Avica
Avica is a UK-based B2B distributor (founded 1991, Watford) supplying cleaning, hygiene, catering, and healthcare products from over 140 manufacturers to hospitality, cleaning/FM, healthcare, and public-sector customers via e-commerce and three depot locations.
- Company typePrivate
- Founded1991
- HeadquartersWatford, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Avica does
Avica UK Ltd is a privately held B2B distributor founded in 1991 and headquartered in Watford, United Kingdom. The company supplies cleaning and hygiene, catering and hospitality, and healthcare products to cleaning companies, facilities management providers, hotels, restaurants, bars, care homes, NHS-affiliated facilities, schools, and councils across England. It stocks over 15,000 SKUs sourced from more than 140 manufacturers (including brand leaders such as Jangro, Diversey, Karcher, Robert Scott, and Numatic) and operates a proprietary own-brand range under the Jangro label, including the eco-focused Jangro Enviro concentrated cleaning line. Distribution is supported by three UK depots (Watford, Tonbridge, Northampton) totaling 40,000 sq ft, an own delivery fleet, and courier partnerships, with click-and-collect available at all depots.
The commercial model is sales-led and primarily e-commerce, transacted through avica-uk.com with phone-based sales support and a 24/7 customer support line. Revenue is generated through unit-priced B2B and B2C product sales, augmented by trade accounts that provide credit facilities, bespoke price lists, dedicated account management, and product sourcing — a structure that adds a recurring-relationship layer on top of a fundamentally transactional base. Pricing is transparent (no minimum order, free next-day delivery on orders above £55 + VAT, published price-matching) and the company has invested in supplementary digital tools including a knowledge base (COSHH sheets, training videos), a wall chart creator, a compliance pack builder, and a virtual room experience for product visualization.
Avica's technology stack is conventional e-commerce: a web storefront with integrated ordering, inventory, and trade-account management, supported by SEO-optimized category pages, email marketing, and a social media presence (Facebook, Instagram, Twitter, LinkedIn). There is no disclosed API, mobile application, or AI/ML capability. The company is independently owned with no institutional investment, funding rounds, M&A, or disclosed executive team beyond Managing Director Jeremy Thorn. It is positioned as a multi-category, mid-sized UK distribution platform whose growth levers are vertical expansion (notably healthcare), own-brand product development, and nationwide next-day delivery reach rather than technology differentiation.
Avica firmographics
Firmographics- Name
- Avica
- Legal name
- Avica UK Ltd
- Website
- https://avica-uk.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Avica is a UK-based B2B distributor (founded 1991, Watford) supplying cleaning, hygiene, catering, and healthcare products from over 140 manufacturers to hospitality, cleaning/FM, healthcare, and public-sector customers via e-commerce and three depot locations.
- Ownership category
- akta.pro rank
Where Avica is headquartered
LocationHeadquarters
- HQ city
- Watford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Avica business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations
Revenue model
- Product Sales (B2B): Business-to-business sales of cleaning, hygiene, catering, and healthcare supplies through e-commerce and trade accounts. Revenue generated through transactional product sales with credit facilities available for business customers.
- Product Sales (B2C): Consumer sales through the e-commerce platform, allowing home users and small businesses to purchase products directly online.
- Trade Account Services: Credit facilities offered to trade customers allowing buy now, pay later arrangements with dedicated account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with VAT |
| Subscription | Monthly | Trade/Credit Account pricing |
| Unit Pricing | Pay-as-you-go | Delivery threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Avica product offering
Product offeringCore offering
Avica UK Ltd is a B2B distributor and e-commerce supplier of cleaning, hygiene, catering, hospitality, and healthcare products, stocking over 15,000 SKUs from 140+ manufacturers. The company operates three UK depots (Watford, Tonbridge, Northampton) with combined warehousing of 40,000 sq ft and offers next-day delivery via its own fleet and courier partners. Customers purchase through the avica-uk.com e-commerce platform or via trade accounts with credit facilities, and Avica also sells its own-branded Jangro (including Jangro Enviro) range.
Product overview
Avica is a B2B e-commerce platform and distributor offering a comprehensive range of cleaning & hygiene, catering & hospitality, and healthcare supplies. The company operates primarily as a multi-category product distributor with its own Jangro branded products (including the Jangro Enviro eco-friendly sub-line) alongside products from over 140 manufacturers including Diversey, Karcher, Robert Scott, Numatic, Utopia Tableware, Churchill China, Arc Glassware, Genware, and Rubbermaid. The platform features product categories for Tableservice and Signage, providing a one-stop-shop solution for cleaning companies, care homes, bars, restaurants, hotels, and other businesses across the UK.
Differentiator
Problem solved
Functional benefit
Brands
- Jangro: Own brand of cleaning products including Jangro Enviro eco-friendly range
- NTRL Natural Cleaning Range
- Enviro Concentrate System
Products and services
- Cleaning & Hygiene Supplies Comprehensive range of cleaning chemicals, air fresheners, paper hygiene, kitchen hygiene, floor care, washroom products, hand care, housekeeping & laundry supplies, industrial cleaning, PPE & workwear, waste management, and health & safety equipment for commercial buyers.
- Catering & Hospitality Supplies Cutlery, crockery, glassware, bar equipment, tableservice, display & serve items, chefs equipment, disposables, cleaning & hygiene, signage, and waste management products for hotels, restaurants, bars, cafes, and event venues.
- Healthcare Supplies Healthcare product range including PPE, paper hygiene, hand care, washroom, floorcare, housekeeping & laundry, kitchen hygiene, aprons & uniforms, assisted dining care, bathing & continence care, beds & mobility equipment, medical supplies & equipment, and waste management.
- Eco/Green Product Range Sustainable product collection featuring eco-friendly cleaning chemicals, paper hygiene, drinkware, tableware, napkins, food packaging, cleaning equipment, bar straws & stirrers, and hotel supplies.
- Jangro Branded Products Own brand of cleaning and hygiene products, including the Jangro Enviro eco-friendly range and NTRL Natural Cleaning Range, sold to help commercial customers control costs without compromising quality.
- Jangro Enviro Concentrate System Concentrated environmentally conscious cleaning system sold under the Jangro brand, designed to reduce packaging waste and provide commercial-grade cleaning performance.
- Tableservice Products Restaurant and catering table service supplies including blackboards, candles, card rolls, condiment holders, menu holders, napkins, oil & vinegar bottles, salt & pepper mills, servingware, tablecovers, table mats, table numbers, tea & coffee service, and tray stands.
- Commercial Signage Products Commercial signage including bar area signs, car park & traffic management signs, display cases and posters, health & safety signs, instruction signs, smoking & no smoking signs, and warning signs.
- Chefs Equipment Professional kitchen equipment including chefs clothing, chefs knives & accessories, chopping boards & racks, cookware, film/foil/parchment, food storage, food transport, gastronorms, pizza preparation equipment, and utensils.
Companies that use Avica
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Avica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Avica partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Avica competitors and assessment
Company assessmentDirect peers
- Jangro Limited: UK network of cleaning and hygiene product distributors that supplies Avica's own-brand Jangro range. Directly comparable as a multi-site distributor of cleaning, hygiene, and janitorial supplies serving the same B2B buyer base.
- Nisbets: Large UK-based e-commerce and catalogue distributor of catering equipment and supplies. Closely comparable to Avica's catering and hospitality category in product mix and online-led B2B go-to-market.
- Lockhart Catering Equipment: UK catering equipment and supplies distributor serving restaurants, hotels, and pubs. Closely comparable to Avica's catering and hospitality product category and B2B distribution motion.
- Hygienic Solutions Group: UK online distributor of cleaning, janitorial, and hygiene supplies serving commercial and domestic customers. Closely comparable to Avica's cleaning and hygiene category and e-commerce-led B2B model.
Broad incumbents
- Bunzl plc: Global FTSE-listed distribution and outsourcing group operating across cleaning & hygiene, catering, and healthcare in the UK. Overlaps Avica's product categories but operates at vastly greater scale across many end markets.
- VOW Wholesale: UK office, janitorial, catering, and facilities supplies distributor. Comparable product categories and B2B distribution model to Avica, but larger scale and broader portfolio including office supplies.
- Lyreco: European workplace supplies distributor with significant UK presence across cleaning, hygiene, and catering categories. Overlaps Avica's product mix and B2B contract customer model, with broader geographic reach.
Regional players
- Brakes Group: UK foodservice distributor supplying catering operators, including some non-food categories such as disposables and cleaning. Comparable on customer base and UK distribution model, though its core is food rather than supplies.
Emerging players
- Alliance Healthcare: UK pharmaceutical and healthcare products distributor with adjacent medical supplies and hygiene ranges. Comparable to Avica's healthcare segment and depot-based UK distribution model, though focused more on pharma than general supplies.
Others
- Smith & Nephew: Global medical devices and advanced wound care company selling into UK healthcare buyers. Comparable only at the buyer-overlap level (NHS and care homes), not on product or business model — included as an ecosystem adjacency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Avica social profiles
Digital presenceAvica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avica leadership team
Management profileNumber of profiles
Profiles1 record
Avica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avica
What does Avica do?
Avica UK Ltd is a B2B distributor and e-commerce supplier of cleaning, hygiene, catering, hospitality, and healthcare products, stocking over 15,000 SKUs from 140+ manufacturers. The company operates three UK depots (Watford, Tonbridge, Northampton) with combined warehousing of 40,000 sq ft and offers next-day delivery via its own fleet and courier partners. Customers purchase through the avica-uk.com e-commerce platform or via trade accounts with credit facilities, and Avica also sells its own-branded Jangro (including Jangro Enviro) range.
Is Avica a public or private company?
Avica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avica founded?
Avica was founded in 1991. It employs 51 to 100 people.
Where is Avica based?
Avica is headquartered in Watford, United Kingdom, in the Europe region.
How does Avica make money?
Three revenue lines are on record. Product Sales (B2B) is the primary driver. The others are product Sales (B2C) and trade Account Services.
Who are Avica's main competitors?
Direct peers on record are Jangro Limited, Nisbets, Lockhart Catering Equipment and Hygienic Solutions Group. Broad incumbents are Bunzl plc, VOW Wholesale and Lyreco. Brakes Group is listed as a regional player. Alliance Healthcare is listed as an emerging player. Smith & Nephew is listed as an others.
Does Avica have an API?
No public API is recorded for Avica.