Share Coffee
Share Coffee Roasters is a Hadley, Massachusetts-based specialty roaster operating a weekly coffee subscription service that roasts beans to order and ships the same day. It also serves wholesale customers and runs a small café and tasting room.
- Company typePrivate
- Founded2014
- HeadquartersHadley, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Share Coffee does
Share Coffee Roasters, Inc. operates a direct-to-consumer weekly coffee subscription service from its headquarters and roastery at 220 Russell St., Hadley, Massachusetts. Founded in 2014 by Ken Majka, Patrick McCaughey, Ella Scott, and Gabriel Odess-Gillett, the company roasts coffee to order and ships the same day every week, delivering 6oz bags to subscribers across the United States. The product lineup is structured around two subscriber-facing categories — "Comfort" (chocolatey, nutty, creamy profiles) and "Adventure" (fruity, floral, vibrant profiles) — spanning six named SKUs including the year-round Daily Driver blend, the seasonal Pickup Espresso blend, and rotating single-origin selections from Colombia (Decaf de Caña, William Martinez), Peru (Sandia Valley), and Ethiopia (Gotiti).
The core technology is a self-serve web subscription platform where customers create accounts, select bag quantities (Single/Double/Triple), and manage preferences through an online dashboard. Subscribers can pause, cancel, or change coffee selections weekly with no commitment, and the first bag is offered free to lower the acquisition barrier. Pricing is $13.00/bag weekly for the Single tier, with discounts to $12.75 (4-week prepaid) and $12.35 (26-week prepaid); Double and Triple tiers price at $9.50 and $8.00/bag respectively, with shipping included. A referral program accessible from the dashboard drives word-of-mouth acquisition.
Beyond subscriptions, the company runs a secondary B2B wholesale channel supplying roasted coffee to cafes and restaurants (contact-based inquiry), operates a small physical café (7am–1pm, Mon–Sat) and tasting room (Mon–Fri, 8am–noon) at the roastery, and participates in regional farmers markets including the Northampton Winter Farmers Market. Marketing is primarily organic — Instagram, Tumblr, X (276 followers), Facebook — supplemented by a blog/recipes/videos content hub and community events. The company is privately held, founder-owned, with no disclosed external venture capital and no patents or formal AI capabilities, and operates with a team of 1–10 people.
Share Coffee firmographics
Firmographics- Name
- Share Coffee
- Legal name
- Share Coffee Roasters, Inc.
- Website
- https://sharecoffeeroasters.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Share Coffee Roasters is a Hadley, Massachusetts-based specialty roaster operating a weekly coffee subscription service that roasts beans to order and ships the same day. It also serves wholesale customers and runs a small café and tasting room.
- Ownership category
- akta.pro rank
Share Coffee industry classification
Industry- Product category
- Specialty Coffee Roastery
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
Keywords
Where Share Coffee is headquartered
LocationHeadquarters
- HQ city
- Hadley
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Share Coffee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Coffee Subscriptions: Weekly recurring subscription model delivering freshly roasted coffee to subscribers. Coffee is only available as part of a subscription (weekly share). Customers can choose between Single (1 bag), Double (2 bags), or Triple (3 bags) options with weekly delivery. Billing options include weekly, every 4 weeks, or every 26 weeks.
- Wholesale: Wholesale quantities sold to cafes and restaurants. Contact-based inquiry process for B2B wholesale relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Single - 1 Bag / 6oz at $13/bag |
| Subscription | Pay-as-you-go | Double - 2 Bags / 12oz at $9.50/bag |
| Subscription | Pay-as-you-go | Triple - 3 Bags / 18oz at $8/bag |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Share Coffee product offering
Product offeringCore offering
Share Coffee Roasters is a specialty coffee roaster that operates a weekly coffee subscription service, roasting beans to order and shipping them the same day to subscribers across the United States. Subscribers select bag quantities (Single/Double/Triple) and choose between Comfort and Adventure coffee profiles, with the ability to change selections weekly up until Sunday night. The company also runs a wholesale program supplying cafes and restaurants and operates a small cafe and tasting room at its Hadley, Massachusetts roastery.
Product overview
Share Coffee is a specialty coffee subscription company operating on a weekly share model. The core offering is a weekly coffee subscription delivering freshly roasted-to-order coffee in 6oz bags with free shipping. Subscribers choose between Comfort (chocolatey, nutty, creamy) and Adventure (fruity, floral, vibrant) profiles across six named coffee products: Daily Driver, Pickup Espresso, Colombia Decaf de Caña, Colombia William Martinez, Peru Sandia Valley, and Ethiopia Gotiti. The company also offers gift subscriptions, wholesale accounts for cafes and restaurants, and operates a tasting room and café at their Hadley, Massachusetts roastery.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly Coffee Subscription Weekly subscription service delivering freshly roasted specialty coffee to subscribers' doorsteps in 6oz bags with free shipping. Subscribers choose bag quantity (Single 1 bag, Double 2 bags, or Triple 3 bags) and select between Comfort and Adventure coffee categories. Coffee is roasted to order and shipped the same day, with weekly, every-4-week, or every-26-week billing options.
- Gift Subscription Gift-based coffee subscription allowing customers to purchase weekly coffee deliveries for another person. Includes first bag free with weekly charges thereafter.
- Wholesale Account Wholesale coffee program for cafes and restaurants, providing businesses with regular access to Share Coffee's roasted specialty coffee. Engaged via a contact-based wholesale inquiry process.
- Tasting Room and Cafe Physical cafe and tasting room at the Share Coffee roastery in Hadley, MA. The tasting room is open Monday-Friday 8am-noon and the cafe is open 7am-1pm Monday through Saturday, allowing customers to sample coffee and visit the roastery.
- Daily Driver Seasonal filter coffee blend brewed year-round at Share Coffee's cafes. Composed of fully washed coffees from East Africa and South America with tasting notes of Vanilla Ice Cream, Apple Butter, and Happiness, balanced with intense sweetness.
- Pickup Espresso Flagship espresso blend combining classic and modern espresso elements. Seasonal blend with prominent tasting notes of Cocoa Powder, Stone Fruit, and Sweet Dreams, designed for complexity, body, and sweetness while preserving constituent terroir.
- Colombia Decaf de Caña Decaffeinated single-origin coffee from Huila, Colombia at 6500ft elevation. Washed/EA processed, December 2024 harvest, with tasting notes of Toffee, Cocoa, and Candied Almonds.
- Colombia William Martinez Single-origin coffee from Nariño, Colombia at 5800ft elevation. Caturra and Castillo varieties, Washed processing, July 2025 harvest, with tasting notes of Caramel, Orange Blossom, and Mulled Cider.
- Peru Sandia Valley Single-origin coffee from Puna, Peru at 6000ft elevation. Bourbon and Catimor varieties, August 2025 harvest, with tasting notes of Fudge, Almond, and Sweet Spice.
- Ethiopia Gotiti Single-origin coffee from Yirgacheffe, Ethiopia at 6888ft elevation. Ethiopia Landes variety, Fully Washed processing, January 2026 harvest, with tasting notes of Lavender, Honeydew Melon, and Rose Water.
Companies that use Share Coffee
Customer profileSegments2 records
Ideal customer profiles2 records
Share Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Share Coffee partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Share Coffee competitors and assessment
Company assessmentDirect peers
- Trade Coffee: Direct-to-consumer subscription service that matches customers with curated, freshly roasted coffee from partner roasters. Closest comparable by model (DTC subscription, variety curation, e-commerce first) to Share Coffee's weekly share model.
- Driftaway Coffee: Subscription coffee company focusing on small-batch, single-origin roasts delivered on a recurring schedule. Same customer segment (home-brewing enthusiasts) and similar recurring-shipment mechanics as Share Coffee.
- Counter Culture Coffee: Specialty roaster with national subscription program and strong wholesale distribution to cafes and restaurants. Closely mirrors Share Coffee's mix of single-origin transparency, subscription service, and wholesale channel.
- Atlas Coffee Club: Subscription service delivering single-origin coffee from around the world on a recurring cadence. Direct competitor for the same home-brewer customer comparing weekly delivery options.
- Onyx Coffee Lab: Specialty roaster with a strong subscription program and award-winning single-origin transparency narrative. Competes with Share Coffee for the same enthusiast segment that values freshness and named-farm sourcing.
- George Howell Coffee: Specialty coffee subscription and wholesale roaster emphasizing single-origin transparency and roast-to-order freshness. Directly comparable philosophy and customer to Share Coffee's weekly share model.
Broad incumbents
- Blue Bottle Coffee: Large, well-capitalized specialty coffee brand operating subscription, wholesale, retail cafes, and e-commerce. Comparable across Share Coffee's three revenue streams (subscription, wholesale, cafe) but at much greater scale and brand recognition.
- Stumptown Coffee Roasters: Established specialty roaster operating subscriptions, wholesale, and cafes. Overlaps with Share Coffee's single-origin positioning and three-channel model, but at significantly larger scale and distribution.
- La Colombe Coffee Roasters: Multi-channel specialty coffee operator combining draft latte RTD, wholesale, cafes, and subscriptions. Comparable breadth of distribution channels including a direct subscription arm.
- Intelligentsia Coffee: Specialty coffee pioneer with subscription programs, wholesale, and barista training infrastructure. Overlaps with Share Coffee on subscription, single-origin sourcing, and wholesale to cafes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Share Coffee social profiles
Digital presenceShare Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Share Coffee leadership team
Management profileNumber of profiles
Profiles4 records
Share Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Share Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Share Coffee
What does Share Coffee do?
Share Coffee Roasters is a specialty coffee roaster that operates a weekly coffee subscription service, roasting beans to order and shipping them the same day to subscribers across the United States. Subscribers select bag quantities (Single/Double/Triple) and choose between Comfort and Adventure coffee profiles, with the ability to change selections weekly up until Sunday night. The company also runs a wholesale program supplying cafes and restaurants and operates a small cafe and tasting room at its Hadley, Massachusetts roastery.
Is Share Coffee a public or private company?
Share Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Share Coffee founded?
Share Coffee was founded in 2014. It employs 1 to 10 people.
Where is Share Coffee based?
Share Coffee is headquartered in Hadley, United States, in the North America region.
How does Share Coffee make money?
Two revenue lines are on record. Coffee Subscriptions are the primary driver. The others are wholesale.
Who are Share Coffee's main competitors?
Direct peers on record are Trade Coffee, Driftaway Coffee, Counter Culture Coffee, Atlas Coffee Club, Onyx Coffee Lab and George Howell Coffee. Broad incumbents are Blue Bottle Coffee, Stumptown Coffee Roasters, La Colombe Coffee Roasters and Intelligentsia Coffee.
Does Share Coffee have an API?
No public API is recorded for Share Coffee.
What industry is Share Coffee in?
Share Coffee's product category is Specialty Coffee Roastery. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 31192 and its SIC code is 2080.