Dermatology and Aesthetics of Wicker Park

What Dermatology and Aesthetics of Wicker Park does

Dermatology and Aesthetics of Wicker Park (also branded Dermatology + Aesthetics / D+A Bucktown) is a single-site dermatology practice headquartered at 1765 N Elston Ave., Suite 110, in the Bucktown/Wicker Park neighborhood of Chicago, Illinois. Founded in July 2007 and operating as part of the VitalSkin Dermatology network (which spans Illinois, Indiana, Kentucky and Missouri), the practice delivers a five-vertical dermatology service model — medical, cosmetic, pediatric, surgical and women's dermatology — staffed by multiple board-certified dermatologists (including subspecialists in pediatric, cosmetic and Mohs surgery), physician assistants, certified laser technicians and licensed aestheticians. Several providers hold assistant professor appointments at Northwestern University's Feinberg School of Medicine, supporting an academic-aligned clinical posture. The patient base is individual consumers across Chicagoland, and the practice accepts major insurance (Aetna, Cigna, Blue Cross Blue Shield, Medicare and United Healthcare) for medical services.

The clinical offering is broad and device-intensive: Mohs micrographic surgery, full-body skin exams, biologic injections and Dupixent sit alongside a cosmetic menu that includes neuromodulators (Botox, Dysport, Xeomin, DAXXIFY), dermal fillers (Belotero, Juvederm, Restylane), HydraFacial, SylFirm X, DEKA SmartXide CO2 laser (CoolPeel), Cutera Laser Genesis, IPL, laser hair removal, VBeam, Sofwave, EmFace, AviClear, KYBELLA, SkinPen/Vivace microneedling, PRP, sclerotherapy, chemical peels and Sunetics hair-growth laser. Revenue mechanics combine fee-for-service clinical visits (insurance-billed for medical, direct-pay for cosmetic) with a retail skincare layer built around its proprietary Skin1765 brand and third-party professional lines (SkinMedica, Elta MD, ZO Skin Health, SkinCeuticals, Alastin, Glo Skin Beauty, Revision), distributed through an on-site retail storefront and a Square e-commerce site.

Go-to-market is direct-to-consumer with inside-sales conversion: patients book via the Klara online scheduling widget, phone (773-276-1100), or chat. Patient acquisition is driven by community referrals across a 17-year local footprint, an educational blog, loyalty programs (VIP Skin Rewards, Allergan Allē), and earned-media placements (Daytime Chicago, Women's Health). The practice maintains active memberships in the American Academy of Dermatology and partnerships with the National Psoriasis Foundation and Northwestern, anchoring credibility in a competitive Chicago dermatology market.

Name

Dermatology and Aesthetics of Wicker Park

Legal name

VitalSkin Dermatology

Website

https://wickerparkderm.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Dermatology and Aesthetics of Wicker Park (D+A Bucktown) is a single-location, multi-specialty dermatology practice in Chicago operating under the VitalSkin Dermatology network. It serves individual Chicagoland patients across medical, cosmetic, pediatric, surgical, and women's dermatology, supported by an in-house Skin1765 skincare brand and retail storefront.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Beauty Salons (812112), Health and Personal Care Retailers (456)

akta.pro industry

PRIMARYHLAKACAA

General & Medical Dermatology

Healthcare & Life Sciences/Specialist Medical Practice/Dermatology

SECONDARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAAAK

Professional/Backbar Skincare (Esthetician & Spa Use)

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYHLAKACAG

Procedural Dermatology (Office-Based Surgery)

Healthcare & Life Sciences/Specialist Medical Practice/Dermatology

Keywords

• Medical dermatology services
• Cosmetic dermatology treatments
• Mohs micrographic surgery
• Laser skin treatments
• Skincare product retail

Headquarters

HQ city

Chicago Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Clinical Dermatology Services: Fee-for-service medical, cosmetic, pediatric, and surgical dermatology procedures and treatments. Includes neuromodulators (Botox, Dysport), dermal fillers (Juvederm, Restylane, Belotero), laser treatments, chemical peels, skin cancer treatments (Mohs surgery), and general dermatology consultations. Revenue is generated on a per-procedure basis with no subscription component described.
2. Skincare Product Sales: Retail sales of physician-approved skincare products through both online store (Square e-commerce) and in-store retail at the Bucktown location. Carries branded lines including Skin1765 (own brand), SkinMedica, Elta MD, Glo Skin Beauty, ZO Skin Health, SkinCeuticals, Alastin, Revision, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dermatology and Aesthetics of Wicker Park delivers fee-for-service medical, surgical, pediatric, cosmetic, and women's dermatology care through board-certified dermatologists at a single Bucktown, Chicago clinic. Core offerings span skin cancer screening and Mohs surgery, acne/eczema/psoriasis/rosacea treatment, laser and energy-based aesthetic procedures, neuromodulator and dermal filler injectables, and physician-dispensed skincare products. The practice also operates an in-house retail storefront and e-commerce site for its own Skin1765 brand and third-party physician-grade lines.

Product overview

Dermatology and Aesthetics of Wicker Park (D+A Bucktown) is a multi-specialty dermatology practice offering a unified service model that integrates medical, cosmetic, pediatric, surgical, and women's dermatology under one roof. The practice provides an extensive portfolio of treatment offerings including: cosmetic procedures (neuromodulators such as Botox/Dysport/Xeomin/DAXXIFY; dermal fillers including Belotero/Juvederm/Restylane; laser treatments via HydraFacial, DEKA SmartXide CO2 laser, Cutera Laser Genesis, IPL/photofacials, laser hair removal, VBeam, SylFirm X; body contouring via AviClear/KYBELLA/Sofwave/EmFace; chemical/VI peels; SkinPen/Vivace microneedling; PRP treatments; sclerotherapy); medical dermatology services (full-body skin exams, acne/eczema/psoriasis/rosacea treatment, biologic injections, Dupixent, narrowband UVB, PUVA); surgical dermatology (Mohs surgery, surgical scar revision, biopsies, excisions); pediatric dermatology (specialized care by Dr. Samantha Gordon); and women's dermatology (hormonal acne, pregnancy skin changes, melasma). The practice also operates a retail skincare division offering its proprietary Skin1765 brand alongside third-party professional skincare lines (SkinMedica, Elta MD, Glo Skin Beauty, ZO Skin Health, Revision Skincare, SkinCeuticals, Alastin), supported by loyalty programs (VIP Skin Rewards, Allē). Online scheduling is available via Klara platform. The practice accepts major insurance plans including Aetna, Cigna, Blue Cross Blue Shield, Medicare, and UnitedHealthcare.

Differentiator

Problem solved

Functional benefit

Brands

• skin1765: The practice's own skincare product line available for purchase both in-store and online.

Products and services

• Cosmetic Dermatology Services
• Medical Dermatology Services
• Surgical Dermatology Services
• Pediatric Dermatology Services
• Women's Dermatology Services
• HydraFacial Treatment
• SylFirm X Treatment
• Neuromodulator Injections
• Dermal Filler Injections
• CO2 Laser Resurfacing
• Cutera Laser Genesis
• Laser Hair Removal
• Microneedling
• Chemical Peels
• IPL / Photofacial Treatments
• Mohs Surgery
• PRP Treatments
• Sclerotherapy
• Skin Tightening Treatments
• Sofwave Skin Tightening
• EmFace Treatment
• DiamondGlow Treatment
• AviClear Acne Treatment
• KYBELLA Injections
• VBeam Laser Treatment
• Sunetics Hair Growth Laser
• Photodynamic Therapy
• Skin1765 Skincare Product Line
• Third-Party Physician-Grade Skincare Retail

Quantifiable outcome

• Mohs micrographic surgery known for high cure rates and minimal scarring for skin cancer removal.
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

13 partnerships are on record, tiered core and minor.

• AetnacoreChannel Partner/ Reseller/ DistributorAetna health insurance is accepted at Dermatology + Aesthetics Bucktown, allowing Aetna members to access dermatology services with insurance coverage.
• CignacoreChannel Partner/ Reseller/ DistributorCigna health insurance is accepted at the practice, enabling Cigna members to receive covered dermatology services.
• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorBlue Cross Blue Shield insurance is accepted, providing access to dermatology services for BCBS members.
• MedicarecoreChannel Partner/ Reseller/ DistributorMedicare is accepted at the practice for qualifying dermatology services.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorUnited Healthcare health insurance is accepted, allowing United Healthcare members to access dermatology care at the practice.
• SkinMedicaminorChannel Partner/ Reseller/ DistributorSkinMedica professional skincare products are sold at the practice's retail store and online, representing a product distribution partnership with the premium skincare brand.
• Elta MDminorChannel Partner/ Reseller/ DistributorElta MD sunscreen and skincare products are available in the practice's retail store and online, sold alongside other physician-approved brands.
• Glo Skin BeautyminorChannel Partner/ Reseller/ DistributorGlo Skin Beauty professional skincare and cosmetics products are carried in the practice's retail store and online shop.
• National Psoriasis FoundationminorStrategic or Co-development PartnerDr. Meyer Horn was celebrated at the National Psoriasis Foundation's Fleur de Cure event (January 2025), demonstrating the practice's involvement in dermatology advocacy and patient community support for psoriasis patients.
• Northwestern University Feinberg School of MedicinecoreStrategic or Co-development PartnerMultiple providers (Dr. Keren Horn, Dr. Meyer Horn, Dr. Neha Robinson) serve as assistant professors of clinical dermatology at Northwestern University's Feinberg School of Medicine, establishing an academic affiliation that lends credibility and ensures evidence-based practice.
• American Academy of Dermatology (AAD)coreStrategic or Co-development PartnerThe practice and its providers are members of the American Academy of Dermatology. Shannon Driscoll PA-C is listed as an active member of the AAD, and Dr. Samantha Gordon is a Fellow of the AAD (FAAD). The AAD logo appears in the Proud Members section.
• Allergan (Allē Rewards Program)minorGTM or Marketing PartnerThe practice participates in the Allē rewards program for Allergan products (Botox, Juvederm, etc.), allowing patients to earn and redeem points for treatments and product purchases, driving patient loyalty and repeat visits.
• Klara (Online Scheduling)coreTechnology or IntegrationKlara is the online scheduling and patient communication platform used by the practice for appointment booking through embedded widgets and direct scheduling links on the website.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ideal Image: Largest US aesthetic services brand offering Botox, fillers, laser hair removal, body contouring, and skincare consultations; comparable on consumer-facing cosmetic services and lifestyle marketing approach.
• LaserAway: National aesthetic services chain specializing in laser hair removal, body contouring, injectables, and skincare; comparable on the cosmetic dermatology/aesthetic device side, though its model is non-medical-grade retail aesthetic.
• SkinSpirit: Multi-location medical spa chain offering Botox, fillers, laser treatments, and skincare services with physician oversight; broader aesthetic focus but overlapping cosmetic treatment menu and product retail.

Others

• Klara (ModMed): Patient communication and online scheduling platform used by the practice; comparable only as a technology enabler — included to highlight the patient-experience infrastructure peers use.
• Zocdoc: Healthcare marketplace where patients book dermatology appointments online — relevant distribution/information channel rather than a competitor; comparison useful for patient-acquisition dynamics in dermatology.

Direct peers

• Forefront Dermatology: Midwest-based dermatology practice network with strong presence in Wisconsin, Illinois, and surrounding states, offering medical and cosmetic dermatology plus Mohs surgery; highly comparable given geographic overlap and service mix.
• Advanced Dermatology & Cosmetic Surgery: Multi-state dermatology group practice combining medical, surgical, and cosmetic dermatology with a physician-dispensed skincare retail program; directly comparable in scope and product strategy.
• US Dermatology Partners: Large multi-location dermatology practice network backed by private equity, providing medical, surgical, and cosmetic dermatology across multiple US states; comparable in service breadth and PE-backed consolidation strategy.
• Riverchase Dermatology: Florida-based PE-backed dermatology practice offering medical, cosmetic, and surgical dermatology (including Mohs) with in-office skincare retail; comparable in service mix and private-equity ownership profile.
• Schweiger Dermatology Group: Largest dermatology-focused physician group in the Northeast US, offering medical, surgical, and cosmetic dermatology with in-office retail product sales — directly comparable multi-specialty dermatology practice model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dermatology-and-aesthetics-of-wicker-park-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dermatology and Aesthetics of Wicker Park