential.

Regional players

• Dubai World Cup: Dubai World Cup is a premier annual horse racing and entertainment event held in Dubai, regionally comparable to Emirates Dubai 7s as another flagship Dubai-based sports entertainment property with tier-1 sponsors, premium hospitality, and international spectator attendance.

Market position

Strengths6 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@EmiratesDubai7s
• Xx.com/dubai7s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emirates Dubai 7s