What Signcraft Screenprint does

Signcraft Screenprint Inc. is a privately held U.S. contract manufacturer founded in 1947 and headquartered in Galena, Illinois, specializing in screenprinted decals, OEM markings, and commercial signage. The company operates three divisions: OEM Solutions, which produces ISO 9001-certified enterprise-grade decals, safety labels, and equipment markings for Fortune 500 original equipment manufacturers such as John Deere, Atlas Copco, Stotz Equipment, McCoy, Meade Tractor, Foodliner/Quest, and United Construction & Forestry; Sport & Racing, which sells high-performance graphics for motorsports through the SSI Decals sub-brand; and Commercial, which delivers business signage, vehicle graphics, interior signage, banners, window graphics, magnetic signs, digital printing, and photoluminescent safety signage for healthcare, retail, construction, and real estate customers.

The underlying technology is screen printing applied to premium substrates including 3M Premium Cast Vinyl and Avery Dennison materials, with stated advantages in image clarity, color richness, and five-to-ten-year outdoor durability. Production is supported by "state-of-the-art processing equipment" and uses American materials and labor. Sales and ordering are conducted through a direct sales motion combined with a CamelotNET-powered white-label e-commerce platform that hosts customer-branded online stores (e.g., deerestore.signcraftinc.com, atlascopco.signcraftinc.com) and a centralized secure payment portal, embedding Signcraft into each OEM customer's procurement workflow.

The revenue model is unit-priced, one-off sales of custom decals and signage products, with individual unit prices disclosed from approximately $2.18 (e.g., a Meade notice label) to $666.04 (e.g., a PTS 800 label kit). The company employs 101–250 people, has not disclosed funding, M&A, or leadership changes, and reports no app, public API, or third-party integrations.

Name

Signcraft Screenprint

Legal name

Signcraft Screenprint Inc.

Website

https://signcraftinc.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Signcraft Screenprint is a privately held U.S. screen printer founded in 1947 that produces custom decals, OEM markings, and commercial signage for Fortune 500 equipment manufacturers and businesses across healthcare, retail, construction, and motorsports.

Ownership category

akta.pro rank

Product category

Commercial Signage & Decal Manufacturing

NAICS

Commercial Screen Printing (323113), Printing and Related Support Activities (3231), Sign Manufacturing (339950)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)

Keywords

• Custom decal manufacturing
• OEM equipment markings
• Commercial signage solutions
• Vehicle graphics printing
• Screen printing services

Headquarters

HQ city

Galena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Decal and Signage Products: The company generates revenue through the sale of custom decals, OEM markings, vehicle graphics, business signage, banners, and related signage products across its three divisions: OEM Solutions, Sport & Racing, and Commercial.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Signcraft Screenprint manufactures custom screenprinted decals, OEM equipment markings, vehicle graphics, business signage, banners, window graphics, interior signage, magnetic signs, and digital printing output for enterprise OEMs and commercial businesses. Operating through three divisions (OEM Solutions, Sport & Racing, Commercial), the company serves Fortune 500 customers with dedicated customer-branded online storefronts and a centralized secure payment portal.

Product overview

Signcraft Screenprint is a professional signage and graphics solutions company operating three divisions: OEM Solutions (enterprise-grade decals for Original Equipment Manufacturers), Sport & Racing (high-performance graphics for motorsports), and Commercial (professional signage for businesses). The company produces custom decals, vehicle graphics, wraps, business signage, banners, displays, window graphics, interior signage, magnetic signs, digital printing, and glow-in-the-dark products. All OEM decals are screenprinted using state-of-the-art processing equipment with 3M Premium Cast Vinyl and Avery Dennison materials, providing superior image clarity, color richness, and 5-10 year outdoor durability. The company also operates multiple customer-specific online storefronts for brands including John Deere, Atlas Copco, Foodliner/Quest, Meade Tractor, McCoy, and others, offering specialized decal catalogs for each brand.

Differentiator

Problem solved

Functional benefit

Brands

• SSI Decals: Sport & Racing division providing high-performance graphics for motorsports and automotive enthusiasts at ssidecals.com

Products and services

• OEM Solutions Division Enterprise-grade decals and markings for Original Equipment Manufacturers, including equipment markings, safety labels, and ISO 9001 certified production.
• Sport & Racing Division (SSI Decals) High-performance graphics for motorsports and automotive enthusiasts, including racing graphics, sponsor decals, and custom designs, sold via ssidecals.com.
• Commercial Division Professional signage solutions for businesses and commercial applications, including business signs, vehicle graphics, interior signage, banners, and digital printing.
• Vehicle Graphics & Wraps Professional vehicle graphics, wraps, and fleet branding solutions including full vehicle wraps, partial vehicle graphics, fleet branding, vehicle decals, reflective graphics, and commercial vehicle graphics.
• Business Signage Indoor and outdoor signs for storefronts, offices, and commercial spaces including storefront signs, channel letters, LED signs, monument signs, pylon signs, and directory signs.
• Banners & Displays Vinyl banners, trade show displays, and portable signage solutions including vinyl banners, retractable banners, trade show displays, pop-up displays, A-frame signs, and feather flags.
• Window Graphics Window decals, perforated vinyl, and storefront window displays including window decals, perforated window film, frosted glass graphics, store hours decals, promotional window clings, and privacy film.
• Interior Signage Professional interior signs for offices, retail, and healthcare facilities including ADA compliant signs, wayfinding signs, office door signs, lobby signs, safety signs, and restroom signs.
• Magnetic Signs Removable magnetic signs for temporary advertising including car door magnets, truck magnets, real estate magnets, contractor magnets, custom shape magnets, and heavy duty magnets.
• Decals & Labels Custom vinyl decals, stickers, and product labels including vinyl decals, bumper stickers, product labels, warning labels, equipment decals, and logo decals.
• Digital Printing High-quality digital printing for marketing materials and signage including business cards, brochures, posters, canvas prints, photo mounting, and large format printing.
• Glow in the Dark Signage Phosphorescent and photoluminescent safety and emergency evacuation signage including evacuation signs, exit signs, emergency markers, egress path markers, fire safety signs, and photoluminescents.

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brady Corporation: Brady is a global manufacturer of identification and safety solutions, including industrial labels, signs, and decals for OEMs and industrial workplaces, directly comparable to Signcraft's OEM Solutions equipment markings and safety label offerings.
• Visual Marking Systems (VMS): VMS produces custom decals, overlays, nameplates, and screen-printed graphics for OEMs across industrial equipment, medical, and transportation end markets, closely mirroring Signcraft's OEM equipment marking business.
• Smyth Companies: Smyth is a specialty printer producing pressure-sensitive labels, decals, and packaging components for consumer and industrial brands, comparable to Signcraft's OEM and Commercial custom decal and label work.
• Accuform Signs (Master Lock): Accuform manufactures safety signs, facility identification, and compliance signage for industrial workplaces, overlapping directly with Signcraft's safety label, OSHA/ISO signage, and equipment marking offerings.
• Phototype: Phototype is a large-format graphics and screen printer producing decals, labels, and packaging components for CPG and industrial customers, comparable in production capability and customer mix to Signcraft's Commercial and OEM divisions.
• Quality Stencil: Quality Stencil manufactures industrial stencils, equipment marking products, and custom signage for OEMs and contractors, closely comparable to Signcraft's equipment decal and OEM marking business.

Broad incumbents

• 3M Commercial Solutions: 3M's Commercial Solutions division supplies reflective films, sign substrates, and graphic materials to sign shops and OEMs globally, and is both a major supplier to Signcraft and an incumbent in the same end applications.
• Avery Dennison: Avery Dennison is a global leader in pressure-sensitive labels, graphics materials, and reflective films serving OEM identification and commercial signage, overlapping Signcraft's specialty label and vehicle graphics businesses while operating at far greater scale.

Others

• Mactac (Lintec): Mactac supplies pressure-sensitive adhesive films used to produce vehicle graphics, decals, and signage, serving as both a substrate supplier to companies like Signcraft and an adjacent player in commercial graphic applications.

Emerging players

• 4imprint: 4imprint is a leading direct distributor of custom promotional products including decals, signs, and vehicle graphics for SMBs, partially overlapping with Signcraft's Commercial division while operating via a catalog/online model rather than bespoke production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SigncraftInc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signcraft Screenprint