SIP19

What SIP19 does

SIP19 is a privately-held French company founded in 1962 and headquartered in Torcy (Marne-la-Vallée), specializing in promotional objects (objets publicitaires) and personalized textiles for B2B customers. The company operates as a one-stop supplier of customizable merchandise — pens, mugs, USB drives, powerbanks, bags, apparel, workwear, and event items — across nine product categories and 2,026+ SKUs, sourced through partnerships with brands such as BIC, Roly, B&C, Stanley Stella, JBL, SOL'S, PAYPER, Projob, and Westford Mill. Its production backbone is an in-house personalization workshop in Marne-la-Vallée offering ten marking techniques: sérigraphie, broderie, DTF transfer, impression numérique, tampographie, gravure laser, sublimation, and signalétique.

The business model combines unit-priced B2B e-commerce (products from €0.12 to €172 ex-VAT) with a quote-based custom-order workflow, and a managed e-procurement platform (E-boutique) that centralizes ordering, storage, and 24/48h shipping for franchise networks and integrated agencies. Go-to-market is sales-led and domestic-only, targeting small to large businesses, multi-location franchise networks, integrated agencies, and event organizers. The company holds the EcoVadis Silver Medal (2024), the French Fab label, and 2FPCO federation membership, and offers an RSE advisory service for sustainability-led sourcing — positioning it as a credentialed French supplier rather than a digital-native platform. No management team, funding history, or revenue figures are publicly disclosed.

Name

SIP19

Legal name

SIP19

Website

https://sip19.fr

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

SIP19 is a privately-held French B2B supplier, founded in 1962, of 2,026+ customizable promotional objects and personalized textiles, offering in-house marking across ten techniques and an e-procurement platform for franchise networks and integrated agencies.

Ownership category

akta.pro rank

Product category

Promotional Products & Custom Merchandise

NAICS

Office Supplies and Stationery Retailers (459410), Apparel Accessories and Other Apparel Manufacturing (3159), Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Office, Stationery & Craft Supplies DTC (CRAFACAL)

Keywords

• Promotional products
• Custom textiles
• Branded merchandise
• Corporate gifts
• Personalization services

Headquarters

HQ city

Torcy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Promotional Products Sales: One-time sale of personalized promotional objects and textiles including mugs, bags, caps, apparel, tech accessories, and event items. Revenue generated through unit pricing for standard products with customization fees added.
2. Customization Services: Marking and personalization services using techniques including screen printing, embroidery, DTF transfer, digital printing, pad printing, and laser engraving. Services performed in-house at Marne-la-Vallée workshop.
3. E-procurement Platform Services: Dedicated e-commerce solution for franchise networks and multi-location businesses, offering centralized ordering, storage, and shipment services for branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SIP19 sells customizable promotional objects and personalized textiles to businesses, offering over 2,026 products across 9 main categories (textiles, workwear, office items, tech accessories, home goods, bags, event merchandise, etc.). The company operates an in-house marking workshop in Marne-la-Vallée that applies 10 personalization techniques (screen printing, embroidery, DTF transfer, digital printing, pad printing, laser engraving, sublimation, signage) to brand merchandise for B2B customers.

Product overview

SIP19 operates as a comprehensive promotional products and personalized textiles company offering a unified platform for customizable merchandise. The core offering consists of promotional objects (USB drives, pens, bags, drinkware, tech accessories) and personalized textiles (t-shirts, sweatshirts, workwear, caps) across 9 main product categories, complemented by an in-house marking workshop providing 10 personalization techniques (screen printing, embroidery, DTF transfer, digital printing, pad printing, laser engraving, sublimation). The company differentiates through integrated services including the E-boutique platform for network procurement management and RSE advisory services. With over 60 years of experience since 1962, the company is positioned as a one-stop solution for corporate communication needs, combining product catalog with customization capabilities and supply chain services.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional Objects (Objets publicitaires)

Quantifiable outcome

• 2026+ customizable products available
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• 2FPCO (Fédération Française des Professionnels de la Communication par l'Objet)coreOthers · 1 January 2024Active member of the French federation of promotional communication professionals. Membership provides access to industry best practices, professional standards, and networking within the French promotional objects sector.
• EcoVadiscoreOthers · 1 January 2024Assessment and certification partner for corporate social responsibility evaluation. SIP19 awarded silver medal in 2024 for sustainability performance covering environment, labor practices, and ethics.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• HALO (Halo Branded Solutions): Large US-based promotional products distributor serving enterprise clients with branded merchandise and corporate programs. Comparable enterprise promo products focus but operates in the US market with different geographic footprint.
• Proforma: US-headquartered network of promotional products distributors offering branded merchandise and print services to businesses. Comparable business model (B2B promo products with customization) but operating primarily in North America rather than France.

Broad incumbents

• Pixartprinting (Cimpress): European printing and customized products platform offering personalized objects, textiles, signage, and packaging to B2B customers. Directly competes with SIP19 on customized textiles and promotional objects, with broader pan-European reach.
• SanMar Corporation: US wholesale distributor of apparel including promotional and imprintables, supplying decorators and screen printers. Comparable on textile/apparel imprintable product offering but operates at larger wholesale scale in North America.
• Vistaprint (Cimpress): Global printing and customized products platform serving SMBs with personalized marketing materials, signage, apparel, and promotional products. Overlaps with SIP19 on customized objects/textiles but operates at much larger scale with broader portfolio.

Direct peers

• 4imprim: French promotional products and textile personalization company with online catalog and in-house marking services. Directly comparable to SIP19 in geography, customer base (French SMBs to enterprise), and product mix across promotional objects and customizable apparel.
• Maxilia: Promotional products specialist (Netherlands-headquartered) operating across Europe with a broad customizable catalog and personalization services. Closely comparable to SIP19 on product breadth, B2B customer segments, and customization offerings, though serving a broader geographic footprint.
• Discount Office: French online retailer specializing in promotional products, office supplies, and personalized textiles for B2B clients. Competes directly with SIP19 on the same product categories and customization services in the French market.
• Rapid'objet: French promotional products company offering personalized objects and textiles with online catalog and marking services. Similar B2B sales motion and product offering overlap with SIP19 within the French market.
• Cadeaux d'Affaires: French promotional products and corporate gift retailer offering customizable objects and textiles to B2B customers. Directly comparable to SIP19 on product catalog breadth, customization services, and target French corporate client base.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/societe_sip19
• Facebookfacebook.com/sip.19

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIP19