Entrata
- Company typePrivate
- Founded2003
- HeadquartersLehi, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Entrata firmographics
Firmographics- Name
- Entrata
- Legal name
- Entrata, Inc.
- Website
- https://entrata.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Entrata is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Entrata business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Property Management Software: Core revenue from software subscriptions for property management platform. Pricing based on per-unit or portfolio-size model. Approximately 75% of ARR from recurring subscriptions according to one source. Multi-tenant cloud deployment with annual or multi-year contract terms.
- AI and Premium Module Add-ons: Additional revenue from AI-powered modules within the ELI+ suite, analytics, revenue intelligence, and specialized features. These advanced capabilities are offered as premium additions to base subscriptions.
- Resident Experience Services: Homebody platform generates revenue through resident-facing services including insurance offerings, lifestyle conveniences, and marketplace services. Partnership with Amenify for home services integration.
- Verification and Screening Services: Income verification, resident screening, and background check services offered as part of the leasing workflow. Includes Verification of Income, ResidentVerify, and credit/background screening integration.
- Marketing and Advertising Services: Digital marketing services, reputation management through ReputationAdvisor, ILS syndication, and lead generation tools. Properties pay for enhanced marketing capabilities and visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Property Management - Quote-based pricing |
| Subscription | Annual | AI Modules (ELI+) - Premium Add-on |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Entrata product offering
Product offeringCore offering
Entrata provides a unified Operations Experience Platform (OXP) for the multifamily housing industry, combining leasing, operations, accounting, payments, facilities management, and AI-driven automation in a single cloud-based system. The company also delivers a Resident Experience Platform (Homebody RXP) for prospect-to-resident engagement and a layered AI suite (ELI/ELI+) with 100+ embedded AI agents deployed across leasing, maintenance, renewals, and payments workflows.
Product overview
Entrata is a property management operating system (Entrata OS) for the multifamily industry that unifies the system of record, system of action, and system of context in one real-time platform. The platform consists of three main integrated platforms: the Operations Experience Platform (OXP) for property operations automation, Entrata Layered Intelligence (ELI/ELI+) for AI-powered automation with 100+ embedded AI agents, and the Resident Experience Platform (Homebody RXP) for resident engagement and services. OXP encompasses core products for leasing (ProspectPortal, LeadManager, Leasing Center, Leasing AI), payments (ResidentPay, Payments AI), maintenance (Facilities Management, Maintenance AI), accounting (General Accounting, Budgeting, Job Costing, Procure to Pay, Bill Pay), utilities (ResidentUtility, Utility Expense Management, Utility Procurement), business intelligence (Entrata BI, Revenue Intelligence, Reporting), and compliance (Sales Tax Audits, Sustainable Energy Management, ResidentVerify). ELI+ provides AI-powered modules including Leasing AI, Maintenance AI, Payments AI, Renewals AI, and ELI Call Analysis for automating workflows across the resident lifecycle. Homebody RXP delivers resident-facing services including Homebody Guaranty, Homebody Rewards, Rent Reporting, Renters Insurance, Deposit Alternative, Master Policy, and Insurance Verification. The platform integrates with third-party solutions including Agora for investment management, Cobu for community engagement, Amenify for lifestyle services, Jonah for tour scheduling, and various vendor compliance tools. Entrata's platform processes over 4.5 billion system transactions per day across approximately 2.5 million apartment units, with an AI-driven approach that delivers 141% ROI according to Forrester research.
Differentiator
Problem solved
Functional benefit
Brands
- Homebody: Resident Experience Platform (Homebody RXP) providing resident services, rewards, guaranty, and lifestyle conveniences through a mobile app for multifamily residents
- ELI+ (Entrata Layered Intelligence)
- OXP Studio
- ProspectPortal
- ResidentPortal
- Entrata Core
Products and services
- Operations Experience Platform (OXP) Unified, end-to-end cloud platform that consolidates leasing, operations, accounting, payments, facilities, and resident engagement for multifamily property owners and operators, replacing fragmented best-of-breed stacks.
- Homebody Resident Experience Platform (RXP) Prospect-to-resident engagement platform that delivers search, touring, applications, guarantor workflows, and a branded resident portal, integrated with the OXP platform.
- Entrata Layered Intelligence (ELI) AI suite comprising 100+ embedded AI agents deployed across leasing, maintenance, payments, renewals, and call analysis to automate property operations tasks within OXP.
- ELI+ Premium tier of Entrata Layered Intelligence delivering advanced multi-model AI capabilities, including deeper OpenAI GPT-5.5 and Codex integrations for agentic automation.
- OXP Studio Configuration and customization environment within OXP enabling property operators to tailor workflows, dashboards, and data models for their portfolios.
- ProspectPortal Property search and lead capture portal that surfaces available units, manages prospect data, and feeds leads into LeadManager for follow-up and conversion.
- LeadManager Lead management and leasing pipeline tool that organizes prospect inquiries, automates follow-up communications, and tracks conversion through the leasing funnel.
- Leasing AI AI-driven leasing assistant within the ELI suite that supports prospect engagement, lead follow-up, and guided leasing workflows to improve conversion.
- Maintenance AI AI-driven maintenance assistant that triages work orders, drafts communications, and accelerates maintenance response within the OXP platform.
- Payments AI AI-driven payments assistant that supports residents with payment-related inquiries and automates collections workflows within OXP.
- Renewals AI AI-driven renewal assistant that supports operators in renewing resident leases, identifying at-risk residents, and personalizing renewal offers.
- ELI Call Analysis AI call analysis capability within the ELI suite that transcribes and analyzes leasing calls to surface coaching insights and operational metrics.
- General Accounting Core accounting module within OXP covering chart of accounts, journal entries, and financial reporting for multifamily portfolios.
- Budgeting Property and portfolio budgeting module within OXP enabling annual budgeting, forecasts, and variance reporting for multifamily operators.
- Job Costing Job-cost accounting module that tracks costs by project or work order, supporting construction, facilities, and renovation spend tracking within multifamily operations.
- Procure to Pay End-to-end procurement to payment workflow within OXP that manages vendor onboarding, purchase orders, invoice capture, and approval routing.
- Bill Pay Bill payment module within OXP enabling automated vendor invoice processing and electronic payments for multifamily operators.
- Facilities Management Facilities and maintenance operations module within OXP covering work order management, inspections, vendor coordination, and unit turns.
- Leasing Center Centralized leasing workstation within OXP that combines prospect search, lead follow-up, unit availability, and lease execution in one workspace.
- Message Center Unified messaging hub within OXP that consolidates resident, prospect, and staff communications across email, SMS, and in-app channels.
- Access Connect Smart access and identity integration module within OXP that connects smart locks, access control devices, and resident identity data.
- ResidentPay Resident payment processing module that enables online rent payments, automated clearing house (ACH) transfers, and card acceptance within OXP.
- ResidentVerify Resident screening and identity verification service that performs background, credit, and identity checks during the leasing workflow.
- SiteTablet In-property leasing and operations tablet experience designed for onsite staff to manage tours, applications, and resident interactions.
- Entrata OS Operations system layer for Entrata that unifies accounting, work order, leasing, and resident data into a single operating system for multifamily.
- Entrata BI Business intelligence and analytics product providing dashboards and reporting on portfolio performance, leasing KPIs, and financial metrics.
- Entrata Revenue Intelligence Revenue management and pricing intelligence module within OXP that recommends rents and analyzes demand for multifamily operators.
- Student Revenue Intelligence Specialized revenue intelligence module for student housing operators, supporting by-the-bed pricing, demand forecasting, and lease-up analytics.
- Reporting Standard and custom reporting module within OXP enabling operators to produce financial, operational, and compliance reports.
- ResidentUtility Resident utility billing and sub-metering module that allocates and bills utility costs back to residents within multifamily properties.
- Utility Expense Management Utility expense management module that tracks, allocates, and reconciles utility spend across properties for portfolio-level visibility.
- Utility Procurement Utility procurement service that helps operators source competitive electricity and natural gas supply contracts across multifamily portfolios.
- Sales Tax Audits Sales tax audit services for multifamily operators reviewing past utility and sales tax payments to identify refunds and mitigate risk.
- Sustainable Energy Management Sustainable energy management offering that helps operators track energy usage, identify efficiency opportunities, and reduce portfolio-level energy costs.
- Homebody Guaranty Lease guarantor service that helps student and multifamily residents secure lease guarantees, supporting applicants with limited credit or income.
- Homebody Rewards Resident rewards and loyalty program delivered under the Homebody brand to drive engagement and renewals among renters.
- Rent Reporting Rent reporting service that reports residents' on-time rent payments to credit bureaus to help build credit history.
- Renters Insurance Renters insurance program offered to residents as part of the insurance platform, providing coverage options embedded in the leasing flow.
- Deposit Alternative Deposit alternative product allowing residents to pay a smaller monthly fee in lieu of a traditional security deposit.
- Master Policy Master insurance policy offering for multifamily operators providing portfolio-wide blanket coverage solutions.
- Insurance Verification Insurance verification service that confirms residents maintain required renters insurance coverage throughout their lease term.
- Marketing Strategy Hub Marketing strategy hub providing multifamily operators with resources and tools to plan and execute property-level marketing campaigns.
- Digital Marketing Bundle Digital marketing bundle combining online listing syndication, search engine marketing, and reputation management for multifamily properties.
- ReputationAdvisor Reputation management tool that monitors online reviews and provides guidance to improve multifamily property ratings across major platforms.
- Verification of Income Income verification service that confirms applicant income during the leasing workflow, reducing fraud and accelerating approvals.
- Business Consulting Consulting services for multifamily operators covering operational optimization, technology adoption, and platform configuration.
- Training Services Training services providing property staff and corporate teams with structured learning on the Entrata platform and multifamily operations best practices.
Quantifiable outcome
- 141% ROI over 3 years for property management firms
- +8 more outcomes
Companies that use Entrata
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
Entrata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability11 records
Feature8 records
Entrata partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and strategic.
- OpenAIcoreLong-term strategic collaboration to develop autonomous AI agents for property management operations. Entrata gains expanded access to OpenAI's frontier AI models including GPT-5.5 and Codex to enhance existing agents across leasing, maintenance, payments, accounting, and resident communications. Partnership aims to move beyond traditional software workflows toward autonomous systems serving approximately 2.5 million apartment units.
- Wilson Sonsini Goodrich & RosatimajorLegal advisor for IPO process alongside Latham & Watkins and Ropes & Gray. Leading technology and growth company law firm advising on SEC registration and public offering.
- AgorastrategicPartnership with real estate investment management platform to integrate investment management functionality directly into Entrata. Enables customers to consolidate ownership and investment data with core property operations, providing real-time portfolio-level financial tracking and automating reporting workflows.
- CobustrategicIntegration of Cobu's AI-powered community engagement platform into Homebody, Entrata's resident app. Properties report renewal gains of up to 25% and over 70% of residents engaging monthly. Integration embeds community engagement tools directly into Homebody platform.
- AmenifystrategicPartnership to deliver on-demand lifestyle services to residents through Homebody RXP platform. Operators offer residents $50 move-in credit and $20 monthly credit for vetted service professionals including cleaners, handymen, dog walkers, and food delivery.
- Colleen AI (Acquired)coreAcquired Colleen AI in June 2024 to enhance AI capabilities within property management system. Introduced ELI+, a suite of AI-powered modules designed to automate property operations and enable autonomous workflows. Core technology acquisition for AI-first strategy.
- Rent Dynamics (Acquired)coreAcquired in July 2023 for nine-figure cash deal. Provider of financial tools for multifamily residents including rent payment and credit-building functionalities. Integration into Entrata operating system enhances resident financial services.
- Kolmeo (Acquired)strategicAcquired Australia-based Kolmeo to expand into Asia-Pacific market. International expansion strategy supporting target of 5 million units under management by 2027.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Entrata competitors and assessment
Company assessmentDirect peers
- Yardi Systems: Yardi is the largest incumbent provider of property management software for the multifamily and commercial real estate industry, with deep penetration among institutional operators — directly competing with Entrata for the same enterprise customer base and frequently integrated alongside Entrata deployments.
- RealPage: RealPage is a major provider of property management, accounting, and AI-enabled analytics software for multifamily and single-family rentals, competing head-to-head with Entrata in the institutional segment and offering overlapping capabilities in revenue management and screening.
- AppFolio: AppFolio offers cloud-based property management software for residential, commercial, and community association portfolios, with overlapping AI-driven workflow features that compete with Entrata's ELI+ and OXP offerings in the mid-market segment.
- MRI Software: MRI Software provides a broad property and investment management platform for multifamily, commercial, and public-sector housing — directly overlapping with Entrata's accounting, budgeting, and operations modules across both US and international markets.
- Buildium: Buildium is a cloud property management platform primarily serving residential and small-to-mid-market portfolios, with resident portals, accounting, and screening features that overlap with Entrata's lower end of the market and Homebody RXP.
- ResMan: ResMan provides property management software for multifamily operators including affordable, conventional, and student housing, competing directly with Entrata across vertical-specific workflows and resident experience features.
Emerging players
- RentRedi: RentRedi is a SaaS rental management platform targeting small and independent landlords with rent collection, screening, and accounting tools — adjacent to Entrata but focused on the SMB/long-tail segment that Entrata does not primarily serve.
- DoorLoop: DoorLoop is a fast-growing cloud property management platform for residential and commercial landlords, offering payments, accounting, and a tenant portal that overlaps with Entrata's lower-end and mid-market feature set.
Broad incumbents
- Oracle (Oracle Property Management / Oracle Hospitality): Oracle offers broader ERP, database, and hospitality/real estate applications that intersect with Entrata's enterprise accounting, budgeting, and reporting capabilities for large multifamily operators.
Others
- Sapphire Systems (Real Estate & Property Management practice): Sapphire Systems is an implementation and managed-services partner that deploys and customizes property management platforms for real estate operators, serving as an ecosystem partner that influences technology choices in Entrata's space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Entrata social profiles
Digital presenceEntrata compliance and trust
Trust signalCompliance2 records
Entrata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entrata leadership team
Management profileNumber of profiles
Profiles16 records
Entrata subsidiaries and ownership
Company hierarchySubsidiaries5 records
Entrata funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entrata M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entrata
What does Entrata do?
Entrata provides a unified Operations Experience Platform (OXP) for the multifamily housing industry, combining leasing, operations, accounting, payments, facilities management, and AI-driven automation in a single cloud-based system. The company also delivers a Resident Experience Platform (Homebody RXP) for prospect-to-resident engagement and a layered AI suite (ELI/ELI+) with 100+ embedded AI agents deployed across leasing, maintenance, renewals, and payments workflows.
Is Entrata a public or private company?
Entrata is a private company. It is classified as private equity controlled and is currently operating.
When was Entrata founded?
Entrata was founded in 2003. It employs 1,001 to 5,000 people.
Where is Entrata based?
Entrata is headquartered in Lehi, United States, in the North America region.
How does Entrata make money?
Five revenue lines are on record. SaaS Subscription - Property Management Software is the primary driver. The others are AI and Premium Module Add-ons, resident Experience Services, verification and Screening Services and marketing and Advertising Services.
Who are Entrata's main competitors?
Direct peers on record are Yardi Systems, RealPage, AppFolio, MRI Software, Buildium and ResMan. Emerging players are RentRedi and DoorLoop. Oracle (Oracle Property Management / Oracle Hospitality) is listed as a broad incumbent. Sapphire Systems (Real Estate & Property Management practice) is listed as an others.
Does Entrata have an API?
Yes. Entrata offers an API for partners and developers to integrate with its property management platform. The API documentation is available at docs.entrata.com/api/v1/documentation. Using the Entrata API requires an agreement between your company and Entrata, with information requests submitted through a partner request form at go.entrata.com/partner-request.html. The platform also offers a marketplace (marketplace.entrata.com) for connecting Entrata with third-party systems. Developer documentation is at docs.entrata.com/api/v1/documentation.