Backline
- Company typePrivate
- Founded2008
- HeadquartersExeter, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
Backline firmographics
Firmographics- Name
- Backline
- Legal name
- Backline Logistic Support Services Limited
- Website
- https://backlinelogistics.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Backline industry classification
Industry- Product category
- Logistics Recruitment and Staffing
- NAICS
- Freight Transportation Arrangement (4885), Specialized Freight Trucking (4842), Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210), Transportation Services (4700)
- akta.pro primary industry
- Project & Heavy-Haul / Oversize Road Forwarding (Permits/Escorts) (TLACACAH)
Keywords
Where Backline is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Backline business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Driver Recruitment and Placement: Backline recruits and places HGV drivers, van drivers, and logistics staff with clients on temporary, temp-to-perm, and permanent basis. Revenue generated through placement fees and mark-up on driver hourly rates.
- Transport and Logistics Operations: The company operates as a transport operator providing dedicated logistics services, including an 'Outbase' concept for delivering into Dorset, Somerset, Devon and Cornwall.
- Training Services: Provides transport and logistics related training courses including Driver CPC, ADR Training, Forklift Training, HIAB Training, MEWP Training, and Driver Assessments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Weekly | HGV HIAB Driver - Up to £37,400 per annum |
| Unit Pricing | Weekly | HGV Class 1 Night Driver - £39,878 to £42,775 per annum |
| Unit Pricing | Weekly | HGV Class 2 Driver - £33,000 per annum |
| Unit Pricing | Weekly | Warehouse Operative (Nights) - £13.70 per hour |
| Unit Pricing | Weekly | Drivers Mate/Porter - £12.71 per hour |
| Subscription | Annual | Recruitment Consultant - £27,000 to £29,000 per annum |
| Unit Pricing | Annual | HGV Technician Mobile - £46,800 per annum |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Backline product offering
Product offeringCore offering
Backline Logistics is a specialist recruitment contractor and transport operator serving the UK Transport & Logistics sector. The company places HGV Class 1 and Class 2 drivers, van drivers, warehouse operatives and HIAB operators with transport and logistics clients on temporary, temp-to-perm, and permanent basis. It also operates dedicated haulage services and provides transport-related training including Driver CPC, ADR, Forklift, HIAB, and MEWP courses.
Product overview
Backline Logistics is a specialist recruitment contractor, transport operator and training provider with over 30 years of expertise serving the Transport & Logistics sector. The company operates as a unified offering combining driver recruitment services, training programs (Driver CPC, ADR, Forklift, HIAB, MEWP, assessments), and logistics/haulage operations. With over 10 branches across the South of England, the company provides end-to-end solutions including job placement for drivers across all licence categories (Class 1, Class 2, van), specialist training, and dedicated transport services. The offering is organized around a single integrated platform for job board, recruitment management, and training coordination rather than separate modular products.
Differentiator
Problem solved
Functional benefit
Products and services
- Driver Recruitment Services Specialist recruitment services placing HGV Class 1 and Class 2 drivers, van drivers, HIAB operators, warehouse operatives and other transport personnel with transport and logistics clients on temporary, temp-to-perm and permanent contracts across the South of England. Includes the Elite Driving Team permanent employment model with guaranteed weekly salaries.
- Transport Training Services Transport and logistics related training courses including Driver CPC, ADR Training & Awareness, Forklift Training, HIAB Training, MEWP Training and Driver Assessments, delivered nationwide to both internal drivers and external candidates at competitive pricing.
- Haulage and Logistics Operations Dedicated transport and haulage services operated from a Leighton Buzzard base, including the Outbase concept delivering into Dorset, Somerset, Devon and Cornwall for client logistics and distribution needs.
- Online Driver Job Board Online job board listing vacancies across HGV driver, van driver, warehouse, office and trades categories with location-based search functionality and candidate login via the MyBackline portal.
Quantifiable outcome
- Supporting local community through sports sponsorships and charitable activities
Companies that use Backline
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Backline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Backline partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Exeter Chiefs Rugby ClubminorBackline Logistics serves as the official player sponsor for Exeter Chiefs' young number 8, Greg Fisilau. This sponsorship aligns with Backline's commitment to local sport and the West Country community. Partnership signifies shared values of precision, reliability, and excellence.
- AITT (Association of Industrial Truck Trainers)minorAITT accreditation for First Aid training courses provided through Backline's training division.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Backline competitors and assessment
Company assessmentDirect peers
- Driver Hire: UK's largest specialist transport and logistics recruitment franchise, placing HGV, LCV, and warehouse staff nationwide. Directly comparable in candidate categories, branch-based model, and training services.
- Staffline Group: UK-listed staffing group with a large logistics and driving division (now People2.1), providing temporary and permanent drivers plus on-site workforce solutions to retail, distribution, and manufacturing clients.
- Gi Group: Global staffing firm with a UK logistics vertical placing drivers, warehouse, and industrial staff; comparable in serving enterprise logistics clients (e.g., XPO, Wincanton-tier accounts) and offering training.
- Holt Recruitment: UK specialist logistics recruitment firm focused on driving, industrial, and commercial roles. Comparable as a smaller, specialist competitor with similar HGV/warehouse placement services.
- Pertemps: UK recruitment group with a dedicated driving and logistics division, operating from a multi-branch network. Closely comparable model combining temp, perm, and training across the transport sector.
Broad incumbents
- ManpowerGroup UK: Global staffing leader with a significant UK logistics and driving vertical serving enterprise supply chains. Broader portfolio than Backline but directly competes for the same HGV and warehouse placements.
- Reed Specialist Recruitment: Major UK generalist recruiter with a transport and logistics practice. Not specialist but competes for the same candidate pool and enterprise logistics clients via multi-sector scale.
Others
- Logistics UK (formerly FTA): UK trade association representing the logistics sector, offering compliance, training, and policy services. Adjacent rather than competitive; relevant context for the regulatory environment Backline operates in.
- XPO Logistics UK: Global logistics provider with a significant UK transport and warehousing presence and a Backline client. Comparable in operating road freight and warehousing services but at enterprise scale.
- Wincanton: Largest British logistics company and an existing Backline client. Represents the type of enterprise customer Backline serves; comparable in operating haulage but at vastly different scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Backline social profiles
Digital presenceBackline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Backline leadership team
Management profileNumber of profiles
Profiles4 records
Backline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Backline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Backline
What does Backline do?
Backline Logistics is a specialist recruitment contractor and transport operator serving the UK Transport & Logistics sector. The company places HGV Class 1 and Class 2 drivers, van drivers, warehouse operatives and HIAB operators with transport and logistics clients on temporary, temp-to-perm, and permanent basis. It also operates dedicated haulage services and provides transport-related training including Driver CPC, ADR, Forklift, HIAB, and MEWP courses.
Is Backline a public or private company?
Backline is a private company. It is classified as unknown and is currently operating.
When was Backline founded?
Backline was founded in 2008. It employs 51 to 100 people.
Where is Backline based?
Backline is headquartered in Exeter, United Kingdom, in the Europe region.
How does Backline make money?
Three revenue lines are on record. Driver Recruitment and Placement is the primary driver. The others are transport and Logistics Operations and training Services.
Who are Backline's main competitors?
Direct peers on record are Driver Hire, Staffline Group, Gi Group, Holt Recruitment and Pertemps. Broad incumbents are ManpowerGroup UK and Reed Specialist Recruitment. Others are Logistics UK (formerly FTA), XPO Logistics UK and Wincanton.
Does Backline have an API?
No public API is recorded for Backline.
What industry is Backline in?
Backline's product category is Logistics Recruitment and Staffing. Its primary akta.pro industry code is TLACACAH, Project & Heavy-Haul / Oversize Road Forwarding (Permits/Escorts). Its NAICS code is 4885 and its SIC code is 4731.