Streaty Tours

What Streaty Tours does

Streaty Tours srls is a privately held Italian tour operator founded in 2012 by Marco Romeo in Palermo, Sicily, specializing in small-group street food and culinary walking tours. The company operates across 11 Italian cities (Palermo, Catania, Florence, Venice, Naples, Rome, Bologna, Turin, Bari, Syracuse, and Messina), with each tour led by licensed Italian native guides and capped at a maximum of 10 participants. The core product is a 3-4 hour all-inclusive walking tour where food and drink tastings at family-run vendors replace a full meal, priced from €59-€99 per person. The product portfolio extends to multi-day immersive trips (a 7-day Western Sicily tour at €2,499 per person), private customizable experiences for families and corporate groups (€95-€99+ per person with language options in English, Italian, French, German, and Spanish), cooking classes (€129 per person), and no-expiry digital gift cards.

The business runs on a direct-to-consumer model with online booking through WordPress-based website integrations with Fareharbor and Rezdy reservation platforms. There is no proprietary technology stack beyond standard web infrastructure and off-the-shelf booking tools, and no AI/ML components are present. The company holds Italian Travel Agency Licence D.D.S. n.1109/S7 and maintains mandatory tourism insurance, with all guides operating under Italian Tourism Law.

Customer mix is dominated by individual travelers and foodies seeking authentic local experiences (60,000+ served cumulatively since 2012), supplemented by corporate clients including Google, Heineken, Louis Vuitton, Leroy Merlin, Arena Verona, and TripAdvisor. The company has earned 14 consecutive TripAdvisor Traveler's Choice awards (2013-2026), 99% excellent review scores, and earned media features on BBC (Rick Stein's Long Weekends), Food Network (Paul Hollywood's City Bakes), Jamie Oliver Magazine, Rick Steves' blog and guidebook, Lonely Planet, and The Guardian. Headcount is 1-10 employees, with guides likely operating as independent contractors; the company has never raised external institutional capital and remains entirely founder-controlled.

Name

Streaty Tours

Legal name

Streaty Tours srls

Website

https://streaty.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Streaty Tours is an Italian food tour operator founded in 2012, offering licensed, small-group (max 10) street food walking tours across 11 Italian cities, plus private, corporate, and multi-day experiences, serving curious travelers and enterprise clients.

Ownership category

akta.pro rank

Product category

Culinary Tourism Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Street Food Tours (THAJAGAC)

akta.pro secondary industries

Food, Market & Culinary Culture Tours (THAJAAAG), Culinary Walking & Market Tours (THAJAGAA), Culinary & Wine Travel Agencies (THAKAFAH), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Culinary & Wine Itinerary Planning (THAKAOAJ)

Keywords

• Street food tours
• Culinary walking tours
• Italian food tourism
• Private guided tours
• Multi-day food tours

Headquarters

HQ city

Palermo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Guided Street Food Tours: Small-group street food walking tours in Italian cities, priced per person. All-inclusive experiences that replace a full meal. Tours range from 3-4 hours covering local markets, street food vendors, and cultural sites.
2. Multi-day Tours: Multi-day food and wine tours across Italian regions, including accommodation and multiple experiences. Premium pricing for comprehensive cultural and culinary experiences.
3. Private Tours: Fully customizable private tours for families, friends, travel agents, and corporate groups. Higher per-person pricing with dedicated guide, pickup services, and language options.
4. Gift Cards: Digital gift cards with flexible monetary values and no expiration date for gifting food tour experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Streaty Tours designs and operates small-group (maximum 10 participants) street food walking tours in 11 Italian cities, led by licensed Italian-native tour guides. Experiences are all-inclusive, replacing a full meal, with tastings at family-run eateries combined with cultural and historical storytelling. The portfolio also extends to private customizable tours for individuals and corporate groups, multi-day immersive food and wine itineraries, hands-on cooking classes, and digital gift cards.

Product overview

Streaty Tours is a tour operator company offering street food and culinary walking tours across 11 Italian cities (Palermo, Catania, Naples, Venice, Florence, Rome, Turin, Bologna, Bari, Syracuse, and Messina). The core product consists of small-group street food tours led by licensed Italian tour guides, featuring regional food tastings at family-run establishments. The portfolio includes single-day street food tours (the flagship offering), multi-day cultural and culinary trips, private customizable experiences for individuals/corporate groups, and gift cards. Tours are all-inclusive and replace a full meal, combining culinary experiences with historical and cultural storytelling. The company operates booking integrations with Rezdy and FareHarbor platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• The Original Palermo Street Food and Local Market Tour 3-hour morning walking tour exploring Capo and Vucciria markets with tastings of arancini, pani ca'meusa, stigghiole, and other Sicilian street food specialties. All-inclusive pricing from €69 per person, rated 4.94/5 from 4,000+ reviews.
• Palermo Night Food Tour: Food Stalls and Backstreets Evening tour exploring the backstreets of Palermo including La Cala port and La Vucciria nightlife district. All-inclusive pricing from €69, rated 4.94/5 from 3,000+ reviews.
• Palermo on a Plate: Traditional Food & Wine Tour 4-hour tour covering Politeama and downtown areas featuring traditional Sicilian cuisine and wine pairings. Priced from €89 (€79 with special offer), rated 5/5 from 700+ reviews.
• Palermo Cooking Class: Shop & Cook like a Nonna 5-hour hands-on cooking experience in downtown Palermo led by founder Marco Romeo, including market shopping and traditional Sicilian cooking. Priced from €129 per person, rated 4.99/5 from 700+ reviews.
• The Original Catania Street Food and Local Market Tour Morning tour featuring Catania's Pescheria fish market and local Sicilian specialties including arancini and cipollina. Priced from €69 per person, rated 4.9 from 790 reviews.
• Small-Group Catania Street Food Tour by Night Evening tour starting from Piazza Duomo featuring horse meatballs on barbecue and local nightlife. Priced from €69 per person, rated 5/5 from 179 reviews.
• The Original Naples Street Food and Local Market Tour Morning tour exploring Quartieri Spagnoli and local markets with frittatine, fried pizza, panzerotti, and cuoppo. Priced from €69, rated 4.97/5 from 110 reviews.
• Pizza & Co. Naples Street Food Tour by Night Evening tour covering downtown Naples exploring Neapolitan street food specialties. Priced from €74 per person, rated 4.97 from 110 reviews.
• Venice Bacaro Food Tour: Rialto Market & Historic Taverns 3-hour morning tour of Rialto market and San Polo district featuring cicchetti and regional wines. Priced from €94 per person, rated 5/5 from 217 reviews.
• Venice Wine Tour: Wines & Bites Off the Beaten Path Evening tour in Dorsoduro district focusing on Veneto regional wines and local specialties. Priced from €94, rated 4.94/5 from 264 reviews.
• The Ultimate Spritz Tour of Venice Evening tour exploring Dorsoduro district with Venetian spritz cocktails and local bites. Priced from €94, rated 5/5 from 299 reviews.
• The Original Florence Street Food & Local Market Tour 3-hour morning tour of Sant'Ambrogio market and city center backstreets featuring Tuscan cuisine. Priced from €84 per person, rated 4.95/5 from 188 reviews.
• Florence Evening Food Tour: Oil, Wine & Traditional Dishes Evening tour at Piazza della Repubblica focusing on olive oil, wine, and traditional Tuscan street food. Priced from €99, rated 5/5 from 25 reviews.
• Rome Food Tour: Testaccio Market & Traditional Flavors 3.5-hour morning tour of Testaccio Market exploring authentic Roman cuisine including Roman tripe and maritozzo. Priced from €94, rated 5/5 from 10 reviews.
• Private Food Tour of Rome Private tour of Testaccio district and food market with customizable itinerary. Priced from €99, rated 5/5 from 10 reviews.
• Rough and Refined: Turin Food & Market Tour Morning tour of Turin city center and main market exploring Piedmontese cuisine including vitel tonné and Salsiccia di Bra. Priced from €99 per person, rated 5/5.
• Lasagne & Delicacies: Classic Bologna Small-Group Food Tour 4-hour morning tour starting with gourmet coffee, covering local market and city center with Bolognese specialties. Priced from €95, rated 5/5 from 1,500+ reviews.
• Bologna Private Street Food Tour & Market Exploration Morning private tour of local food market and backstreets exploring Emilia-Romagna culinary heritage. Priced from €99, rated 5/5.
• Off the Walls: Bologna Food Tour by Night Evening tour exploring Bologna's culinary gems both inside and outside the city walls. Priced from €99, rated 5/5.
• The Ultimate Bari Street Food Tour 3-hour morning tour covering Bari's Port and Bari Vecchia with local street food tastings. Priced from €69 (launch price €59), rated 5/5.
• Flavors of the Sea: Bari Fish & Wine Experience Food, wine, and culture tour of Bari city center and port area. Priced from €89 (launch price €79), rated 5/5.
• The Original Syracuse Street Food & Market Tour 3.5-hour morning tour of Ortigia island featuring Sicilian street food and local market. Priced from €69 (launch price €59), rated 5/5.
• Seafood Symphony: Ortigia Fish & Wine Experience Tour featuring fresh Mediterranean seafood and local wines in Ortigia. Priced from €89 (launch price €79), rated 5/5.
• Messina Bite-and-Go: Private Street Food & Cultural Tour 3-hour morning tour of Messina city center covering local specialties including pidone and Messina-style arancino. Priced from €69, rated 5/5.
• Private Tours Fully customizable private tours for families, friends, travel agents, and corporate groups across all cities. Includes dedicated guide, pickup service, language options (English, Italian, French, German, Spanish), and optional art & history extensions. Higher per-person pricing.
• EAT THE ROAD: 7 Days of Food, Wine and Culture in Western Sicily 7-day/7-night multi-day tour covering Western Sicily combining 3,000 years of food and history with visits to wineries, trattorie, and cultural sites. Priced from €2,499 per person, rated 5/5, max 10 participants.
• Multi-Day Tours Extended cultural and culinary trips spanning multiple days, combining food and wine experiences with sightseeing, nature walks, and visits to family-run vineyards and villages across Italian regions. Includes accommodation and multiple experiences.
• Gift Cards Digital gift cards available for purchase with no expiration date, allowing recipients to book any Streaty tour experience.

Quantifiable outcome

• 60,000+ happy guests served since 2012
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered flagship, core, major and minor.

• Food Network (City Bakes)flagshipGTM or Marketing Partner · 1 January 2017Television production for Paul Hollywood's City Bakes Palermo episode. Streaty CEO Marco participated in shooting scenes as local street food expert.
• Rezdy.comcoreTechnology or IntegrationBooking platform partner enabling the operation of the booking system on the Streaty website. Rezdy provides the reservation infrastructure for managing tour availability, bookings, and customer scheduling.
• FareharborcoreTechnology or IntegrationEmbedded booking platform used for tour reservations across the website. Handles calendar integration, booking flow, and payment processing for standard tour bookings.
• BBC (Rick Stein's Long Weekends)flagshipGTM or Marketing PartnerTelevision production partnership for Rick Stein's Long Weekends: Palermo episode. Streaty team facilitated filming, provided fixer services, and CEO Marco served as local food expert guide for the BBC2 program.
• Jamie Oliver MagazinemajorGTM or Marketing PartnerContent collaboration featuring Streaty in food articles. Contributed to 'Under the Volcano' article about Catania cuisine.
• Lonely PlanetmajorGTM or Marketing PartnerFeatured in Lonely Planet guidebook to Sicily (2020) as recommended food tour company.
• Rick Steves (Author/Travel Expert)majorGTM or Marketing PartnerRecommended by Rick Steves' blog as the food tour to do in Palermo. Featured in Rick Steves' guidebook to Sicily. Official editor experienced the Palermo morning street food tour.
• GoogleminorGTM or Marketing PartnerCorporate client for team tours. Also uses Google Analytics for website statistics tracking.
• HeinekenminorGTM or Marketing PartnerCorporate client for team building and incentive tours.
• Louis VuittonminorGTM or Marketing PartnerCorporate client for luxury group experiences.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Airbnb Experiences: Online experiences marketplace that includes food tours in Italian cities hosted by locals; large platform with overlapping supply and demand.
• Viator: Global tour and experiences marketplace owned by TripAdvisor; resells food tours across Italy and competes indirectly via aggregation and discoverability.
• GetYourGuide: Major global marketplace for tours, attractions, and experiences including food tours in Italian cities; broader portfolio but overlaps in traveler demand.

Direct peers

• Withlocals: Marketplace for private and small-group tours with local guides across Europe, including food experiences in Italian cities; competing for the same traveler persona.
• Urban Adventures: Small-group locally-led tours including food tours in European cities; comparable product format and direct-to-consumer booking model.
• Eating Italy: Food tour operator in multiple Italian cities offering small-group culinary walking tours, directly competing with Streaty in cities like Rome and Florence.
• Devour Tours: Small-group food and cultural walking tour operator with presence in several Italian cities (including Rome and Florence), competing head-to-head with Streaty's street food tour format.
• Walks of Italy: Tour operator offering small-group walking tours across Italy's major cities, including food-themed experiences, with similar target customers and tour structures.
• Italy Food Tours: Specialized food tour company operating in Italy across cities like Rome, Florence, and Bologna, directly comparable in format and customer segment.
• Context Travel: Small-group cultural and culinary walking tours led by local experts in major European cities including Italy; similar scholar-led, expert-guide model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/streatytours
• Instagraminstagram.com/streatytours
• Xx.com/streatytours

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Streaty Tours