National Abortion Federation

What National Abortion Federation does

National Abortion Federation (NAF), founded in 1977 and reincorporated in Delaware in 2024, is a 501(c)(3) nonprofit professional association for abortion providers in the United States and Canada. NAF operates as the field's leading membership body, uniting independent clinics, Planned Parenthood affiliates, hospitals, and telehealth providers under shared quality standards, accredited continuing medical education, and a 24/7 security and safe-access program. In 2024 NAF conducted 34 quality assurance site visits, 60 security assessments, and 98 law enforcement briefings, and provided financial assistance to 111,400 people seeking abortion care along with travel funding for 2,318 individuals.

The organization runs two technology products for member practices: tansy (launched 2022), a telehealth and "EHR lite" platform available to members at little to no cost, and chloe (launched 2023), a patient communications tool with live chat that connects patients to providers. NAF also operates the National Abortion Hotline — a separate 501(c)(3) supporting organization — which is the largest toll-free, multi-lingual hotline in the U.S. and Canada for abortion information, confidential consultation, options counseling, provider referrals, case management, and limited financial assistance. Additional services include the Clinical Abortion Staffing Solutions (CASS) recruiting platform and several patient assistance funds.

NAF is funded primarily through grants and contributions (57% of FY2024 revenue), contributed nonfinancial assets (26%), meeting and training revenue (7%), and membership dues (6%), with FY2024 total expenses of approximately $11.1 million. The organization distributes its services via a member portal, the national hotline, and a direct donation channel on its website, and is recognized with a 4-star Charity Navigator rating, a Candid Platinum Seal of Transparency, and BBB Wise Giving Alliance accreditation.

Name

National Abortion Federation

Legal name

National Abortion Federation

Website

https://prochoice.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

National Abortion Federation is a 501(c)(3) professional association, founded in 1977, that supports U.S. and Canadian abortion providers through membership services, the National Abortion Hotline, telehealth (tansy) and patient communications (chloe) platforms, security training, and financial assistance for patients.

Ownership category

akta.pro rank

Product category

Reproductive healthcare professional services

NAICS

Business Associations (813910)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

akta.pro secondary industry

Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD)

Keywords

• Abortion provider services
• Reproductive health support
• Professional medical association
• Patient assistance programs
• Clinic security services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Grants & Contributions: The largest revenue stream at 57% of total FY2024 revenue. Includes grants from foundations and individual donor contributions supporting NAF's mission and programs.
2. Membership Dues: Annual dues paid by abortion provider members. Represents 6% of FY2024 revenue.
3. Meeting Revenue: Revenue from Annual Meetings and regional trainings including registration fees. Represents 7% of FY2024 revenue.
4. Contributed Nonfinancial Assets: Represents 26% of FY2024 revenue, likely including in-kind donations and services.
5. Donations: Tax-deductible charitable contributions from individuals supporting abortion providers and patients. NAF is a 501(c)(3) nonprofit with 4-star Charity Navigator rating.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

National Abortion Federation (NAF) is a 501(c)(3) nonprofit professional association that serves abortion providers through membership programs, accredited continuing medical education, security training and 24/7 emergency support, quality assurance site visits, and proprietary telehealth (tansy) and patient communications (chloe) platforms. For patients, it operates the National Abortion Hotline, providing confidential consultation, options counseling, provider referrals, case management, and financial assistance for abortion care and travel costs in the U.S. and Canada.

Product overview

National Abortion Federation operates as a professional association for abortion providers offering a portfolio of services and technology products. The core technology offerings include tansy (a telehealth platform serving as an 'EHR lite' for remote abortion care) and chloe (a patient communications tool with live chat). NAF also operates the National Abortion Hotline as a separate 501(c)(3) supporting organization providing multi-lingual information, consultation, and financial assistance. Supporting services include membership programs, security training, clinical staffing solutions (CASS), continuing medical education, and patient assistance funds.

Differentiator

Problem solved

Functional benefit

Products and services

• National Abortion Hotline

Quantifiable outcome

• Assisted 111,400 people with financial assistance for abortion in 2024
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• University of Colorado BoulderminorStrategic or Co-development Partner · 1 January 2025Partnership with Boulder Valley Health Center for a youth sexual health education program focused on age-appropriate education around consent and body awareness. The partnership was targeted by anti-abortion groups when an anti-abortion individual recorded and misrepresented a virtual parent meeting.
• Shield Law ProviderscoreOthersNAF welcomed Shield Law Providers as members and supports innovative models of care as part of its mission to expand abortion access
• Guttmacher InstituteminorStrategic or Co-development PartnerAcknowledged for support around methodology for NAF's Violence & Disruption statistics and reporting

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Abortion Care Network: A membership-based professional association for independent abortion care providers and allied individuals. Directly comparable to NAF in mission, member constituency (independent clinics), and service mix including provider support, training, and advocacy.
• Guttmacher Institute: Research and policy organization focused on sexual and reproductive health and rights, including abortion access. Comparable to NAF in SRH/FP focus and is explicitly acknowledged by NAF for collaboration on violence and disruption statistics.

Broad incumbents

• Planned Parenthood Federation of America: The largest U.S. provider of abortion care and a major funder of reproductive rights advocacy. Comparable in mission and patient-services orientation but is a direct provider and a broader reproductive health incumbent, not a provider-membership association.
• American College of Obstetricians and Gynecologists (ACOG): The leading national professional association for OB/GYNs, providing clinical guidelines, CME, and practice support. Comparable to NAF in providing accredited CME and serving OB/GYN providers, but operates across the full OB/GYN specialty rather than focusing on abortion care.

Emerging players

• NARAL Pro-Choice America Foundation: Advocacy organization focused on protecting and expanding abortion access through policy, lobbying, and public campaigns. Comparable to NAF in advocacy and donor engagement functions but focuses on policy/electoral work rather than provider services.
• Center for Reproductive Rights: Global legal advocacy organization using litigation and policy to advance reproductive rights. Comparable to NAF in legal and advocacy functions; NAF's new Chief Legal Officer previously led federal policy work at this organization.
• Medical Students for Choice: Organization working to ensure abortion training is available in medical school curricula. Comparable to NAF on the education and training dimension of its mission, especially given NAF's role in sustaining the abortion-provider workforce pipeline.
• If/When/How: Reproductive justice legal organization supporting people navigating abortion and pregnancy-related legal issues. Comparable to NAF in patient legal-support and provider-protective functions and as a peer in the reproductive-rights advocacy ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/NationalAbortionFed
• Facebookfacebook.com/nationalabortionfederation
• Instagraminstagram.com/nationalabortionfederation
• Xx.com/natabortionfed

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Abortion Federation