What OnMobile does

OnMobile Global Limited, founded in 2000 in Bangalore and publicly listed on India's NSE (ONMOBILE) and BSE (532944), is a diversified mobile gaming and telecom engagement platform provider. The company historically delivered ring-back tones (Tones), video, contests, kids and sports content to telecom operators globally, and currently serves 122-126 telecom operator customers across 68-69 countries with a combined monthly active base of approximately 65.93 million users (14.3 million in gaming, 55.7 million in mobile entertainment). In FY26, OnMobile reported consolidated revenue of INR 5,245 million (down 10.2% YoY) with EBITDA of INR 297 million more than doubling year-over-year, alongside INR 1,420 million in gross cash.

The product portfolio spans three pillars: (i) cloud gaming infrastructure built on AMD 7900XTX GPUs in India (Bangalore and Delhi NCR data centers) with AsRock Rack, supporting the ONMO cloud gaming platform, ONMO+ Smart Console, and Challenges Arena mobile quiz/contest platform; (ii) enterprise engagement solutions including Buzzmo, an AI-driven CPaaS-CeP platform across WhatsApp, RCS, SMS, Voice, Telegram and Line, and Gamize gamification SaaS; and (iii) legacy mobile entertainment (Tones/RBT with 63.16M users across 36 telecom operators generating 10+ billion monthly tones). Strategic partnerships anchor each pillar—AMD/AsRock Rack for cloud gaming hardware, Dialog Axiata as Master Aggregator in Sri Lanka, Vodafone Qatar for Buzzmo, Flipkart as exclusive D2C launch partner for ONMO+ (June 2026), and Valve/Steam for ONMO+ game library integration.

OnMobile operates a hybrid B2B2C monetization model. Telecom operators globally distribute white-label gaming and entertainment through Direct Carrier Billing subscription mechanics (gaming subscription revenue reached INR 1,545M in FY26; gaming revenue grew 158% YoY in FY25). Enterprises pay subscription/usage fees for Buzzmo and Gamize, with Buzzmo connected to 1,200+ enterprises delivering 12x revenue growth to a major Middle Eastern telecom. The June 2026 ONMO+ Smart Console launch at Rs. 4,999 (hardware bundle plus 3-month Essential Pass) introduced direct consumer monetization via Flipkart and physical retailers, marking a strategic pivot to make gaming 50% of revenues within 18 months. The company announced exploring Non-Convertible Debenture private placement in June 2026 to support this pivot.

Name

OnMobile

Legal name

OnMobile Global Limited

Website

https://onmobile.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

OnMobile Global Limited is a Bangalore-based publicly listed provider of mobile gaming, cloud gaming, and telecom enterprise engagement platforms, serving 126 telecom operators across 69 countries and offering D2C gaming via ONMO+ Smart Console, Buzzmo CPaaS, and Tones/RBT entertainment subscription products.

Ownership category

akta.pro rank

Product category

Mobile Gaming and Entertainment

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Device & Client App Ecosystems for Cloud Gaming (TV/OTT apps, mobile clients, thin clients) (MPAFAHAG)

akta.pro secondary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

Keywords

• Cloud gaming platform
• Mobile entertainment services
• Telecom gaming solutions
• Enterprise communication platform
• Gamification SaaS

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Gaming Revenue: Gaming subscription revenue and platform revenue from ONMO cloud gaming, Challenges Arena, and The Gaming Platform. Gaming subscriber base reached 14.3 million by FY26 with 34.5% YoY growth. Gaming contributed approximately INR 1,545 million in FY26 revenue.
2. Mobile Entertainment: Revenue from Tones (Ring Back Tones), Videos, Contests, Kids, and Sports digital content products distributed through telecom operators. Tones product has over 63.16 million users across 36 global telecom operators with over 10 billion tones played per month.
3. Enterprise Solutions (Buzzmo & Gamize): CPaaS-CeP platform (Buzzmo) and gamification SaaS (Gamize) sold to enterprises and telecom operators. Buzzmo has connected 1200+ enterprises including leading banks and government bodies, delivering 12x revenue growth for a major Middle Eastern telecom.
4. ONMO+ Hardware Bundle: Direct-to-consumer sales of ONMO+ Smart Console hardware bundle including Pro Controller and 3-month subscription. Priced at Rs. 4,999 for initial bundle with subscription continuation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

OnMobile provides white-label mobile gaming, cloud gaming, and mobile entertainment platforms distributed primarily through telecom operators globally. Its portfolio includes ONMO+ Smart Console (direct-to-consumer cloud gaming hardware), ONMO cloud gaming, Challenges Arena casual gaming, Buzzmo (CPaaS-CeP enterprise communication platform), Gamize (gamification SaaS), and traditional mobile entertainment services (Tones/RBT, Videos, Contests, Kids, Sports). The company also delivers enterprise omnichannel engagement solutions serving banks, government bodies, and large enterprises across 68 countries.

Product overview

OnMobile is a diversified mobile gaming and entertainment company offering a platform-plus-modules architecture. The core gaming portfolio includes ONMO+ Smart Console (direct-to-consumer cloud gaming hardware), ONMO cloud gaming platform (B2B for telcos and B2C), Challenges Arena (mobile quiz gaming), and The Gaming & Entertainment Platform (unified telco-ready solution). Enterprise solutions include Gamize (gamification SaaS) and Buzzmo (CPaaS-CeP communication platform). Mobile entertainment offerings span Tones (ring back tones), Videos & Editorials (streaming), Contests, Kids, and Sports content services. The company operates B2B relationships with 126+ telecom operator customers across 69 countries while expanding into direct-to-consumer markets.

Differentiator

Problem solved

Functional benefit

Brands

• ONMO+ Smart Console: Direct-to-consumer cloud gaming Smart Console product launched on Flipkart, offering premium console and PC gaming experience across multiple devices.
• ONMO
• Challenges Arena
• Gamize
• Buzzmo
• Tones (RBT)
• The Gaming and Entertainment Platform

Products and services

• ONMO+ Smart Console OnMobile's first direct-to-consumer cloud gaming product combining hardware console bundle with cloud gaming subscription. Streams 100+ premium AAA games across TVs, laptops, tablets, and smartphones at up to 1080p 60 FPS using AMD-powered GPU servers deployed in India.
• ONMO Cloud Gaming Platform Cloud gaming platform offering B2B solutions for telecom operators to integrate cloud gaming, plus the ONMO Cloud Platform (OCP) PaaS solution for game developers. Built on esports, social, and short-form gaming trends leveraging AI and cloud streaming.
• Challenges Arena Mobile casual gaming platform featuring quizzes, puzzles, trivia, hyper-casual games, and fantasy sports with real-time leaderboards, multiplayer gaming, and skill-based competitions with digital incentives.
• The Gaming & Entertainment Platform Unified telco-ready gaming and entertainment platform combining casual games, premium titles, cloud gaming, esports, video services, and digital lifestyle offerings with built-in gamification, centralized partner ecosystem, and billing monetization engine.
• Gamize Customer Engagement SaaS Platform for marketing, product, and growth managers featuring gamification activities including mini games, leaderboards, quests, and referrals to fuel engagement and retention rates for brands.
• Buzzmo Next-generation CPaaS-CeP intelligent communication platform for telecom operators and enterprises, delivering AI-powered omnichannel engagement across WhatsApp, RCS, Voice, SMS, Telegram, and Line with visual flow builder and advanced analytics.
• Tones (RBT) Ring Back Tone (RBT) service providing telecom operators with comprehensive tone management including name tune search, automated profile settings, multilingual capabilities, and occasion-led content across 2G to 5G networks.
• Videos & Editorials White-label video streaming solution offering bite-sized entertainment and long-form sports and kids content with borderless viewing, genreless content, and ad-free subscription access.
• Contests Mobile contest platform with 8 million active base enabling skill-based trivia quizzes, multiplayer competitions, multilingual content across audio, video, and polls with instant winner selection and real prizes.
• Kids Edutainment hub for children aged 2-11 featuring rhymes, songs, cartoons, educational videos, and interactive games with parent dashboard for screen-time limits and activity tracking.
• Sports Multisport Progressive Web App (PWA) delivering live scores, match results, team rankings, player stats, exclusive video highlights, and personalized sports news across 200+ global leagues.

Quantifiable outcome

• Gaming subscriber base grew to 14.3 million with 34.5% YoY growth in FY26
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• FlipkartcoreChannel Partner/ Reseller/ Distributor · 26 June 2026Flipkart is the exclusive launch partner for ONMO+ Smart Console in India. OnMobile leverages Flipkart's nationwide reach to distribute the cloud gaming console across India, marking OnMobile's entry into direct-to-consumer retail. The partnership enables access to Flipkart's established logistics and customer base for mainstream gaming market penetration.
• Dialog Axiata PLCcoreStrategic or Co-development Partner · 22 September 2025OnMobile entered into a strategic partnership with Dialog Axiata as the Master Aggregator for Dialog's Value-Added Services portfolio in Sri Lanka. The Master Aggregator platform bridges Dialog with third-party content providers, consolidating entertainment, mobile gaming, infotainment and education services into a unified ecosystem.
• Vodafone QatarcoreStrategic or Co-development Partner · 21 August 2025OnMobile partnered with Vodafone Qatar to launch Buzzmo, an intelligent communication platform purpose-built for telecom operators. Buzzmo transforms how Vodafone Qatar delivers value to over 800 enterprise clients through AI-driven customer engagement across multiple channels. This extends OnMobile's decade-long partnership with Vodafone Qatar.
• AMDcoreTechnology or IntegrationAMD provides 7900XTX GPUs for OnMobile's cloud gaming infrastructure. Custom GPU servers are deployed across Indian data centers (NCR and Bangalore regions) in partnership with AMD, powering ONMO+ cloud gaming with high-performance graphics processing for AAA title streaming.
• AsRock RackcoreTechnology or IntegrationAsRock Rack partners with OnMobile to build custom GPU servers for cloud gaming infrastructure deployed in India. Servers are optimized for cloud gaming workloads and integrated with AMD GPUs to deliver low-latency gaming experiences across the ONMO+ platform.

Scale indicators17 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Comviva (Tech Mahindra): Subsidiary of Tech Mahindra providing mobile value-added services, digital content, and gaming platforms to telecom operators globally — OnMobile's closest direct competitor in the telco VAS and mobile entertainment space, with overlapping product portfolio and customer base.
• Nazara Technologies: India-listed mobile gaming publishing and distribution company with telco partnerships and freemium mobile games; competes with OnMobile's Challenges Arena and ONMO in mobile gaming distribution to Indian and emerging market consumers.
• Reliance JioGames: Cloud gaming platform operated by Reliance Jio for its Indian telecom subscribers, providing instant-play mobile and console games — directly comparable to ONMO+ Smart Console in the same India D2C/through-telco cloud gaming segment.
• NVIDIA GeForce Now: Global cloud gaming service streaming AAA games from NVIDIA GPU data centers — directly comparable to OnMobile's ONMO+ cloud gaming infrastructure and represents the primary well-funded incumbent OnMobile competes with on technology and library.
• Boosteroid: Independent cloud gaming provider operating globally with a similar B2C subscription model — directly comparable to OnMobile's ONMO+ offering in target customer, pricing model, and streaming-only delivery.
• Sinch: Sweden-based global CPaaS provider offering omnichannel messaging (SMS, RCS, WhatsApp, voice) to enterprises — directly comparable to OnMobile's Buzzmo platform in customer base, channels supported, and enterprise CPaaS business model.
• Infobip: Croatia-headquartered global CPaaS platform serving enterprise omnichannel communication with WhatsApp Business, SMS, voice, and rich messaging — directly comparable to Buzzmo in functional capabilities and telco-anchored enterprise customer base.

Broad incumbents

• Xbox Cloud Gaming (Microsoft): Microsoft's cloud gaming service bundled with Xbox Game Pass Ultimate — a hyperscaler-backed incumbent competing in the same cloud gaming space, with broader content library and global server footprint.
• Twilio: Leading US CPaaS platform offering programmable communication APIs (SMS, voice, video, email) broadly to developers and enterprises — broad incumbent operating in the same omnichannel communication space as Buzzmo, with significantly larger scale and developer ecosystem.

Emerging players

• CleverTap: India-based mobile engagement and retention SaaS platform with gamification features — adjacently comparable to OnMobile's Gamize product for marketing/product teams driving user engagement and retention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OnMobileGlobal
• LinkedInlinkedin.com/company/15836
• Facebookfacebook.com/onmobileglobal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnMobile