Nassjo Naringsliv

What Nassjo Naringsliv does

Nässjö Näringsliv AB (NNAB) is a privately held Swedish Aktiebolag founded in 1992 and jointly owned by Nässjö kommun and local businesses, operating as the municipality's primary economic development vehicle. The organization delivers a hybrid portfolio of business advisory, training, networking, and site-location services through a small team of approximately eight staff under CEO Claes Johansson. Its core service lines are organized around three user journeys — Starta företag (start a business), Utveckla företag (develop a business), and Etablera företag (establish/relocate a business) — supported by recurring programs including Starta eget-kurs, Ledarkompassen leadership training, the SKAL school-business collaboration, and Nordic Infracenter project leadership courses.

NNAB's products span digital, programmatic, and physical layers. The digital layer is the lokaler.nnab.se portal, a self-service listing platform for available commercial premises, offices, warehouses, and industrial plots in the municipality. The programmatic layer includes the Vd-nätverket (CEO network), Kontakt Nässjö, and the intressentskap (stakeholder) membership program with exclusive offers for member firms. The physical layer comprises Rum 63 coworking in Nässjö Business Park, Nässjö Business Park's office hotel, and Nässjö Industriby's flexible industrial modules for startups and growing firms. NNAB also curates the annual Årets Företagare and Mångfaldspris awards and runs an English-language "Invest in Nässjö" landing page aimed at inbound establishment interest.

The revenue model combines municipal appropriations from Nässjö kommun, stakeholder (intressent) membership fees, and service revenues from events, training, and Nordic Infracenter courses; the source classifies the model as subscription/recurring in nature. Pricing is not publicly disclosed and is described as a public-private funding construct rather than a transactional price list. The organization serves the full spectrum of the roughly 3,000 registered businesses in Nässjö municipality — from early-stage entrepreneurs taking Starta eget-kurs to large establishments such as Prysmian, DSV, Privab, and Snellman Petfood — and operates the OneDoor concept as the single access point between firms and municipal authorities.

Name

Nassjo Naringsliv

Legal name

Nässjö Näringsliv AB

Website

https://nnab.se

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Nässjö Näringsliv AB is a joint municipal-private business development company founded in 1992 that delivers startup, development, and establishment advisory services, training, networking, and a property-listing portal to roughly 3,000 businesses in Nässjö municipality, Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Nässjö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Business development services: NNAB is a jointly owned municipal-business development company that provides services to businesses in Nässjö municipality. Revenue is derived from municipal funding, stakeholder fees, and service revenues. Key services include helping start, develop, and establish companies in Nässjö, managing industrial and commercial property listings, organizing training and events, and providing business coaching.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Nässjö Näringsliv AB is a municipal-business economic development organization that provides advisory, coaching, and support services to help companies start, develop, and establish businesses in Nässjö municipality. It offers training courses (Starta eget-kurs, Ledarkompassen, Nordic Infracenter project management), networking events, a CEO network, and a commercial property/industrial plot listing portal (lokaler.nnab.se). It also operates physical facilities including Rum 63 coworking space, Nässjö Business Park, and Nässjö Industriby industrial modules.

Product overview

Nässjö Näringsliv AB is a municipal-business economic development organization that provides advisory and support services for businesses in Nässjö municipality. The organization offers a portfolio of services including business startup guidance, ongoing business development consulting, establishment support for companies relocating to the area, training programs, and business networking opportunities. Their digital platform (lokaler.nnab.se) helps locate available commercial properties and industrial plots. Physical facilities include coworking space (Rum 63), Nässjö Business Park office hotel, and Nässjö Industriby with flexible industrial modules. They also coordinate the Nordic Infracenter project leadership program and manage a stakeholder membership program with exclusive benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Starta företag (Start a Business) Advisory services and guidance for entrepreneurs starting new businesses in Nässjö municipality, including business planning support and access to startup courses. Targeted at aspiring entrepreneurs and first-time founders.
• Utveckla företag (Business Development) Ongoing business development consulting and support for established companies seeking growth, innovation, and improvement. Targeted at existing SMEs and mid-market companies in Nässjö municipality.
• Etablera företag (Business Establishment) Support services for companies relocating to or establishing operations in Nässjö municipality, including site selection, permits, and navigating the OneDoor municipal access point. Targeted at companies from outside the municipality considering establishment or relocation.
• Lediga lokaler och tomter (Available Premises and Plots) Online self-service portal for finding available commercial properties, industrial plots, offices, warehouses, and retail spaces in Nässjö municipality. Includes an interest form for personalized assistance. Targeted at businesses seeking premises in the area.
• Utbildningar & Events (Training & Events) Educational programs and networking events for businesses, including Starta eget-kurs (Start Your Own Business course), Ledarkompassen (Leadership training), and project management courses via Nordic Infracenter. Targeted at local entrepreneurs and business leaders.
• Rum 63 - Coworking Space A coworking space located in Nässjö Business Park offering flexible desk places for entrepreneurs and remote workers. Targeted at independent professionals and startup teams.
• Nässjö Industriby (Industrial Village) Municipal-owned industrial modules offering flexible workspaces for startups and growing businesses, with business coaching and mentorship support. Targeted at small manufacturing and industrial businesses.
• Nässjö Business Park Office hotel facility providing managed office space for businesses of various sizes in Nässjö Business Park. Targeted at SMEs and growing companies needing flexible office space.
• Nordic Infracenter A project leadership education and business development program offering courses such as basic project management training and Excel with AI for project leaders, tailored for professionals. Manages EU-funded development projects. Targeted at project managers and business leaders.
• Vd-nätverket (CEO Network) A peer network for CEOs/managing directors of Nässjö companies for knowledge sharing and collective development. Targeted at CEOs of local enterprises.
• Kontakt Nässjö (Business Network) Business networking program connecting entrepreneurs and business leaders in the region. Targeted at the broader local business community.
• Företagsregister (Business Directory) A searchable directory of businesses operating in Nässjö municipality, allowing users to browse and find local companies. Targeted at visitors, prospective businesses, and partners looking for local suppliers.
• Intressentskap (Stakeholder Program) Stakeholder membership program offering exclusive benefits, networking opportunities, and support for member businesses invested in Nässjö's business development. Targeted at companies that want closer ties to NNAB.

Quantifiable outcome

• Nässjö municipality ranked above the national average in Svenskt Näringsliv's annual business climate survey, with a score of 3.6 (national average 3.5) in the 2025 survey.
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, moderate and minor.

• Nässjö kommuncoreStrategic or Co-development PartnerNNAB is jointly owned by Nässjö municipality and local businesses. The municipality provides foundational funding and mandate, while NNAB serves as the primary instrument for municipal business development. They operate the 'OneDoor' concept — a single point of entry for all business-municipal interactions.
• LRF (Lantbrukarnas Riksförbund)coreStrategic or Co-development PartnerNNAB entered a new cooperation with LRF to strengthen the green industries (gruva näringar) in Nässjö municipality. LRF's members include agricultural and forestry businesses, which are strategically important for the municipality's food supply and sustainability.
• Region Jönköpings läncoreStrategic or Co-development PartnerNNAB collaborates with Region Jönköpings län on skills and competence supply initiatives, including an annual competence needs survey covering 400 companies in Nässjö municipality.
• Vaggeryds kommun and Jönköpings kommuncoreStrategic or Co-development PartnerNNAB leads the regional Evolve 2.0 project together with the business development units of Vaggeryds and Jönköpings municipalities. The project, funded by EU, Tillväxtverket, and Region Jönköpings län, provides strategic business development support to 30 logistics and manufacturing companies.
• Arbetsförmedlingen (Swedish Public Employment Service)moderateStrategic or Co-development PartnerArbetsförmedlingen supports NNAB's competence supply work by matching job seekers with local businesses and offering various support programs for companies recruiting from outside the labor market.
• Nässjö LärcentermoderateStrategic or Co-development PartnerNNAB works with Nässjö Lärcenter on integrating immigrants into the workforce and on vocational Swedish language training. Together they support companies in diversity and inclusion efforts, including through the Mångfaldspris (Diversity Award) program.
• Nordic InfracentercoreStrategic or Co-development PartnerNordic Infracenter is a subsidiary/partnership under NNAB that provides project management training, professional development courses, and manages EU-funded development projects. It is presented as a key initiative under NNAB's 'Om oss' (About us) section.
• Prysmian GroupminorImplementation/ SI/ Consulting PartnerPrysmian Group is the world's largest cable manufacturer operating in Nässjö, building a global pilot 'Experience Center.' While not a formal partnership with NNAB, Prysmian represents the type of major establishment NNAB attracts to the municipality.
• Svensk Biogas (owned by Tekniska Verken i Linköping)minorStrategic or Co-development PartnerSvensk Biogas opened a new liquid biogas station in Nässjö's Gamlarpsområdet with support from NNAB and Nässjö municipality. The project received SEK 12.5 million from Naturvårdsverket's Klimatklivet program. The station serves local transport companies transitioning to green fuels.
• Företagarna HöglandetcoreStrategic or Co-development PartnerNNAB partners with Företagarna Höglandet (local chapter of the Swedish Enterprise organization) to co-organize and co-fund the annual 'Årets Företagare' (Businessperson of the Year) and 'Årets Unga Företagare' (Young Businessperson of the Year) awards.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ALMI Företagspartner: Swedish state-owned business development group providing advisory, coaching and financing to SMEs across Sweden. Closely comparable to NNAB's mandate of helping local businesses start, develop and establish, with a wider national footprint and similar public-sector ownership ethos.
• NyföretagarCentrum: National non-profit franchise offering free startup advisory and 'Starta eget' courses to entrepreneurs across Sweden. Directly comparable to NNAB's 'Starta eget-kurs' and startup support offering, with a broader geographic reach but similar service model.
• Region Jönköpings län: Regional public authority responsible for regional development, skills supply and growth initiatives in Jönköping County. Directly comparable as NNAB's co-funding and competence-survey partner, and operates the regional agenda NNAB implements at municipal level.
• IUC Sverige: Network of Industrial Development Centers providing business development to Swedish industrial SMEs, often co-funded by EU and regional partners. Comparable in mission and funding structure to NNAB's Evolve 2.0 program, though focused on industrial rather than cross-sector development.
• Connect Sverige: National non-profit offering business development programs and peer-learning networks for growth-oriented Swedish companies. Comparable to NNAB's Vd-nätverket (CEO network) and Kontakt Nässjö peer programs.

Broad incumbents

• Tillväxtverket: Swedish Agency for Economic and Regional Growth, which administers EU and national structural funds (including co-funding NNAB's Evolve 2.0). Comparable as a broader incumbent that shapes the funding and policy environment in which NNAB operates.
• Business Sweden: Government-backed trade and investment promotion agency helping foreign companies invest in Sweden and Swedish companies internationalize. Comparable as a higher-level establishment and internationalization support organization; NNAB's 'Invest in Nässjö' English landing page parallels Business Sweden's mandate at municipal level.
• Svenskt Näringsliv: National business advocacy organization producing the annual Företagsklimatsrankning that NNAB cites. Comparable as a broader incumbent shaping the policy and business-climate agenda that NNAB's local mandate depends on.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nassjonaringslivab3246
• Instagraminstagram.com/nassjonaringsliv

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nassjo Naringsliv