Brandy

What Brandy does

Brandy Creativity & Technology is an independent creative and marketing agency founded in April 2015 by Ronald Jimenez, Miguel Bruna, and Juan Ignacio Jimenez. Headquartered in Escazú, San José, Costa Rica, the agency employs approximately 50 collaborators and operates across 17 markets in LATAM and the United States, serving more than 40 enterprise brands including BACARDÍ, DHL, Coors Light, Fifco, Universidad Hispanoamericana, Rostipollos, Portafolio Inmobiliario, Fresh Market, and Sagicor. Its service portfolio spans brand strategy, design and creative production, media intelligence, web development, experiential marketing, public relations and influencer marketing, audiovisual production (BHUB), and organic content creation (Marina).

The agency's core intellectual property is a proprietary 'Brandformance' methodology that fuses branding with performance marketing, born from a February 2020 merger with digital intelligence firm DINT — whose partners Amadeo Quiros and Andrés Masís remain in the combined entity. A second named methodology, 'Reputation by Design,' integrates public narrative, media relations, influence ecosystems, and digital conversation analysis for reputation-led engagements. Underlying technology consists of third-party tools — Supermetrics for multi-platform data extraction and Google Data Studio for dashboarding — combined with credentials from Google Partner, Meta Business Partner, and the Constellation Global Network. Operational scale is anchored by named awards (87 industry awards across Cannes Lions, D&AD, One Show, Effie Latam, and Ojo de Iberoamérica) and 6 WINA festival wins captured within six months of creative leadership transition.

Commercially, Brandy generates revenue through professional services — quote-based project fees and multi-year retainer engagements with enterprise clients — without disclosed external funding, public listing, or revenue transparency. Distribution relies on direct enterprise sales, network affiliation for cross-market execution, content marketing (blog, social channels including Instagram, TikTok, LinkedIn, Facebook, Vimeo), and earned media generated from festival participation. Pricing is project-specific, billing cadences extend to multi-year contracts, and the client mix spans beverage/alcohol, education, food, financial services, real estate, logistics, construction, and healthcare verticals — indicating a horizontally diversified enterprise book rather than vertical specialization.

Name

Brandy

Legal name

Brandy Creativity & Technology

Website

https://brandy.la

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Brandy Creativity & Technology is an independent Costa Rican creative agency serving 40+ enterprise brands across 17 LATAM and US markets with brand strategy, design, media intelligence, PR, and content services under a proprietary Brandformance methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

San Rafael

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative and Advertising Services: Full-service creative agency providing brand strategy, design and creative, media intelligence, web development, experiential marketing, PR and influencer marketing, audiovisual production, and organic content. Revenue generated through project-based fees and retainer engagements with client brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Brandy is an independent creative agency that delivers end-to-end brand and marketing services—including brand strategy, design and creative production, media intelligence (data analytics), web development, below-the-line (BTL) experiential marketing, PR and influencer marketing, audiovisual production (BHUB), and organic content creation (Marina)—to enterprise clients across LATAM and the United States. Services are organized around the agency's proprietary "Brandformance" methodology, which integrates branding with performance marketing. Engagement is project-based or retainer, with custom quote-based pricing.

Product overview

Brandy Creativity & Technology is an independent creative and marketing agency rather than a software product company. Their offering consists of multiple service lines delivered by specialized teams: Creative Business Partners (covering brand strategy, design & creative, media intelligence, and web development), BTL Experiences (experiential marketing), PR & Influencers (public relations and influencer marketing), Audiovisual & Production, and Organic Content. The agency operates under a proprietary Brandformance methodology that unites branding and performance strategies. Services are delivered to clients across 17 markets in LATAM and the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Business Partners

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Google PartnercoreGTM or Marketing PartnerGoogle Partner status indicates certified expertise in Google advertising platforms and services. This partnership enables Brandy to deliver advanced media intelligence and digital advertising solutions to clients.
• Meta Business PartnercoreGTM or Marketing PartnerMeta Business Partner certification demonstrates expertise in Facebook, Instagram, and other Meta platforms. Enables advanced social media strategy and advertising execution for client campaigns.
• Cámara Comunidad de Empresas de Comunicación Costa RicaminorStrategic or Co-development PartnerChamber of Communication Companies in Costa Rica - industry association membership providing networking and industry collaboration opportunities.
• Constellation Global NetworkminorStrategic or Co-development PartnerInternational network of independent agencies enabling global reach and collaboration across markets.
• DINT (Digital Intelligence Company)coreStrategic or Co-development PartnerIn February 2020, Brandy merged with DINT, a digital intelligence company. This merger created Brandy Creativity & Technology's unique 'Brandformance' approach combining branding and performance marketing. DINT partners Amadeo Quiros and Andres Masis remain as partners in the new agency.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• GUT: Independently founded LATAM creative agency based in Buenos Aires/Miami, similarly winning major international awards while serving global brands — a direct regional competitor for LATAM creative budgets.
• Wieden+Kennedy: Largest independent global creative agency, comparable to Brandy as an independent creative firm that wins global enterprise clients and wins major awards, but operates at much larger scale.
• Anomaly: Independently run creative agency with offices across the US, Europe, and LATAM, comparable in offering integrated brand strategy, design, content, and media services to enterprise clients.
• 72andSunny: Independently owned creative agency known for global brands (Google, Activision, TikTok), embodying the same boutique-independent-with-global-reach positioning Brandy aspires to.
• David (The Agency): Independently founded creative agency in Buenos Aires widely regarded as the leading independent creative shop in LATAM, with comparable award pedigree and global brand wins (Burger King, Coca-Cola).
• Mother: Independently owned global creative agency with NY/London/LA presence, comparable as a creative-led independent competing with holding-company networks for top-tier clients.

Broad incumbents

• McCann Worldgroup: Global full-service advertising network (IPG) with strong LATAM presence, serving many of the same categories (alcohol brands like BACARDÍ, FMCG) that Brandy targets.
• MullenLowe: Mid-sized global creative network (IPG) with significant LATAM operations including offices in Costa Rica and the region, directly comparable in size and positioning.
• Droga5 (Accenture Song): Once-independent creative agency known for award-winning work, now within Accenture Song — comparable creative pedigree but vastly larger scale and resources than Brandy.
• Ogilvy: Long-standing global advertising network (WPP) with deep LATAM coverage across brand strategy, advertising, PR, and digital, often competing for the same enterprise brand mandates as Brandy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/brandyla
• Facebookfacebook.com/WeAreBrandy
• LinkedInlinkedin.com/company/brandy-creativity-&-technology/posts/?feedView=all
• Instagraminstagram.com/brandycr
• TikToktiktok.com/@brandy.la

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandy