Pauta

What Pauta does

Pauta, operating through legal entity Pauta SpA, is a Chilean multi-platform media company founded in 2017 and headquartered at Av. Andrés Bello 2325, Piso 11, Providencia, Santiago. It delivers news, opinion, analysis, and entertainment content across four distribution layers: the FM radio station Radio Pauta 100.5 broadcast in Santiago (100.5), Antofagasta (99.1), Valparaíso (96.7), and Temuco (96.7); the pauta.cl digital news portal; two live streaming channels (Señal Principal and Señal 2) plus iOS and Android mobile applications; and a syndicated podcast portfolio exceeding 25 series distributed via Spotify, Apple Podcasts, and Amazon Music. Recurring programming spans morning news (Primera Pauta), evening analysis (Pauta Abierta, Pauta de Análisis), sports coverage (Pauta de Juego, La Previa del Juego), economics (Mercado Central, Pauta de Negocios), and cultural commentary (Desde el Jardín, Sintonizad@s), with documentary podcast series such as 'Campeones, no finalistas' and '50 años del Golpe de Estado.'

The company is wholly owned by the Cámara Chilena de la Construcción (CChC), Chile's leading construction-sector business association, through its position as parent of Pauta SpA; this ownership structure provides institutional funding stability and aligns editorial positioning with the parent's interest in Chile's economic development. The organization employs 51-100 staff, with editorial leadership comprising a Director Editorial (Gonzalo Pavón), Editora General (Gabriela Villalobos), Editora Creativa (Barbara Espejo), Editora Digital (Alejandra Gallardo), and a board of directors drawn in part from the parent organization. Commercial and administrative functions are led by a Directora de Gestión y Comercial, a Gerente de Administración y Finanzas, a Jefa Comercial, and a dedicated Equipo Comercial.

Pauta's revenue model is primarily advertising-based, encompassing sponsored content (Contenido Patrocinado) and regulated electoral advertising published through SERVEL tariff listings, with multi-year commercial contracts negotiated through [email protected]; a professional subscriber tier called PautaPro has been introduced alongside the free ad-supported offerings, though no consumer-facing pricing is publicly disclosed. The primary customer segment is the Spanish-speaking Chilean general public seeking news on politics, economics, sports, entertainment, culture, and sustainability, while the paying counterparties on the revenue side are advertisers and election campaigns. No external equity, venture, or private equity funding has been disclosed.

Name

Pauta

Legal name

Pauta SpA

Website

https://pauta.cl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Pauta is a Chilean multi-platform media company, wholly owned by the Cámara Chilena de la Construcción, delivering news, analysis, and entertainment via Radio Pauta 100.5 FM, the pauta.cl digital portal, mobile apps, live streaming, and a 25+ podcast portfolio. It serves Spanish-speaking Chilean audiences through advertising and PautaPro subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Sponsorships: The platform generates revenue through sponsored content (Contenido Patrocinado) and advertising placements across its digital and radio properties
2. Electoral Advertising: PAUTA offers electoral advertising rates for radio and web as reflected in their published SERVEL tariff listings for electoral advertising

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pauta is a Chilean multiplatform media company that delivers news, analysis, and entertainment content through live FM radio broadcasting (Radio Pauta 100.5 in Santiago with regional stations), a digital news portal (pauta.cl), live streaming channels, and a portfolio of over 20 podcasts spanning sports, economics, politics, culture, and technology. It is operated by Pauta SpA, a wholly-owned subsidiary of the Cámara Chilena de la Construcción, generating revenue primarily through advertising and sponsorships.

Product overview

PAUTA is a Chilean multiplatform media company operated by Pauta SpA (a subsidiary of the Cámara Chilena de la Construcción). It delivers news, analysis, and entertainment content across radio (PAUTA FM 100.5), digital publishing (PAUTA.cl), streaming channels (live radio, Señal 2), and a portfolio of over 20 podcasts spanning sports, economics, politics, culture, technology, and music. The core offerings include morning news programs (Primera Pauta), sports analysis shows (Pauta de Análisis, Pauta de Juego, La Previa del Juego), economics coverage (Mercado Central), cultural commentary (Desde el Jardín), and specialized podcasts such as the documentary series 'Campeones, nofinalistas,' technology podcast 'Pauta TECH,' music journalism 'Pauta de Sonidos,' and historical documentary '50 años del Golpe de Estado.' Supplementary services include daily news podcasts, practical information guides (Dato en Pauta), and the professional tier PautaPro.

Differentiator

Problem solved

Functional benefit

Brands

• Primera Pauta: Morning news program on Radio Pauta
• Pauta de Análisis
• Mercado Central
• Pauta de Juego
• La Previa del Juego
• Sintonizad@s
• Pauta Abierta
• Pauta TECH
• Pauta de Sonidos
• Campeones, no finalistas
• 50 años del Golpe de Estado
• Tenemos que hablar
• UtopIA: diálogos del Congreso Futuro
• Tamaño Carta
• Tú, hipócrita lector
• Memoria en Construcción
• Desde el Jardín
• Pauta de Negocios
• Conversaciones sin Pauta
• La columna de Ackermann
• La columna de Cristóbal Bellolio
• Hablando en Plata
• Panelistas de Pauta de Análisis
• Panelistas de Mercado Central
• Lo mejor de Clima de Cambio
• Pauta de Viaje
• SustentableMente
• Archivos de Juego
• Detrás del Juego

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Cámara Chilena de la ConstruccióncoreOthersPAUTA is 100% owned by Pauta SpA, which is a subsidiary of the Cámara Chilena de la Construcción (CChC). This ownership provides institutional backing and aligns the media company with the construction sector's interests in Chile's development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Caracol Radio (Colombia): Colombia's largest radio network (Prisa group) with national FM reach, podcast network, and digital portal. Analogous Spanish-language multi-format media company in a neighboring Latin American market — comparable business model though not direct Chile competition.

Direct peers

• BioBioChile: Chile's largest digital news platform, competing head-to-head with pauta.cl in online news, opinion, and radio streaming. Closest direct digital-news competitor in the Chilean market and a comparable multi-format (web + radio) model.
• La Tercera: Major Chilean newspaper (Copesa group) with strong digital paywall, opinion columns, and live coverage. Overlaps directly with pauta.cl in politics, economics, and opinion journalism for the same Chilean audience.
• CNN Chile: Chilean cable news broadcaster (operated by WarnerMedia/Copesa) with TV, web, and radio output. Competes with Pauta in 24/7 news coverage, opinion programming, and multi-platform advertising sales in Chile.
• El Mostrador: Chilean independent digital news outlet focused on politics, economics, and investigative journalism. Overlaps with Pauta in opinion-driven digital news and competes for similar Chilean policy/economy readers.
• Tele13 (Canal 13): Chilean TV broadcaster with strong digital news portal covering politics, economics, and sports. Competes with Pauta for Chilean national news audience and multi-platform advertising budgets.
• ADN Radio Chile: National Chilean news/talk radio network (Ibero Americana Radio) streaming online. Direct competitor in radio ad sales and digital audio inventory; competes for similar Santiago-centric news audiences as Radio Pauta.
• Mega (Mega.cl): Chilean broadcast network (Bethia group) combining free-to-air TV, digital news, and entertainment content. Comparable multi-format media play competing for the same Chilean advertiser share-of-voice as Pauta.
• Radio Cooperativa: Major Chilean news radio station (Compañía Chilena de Comunicaciones) with national broadcast and digital portal. Directly comparable to Radio Pauta 100.5 in news-talk radio + online streaming format and Chilean advertiser target audience.
• El Mercurio / Emol: Chile's flagship newspaper and its digital portal (emol.com), the dominant traditional media outlet in Chile. Competes across news, economics, sports, and opinion for the same Chilean advertiser and reader base as Pauta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pauta_cl
• Facebookfacebook.com/pauta.cl
• LinkedInlinkedin.com/company/pauta-cl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pauta