Freshpoint
FreshPoint is North America's largest wholly owned produce distributor and a division of Sysco Corporation, supplying fresh produce, value-added processing, and supply-chain services to foodservice operators across the US, Canada, and Puerto Rico.
- Company typePrivate
- Founded1960
- HeadquartersMaitland, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Freshpoint does
FreshPoint is North America's largest wholly owned produce distributor, operating as a specialty produce division of Sysco Corporation (NYSE: SYY). Founded in 1960 and headquartered in Houston, Texas, FreshPoint runs more than 25 wholly owned regional distribution centers across the United States, Canada, and Puerto Rico, supplying fresh fruits and vegetables to foodservice operators including national restaurant chains, hotels, healthcare facilities, schools, cruise lines, theme parks, and contract feeders. Distribution is supported by refrigerated cold-chain infrastructure maintaining product at 32–40°F, GFSI SQF Level 2 certification across locations, and what the company describes as the largest quality assurance team in produce distribution.
The product surface combines core produce distribution with a value-added processing business (FreshCuts, Tomato Split & Repack), digital customer tools (myFreshPoint.com ordering, the FreshPoint mobile app, and MyDelivery real-time delivery tracking), and market intelligence services (FreshPress weekly market reports, the Produce Availability Guide, and the Local Farmer Finder platform). Acquisition history — Paragon Foods (October 2021), The Coastal Companies (February 2022), and BIX Produce (June 2023) — has expanded both regional coverage and value-added processing capacity, while facility expansions in Atlanta, Central Florida, and Dallas have scaled core distribution throughput.
Revenue is generated via quote-based B2B pricing negotiated by dedicated produce specialists and account managers, with each customer receiving customized terms based on volume, location, and service requirements. Go-to-market is sales-led and relationship-driven, reinforced by partnerships with major group purchasing organizations (Avendra, Entegra, Care Purchasing Services, HPSI) that aggregate demand across hospitality, healthcare, and senior living. Pricing is not publicly disclosed; revenue per unit is essentially transactional but contracted, and the business benefits from being embedded inside Sysco's broader foodservice platform and customer base.
Freshpoint firmographics
Firmographics- Name
- Freshpoint
- Legal name
- FreshPoint Inc.
- Website
- https://freshpoint.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- FreshPoint is North America's largest wholly owned produce distributor and a division of Sysco Corporation, supplying fresh produce, value-added processing, and supply-chain services to foodservice operators across the US, Canada, and Puerto Rico.
- Ownership category
- akta.pro rank
Freshpoint industry classification
Industry- Product category
- Foodservice Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Fresh Produce Distribution (CRAOABAB)
- akta.pro secondary industries
- Fresh Produce Wholesale Distribution (CRAOAAAC), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD)
Keywords
Where Freshpoint is headquartered
LocationHeadquarters
- HQ city
- Maitland
- HQ country
- United States
- HQ region
- North America
Offices27 records
Markets served
Freshpoint business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fresh Produce Distribution: FreshPoint generates revenue through the distribution and sale of fresh produce to foodservice customers including restaurants, hotels, healthcare facilities, schools, country clubs, and other institutional buyers. The company operates as a wholly-owned subsidiary of Sysco Corporation, distributing produce through its network of regional locations.
- Value-Added Services: Revenue from FreshCuts custom-cut produce, tomato split and repack services, and other value-added processing services that command premium pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom B2B pricing through sales consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Freshpoint product offering
Product offeringCore offering
FreshPoint is North America's largest wholly owned produce distributor, sourcing and delivering fresh fruits, vegetables, and specialty produce to foodservice operators including restaurants, hotels, healthcare facilities, schools, country clubs, and cruise lines. The company operates 25+ regional distribution centers with cold chain infrastructure and offers value-added services such as FreshCuts (custom-cut produce), tomato split and repack, real-time delivery tracking, and online ordering.
Product overview
FreshPoint is North America's largest wholly owned produce distributor, operating as a single-platform business with multiple integrated service modules. The core offering is produce distribution, supported by value-added services including FreshCuts (custom cut produce), an online ordering platform (MyFreshPoint.com), a mobile app, real-time delivery tracking (MyDelivery), weekly market reports (FreshPress), and a Local Farmer Finder tool. These components work together to provide a comprehensive produce supply chain solution for foodservice customers, with the FreshCuts and value-added services modules adding processing capabilities to the core distribution platform.
Differentiator
Problem solved
Functional benefit
Brands
- FreshCuts: Value-added custom cut fresh produce line offering labor-saving pre-cut vegetables, fruits, and specialty items.
- UBU Fruits & Veggies
Products and services
- Fresh Produce Distribution Sourcing, distribution, and delivery of fresh fruits, vegetables, herbs, and specialty produce to foodservice operators across the US, Canada, and Puerto Rico through 25+ regional distribution centers with cold chain infrastructure maintaining 32-40°F temperatures.
- FreshCuts Custom-cut fresh produce line offering pre-sliced, diced, and processed vegetables, fruits, and specialty items. Features metal detection, state-of-the-art packaging, HACCP processes, PCQI certified personnel, and FDA compliant traceability to deliver consistent cuts, reduced labor costs, optimized storage space, and waste reduction for foodservice operations.
- Tomato Split & Repack Value-added processing service that splits and repacks tomatoes into custom packaging configurations to meet the specific preparation and portioning needs of foodservice customers.
- MyFreshPoint.com Online Ordering Platform Web-based online ordering platform that allows existing FreshPoint foodservice customers to place produce orders, review product availability, manage accounts, and access real-time delivery information.
- MyDelivery Real-Time Delivery Tracking Real-time delivery tracking service that provides customers with alerts and notifications on the day of their delivery, enabling foodservice operators to plan receiving and kitchen preparation around confirmed delivery times.
- FreshPoint Mobile App Mobile application available on iOS and Android that enables foodservice customers to manage produce orders, review current flyers and pricing, and access FreshPoint video content from mobile devices.
- Local Farmer Finder Online platform connecting foodservice customers with local farmers, allowing searches by zip code, city, state, radius, and crops or growing methods to highlight local farm partnerships and regional sourcing opportunities.
Quantifiable outcome
- GFSI SQF Level 2 Certified - highest food safety certification in the produce distribution industry
- +1 more outcomes
Companies that use Freshpoint
Customer profileNamed customers40 records
Segments8 records
Ideal customer profiles1 record
Freshpoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Freshpoint partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- BIX ProducecoreFreshPoint announced agreement to acquire BIX Produce, a Minnesota-based produce distributor founded in 1930. BIX Produce primarily services a broad range of restaurant and other foodservice customers and will add a new production facility to FreshPoint's network. The acquisition aims to expand FreshPoint's geographic footprint and strengthen its specialty produce offerings.
- The Coastal CompaniescoreSysco completed acquisition of The Coastal Companies, a leading fresh produce distributor and value-added processer. The acquisition operates as part of FreshPoint and enables expanded capabilities in fresh produce distribution and processing.
- Paragon FoodscoreSysco Corporation acquired Paragon Foods, a Pennsylvania-based broadline fresh produce processor and distributor founded in 1963 as a third-generation family-owned business. The acquisition operates as part of FreshPoint, providing quality service to customers throughout Western PA, Eastern OH and Northern WV.
- Local Farmers NetworkcoreFreshPoint has established industry-leading local farm partnerships through its Local Farmer Finder platform. The company buys local to strengthen regional economies, support family farms, preserve the local landscape, and provide fresh-from-the-farm food to customers. Farmers can be found by zip code, city, state, radius, and even by crops and growing methods.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Freshpoint competitors and assessment
Company assessmentDirect peers
- Shamrock Foods Company: Private broadline foodservice distributor with a significant fresh produce and dairy segment. Direct competitor to FreshPoint in restaurant and foodservice produce distribution, particularly in the Western US.
- Baldor Specialty Foods: Specialty produce and food distributor serving restaurants and foodservice operators in the Northeast US. Closest pure-play comparable to FreshPoint's specialty produce distribution model.
- Charlie's Produce: Independent produce distributor serving foodservice and retail customers across the Western US and Pacific Northwest. Directly comparable regional competitor to FreshPoint's produce distribution business.
- KeHE Distributors: Specialty foodservice distributor with a meaningful fresh produce segment, serving natural, organic, and specialty food retailers and restaurants. Competes with FreshPoint for premium produce accounts.
Broad incumbents
- US Foods: One of the largest broadline foodservice distributors in the US (NYSE: USFD) with growing fresh produce capabilities. Competes with FreshPoint for national restaurant chain accounts and increasingly for specialty produce volume.
- Performance Food Group: Large broadline foodservice distributor (NYSE: PFGC) that has been expanding into specialty and fresh categories through Vistar and other acquisitions. Overlaps with FreshPoint in restaurant and institutional foodservice channels.
- Gordon Food Service: Private broadline foodservice distributor serving restaurants, healthcare, and education across North America. Competes with FreshPoint in foodservice accounts, though produce is a smaller share of its business.
Regional players
- Riviera Produce: Regional produce distributor serving the Mid-Atlantic and Northeast foodservice market. Smaller than FreshPoint but comparable in its dedicated produce focus and customer mix.
- Cox & Company Produce: Produce distributor serving foodservice and retail customers in the Mid-Atlantic region. Comparable specialty produce focus though at a smaller scale than FreshPoint.
Emerging players
- Markon Cooperative: Cooperative produce supplier serving foodservice distributors and operators with consolidated fresh produce procurement. Adjacent to FreshPoint's sourcing and distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Freshpoint social profiles
Digital presenceFreshpoint compliance and trust
Trust signalCompliance1 record
Freshpoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freshpoint leadership team
Management profileNumber of profiles
Profiles14 records
Freshpoint subsidiaries and ownership
Company hierarchySubsidiaries3 records
Freshpoint funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freshpoint M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freshpoint
What does Freshpoint do?
FreshPoint is North America's largest wholly owned produce distributor, sourcing and delivering fresh fruits, vegetables, and specialty produce to foodservice operators including restaurants, hotels, healthcare facilities, schools, country clubs, and cruise lines. The company operates 25+ regional distribution centers with cold chain infrastructure and offers value-added services such as FreshCuts (custom-cut produce), tomato split and repack, real-time delivery tracking, and online ordering.
Is Freshpoint a public or private company?
Freshpoint is a private company. It is classified as corporate owned and is currently operating.
When was Freshpoint founded?
Freshpoint was founded in 1960. It employs 1,001 to 5,000 people.
Where is Freshpoint based?
Freshpoint is headquartered in Maitland, United States, in the North America region.
How does Freshpoint make money?
Two revenue lines are on record. Fresh Produce Distribution is the primary driver. The others are value-Added Services.
Who are Freshpoint's main competitors?
Direct peers on record are Shamrock Foods Company, Baldor Specialty Foods, Charlie's Produce and KeHE Distributors. Broad incumbents are US Foods, Performance Food Group and Gordon Food Service. Regional players are Riviera Produce and Cox & Company Produce. Markon Cooperative is listed as an emerging player.
Does Freshpoint have an API?
No public API is recorded for Freshpoint.
What industry is Freshpoint in?
Freshpoint's product category is Foodservice Produce Distribution. Its primary akta.pro industry code is CRAOABAB, Fresh Produce Distribution, with a secondary code of CRAOAAAC, Fresh Produce Wholesale Distribution. Its NAICS code is 424480 and its SIC code is 5140.