Phototype
Phototype (dba Olberding Brand Family) is a Cincinnati-based B2B professional services firm, founded in 1919, providing integrated packaging design, premedia, color management, and brand asset management services to major consumer packaged goods brands globally.
- Company typePrivate
- Founded1919
- HeadquartersCincinnati, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Phototype firmographics
Firmographics- Name
- Phototype
- Legal name
- Olberding Brand Family
- Website
- https://phototype.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Phototype (dba Olberding Brand Family) is a Cincinnati-based B2B professional services firm, founded in 1919, providing integrated packaging design, premedia, color management, and brand asset management services to major consumer packaged goods brands globally.
- Ownership category
- akta.pro rank
Phototype industry classification
Industry- Product category
- Packaging Design and Premedia Services
- NAICS
- Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industries
- Graphic Design & Visual Content Production (BPAFAIAC), Visual Identity & Brand Design Systems (BPAFAEAC)
Keywords
Where Phototype is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Markets served
Phototype business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services (Brand Deployment): Fee-for-service professional services model where Olberding Brand Family provides packaging design, premedia, color management, artwork management, and brand asset management services to enterprise clients. Revenue is generated through project-based engagements and ongoing service relationships with major consumer brands requiring brand deployment at scale.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Phototype product offering
Product offeringCore offering
Phototype is a graphic solutions provider that delivers brand design, adaptive design, premedia production, color management and printer support, artwork management, digital brand engagement, metal decorating (via CanLab), and packaging mockup services. The firm serves major consumer brand owners, executing the artwork pipeline from creative concept through press-ready production and physical packaging prototypes. Founded in 1919 and headquartered in Cincinnati, Ohio, the company operates with 251-500 employees under the Olberding Brand Family identity.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Design Brand design service for consumer brand owners, providing the creative design foundation for packaging and brand artwork programs.
- Adaptive Design Adaptive design execution that adapts master brand artwork across the variant sizes, substrates, and formats required by consumer brand packaging programs.
- Premedia Prepress and premedia production service that prepares final artwork for printing, supporting consumer brand packaging and collateral output.
- Color Management & Printer Support Color management and printer support service for consumer brand owners and their print partners, ensuring accurate and consistent color reproduction across substrates and presses.
- Artwork Management Artwork management service that organizes, versions, and controls brand packaging artwork across stakeholders, suppliers, and markets.
- Digital Brand Engagement Digital brand engagement service supporting consumer brand owners in executing brand-consistent digital activations and experiences.
- Metal Decorating & CanLab Metal decorating service backed by the in-house CanLab facility, providing decoration development, testing, and refinement for consumer brand metal-can packaging.
- Packaging Mockups Packaging mockup service that produces physical packaging samples for consumer brand owners to review and approve designs before full production.
Quantifiable outcome
- Reduces handoffs through integrated workflow system
Companies that use Phototype
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
Phototype technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Phototype competitors and assessment
Company assessmentDirect peers
- LPK: LPK is a brand and packaging design agency serving major CPG companies with integrated brand strategy, structural design, and graphics. It is a direct competitor in the packaging design and brand deployment space, particularly for global consumer brands.
- Equator Design: Equator is a packaging design agency that works with global CPG and food/beverage brands on brand identity, packaging, and structural design. It is directly comparable in offering and customer profile.
- Anthem Worldwide (SGK): Anthem Worldwide is a brand experience agency that combines brand strategy, packaging design, and premedia execution for CPG clients. It overlaps directly with Olberding's design-plus-premedia model across global consumer brands.
- Crown Brand-Building Architecture (CBA): CBA is a packaging design and brand-building firm focused on CPG clients, offering structural and graphic packaging design as well as premedia-adjacent services. It competes for the same enterprise packaging design engagements.
- Marks (formerly Marks Design): Marks is a design consultancy combining strategy, brand, and packaging design with premedia execution for consumer brands. It is a direct peer in integrated packaging and brand deployment services.
Emerging players
- Esko (Danaher): Esko provides software and solutions for packaging premedia, artwork management, and color management — the same execution capabilities Olberding delivers as services. It represents both a complementary software provider and a potential competitive threat if clients productize the workflow internally.
Broad incumbents
- Siegel+Gale: Siegel+Gale is a global brand strategy, design, and experience firm. While focused on simplicity-focused brand design, it engages on CPG brand identity work and overlaps with Olberding's brand design capability.
- Landor & Fitch: Landor & Fitch is a global brand transformation group combining strategy, design, and experience capabilities for major consumer brands. It is a broader incumbent that overlaps with Olberding in brand identity and packaging design.
- BrandImage (Landor): BrandImage, part of the Landor & Fitch network, is a brand and design consultancy serving CPG clients on brand identity and packaging. It is a broader incumbent with deeper agency-network resources and global footprint.
- Interbrand: Interbrand is a global brand consultancy offering brand strategy, naming, identity, and packaging. It competes for enterprise CPG brand engagements but operates at a broader strategic level with a wider service portfolio.
Market position
Customer concentration
Phototype social profiles
Digital presencePhototype financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phototype leadership team
Management profileNumber of profiles
Phototype funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phototype M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phototype
What does Phototype do?
Phototype is a graphic solutions provider that delivers brand design, adaptive design, premedia production, color management and printer support, artwork management, digital brand engagement, metal decorating (via CanLab), and packaging mockup services. The firm serves major consumer brand owners, executing the artwork pipeline from creative concept through press-ready production and physical packaging prototypes. Founded in 1919 and headquartered in Cincinnati, Ohio, the company operates with 251-500 employees under the Olberding Brand Family identity.
Is Phototype a public or private company?
Phototype is a private company. It is classified as family owned and is currently operating.
When was Phototype founded?
Phototype was founded in 1919. It employs 251 to 500 people.
Where is Phototype based?
Phototype is headquartered in Cincinnati, United States, in the North America region.
How does Phototype make money?
One revenue line is on record: professional Services (Brand Deployment).
Who are Phototype's main competitors?
Direct peers on record are LPK, Equator Design, Anthem Worldwide (SGK), Crown Brand-Building Architecture (CBA) and Marks (formerly Marks Design). Esko (Danaher) is listed as an emerging player. Broad incumbents are Siegel+Gale, Landor & Fitch, BrandImage (Landor) and Interbrand.
Does Phototype have an API?
No public API is recorded for Phototype.
What industry is Phototype in?
Phototype's product category is Packaging Design and Premedia Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of BPAFAIAC, Graphic Design & Visual Content Production. Its NAICS code is 54143 and its SIC code is 7330.