SELI

What SELI does

SELI (Société Européenne de Logistique Internationale) is a French freight forwarding company founded in 1987 by Nicole Pizzamiglia and headquartered in Saint-André-de-Cubzac. Operating under the LOGIFI holding company and led by Laurent Pizzamiglia since 1996, SELI functions as an asset-light commissionnaire de transport, organizing and managing — rather than physically executing — bulk and general-cargo flows across France, Europe, and international destinations. The company orchestrates a network of 540 approved European carrier partners that provide road, rail, river, sea, and air capacity, enabling multimodal logistics solutions without fleet ownership.

The business is structured around four core product lines: solid bulk transport via tipper trucks and pneumatic tankers (minerals, agri-food, recycling materials); liquid bulk via chemical and technical tankers; general cargo/packaged goods; and international maritime and air freight through the SELI Overseas subsidiary. Specialized subsidiaries extend the portfolio into specific niches: SELIWOOD (conditioned cargo), LOTRAFF France (general cargo, acquired 2019), SELTI (Iberian operations, Tarragona), SELI GmbH (Rhine operations, Mannheim), MyBen (construction-site spoil evacuation with 6,000+ vehicles), Technilog (tank and equipment rental), and Piing (internal IT services). Supporting technology includes a dematerialized document management platform operating since 2006, Transwide-integrated GPS track-and-trace, mobile weighing equipment, and private customer/carrier online portals. The company holds QUALIMAT-FCA agri-food certification, EU hazardous waste transport authorizations, ISO 9001 and ISO 14001, and has reached EcoVadis Gold (78/100) at group level with Platinum (88–90/100) for major subsidiaries.

SELI generates revenue primarily through transaction-based commissions on freight forwarding services, with quote-based pricing tailored to cargo type, volume, route, and mode. Customers are B2B enterprises across industrial minerals, agri-food, recycling/recovery, energy/fuels, construction/BTP, and wine sectors, served through direct account management and a callback/contact-form-driven inbound funnel. Revenue peaked at €127.8M in 2022 and has since declined to €77.51M in 2025 (with €1.04M operating result and €11.33M equity), with annual tonnage falling from 3.45M tonnes (2021) to 2.79M tonnes (2025). SELI is a privately held, family-controlled firm with no institutional investors or public-market listing.

Name

SELI

Legal name

Société Européenne de Logistique Internationale (SELI)

Website

https://seli.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

SELI is a French asset-light freight forwarder (commissionnaire de transport) organizing multimodal bulk, liquid, general, and international cargo flows across Europe via a 540-carrier network, serving enterprise clients in industrial, agri-food, recycling, energy, and construction sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-andré-de-cubzac

HQ country

France

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Freight forwarding / Commissionnaire de transport: As a freight forwarder, SELI organizes and manages bulk transport (solid, liquid, general cargo) and maritime/air freight on behalf of clients, earning commissions and fees for logistics organization across its network of 540 approved European carriers. Services cover France, Europe, and international routes.
2. Specialized subsidiary services (Overseas, Wood, Lotraff, etc.): Subsidiaries including SELI Overseas (maritime transit and chartering), SELI Wood (conditioned goods), Lotraff France (general cargo), and Seliwood provide specialized transport solutions contributing to the group's overall revenue.
3. Tank and equipment rental (Technilog subsidiary): Technilog subsidiary handles logistics services and renting activities including exclusive powder tank rental.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SELI is a French freight forwarder (commissionnaire de transport) that organizes and manages bulk transport for industrial, agri-food, recycling, and chemical clients across France, Europe, and internationally. The company coordinates a network of 540 approved European carriers to deliver solid bulk (tipper trucks, pneumatic tankers), liquid bulk (chemical/technical tankers), general/packaged cargo, and overseas maritime and air freight through its SELI OVERSEAS subsidiary. Services include multimodal coordination (road, rail, river, sea, air), tank cleaning infrastructure, QUALIMAT-FCA certified agri-food branches, and hazardous waste transport authorizations across EU countries.

Product overview

SELI (Société Européenne de Logistique Internationale) is a freight forwarding company founded in 1987, operating as part of the SELI-LOGIFI Group. The company offers a comprehensive transport solutions portfolio organized into four main divisions: solid bulk transport via tipper trucks and pneumatic tankers; maritime and air freight through SELI OVERSEAS; liquid bulk chemical transport using specialized tankers; and general cargo services. Supporting operations include MyBen (collaborative B2B transport platform), Piing (IT services), and sustainability initiatives including the Forêt Durable pine tree planting program. The company operates through subsidiaries including SELTI (Spain), SELI GmbH (Germany), SELIWOOD, and acquired entities including LOTRAFF Group. A network of 540+ approved European carriers supports operations across France, Europe, and international destinations.

Differentiator

Problem solved

Functional benefit

Brands

• SELI OVERSEAS: Maritime and air freight division of the SELI Group, handling sea transit and chartering services worldwide.
• MyBen
• SELIWOOD
• LOTRAFF France
• SELTI
• SELI GmbH

Products and services

• Vrac solide – Bennes et citernes pulvé (Solid Bulk Transport) Bulk solid transport services using tipper trucks and pneumatic tankers for goods from industry, agri-food, and recycling sectors, covering minerals, aggregates, clinker, chemicals, cereals, animal feed, fuels, and contaminated soil remediation.
• Vrac liquide – Citernes chimiques et techniques (Liquid Bulk Transport) Long-distance liquid bulk transport across Europe using chemical and technical tankers for products including soap, paraffin, lubricants, and base oils, featuring approved washing stations with wastewater treatment.
• Marchandises générales – Conditionné (General Cargo / Packaged Goods) General cargo transport services for palletized products across France via partner network, offering customized organization for multi-axis logistics flows.
• Overseas – Maritime and Air Freight (SELI OVERSEAS) International maritime and air freight forwarding services covering sea transit, customs, and chartering operations to worldwide destinations including Korea, Peru, Chile, and UAE.
• MyBen – Construction Site Logistics Platform Collaborative platform connecting transport carriers with construction companies, offering specialized tanker trucks for drilling mud, bentonite, and spoil evacuation from construction sites, with a network of over 6,000 vehicles.
• Forêt Durable (Sustainable Forestry Commitment)

Quantifiable outcome

• Reduces CO2 emissions by factor of 1.4 compared to all-road transport through modal shift (river/rail)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PGS-BEYNEL GroupcoreStrategic or Co-development Partner · 1 January 2011SELI's Sustainable Forestry commitment (Forêt Durable), launched in 2011, is conducted in partnership with PGS-BEYNEL Group. For every 100 tonnes transported, SELI plants a pine tree in the Landes de Gascogne forest on behalf of the customer. Over 200,000 pines have been planted since 2011. The partnership was inspired by the devastating Storm Klaus in January 2009 which destroyed 60% of the Landes Forest.
• B2PWebminorGTM or Marketing Partner · 1 January 2010Top freight exchange for transport professionals. SELI is a historic shareholder since 2010, using the platform for carrier matching and freight exchange services.
• TLF (Transport et Logistique de France)minorGTM or Marketing Partner · 1 January 1987The French Union of Transport and Logistics Businesses is the leading professional organization representing all sectors in the transport and logistics chain. SELI has been a member since the company's founding in 1987. Nicole Pizzamiglia currently serves on the Administrative Committee.
• SG EnergiescoreStrategic or Co-development PartnerSELI-LOGIFI collaborates with SG Energies on a joint project to develop biofuels (hydrogen and CNG/GNV) produced from wood waste products and other residues. Laurent Pizzamiglia, Group President, stated that green gases represent the most relevant new energy technology for 44T trucks. A first green gas production unit (hydrogen/CNG) from wood co-products is under development in Nouvelle-Aquitaine region. Pilot unit tests have been executed to confirm techno-economic hypotheses. Additional feasibility studies are underway using different waste streams (grinding residues, tires, solid recovered fuels).
• Bordeaux City BondminorStrategic or Co-development PartnerSELI is a shareholder in Bordeaux City Bond, alongside the Bordeaux Chamber of Commerce and Industry and other wine industry professionals. Bordeaux City Bond is a modern and ultra-secure storage warehouse for fine wines operating under duty and tax suspension arrangements.

Scale indicators6 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• GEODIS: French-based global freight forwarder and logistics provider. Directly comparable business model (contract logistics, freight forwarding, multimodal), French HQ, similar European customer base in industrial and retail sectors.
• Bolloré Logistics: French multimodal freight forwarder with strong African and overseas forwarding presence. Direct overlap in French-based freight forwarding, maritime forwarding, and chemical/industrial logistics.
• Heppner: French independent freight forwarder and logistics provider, family-owned like SELI. Compares on French and European road freight forwarding, particularly in industrial and bulk segments.
• FM Logistic: French-headquartered logistics and freight forwarding group with European footprint. Comparable in contract logistics, multimodal freight, and European industrial customer base.

Broad incumbents

• Kuehne+Nagel: Global freight forwarding leader with deep European road/rail, sea, air, and contract logistics offerings. Comparable in road freight forwarding and multimodal Europe-wide services, though at much larger scale.
• DSV: European-headquartered global freight forwarder with strong road and air freight operations. Comparable in European road freight and oversized/regulated cargo, but operates globally with far greater scale.
• DB Schenker: European freight forwarder and logistics provider with extensive land, air, and ocean freight services. Comparable in European bulk and multimodal forwarding, especially German-market operations overlapping with SELI GmbH.
• XPO Logistics: European and North American freight transportation and logistics provider with strong LTL/truckload capabilities. Comparable in European road freight and bulk, though much larger and LTL-focused.

Regional players

• STEF: French temperature-controlled logistics specialist. Comparable in French food/agri-food logistics and bulk transport, though focused on temperature-controlled rather than dry/liquid bulk.
• Hauliery / Wincanton: UK-focused logistics and freight forwarding group. Comparable in road freight forwarding and supply chain solutions, though UK-centric rather than French/Continental European.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SELI1987
• LinkedInlinkedin.com/company/seli

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SELI