Unlimits

What Unlimits does

Unlimits, operating as Unlimits FZ-LLC and headquartered at Dubai Internet City's In5 Tech hub, is a consumer mobile application that uses generative AI to convert postponed personal dreams into one small daily action. Its core product is the Future Self AI, a conversational companion that learns the user's stated dreams, remembers prior conversations, recognizes the user's pace, and recommends a single personalized daily step plus contextually curated resources. The platform also integrates exclusive Paul McKenna mind-reprogramming audio modules, a multi-dream tracker, and Manifest tools built around an Attention + Intention + Rehearsal framework, with WhatsApp serving as an out-of-app accountability channel. The company rebuilt its product in 2026 based on research drawn from 10,000+ users.

The technology stack combines text-based generative AI chat, NLP-driven personalization, a recommendation engine for daily action and resource selection, and audio delivery for guided mindset modules. Analytics infrastructure includes Mixpanel and Google Analytics, and the platform is distributed globally via Apple's App Store and Google Play under a freemium model with a 7-day trial, a $9.99 monthly Pro subscription, and a $90 annual Pro subscription (roughly 25% discount). There is no public API, SDK, or developer-facing surface; the offering is strictly a direct-to-consumer mobile experience.

Unlimits is a privately held, bootstrapped company with no disclosed institutional funding rounds, founded by Sajith Ansar and Siddharth Anantharam, with a team size reported at 11–50. It serves general adult consumers seeking personal development across career, health, creative, and financial goals, with particular emphasis on individuals who are motivated but prone to procrastination or overwhelmed by large goals. The go-to-market motion is product-led growth supported by a content-marketing blog and organic social presence on Instagram, LinkedIn, and YouTube, with customer acquisition occurring primarily through app-store discovery and content-driven inbound.

Name

Unlimits

Legal name

Unlimits FZ-LLC

Website

https://unlimits.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Unlimits is a Dubai-based AI-powered mobile app that turns individual consumers' postponed personal dreams into one small daily action, using its Future Self AI companion and exclusive Paul McKenna mindset modules, distributed via subscription on iOS and Android.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue (App): Monthly subscription at $9.99 billed monthly, and annual subscription at $90 (effectively $7.50/month, saving 25%). Subscriptions provide full access to multiple dreams, daily planned steps, Future Self chat, Paul McKenna guided sessions, personalized resources, and WhatsApp accountability. Auto-renews unless cancelled before end of billing period.
2. Freemium/Trial Conversion: Free tier provides access to one dream with basic step guidance. 7-day free trial allows full Pro features before subscription commitment. Conversion driven by value demonstration through Future Self AI interactions.
3. Referral Program (In-App Credits): Users can invite others via dreams or challenges. Rewards issued as in-app credits usable within the Platform only. Credits have no cash value, are non-transferable, and cannot be exchanged for monetary consideration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Unlimits is a mobile application that turns postponed personal dreams into one small, AI-selected daily action step. An AI companion called Future Self AI learns each user's dreams and pace, surfaces a single recommended step per day, and supports the user through in-app chat and WhatsApp accountability, supplemented by exclusive Paul McKenna mindset-rewiring audio modules and contextually curated resources. The product is delivered via a freemium/subscription mobile app on iOS and Android.

Product overview

Unlimits is a single consumer mobile application (iOS and Android) with an integrated AI companion and multiple in-app features organized under a unified subscription model. The core product centers on the Future Self AI coach, which delivers personalized daily steps, goal tracking, and conversational guidance. Supporting features include Paul McKenna's guided mindset sessions (mind rewiring modules), a dreams tracker for managing multiple goals, manifest tools for visualization and rehearsal, and curated resources delivered contextually. WhatsApp integration extends accountability outside the app. The product is available across three tiers: a free 7-day trial tier, a monthly Pro subscription ($9.99/month), and an annual Pro subscription ($90/year with two weeks free). No separate add-on modules or standalone products are sold independently.

Differentiator

Problem solved

Functional benefit

Products and services

• Unlimits Mobile App (with Future Self AI) AI-powered consumer mobile app for iOS and Android that turns postponed personal dreams into one small AI-selected daily action, supported by Future Self AI chat, curated resources, Paul McKenna mindset modules, dream tracking, and WhatsApp accountability. Distributed via the Apple App Store and Google Play Store globally.
• Paul McKenna Mindset Sessions Exclusive licensed audio-guided mind-rewiring and manifestation sessions from Paul McKenna covering money, confidence, relationships, and other personal development topics, integrated inside the Unlimits app under the 'Manifest' feature.

Quantifiable outcome

• Users report moving from thinking about goals to actually taking action
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• Paul McKennacoreStrategic or Co-development PartnerPaul McKenna, described as the world's No. 1 mind reprogramming coach who has sold more than 10 million books in 32 languages, has partnered with Unlimits to provide exclusive guided audio sessions and mindset modules within the app. His content covers money, confidence, health, and relationships. First session is free, with full access through subscription. This is a core differentiator for Unlimits as McKenna's techniques (hypnosis, Neuro-Linguistic Programming, SuperLearning) are integrated directly into the app's 'Manifest' feature.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Noom: Behavior change subscription app applying psychology and daily coaching to drive health outcomes. Comparable in consumer subscription PLG model, daily-action methodology, and psychology-grounded coaching content, though focused on weight management.
• Calm: Leading consumer meditation, sleep, and wellness app with celebrity voice content and high brand recognition. Comparable in PLG consumer subscription model and content-led differentiation, though focused on mindfulness rather than goal achievement.
• BetterHelp: Online therapy and counseling subscription platform serving consumers seeking mental wellness and personal growth support. Comparable in PLG consumer subscription model and the B2C mental wellness category, though delivered via human therapists rather than AI.
• Headspace: Large, well-funded consumer wellness app offering meditation, mindfulness, and now sleep/focus content with B2B enterprise channels. While broader in scope, it represents the type of scaled player Unlimits must compete against for consumer mindshare.

Emerging players

• Habitica: Gamified habit-tracking and goal-achievement app that turns tasks into role-playing game mechanics. Comparable in the personal development and daily-habit category, though differentiated by its gamification approach rather than AI coaching.
• Aura: AI-personalized mental wellness app offering coaching, meditation, and life-coach chat experiences. Directly comparable to Unlimits' AI-driven coaching and daily personalization approach, with overlapping positioning in mental wellness.
• Day One Journal: Premium journaling app used for self-reflection, habit tracking, and personal growth with a consumer subscription model. Comparable in the personal development category and mobile-first PLG approach, though focused on reflection rather than action.

Direct peers

• Waking Up: Personal development app from Sam Harris offering guided meditation, philosophy, and mindset content via subscription. Directly comparable to Unlimits in pairing high-profile teacher content with a daily consumer subscription product.
• Mindvalley: Personal development and learning platform offering guided programs from world-class teachers (including mindset, habits, and manifestation content). Directly comparable to Unlimits' daily coaching and McKenna-style content approach, with a global subscription model.
• Fabulous: Habit formation and self-care app that uses daily routines, coaching, and science-backed content to drive behavior change. Closely comparable to Unlimits' 'one small action a day' methodology and habit-tracking approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@unlimitsworld
• LinkedInlinkedin.com/company/unlimits
• Instagraminstagram.com/unlimitsapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unlimits