What La Tercera does

La Tercera is a Chilean national daily newspaper founded in 1950 and headquartered in Las Condes, Santiago. It is owned and operated by Grupo Copesa (COPESA S.A.), one of Chile's largest media conglomerates, and is recognized as Chile's third-largest newspaper by circulation, with 75 years of continuous journalism as of 2025. The publication operates as the flagship editorial property within a multi-brand ecosystem that includes sister outlets La Cuarta, Pulso, Paula, Auto.cl, and Radio Duna, and has expanded into specialized verticals such as business (Pulso), sports (El Deportivo), culture (Culto), lifestyle (Paula), health (LT Board), education (LT Educa), and science/trends (Tendencias).

The core product is a digital-first news platform delivered through latercera.com, mobile access, and the Papel Digital electronic kiosk at kiosco.latercera.com, alongside traditional print subscriptions. Technology is conventional web/mobile publishing with a self-service subscription commerce layer; no proprietary AI, API, or SDK capabilities are disclosed. Distribution is amplified through active accounts on X, Instagram, Facebook, YouTube, TikTok, and LinkedIn, plus email newsletters such as LT Board.

The business model combines three recurring or transactional streams: low-priced recurring digital subscriptions via Plan Digital+ (~CLP $5,150/month at a 50% promotional rate), recurring print delivery subscriptions, and display/programmatic advertising. Retention is reinforced by LT Beneficios, a loyalty program that bundles exclusive discounts across entertainment, dining, hotels, health, travel, and retail partners. B2B channels include dedicated corporate (Suscripción Empresas) and university (Plan Universitario) plans. The customer base is a horizontal mass-market audience of Chilean general news readers, with no named enterprise anchor customers disclosed.

Name

La Tercera

Legal name

COPESA S.A.

Website

https://latercera.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

La Tercera is a 75-year-old Chilean national daily newspaper and the flagship property of Grupo Copesa, serving mass-market Chilean readers with digital and print subscriptions, advertising, and a multi-vertical content portfolio spanning politics, business, sports, culture, and lifestyle.

Ownership category

akta.pro rank

Product category

Newspaper Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Daily newspaper
• Digital news
• News subscriptions
• Print journalism
• News media

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Subscriptions: Digital-only subscription plans (Plan Digital+) providing access to online content, exclusive articles, and LT Beneficios member discounts
2. Print Subscriptions: Physical newspaper delivery subscriptions with validated site access for exclusive subscriber content
3. Advertising: Display advertising and branded content on the digital platform, including programmatic and direct ad placements

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

La Tercera is a Chilean national daily newspaper that publishes original journalism across politics, national affairs, business (Pulso), sports (El Deportivo), technology, culture, and lifestyle verticals. It distributes content through the latercera.com digital platform, mobile access, the Papel Digital electronic kiosk, and print subscriptions, monetized via Plan Digital+ and print subscriptions, advertising, and the LT Beneficios subscriber loyalty program offering partner discounts.

Product overview

La Tercera is Chile's leading national newspaper, publishing news for 75 years, offering a multi-platform portfolio of news and content products. The core La Tercera Digital platform provides news across Politics, National, Business, Technology, Sports, and World sections. The company operates a digital subscription model (Plan Digital+) with tiered access to premium content, and maintains a loyalty program (LT Beneficios) offering subscriber discounts across entertainment, dining, health, and travel categories. Specialized vertical sub-brands include Pulso (business news), LT Board (health/lifestyle), LT Educa (education), Paula (lifestyle magazine), Culto (culture/entertainment), El Deportivo (sports), and Tendencias (science/trends). The publication is owned by Grupo Copesa.

Differentiator

Problem solved

Functional benefit

Products and services

• La Tercera Digital Chilean national daily newspaper delivered through latercera.com with comprehensive coverage across politics, national affairs, business, technology, sports, world news, culture, and opinion. Includes both free articles and subscription-gated premium content.
• Plan Digital+ Monthly digital subscription service providing access to exclusive subscriber content, premium articles, and LT Beneficios loyalty program discounts, priced at $5.150 CLP per month at 50% promotional rate.
• Papel Digital Electronic newspaper kiosk offering digital replicas of La Tercera print editions through kiosco.latercera.com.
• LT Beneficios Subscriber loyalty program providing exclusive discounts and experiences at partner businesses across entertainment, dining, hotels, health services, travel, and retail for La Tercera subscribers.
• Corporate and University Subscriptions Group subscription plans for organizations providing centralized access to La Tercera digital and print content for their employees, corporate members, or university students.
• Pulso Business and economics news vertical covering markets, mining, entrepreneurship, sustainability, Money Talks, Red Activa, and Motores sub-channels.
• El Deportivo Sports news vertical covering football (Fútbol Chileno), Formula 1, tennis, and international tournaments with live coverage of major sporting events.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Grupo CopesacoreOthersLa Tercera is owned and operated by Grupo Copesa (Consorcio Periodístico Nacional S.A.), Chile's major media conglomerate. Grupo Copesa operates multiple media properties including La Cuarta, Pulso business newspaper, Paula magazine, and digital platforms such as Auto.cl.
• Auto.clminorOthersDigital automotive platform operated by Grupo Copesa, cross-promoted as part of the La Tercera media ecosystem
• Duna.clminorOthersRadio Duna station operated by Grupo Copesa, mentioned as affiliated media outlet under La Tercera's media network

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• BioBioChile: Chile's largest digital-native news outlet. Competes with La Tercera for online readership and political/news coverage but operates with a digital-first cost structure and no print legacy.
• The Clinic: Chilean news and opinion magazine outlet with digital focus. Adjacent competitor in political opinion coverage and lifestyle/news verticals that overlap with Paula and La Tercera opinion sections.
• El Mostrador: Chilean online news magazine focused on politics and opinion. Overlaps with La Tercera's political and Pulso (business) verticals via digital subscription and editorial coverage.

Broad incumbents

• Cooperativa: Major Chilean radio broadcaster with a strong digital news site. Competes with La Tercera for news audience reach across politics, sports, and breaking news via radio plus web.
• CNN Chile: Chilean cable/streaming news broadcaster. Competes for the same general-news audience as La Tercera with continuous video and digital news formats.
• 24 Horas (TVN): TVN's news brand, combining broadcast and digital news. Overlaps with La Tercera in national and political news consumption and ad-market dynamics.

Direct peers

• Diario Financiero: Chilean business-focused daily newspaper. Direct competitor to La Tercera's Pulso business section, targeting similar executive and finance audiences with subscription and advertising models.
• La Cuarta: Sister publication under Grupo Copesa (COPESA S.A.). Competes in the Chilean popular/daily newspaper segment with overlapping sports and entertainment coverage and shared corporate ownership.
• Estrategia: Chilean business daily covering markets, companies, and economic policy. Direct peer in the business-newspaper vertical alongside Pulso.
• El Mercurio: Chile's largest and oldest national newspaper, also based in Santiago. Direct competitor covering politics, business, and general news with a print+subscription model closely mirroring La Tercera's structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/latercera
• YouTubeyoutube.com/user/latercera
• Facebookfacebook.com/laterceracom
• LinkedIncl.linkedin.com/company/la-tercera
• Instagraminstagram.com/laterceracom
• TikToktiktok.com/@latercera

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Tercera