Philadelphia Wholesale Produce Market

Name

Philadelphia Wholesale Produce Market

Legal name

Philadelphia Wholesale Produce Market

Website

https://phillyfreshproduce.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wholesale Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fresh Fruit and Vegetable Merchant Wholesalers (424480), General Line Grocery Merchant Wholesalers (42441)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Wholesale Distribution (CRAOAAAC)

akta.pro secondary industries

Fresh Produce Distribution (CRAOABAB), Fresh Fruit Wholesale (AFAIACAA), Fresh Vegetable Wholesale (AFAIACAB), Organic Produce Wholesale (AFAIACAE), Terminal Market / Produce Market Wholesalers (AFAIACAK)

Keywords

• Wholesale produce distribution
• Fresh fruit and vegetable supply
• Refrigerated warehouse logistics
• Produce credit bureau services
• Wholesale market facility

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Wholesale Produce Sales: Merchants operating within the PWPM facility sell fresh fruits and vegetables to wholesale buyers, retailers, restaurants, foodservice operators, and the general public. All sales are case-lot (wholesale) volumes. Pricing is competitive and market-driven, fluctuating based on supply and demand. The market acts as a 'produce mall' where multiple merchants compete under one roof.
2. Vehicle Entrance Fees: Entrance fees are charged based on vehicle category: $1 for cars, $5 for station wagon/van/SUV, $10 for straight job, $35 for tractor trailer. These fees contribute to facility operations and security.
3. Philadelphia Produce Credit Bureau Services: The PPCB, a service of PWPM, provides consolidated credit, billing, and payment services to buyers purchasing from PWPM merchants. This stream generates revenue through credit relationship management, simplified billing, and dispute resolution services for participating merchants and their customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Philadelphia Wholesale Produce Market operates a 700,000-square-foot fully-enclosed, fully-refrigerated wholesale produce marketplace where 18 independent merchant companies sell fresh fruits and vegetables directly to wholesale buyers, retailers, restaurants, foodservice operators, and the general public. The market adds the Philadelphia Produce Credit Bureau, a consolidated credit, billing, and payment service that allows buyers to purchase from all participating merchants through a single account and unified billing statement.

Product overview

Philadelphia Wholesale Produce Market is a wholesale produce marketplace that operates as a cooperative of independent wholesale produce companies operating in a 700,000 square foot, fully-enclosed, fully-refrigerated facility. The market's primary offering is its marketplace venue where 18+ merchant companies sell fresh fruits and vegetables directly to wholesale buyers, retailers, restaurants, and the general public. Supporting the core marketplace is the Philadelphia Produce Credit Bureau, a unified credit system that consolidates billing and credit access across all participating merchants into a single account.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Produce Marketplace (PWPM Facility)
• Philadelphia Produce Credit Bureau (PPCB) A consolidated credit and billing service enabling customers to manage credit relationships and payments across all participating PWPM merchants through a single account, unified billing statements, and online bill pay portal.

Quantifiable outcome

• Over 7 million pounds of produce diverted from landfill to communities in need through SharingExcess partnership
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• SharingExcesscoreStrategic or Co-development Partner · 1 July 2021PWPM partners with SharingExcess to divert surplus produce from the landfill. Since July 2021, over 7 million pounds of fresh produce has been rescued and redirected to communities in need. SharingExcess collects produce from PWPM merchants weekly, delivering to food banks and hunger relief organizations. The partnership was highlighted at the 2022 Feed Nourish Connect Conference alongside Feeding America and Feeding PA. PWPM also connected SharingExcess with Project Cares food pantry in West Philadelphia for weekly surplus collection.
• PhilabundancecoreStrategic or Co-development Partner · 1 January 2019PWPM partners with Philabundance in a produce rescue program that has rescued over 500,000 pounds of produce nourishing families throughout the Philadelphia region. The partnership connects surplus market produce with food-insecure communities.
• Feeding AmericacoreStrategic or Co-development PartnerFeeding America, the nation's largest domestic hunger-relief organization, participated in the 2022 Feed Nourish Connect Conference hosted at PWPM. The conference brought together PWPM, Feeding America, and Feeding PA teams to discuss food security and produce supply chain partnerships.
• Feeding PAcoreStrategic or Co-development PartnerFeeding PA participated alongside Feeding America in the 2022 Feed Nourish Connect Conference at PWPM, focusing on regional hunger relief through produce supply chain collaboration.
• Rodale InstituteminorStrategic or Co-development PartnerRodale Institute, a 501(c)(3) nonprofit dedicated to regenerative organic agriculture, conducts tours and educational visits at PWPM. PWPM merchants engage with Rodale interns about produce industry operations. Rodale has been a global leader in regenerative organic agriculture for over 70 years.
• Philadelphia ZoominorGTM or Marketing PartnerPWPM is a sponsor of the Philadelphia Zoo Run Wild for the Zoo 5k event. Market merchants contribute apples and bananas for runners and walkers, with race proceeds supporting the zoo's 1,900+ animals.
• Philadelphia Opportunities Industrial Center (OIC)minorStrategic or Co-development PartnerPWPM hosts tours for OIC's culinary job training program students, introducing future chefs to produce sourcing. OIC has programs that shorten the distance between learning and earning.
• Gloucester County Institute of TechnologyminorStrategic or Co-development PartnerGCIT culinary students regularly tour PWPM as part of their culinary arts education, learning about produce variety, specialty and exotic items, and effective buying practices for future business ventures.
• Delaware Valley UniversityminorStrategic or Co-development PartnerDVU commercial vegetable class led by adjunct professor Michelle Infante-Casella visited PWPM for educational tours focused on vegetable growing and produce sourcing.
• JNA Culinary ArtsminorStrategic or Co-development PartnerJNA Culinary Arts students toured PWPM as part of their culinary education, learning produce sourcing from PWPM merchants.
• National Kidney FoundationminorGTM or Marketing PartnerPWPM merchant team member collected produce from PWPM merchants for the National Kidney Foundation walk, supporting kidney disease awareness and fundraising.
• Eastern Produce CouncilminorStrategic or Co-development PartnerPWPM is a stop on the Eastern Produce Council's Leadership Program, which selects individuals with less than 10 years produce industry experience and provides knowledge through classroom and field experience.
• International Fresh Produce Association (IFPA)minorStrategic or Co-development PartnerIFPA visited PWPM for a facility tour, bringing an international perspective on all things produce. PWPM participates in IFPA-led programs and events.
• Farm Journal / Produce Market Guide / The PackerminorGTM or Marketing PartnerTeams from Farm Journal, Produce Market Guide, and The Packer visited PWPM to cover the operations and the SharingExcess food rescue partnership, generating industry trade press coverage.
• Project CaresminorStrategic or Co-development PartnerPWPM connected SharingExcess with Project Cares, a food pantry in West Philadelphia. Verna Aggie picks up surplus fruit and vegetables weekly from PWPM/SharingExcess and provides the community with free fresh food every Saturday.
• SQF (Safe Quality Food) InstitutecoreOthersJohn Vena Inc., a PWPM merchant, holds SQF Level II Food Safety Certification. The SQF Institute provides the certification program that validates John Vena's food safety management system.
• USDA / PACA / FDAcoreOthersNardella Inc., a PWPM merchant, holds multiple food safety certifications: USDA GAP Certified, PACA Certified, and FDA Food Facility Certified. All audits are available on request.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Procacci Brothers Sales Corporation: One of the largest PWPM merchants (also operates Garden State Farms) and a major national produce distributor. Comparable to PWPM as a multi-generational produce wholesaler with deep retail and foodservice relationships on the East Coast.
• Dallas Wholesale Produce Market: A Texas-based wholesale produce terminal market housing multiple independent merchants. Operates the same cooperative terminal-market model as PWPM, supplying retailers, restaurants, and foodservice operators across the Southwest.
• Baldor Specialty Foods: A Northeast specialty produce and foodservice distributor based in the Bronx, NY. Competes directly with PWPM merchants for East Coast restaurant and retailer accounts, with overlapping customer base in the Mid-Atlantic fresh-produce market.
• Los Angeles Wholesale Produce Market: A large Southern California wholesale produce terminal market operating a similar multi-merchant cooperative structure. Comparable to PWPM in serving diverse buyers (retailers, foodservice, public) with a mix of domestic and imported produce under one facility.
• Coosemans Worldwide: A specialty produce wholesaler and importer with operations including Coosemans Philadelphia (a PWPM merchant location). Comparable to PWPM merchants in sourcing exotic and specialty produce for foodservice and retail customers nationwide.
• Hunts Point Produce Market: The largest wholesale produce market in the United States, located in the Bronx, NY. Hunts Point operates the same terminal-market model as PWPM: a cooperative of independent merchants selling fresh fruits and vegetables to wholesale buyers, retailers, and foodservice under one roof. It is the most direct comparable for PWPM in scale, structure, and customer mix.
• Chicago International Produce Market: A purpose-built wholesale produce terminal market in Chicago housing multiple independent produce merchants. Closely comparable to PWPM as a multi-merchant cooperative serving Midwestern retailers, restaurants, and foodservice with fresh fruit and vegetable distribution.

Broad incumbents

• FreshPoint (Sysco): North America's largest fresh produce distributor, a wholly-owned subsidiary of Sysco. FreshPoint competes with PWPM merchant wholesalers by offering nationwide distribution, digital ordering, and broad product assortment — a broader, more digitized incumbent against PWPM's localized terminal-market model.
• Chef's Warehouse: A specialty foodservice distributor focused on restaurants, supplying produce, protein, and specialty items. Competes with PWPM merchants for the same Philadelphia-area restaurant and chef customers but with a broader, more digitized national distribution footprint.
• KeHE Distributors: A large broad-line natural and specialty foods distributor serving retailers across North America. Overlaps with PWPM in produce and fresh categories but operates at significantly larger scale and broader product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pwpmproducemkt
• Xx.com/pwpmproducemkt
• Facebookfacebook.com/pwpmproducemkt
• LinkedInlinkedin.com/company/phillywholesaleproducemarket

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philadelphia Wholesale Produce Market