What Threshold agency does

Threshold Agency, founded in 2013 in Austin, Texas, is a privately held full-service marketing agency that serves real estate developers, property managers (student housing, multifamily, senior living, build-to-rent, commercial), and financial institutions (community banks and credit unions), with secondary work in adjacent verticals such as legal, retail, and healthcare. The company is organized around four service lines — Creative (branding, naming, design, photography, videography), Digital Marketing (paid search, paid social, SEO, CTV, geofencing), Website Development, and PromoShak (promotional products and merchandise/fulfillment) — and bundles them into verticalized offerings called Real Estate Marketing and Financial Institution Marketing. Its primary operating entity is Threshold Agency LLC (Texas), with a wholly owned Canadian subsidiary established through the 2017 Carve Agency acquisition and a wholly owned promotional-products subsidiary (PromoShak).

The platform layer is modest but differentiated: Threshold develops proprietary WordPress plugins for website performance and security, ships an Entrata property-management software integration for real estate clients, and offers real-time reporting dashboards. It is a Google Premier Partner (top 3% of agencies, status maintained through 2026) and a Facebook Preferred Partner, supports CTV/YouTube/TikTok ads, and runs an industry-verticalized AI and automation program launched in 2024 to accelerate campaign production. There is no public API, SDK, MCP, or proprietary large language model; the underlying technology stack is best characterized as a managed-services delivery platform with platform-level ad-tech integrations.

Commercial model combines professional services (project-based creative, campaign management, media buying) with subscription-style recurring website fees ("no upfront costs, pay over time, interest-free," ~100 properties enrolled in year one). Go-to-market is sales-led, direct, and consultative: free consultations, case-study-driven pitching, EVP of Revenue Generation (Michael Huereque), and an enterprise field-sales motion targeting mid-to-large real estate operators and community financial institutions. Threshold reports 200+ active FI clients and over 1,000 properties served across 60+ companies; it manages roughly $8M in annual media spend for FI clients alone. CEO Billy Wilkinson is ex-BancVue/Kasasa, and COO Steve Gearhart joined in 2024 from a real estate PE background. The company is privately held, founder/owner-operated, with no disclosed institutional funding.

Name

Threshold agency

Legal name

Threshold Agency LLC

Website

https://thresholdagency.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Threshold Agency is a full-service marketing firm founded in 2013 in Austin, Texas, serving real estate developers and property managers alongside community banks and credit unions with creative, digital, website, and promotional services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing services
• Creative branding agency
• Website development
• Real estate marketing
• Financial institution marketing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Creative Services: Full-service branding including market positioning, naming, logo development, digital asset design, print media design, copywriting, photography and videography, and 2D/3D floor plans
2. Digital Marketing Services: Paid search, retargeting, geo targeting, discovery ads, social media ads, YouTube advertising, geofencing, addressable marketing, and CTV services with results-based optimization
3. Website Development: Website design and development with options ranging from captivating templates to fully custom builds, including hosting, SEO, and security features
4. Recurring Fee Website Model: Implemented recurring fee website model, signing up close to 100 properties in first year, with no upfront costs and interest-free payment options
5. Promotional Products: Branded products, apparel, drinkware, office items, kitting, and fulfillment services through PromoShak partner

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Threshold Agency is a full-service performance marketing firm that helps brands grow through integrated creative, digital advertising, website development, and promotional products services. The agency specializes in real estate (student housing, multifamily, senior living, build-to-rent, commercial) and financial institution (community banks and credit unions) marketing, delivering measurable campaigns across paid search, paid social, SEO, CTV, and traditional channels. Threshold operates on a quote-based, relationship-driven model with offices in Austin, TX (US Hub) and Kingston, ON (Canada Hub).

Product overview

Threshold Agency is a full-service marketing agency offering an integrated portfolio of creative, digital marketing, website development, and promotional products services. The core offering includes Creative Services (branding, design, copywriting, photography/videography), Digital Marketing (paid advertising, SEO, social media, CTV), Website Development (custom and template-based), and PromoShak (promotional products). Services are organized by industry verticals: Real Estate Marketing (student housing, multifamily, senior living, build-to-rent), Financial Institution Marketing (banks, credit unions, Kasasa products), and Other Industries. The agency operates as a unified marketing ecosystem rather than a software platform, delivering services through human expertise combined with AI and automation tools for campaign optimization.

Differentiator

Problem solved

Functional benefit

Brands

• PromoShak: Threshold's promotional products partner offering branded merchandise including bags, drinkware, apparel, kitting, office supplies, and environmental products. Also provides company stores for clients.

Products and services

• Creative Services

Quantifiable outcome

• 87% higher Click-Through Rates for real estate clients
• +10 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EntratacoreTechnology or Integration · 1 January 2023Website templates with game-changing integration into Entrata property management software. Launched newly created websites with integration into Entrata in 2023, enabling seamless website-to-property-management connectivity for real estate clients.
• FacebookcoreTechnology or Integration · 1 January 2019Named Facebook Preferred Partner in 2019, enabling enhanced social media advertising capabilities across Facebook and Instagram platforms for client campaigns.
• Carve AgencyminorStrategic or Co-development Partner · 1 January 2017Acquired Carve agency based in Ontario, Canada in 2017, rebranded as Threshold/Carve. This acquisition expanded Canadian operations which later moved from Kitchener to Kingston, ON in 2022.
• GooglecoreTechnology or Integration · 1 January 2016Named Google Premier Partner in 2016, maintaining status through 2026. This partnership provides access to Google's advertising platforms, tools, and certifications. Threshold is in the top 3% of digital marketing agencies globally, enabling superior paid search, display, and YouTube advertising capabilities for clients.
• PromoShakcoreStrategic or Co-development PartnerPromoShak is Threshold's promotional partner and sister company that provides branded products, apparel, drinkware, office items, kitting, and fulfillment services. Launched in 2018 and fully integrated back into Threshold family of companies in 2021. Known for working miracles where others have failed, with strong vendor relationships enabling quick turnaround on promo items.
• KasasacoreGTM or Marketing PartnerCEO Billy Wilkinson was formerly Senior Vice President at BancVue (now Kasasa). Kasasa products are a key focus of financial institution marketing services, with dedicated Kasasa marketing campaigns and case studies demonstrating 34% increase in Kasasa accounts for clients.

Scale indicators30 records

Recent moves11 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thresholdcarve
• Facebookfacebook.com/thresholdcarve
• LinkedInlinkedin.com/company/threshold-agency
• Instagraminstagram.com/thresholdagency

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Threshold agency