Midwest Dermatology Clinic

What Midwest Dermatology Clinic does

Midwest Dermatology Clinic, P.C. is a physician-owned, full-service dermatology practice founded circa 1994 and headquartered in Omaha, Nebraska, operating six clinical locations across the greater Omaha metropolitan area and eastern Nebraska (including Bellevue, Papillion, and Norfolk), plus two dedicated Midwest DERMaesthetics MedSpa sites and the newer Continuum by Midwest Dermatology wellness location at Regency. The practice serves adult, teen, and pediatric patients with skin, hair, and nail conditions, organized around three integrated pillars: medical dermatology (acne, eczema, psoriasis, rosacea, rashes, hair loss, warts, etc.), skin cancer diagnosis and treatment (full-body skin exams, FotoFinder mole mapping at Papillion, Mohs micrographic surgery with on-site pathology at Dodge Street and Norfolk, and GentleCure image-guided superficial radiation therapy led by Dr. Collin Parker), and cosmetic dermatology and MedSpa services (Botox/Dysport/Daxxify, RHA fillers, Sculptra, laser hair/tattoo/birthmark removal, FX laser rejuvenation, Vivace RF microneedling, ellacor micro-coring, HydraFacial, chemical peels, dermaplaning, waxing). Clinical care is delivered by four board-certified dermatologists with subspecialty credentials (Dr. Jason Papenfuss, Dr. Justin Madson, Dr. Melissa Diamantis Darling, Dr. Collin Parker) supported by physician assistants and nurse practitioners, and the practice also offers telemedicine appointments and 24/7 online booking.

The business operates a direct-to-consumer, multi-revenue-stream model: (1) clinical professional services for medical and cosmetic dermatology and surgical procedures, (2) MedSpa aesthetic services à la carte or via three monthly memberships (RESTORE $99, RENEW $120, RECHARGE $179), (3) retail skincare product sales through an in-office and online shop (SkinBetter Science, EltaMD, SkinCeuticals, Revision, SkinMedica, Ourself, Grande, Nutrafol, Viviscal) shipping within Nebraska, Iowa, South Dakota, and Kansas, (4) the AgeWell 55+ discount program, and (5) gift cards. Marketing relies on the practice's blog, email/text outreach, SEO, community health observances, and word-of-mouth. The practice is privately held by its physicians with no disclosed external investors or PE backing.

The recent strategic posture is incremental vertical and product expansion rather than geographic acceleration: the 2026 launch of Continuum extends the brand into whole-body wellness and longevity under Dr. Papenfuss, the Ourself product line was added to the shop in early 2026, and the practice's underlying platform is a long-tenured regional dermatology franchise built on subspecialty talent density (fellowship-trained Mohs surgeons, triple-board-certified dermatopathologist) and diversified service mix rather than on proprietary technology.

Name

Midwest Dermatology Clinic

Legal name

Midwest Dermatology Clinic, P.C.

Website

https://midwestderm.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Midwest Dermatology Clinic is a physician-owned, full-service dermatology practice founded circa 1994 and operating six locations across greater Omaha and eastern Nebraska, plus two MedSpa sites. It serves patients of all ages with medical dermatology, skin cancer treatment (Mohs, GentleCure, FotoFinder), cosmetic procedures, aesthetic spa memberships, and an online skincare shop.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Offices of Physicians (6211), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Dermatopathology (HLAKACAC), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Dermatology Telemedicine Platforms (HLALAGAA)

Keywords

• Dermatology services
• Skin cancer treatment
• Cosmetic dermatology
• Mohs surgery
• Medical skincare

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Dermatology Services: Revenue generated from medical dermatology consultations and treatments (acne, eczema, psoriasis, rosacea, rashes, hair loss, warts, skin cancer, etc.), skin cancer screenings, Mohs micrographic surgery, and related in-office procedures. Also includes revenue from telemedicine consultations.
2. Cosmetic Dermatology Services: Revenue from cosmetic procedures including Botox, Dysport, Daxxify, fillers (RHA collection, Sculptra), laser treatments (hair removal, tattoo removal, birthmark treatment, FX laser rejuvenation), microneedling, Vivace RF microneedling, peels, ellacor micro-coring, and hair restoration.
3. MedSpa / Aesthetic Spa Services: Revenue from spa treatments including HydraFacial, custom facials, chemical peels, dermaplaning, extraction and deep pore cleanse, and waxing services. Offered at two Midwest DERMaesthetics locations (Dodge and Lakeside).
4. Product Sales: Revenue from selling dermatologist-recommended skincare products including brands such as SkinBetter Science, EltaMD, SkinCeuticals, Revision Skincare, SkinMedica, Ourself, Grande Cosmetics, Nutrafol, Viviscal, and Baby Foot. Products sold through the online shop and in-office, with free shipping on orders over $100 and flat $8 shipping otherwise. Ships within Nebraska, Iowa, South Dakota, and Kansas.
5. Membership Programs: Revenue from MedSpa membership programs including Midwest DERMaesthetics RESTORE Custom Facial Membership ($99/month), RENEW Dermaplane Facial Membership ($120/month), and RECHARGE Deluxe HydraFacial Membership ($179/month). Also includes AgeWell 55+ program offering 10% off all services for patients 55+.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Midwest Dermatology Clinic operates a multi-location dermatology practice providing medical, surgical, cosmetic, and aesthetic spa services for skin, hair, and nail conditions. Core service lines include medical dermatology (acne, eczema, psoriasis, rosacea), skin cancer diagnosis and treatment (Mohs surgery, GentleCure radiation, FotoFinder mole mapping), cosmetic dermatology (Botox, fillers, lasers, microneedling), MedSpa aesthetic services, and an online retail shop for dermatologist-recommended skincare products. Telemedicine and a subscription-based MedSpa membership program supplement the in-person offerings across six locations in the greater Omaha and eastern Nebraska region.

Product overview

Midwest Dermatology Clinic is a full-service dermatology practice offering a unified portfolio of dermatologic care across six locations in the Omaha metro area and Norfolk, Nebraska. The practice operates three integrated service pillars: (1) Medical Dermatology — for diagnosis and treatment of skin, hair, and nail conditions including acne, eczema, psoriasis, rosacea, and skin infections; (2) Skin Cancer Services — encompassing full-body skin exams, FotoFinder mole mapping, Mohs micrographic surgery, and GentleCure image-guided radiation therapy; and (3) Cosmetic Dermatology & MedSpa — including Botox/Dysport/Daxxify, RHA fillers, Sculptra, laser treatments (hair removal, tattoo removal, FX laser rejuvenation), Vivace RF microneedling, ellacor micro-coring, HydraFacial, chemical peels, dermaplaning, and facials. The practice also operates an online skincare shop (midwestderm.com/shop) and subscription memberships (RECHARGE, RENEW, RESTORE), the AgeWell 55+ savings program for patients 55+, and telemedicine services. Continuum by Midwest Dermatology, a sub-brand at the Regency location, extends into whole-body wellness and longevity therapies. Products and services are supported by a staff of four board-certified dermatologists (Dr. Jason S. Papenfuss, Dr. Justin G. Madson, Dr. Melissa Diamantis Darling, Dr. Collin R. Parker) and affiliated physician assistants and nurse practitioners.

Differentiator

Problem solved

Functional benefit

Brands

• Midwest DERMaesthetics: Aesthetic spa services and luxury skin care offerings, including HydraFacial, chemical peels, facials, dermaplaning, microneedling, and waxing services. Has two locations - Dodge Street and Lakeside.
• Continuum by Midwest Dermatology

Products and services

• Medical Dermatology Services Diagnosis and treatment of skin, hair, and nail conditions for adult, teen, and pediatric patients, including acne, eczema, psoriasis, rosacea, rashes, hair loss, warts, cysts, nail fungus, and skin infections.
• Skin Cancer Diagnosis and Treatment Comprehensive skin cancer care including full-body skin exams, FotoFinder mole mapping, Mohs micrographic surgery, and GentleCure image-guided superficial radiation therapy for non-melanoma skin cancers.
• Mohs Micrographic Surgery Mohs micrographic surgery performed by dual/triple board-certified dermatologic surgeons for precise skin cancer removal with real-time tissue evaluation, available at Dodge Street, Bellevue, Norfolk, and Oakview locations.
• GentleCure Image-Guided Superficial Radiation Therapy Non-surgical treatment option for certain non-melanoma skin cancers using image-guided superficial radiation therapy, led by Dr. Collin R. Parker as lead physician who evaluates patient candidacy and oversees treatment planning.
• Mole Mapping with FotoFinder Total-body photography and mole mapping using FotoFinder technology for skin cancer surveillance and monitoring of skin changes over time; overseen and interpreted by Dr. Justin G. Madson at the Papillion location.
• Cosmetic Dermatology Cosmetic procedures including Botox, Dysport, Daxxify, RHA fillers, Sculptra, laser treatments (hair removal, birthmark treatment, tattoo removal, FX laser rejuvenation), hair restoration, microneedling, Vivace RF microneedling, ellacor micro-coring, and chemical peels.
• Midwest DERMaesthetics MedSpa Aesthetic spa services including HydraFacial, custom facials, chemical peels, extraction and deep pore cleanse, dermaplaning, and waxing, offered at the Dodge Street and Lakeside MedSpa locations.
• Midwest DERMaesthetics Memberships Subscription-based spa membership programs: RECHARGE Deluxe HydraFacial Membership ($179/month), RENEW Dermaplane Facial Membership ($120/month), and RESTORE Custom Facial Membership ($99/month).
• AgeWell 55+ Discount Program Year-round savings program for patients age 55 and older offering 10% off all Midwest DERMaesthetics services, available at both DERMaesthetics Dodge and Lakeside locations.
• Online Skincare Shop Online store selling dermatologist-recommended skincare products across categories including acne, anti-aging, cleansers, exfoliants, eye cream, moisturizers, retinoids, sunscreens, and hair growth, featuring brands such as EltaMD, SkinCeuticals, SkinBetter Science, Revision, SkinMedica, Ourself, Grande Cosmetics, Nutrafol, and Viviscal.
• Telemedicine Services Remote dermatology consultation services enabling patients to connect with providers virtually for certain appointments, expanding access beyond in-person visits.
• Patient Portal Online portal enabling patients to access medical records, schedule appointments, and manage their dermatology care.
• Gift Cards Physical gift cards available in denominations from $25 to $1,000, usable toward dermatology and MedSpa services.
• Continuum by Midwest Dermatology Focused dermatology care location in Omaha's Regency area offering medically sound dermatology with additional services for whole-body wellness, functional well-being, and longevity therapies, staffed by Dr. Jason S. Papenfuss.

Quantifiable outcome

• Skin cancer early detection through FotoFinder total-body imaging studies reviewed by dermatologist
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Continuum by Midwest DermatologyminorOthersContinuum is a wellness-focused offshoot of Midwest Dermatology, operating at 444 Regency Parkway Dr. in Omaha. Focused on whole-body wellness, functional well-being, and longevity therapies in addition to trusted dermatology care. Dr. Jason S. Papenfuss sees patients at this location. Also sells Continuum supplements through the practice shop.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Forefront Dermatology: Large PE-backed national dermatology platform with hundreds of locations offering medical, surgical, and cosmetic dermatology plus MedSpa services. Directly comparable service mix to Midwest Dermatology, but at much larger national scale with consolidated payer leverage.
• U.S. Dermatology Partners: Largest PE-backed U.S. dermatology consolidator with 100+ locations across multiple states. Same comprehensive dermatology service offering (medical, Mohs, cosmetic, aesthetics) but operates as a multi-regional platform rather than a single-state independent practice.
• Advanced Dermatology and Cosmetic Surgery: Large multi-state dermatology group (Florida-heavy) offering medical, surgical, Mohs, and cosmetic dermatology plus aesthetic services. Comparable full-service offering, but at significantly larger scale than Midwest Dermatology.

Direct peers

• Schweiger Dermatology Group: PE-backed multi-location dermatology group in the Northeast offering medical, cosmetic, and surgical dermatology plus aesthetic services with strong physician-led branding. Closely comparable business model and service portfolio to Midwest Dermatology.
• Westlake Dermatology: Texas-based multi-location dermatology and cosmetic surgery practice with medical dermatology, Mohs surgery, cosmetic injectables, lasers, and MedSpa services. Closely aligned multi-service, multi-location model with physician-led branding.
• Riverchase Dermatology: Florida-based multi-location dermatology practice offering medical, surgical (Mohs), and cosmetic dermatology plus aesthetic spa services. Comparable independent-to-mid-size group model with similar integrated service mix.
• Water's Edge Dermatology: Regional multi-location dermatology practice offering medical dermatology, Mohs surgery, cosmetic procedures, and aesthetic services. Closely comparable service mix and physician-led regional group model.
• Apex Skin: Multi-location dermatology practice in Ohio/Northeast offering medical dermatology, Mohs surgery, cosmetic procedures, and aesthetic services. Closely comparable mid-size independent group model.

Emerging players

• Ideal Image: National aesthetics brand focused on Botox, fillers, laser hair removal, and body contouring. Adjacent overlap with Midwest Dermatology's cosmetic and MedSpa services, but operates as a retail-aesthetic chain rather than a physician-led dermatology practice.

Regional players

• Dermatology + Aesthetics of Wicker Park / Regional Derm Groups: Independent regional dermatology practices offering integrated medical, surgical, and cosmetic services in single metros. Comparable boutique full-service dermatology model though in different geographies (e.g., Chicago).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/midwestdermatologyclinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Dermatology Clinic