B2PWeb
B2PWeb is a French digital freight exchange connecting 12,000 road hauliers and freight forwarders across France, Spain, Italy and Portugal, complemented by sub-brands for document management, delivery traceability, safety protocols and transport recruitment under H2P holding.
- Company typePrivate
- Founded2006
- HeadquartersCavaillon, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What B2PWeb does
B2PWeb is a French digital freight exchange platform, founded in 2006 in Cavaillon by Benoît Aujay, that connects road hauliers with freight forwarders (commissionnaires) to match available vehicles with published freight offers. It is the core product of holding company H2P, which since 2025 also encompasses PFM Solutions, S3PWeb and Bary, and operates alongside four wholly-owned sub-brands: GedTrans for transport legal document management, GedMouv for delivery traceability and electronic consignment notes, eProtocole for dematerialized safety protocols, and Le Transport Recrute for transport-sector recruitment. The technical platform includes a proprietary route-based freight search algorithm (B2P Optim, formerly Fifty Truck, awarded the Solar Impulse Efficient Solution label in 2025), a Vehicle Exchange feature, the Mes Partenaires partner-community module, a PTV heavy-vehicle route calculator, and Flow Map/Warehouse Map visualization tools, with integrations to 35+ TMS providers including Akanea, Generix Group, Hardis Group and Transics.
The company serves 12,000 registered transport professionals and 325,000 connected trucks across France, Spain, Italy (via exclusive partner Resta Italia since September 2024) and Portugal, under H2P reaching more than 30,000 companies in Europe. Revenue is generated exclusively through fixed monthly subscription tiers segmented by user type (SMB haulier, 15+ license haulier, premium freight forwarder) with no transaction commissions, no security deposits and no publicly disclosed pricing. Distribution is hybrid: self-serve web registration complemented by inside-sales callback within 24 hours, on-site field sales in France and Spain, and a channel-partner model for international expansion. B2PWeb's 160 employees support a mediation service that reports over 90% success and 98% satisfaction rates, evidencing a service-intensive retention model layered on top of the marketplace.
B2PWeb firmographics
Firmographics- Name
- B2PWeb
- Legal name
- B2P
- Website
- https://b2pweb.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- B2PWeb is a French digital freight exchange connecting 12,000 road hauliers and freight forwarders across France, Spain, Italy and Portugal, complemented by sub-brands for document management, delivery traceability, safety protocols and transport recruitment under H2P holding.
- Ownership category
- akta.pro rank
B2PWeb industry classification
Industry- Product category
- Freight Exchange Platform
- NAICS
- Freight Transportation Arrangement (4885), Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where B2PWeb is headquartered
LocationHeadquarters
- HQ city
- Cavaillon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
B2PWeb business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription - Hauliers (General Exchange): Fixed monthly subscription for small and medium businesses and self-employed professionals. Includes unlimited freight search (classic and B2P Optim), notifications, vehicle exchange, route calculator, flow map, and unlimited freight publication. Self-employed limited to one active search and single user account.
- Subscription - Hauliers (15+ licenses): Premium subscription tier for hauliers with more than 15 transport licenses, offering unlimited freight search including both classic and B2P Optim algorithms.
- Subscription - Freight Forwarders (Premium): Subscription for freight forwarders including unlimited load publishing (with correct APE code), team management, flow map, customer service, mediation, unlimited freight search, directory listings, publishing history, personalized logo, private exchange, and carrier document verification (subject to GedTrans subscription).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | General Exchange - for SMB and self-employed hauliers |
| Subscription | Monthly | Hauliers with 15+ transport licenses |
| Subscription | Monthly | Premium - for freight forwarders |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
B2PWeb product offering
Product offeringCore offering
B2PWeb operates a digital freight exchange marketplace that connects road-haul carriers with freight forwarders across Europe, enabling them to publish and search freight offers in real time on a verified network. The platform is supported by complementary transport-compliance tools including GedTrans (legal document management), GedMouv (delivery traceability), eProtocole (security protocol dematerialization), the B2P Optim route-based load search algorithm, and Le Transport Recrute (transport/logistics job board). Customers access the service via monthly subscription plans with no commissions on transactions.
Product overview
B2P offers a multi-brand digital solutions portfolio for road transport professionals, centered on B2PWeb as the core freight exchange platform. The ecosystem includes complementary sub-brands: GedTrans (legal document management), GedMouv (delivery traceability), eProtocole (safety protocol dematerialization), and Le Transport Recrute (recruitment). The platform connects carriers and freight forwarders across Europe with features for freight matching, vehicle exchange, route optimization via B2P Optim, and document compliance via GedTrans. Additional modules include Mes Partenaires (partner communities), Flow Map (logistics visualization), and Traceability options. The company serves over 12,000 clients with 325,000 connected trucks across France, Italy, Spain, and Portugal.
Differentiator
Problem solved
Functional benefit
Brands
- B2PWeb: The freight exchange platform by and for transport professionals. Facilitates rapid and efficient contact between carriers and forwarders.
- GedTrans
- GedMouv
- eProtocole
- Le Transport Recrute
- B2P Optim
Products and services
- B2PWeb freight exchange platform Digital freight exchange marketplace that connects road-haul carriers (transporteurs) and freight forwarders (commissionnaires) for real-time publishing and searching of freight offers on a verified user network, with no commission on transactions.
- GedTrans Digital platform for managing, updating, and sharing mandatory legal transport documents (transport licenses, insurance certificates, ISO certifications) between carriers and freight forwarders, with real-time compliance verification.
- GedMouv Collaborative traceability solution for sharing delivery information, shipment tracking and proof of delivery between transport professionals and their customers, including electronic consignment notes.
- eProtocole Digital platform for dematerializing mandatory safety protocols used during loading and unloading operations in transport, replacing paper-based protocols with a collaborative document-sharing solution.
- Le Transport Recrute Recruitment website dedicated to the transport and logistics sectors, available free of charge to B2PConnect clients and managed by B2P teams.
- B2P Optim Route-based freight search assistant using complex optimization algorithms to find loads along carriers' specific itineraries, integrated into the B2PWeb platform for efficient load matching.
- Mes Partenaires Community management service for freight forwarders enabling segmentation of carrier networks, creation of partner communities, and priority sharing of enriched freight offers with key transport partners.
Quantifiable outcome
- 98% mediation service satisfaction rate
- +3 more outcomes
Companies that use B2PWeb
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
B2PWeb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
Feature9 records
B2PWeb partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Resta ItaliacoreExclusive partnership granting Resta Italia rights to commercialize B2PWeb's freight exchange services in Italy. Resta Italia serves as the exclusive commercial partner leveraging local market expertise and network. This is part of B2P's European expansion strategy under H2P holding, following entry into the Iberian Peninsula.
- ASTREminorAssociation partner that joined B2PWeb support in 2010 when BDFWeb became B2PWeb.
- ASTRminorAssociation partner that joined B2PWeb support in 2010.
- EVOLUTRANSminorAssociation partner that joined B2PWeb support in 2010.
- FLOminorAssociation partner that joined B2PWeb support in 2010.
- FRANCE BENNEminorAssociation partner that joined B2PWeb support in 2010.
- FRANCE PLATEAUXminorAssociation partner that joined B2PWeb support in 2010.
- TRED UNIONminorAssociation partner that joined B2PWeb support in 2010.
- GEFCOminorGroup partner that joined B2PWeb support in 2010.
- GEODIS CALBERSONminorGroup partner that joined B2PWeb support in 2010.
- GEODIS BMminorGroup partner that joined B2PWeb support in 2010.
- MORYminorGroup partner that joined B2PWeb support in 2010.
- RAVEminorGroup partner that joined B2PWeb support in 2010.
- STEFminorGroup partner that joined B2PWeb support in 2010.
- STGminorGroup partner that joined B2PWeb support in 2010.
- FNTRminorProfessional federation partner that joined B2PWeb support in 2010.
- OTREminorProfessional federation partner that joined B2PWeb support in 2010.
- TLFminorProfessional federation partner that joined B2PWeb support in 2010.
- UNOSTRAminorProfessional federation partner that joined B2PWeb support in 2010.
- AkaneacoreTMS (Transport Management System) integration partner enabling offer submission from Akanea TMS to B2PWeb platform. Alliance announced in 2025.
- H2P HoldingcoreParent holding company owning B2P and its subsidiaries (B2PWeb, GedMouv, GedTrans, e-Protocole, Le Transport Recrute). Benoît Aujay serves as Secretary General. The holding was formed from merger between H2P and H3P.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
B2PWeb competitors and assessment
Company assessmentDirect peers
- TIMOCOM: Germany-headquartered road freight and vehicle exchange connecting European shippers, carriers, and freight forwarders. It is the most direct European competitor to B2PWeb in B2B freight matching with a comparable subscription model and verified network.
- Trans.eu: One of Europe's largest freight exchange platforms, originally Polish and now operating across multiple EU markets. Directly comparable to B2PWeb in serving hauliers and freight forwarders with marketplace, TMS integrations, and document/transport management add-ons.
- Alpega Group (Teleroute): European logistics software group whose Teleroute brand is a long-standing freight exchange for road transport. Competes with B2PWeb across Southern and Eastern Europe with a broader product portfolio including TMS, e-CMR, and procurement.
- 123Cargo: European road freight exchange focused on Central and Eastern Europe, with verified carrier network and freight matching for hauliers and forwarders. Closely comparable to B2PWeb in business model, though geographically weighted toward CEE rather than France.
Emerging players
- Cargoclix: German time-slot and freight management platform that overlaps with B2PWeb's logistics services. It addresses a more narrow use case (yard/time-slot booking) but competes for the same haulier and forwarder IT wallet.
- Loadsmart: Digital freight brokerage combining truckload pricing automation and capacity matching. Overlaps with B2PWeb in digitized freight matching but is more US-focused and transactional rather than subscription-driven, placing it as an emerging peer.
Broad incumbents
- Uber Freight: Global digital brokerage platform connecting shippers with carriers, backed by Uber's technology and capital. Operates broadly in freight matching but with much larger scale and a US-centric origin, making it a broader incumbent rather than direct head-to-head.
- Coyote Logistics: Major North American third-party logistics and digital freight broker owned by UPS. Competes with B2PWeb in digital road freight matching but at very different scale and geography, classifying it as a broad incumbent rather than a direct European peer.
Others
- PTV Logistics: European provider of route optimization and transport planning software that is both a B2PWeb technology partner (PTV route calculator) and an adjacent logistics software vendor. Comparable technology overlap but does not run a competing freight exchange.
- Descartes Aljex: TMS and freight broker platform within the Descartes Systems Group serving North American carriers and brokers. Adjacent in category but largely regional to the US, making it a thematic peer rather than a direct competitor to B2PWeb.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
B2PWeb social profiles
Digital presenceB2PWeb financial estimates
Financial estimateRevenue estimate
Valuation estimate
B2PWeb leadership team
Management profileNumber of profiles
Profiles2 records
B2PWeb subsidiaries and ownership
Company hierarchySubsidiaries6 records
B2PWeb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B2PWeb M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B2PWeb
What does B2PWeb do?
B2PWeb operates a digital freight exchange marketplace that connects road-haul carriers with freight forwarders across Europe, enabling them to publish and search freight offers in real time on a verified network. The platform is supported by complementary transport-compliance tools including GedTrans (legal document management), GedMouv (delivery traceability), eProtocole (security protocol dematerialization), the B2P Optim route-based load search algorithm, and Le Transport Recrute (transport/logistics job board). Customers access the service via monthly subscription plans with no commissions on transactions.
Is B2PWeb a public or private company?
B2PWeb is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B2PWeb founded?
B2PWeb was founded in 2006. It employs 101 to 250 people.
Where is B2PWeb based?
B2PWeb is headquartered in Cavaillon, France, in the Europe region.
How does B2PWeb make money?
Three revenue lines are on record. Subscription - Hauliers (General Exchange) is the primary driver. The others are subscription - Hauliers (15+ licenses) and subscription - Freight Forwarders (Premium).
Who are B2PWeb's main competitors?
Direct peers on record are TIMOCOM, Trans.eu, Alpega Group (Teleroute) and 123Cargo. Emerging players are Cargoclix and Loadsmart. Broad incumbents are Uber Freight and Coyote Logistics. Others are PTV Logistics and Descartes Aljex.
Does B2PWeb have an API?
No public API is recorded for B2PWeb.
What industry is B2PWeb in?
B2PWeb's product category is Freight Exchange Platform. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 4885 and its SIC code is 4731.