Honolua Surf
Honolua Surf is a privately held surf- and beach-inspired apparel brand based in Huntington Beach, California, historically selling tees, aloha shirts, rash guards, dresses, fleece, and hats to men and women via a Shopify direct-to-consumer storefront, which is currently offline.
- Company typePrivate
- Founded-
- HeadquartersHuntington Beach, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Honolua Surf firmographics
Firmographics- Name
- Honolua Surf
- Legal name
- Not determinable from unavailable store page
- Website
- https://honoluasurf.com
- Company type
- Private
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Short description
- Honolua Surf is a privately held surf- and beach-inspired apparel brand based in Huntington Beach, California, historically selling tees, aloha shirts, rash guards, dresses, fleece, and hats to men and women via a Shopify direct-to-consumer storefront, which is currently offline.
- Ownership category
- akta.pro rank
Honolua Surf industry classification
Industry- Product category
- Surf and Beach Apparel
- NAICS
- Sporting Goods Retailers (459110), Sporting Goods Retailers (45911)
- akta.pro primary industry
- Swim & Surf Performance Wear (CRAAAEAG)
Keywords
Where Honolua Surf is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Markets served
Honolua Surf business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Honolua Surf product offering
Product offeringCore offering
Honolua Surf is an apparel retailer specializing in surf and Hawaiian/island-inspired clothing for men and women. Its product range includes tees, tanks, aloha shirts, dresses, rash guards, fleece, and hats. The company sells its branded apparel directly to consumers through its own e-commerce storefront hosted on Shopify.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's and Women's Tees Casual surf and Hawaiian/island-themed t-shirts for men and women.
- Tanks Tank tops for men and women in surf and island-inspired styles.
- Aloha Shirts Hawaiian-style aloha shirts for men and women, a signature category for the brand.
- Dresses Women's dresses styled for surf and island/beach occasions.
- Rash Guards Functional rash guards for men and women for use during water and surf activities.
- Fleece Fleece garments for men and women for cooler weather within the surf lifestyle assortment.
- Hats Surf and beach lifestyle hats for men and women.
Companies that use Honolua Surf
Customer profileIdeal customer profiles1 record
Honolua Surf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Honolua Surf competitors and assessment
Company assessmentDirect peers
- Billabong: Global surf apparel and accessories brand offering men's and women's boardshorts, tees, rash guards, and fleece — directly overlapping Honolua's product range and target surf-lifestyle consumer.
- Rip Curl: Australian-founded surf brand with men's and women's apparel lines including rash guards, boardshorts, and lifestyle wear — directly comparable product mix and target market to Honolua.
- Quiksilver: Iconic surf brand producing men's and women's surf apparel including rash guards, tees, and outerwear — competes for the same surf-lifestyle customer as Honolua.
- Salt Life: Surf and ocean lifestyle apparel brand producing men's and women's tees, hats, and casual wear with similar surf/heritage brand positioning to Honolua.
- O'Neill: Heritage surf apparel brand producing wetsuits, rash guards, tees, and fleece for men and women — overlaps substantially with Honolua's surf apparel focus.
- Hurley: Surf-inspired apparel brand (owned by Nike) offering men's and women's surf and lifestyle clothing — directly competitive in category and target demographic.
- Roxy: Women's surf and active lifestyle brand producing rash guards, swimwear, tees, and dresses — overlaps with Honolua's women's apparel line and surf-lifestyle customer.
- RVCA: Surf and lifestyle apparel brand offering men's and women's casual wear with surf-rooted aesthetics — directly overlaps Honolua's lifestyle surf positioning.
- Volcom: Surf, skate, and snow apparel brand producing men's and women's clothing, including tees, fleece, and boardshorts — comparable surf-lifestyle positioning.
Broad incumbents
- Patagonia: Larger outdoor and surf apparel brand offering men's and women's fleeces, rash guards, and casual wear — competes in overlapping surf/outdoor categories but with significantly broader outdoor portfolio.
Market position
Customer concentration
Honolua Surf social profiles
Digital presenceHonolua Surf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honolua Surf leadership team
Management profileNumber of profiles
Honolua Surf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honolua Surf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honolua Surf
What does Honolua Surf do?
Honolua Surf is an apparel retailer specializing in surf and Hawaiian/island-inspired clothing for men and women. Its product range includes tees, tanks, aloha shirts, dresses, rash guards, fleece, and hats. The company sells its branded apparel directly to consumers through its own e-commerce storefront hosted on Shopify.
When was Honolua Surf founded?
Honolua Surf was founded in -1. It employs 101 to 250 people.
Where is Honolua Surf based?
Honolua Surf is headquartered in Huntington Beach, United States, in the North America region.
Who are Honolua Surf's main competitors?
Direct peers on record are Billabong, Rip Curl, Quiksilver, Salt Life, O'Neill, Hurley, Roxy, RVCA and Volcom. Patagonia is listed as a broad incumbent.
Does Honolua Surf have an API?
No public API is recorded for Honolua Surf.
What industry is Honolua Surf in?
Honolua Surf's product category is Surf and Beach Apparel. Its primary akta.pro industry code is CRAAAEAG, Swim & Surf Performance Wear. Its NAICS code is 459110.