The Mobility Aids Centre

What The Mobility Aids Centre does

The Mobility Aids Centre Ltd is a UK family-owned retailer of mobility and disability equipment founded in 1985 by David Watling in Peterborough. The company sells a catalogue of 2,000+ products covering walking aids, manual and electric wheelchairs, mobility scooters, children's mobility equipment, bathroom and toileting aids, daily living aids, transfer and therapy equipment, specialist standing frames (EasyStand), mobility furniture and riser recliners, sourced from third-party manufacturers including Drive, Enigma, Sunrise Medical Quickie, Invacare, Kymco, Pride Mobility, TGA and EasyStand. It is also the main UK sales agent for NuStep recumbent cross trainers, a specialist rehabilitation line.

The business operates an omnichannel model anchored by a 15,000 sq ft flagship showroom in Peterborough — described as the area's largest mobility aids showroom — combined with a full e-commerce storefront (themobilityaidscentre.co.uk), phone-based inside sales, and free UK-wide home assessments and product demonstrations. Revenue is generated through four streams: one-time product sales, Motability Scheme leasing of scooters and electric wheelchairs (from £12–15 per week), an in-house servicing and repairs workshop, and transaction-fee income from the Snap Finance installment partnership (£250–£5,000 at 29.9% APR). Customers are primarily individual elderly and disabled consumers and their families, with a minor institutional tail supplying NHS trusts, hospitals, clinics and care homes.

The Mobility Aids Centre Ltd is a privately held limited company with ownership concentrated in the Watling family; founder David Watling and his son Jason (Chairman of Disability Peterborough) remain actively involved. The company holds BS EN ISO 9001 quality management and Cyber Essentials certifications, and has received industry recognition including UK Retailer of the Year (2005) and Dealer of the Year for After Sales Support (2018). Operations are UK-only with no disclosed subsidiaries, external investors, or M&A activity.

Name

The Mobility Aids Centre

Legal name

The Mobility Aids Centre Ltd

Website

https://themobilityaidscentre.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mobility Aids Centre Ltd is a UK family-owned retailer founded in 1985 that sells 2,000+ mobility and disability products through a 15,000 sq ft Peterborough showroom, e-commerce site, phone sales and UK-wide home assessments, primarily serving elderly and disabled consumers.

Ownership category

akta.pro rank

Product category

Consumer Mobility Aids and Disability Equipment Retail

NAICS

Other Health and Personal Care Retailers (45619)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industries

Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB), Mobility & Transfer Assistance (HSABABAD)

Keywords

• Mobility aids retail
• Wheelchair sales
• Mobility equipment
• Disability aids
• Walking aids

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sales of mobility equipment including wheelchairs, scooters, walking aids, and living aids. Products sold at various price points from accessories to specialized equipment.
2. Motability Scheme Leasing: Partnership with Motability Scheme allowing customers to lease mobility scooters and electric wheelchairs from £12-15 per week, providing recurring revenue stream.
3. Servicing and Repairs: Workshop services for maintenance and repair of mobility products, supporting both privately owned and Motability-leased equipment.
4. Snap Finance Partnership: Third-party financing partner offering installment payment options for customers, with The Mobility Aids Centre acting as appointed representative.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Mobility Aids Centre is a UK family-owned retailer selling 2,000+ mobility and disability products including walking aids, manual and electric wheelchairs, mobility scooters, bathroom aids, daily living aids, transfer aids, mobility furniture and EasyStand standing frames. It complements the retail range with a flagship Peterborough showroom, an e-commerce storefront, UK home assessments, an in-house servicing and repairs workshop, and partnerships with Motability and Snap Finance to provide leasing and instalment payment options.

Product overview

The Mobility Aids Centre is a UK-based family-owned retailer of mobility aids and disability equipment operating for over 40 years, serving the elderly and disabled. The product portfolio consists of a comprehensive range of mobility equipment sold through both a physical showroom (15,000 sq ft in Peterborough) and e-commerce website. The offering is organized as follows: Core mobility products include walking aids (rollators, tri-walkers, walking frames, walking sticks, crutches, seat sticks, and ferrules), wheelchairs (manual self-propelled and transit wheelchairs, electric/powerchairs, bariatric wheelchairs), mobility scooters (portable, pavement, and 6-8MPH models), children's mobility (pushchairs, buggies, tricycles), EasyStand standing frames, bathroom aids (bathing equipment, toileting solutions), and living aids (kitchen aids, daily living aids, health & wellbeing, supports & therapy, incontinence products). Specialist products include NuStep Recumbent Cross Trainers (for which they are the main UK agent), bespoke wheelchairs, and standing frames for spinal cord injuries. Supporting services include financing options via Snap Finance, the Motability Scheme for leasing equipment, equipment servicing and repairs, and free home demonstrations. The company also offers mobility furniture, riser recliners, transfer aids, and wheelchair accessories (powerpacks, bags, cushions, ramps). The business does not manufacture its own products but serves as a distributor for multiple branded manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• EasyStand: Standing frames product line - includes Evolv, Glider, and Strapstand standing frames for rehabilitation and mobility support.

Products and services

• Rollators and Tri-Walkers Mobility walkers in two-, three- and four-wheeled frame designs providing stability and walking assistance, including models with shopping caddies, seats for resting, and indoor variants with attached trays. Sold to elderly and disabled consumers across the UK via e-commerce and showroom.
• Walking Frames (Zimmer Frames) Sturdy walking frames for daily indoor and outdoor support, available in wheeled versions with front wheels and foldable versions for storage and transport. Sold to elderly and disabled consumers.
• Walking Sticks Hard-wearing, ergonomic walking sticks including bariatric, swan-neck, quadruped four-legged, adjustable and folding variants. Sold to elderly and disabled consumers.
• Crutches Crutches for individuals struggling to walk due to injury, disability or illness, including adjustable crutches, children's crutches, ergonomic handle variations and elbow crutches. Sold to consumers and supplied to healthcare providers such as NHS Minor Illness & Injuries Units.
• Seat Sticks Shooting sticks doubling as seating for extended outings or walks, available in spiked versions for ground insertion and non-spiked versions for hard surfaces. Sold to consumers.
• Ferrules End contact pieces for crutches and walking aids made with flexible PVC compounds for maximum floor contact and high friction, in grey rubber and PVC options. Sold as accessories.
• Manual Wheelchairs Manual wheelchairs including self-propelled models with large rear wheels for independent movement, transit wheelchairs for caregiver assistance, and travel wheelchairs designed for easy transport, sourced from brands such as Drive and Enigma. Sold to disabled individuals and their carers.
• Electric Wheelchairs and Powerchairs Powered wheelchairs and powerchairs for independent movement with features including removable armrests, height-adjustable footrests, foldable frames, six-wheel drive and multi-terrain tyres. Brands include Sunrise Medical Quickie, Invacare and Kymco. Sold or leased (via Motability) to disabled consumers.
• Bariatric Wheelchairs Heavy-duty wheelchairs for larger users with extra-wide seating and reinforced frames supporting up to 203kg (32 stone), featuring dual reinforced steel cross braces and removable armrests. Sold to bariatric users.
• Children's Mobility (Pushchairs, Buggies and Tricycles) Paediatric mobility aids including adjustable pushchairs extending usage by up to 5 years, off-road buggies, all-terrain models towable by bike, and adaptive tricycles, with five-point harnesses, adjustable backrests and textured tyres. Sold to parents and carers of disabled children.
• Mobility Scooters Electric mobility scooters including portable/folding models, pavement scooters, and 6-8MPH road-legal scooters from brands such as Pride Mobility and Quest. Sold or leased (via Motability) to elderly and disabled consumers.
• Wheelchair Powerpacks Motorised attachments converting manual transit or self-propel wheelchairs into powered mobility devices, sourced from TGA and Pride Mobility, with up to ten hours runtime per charge. Sold as wheelchair accessories.
• Access Ramps Wheelchair and mobility scooter ramps from Axcess and PVI, including single-fold, multi-fold, static solid, utility and threshold ramps for steps and curbs. Sold to consumers for accessibility.
• Bathing Aids Bathroom equipment including electric bath lifts, bath steps and rails, grab rails, bathing solutions and accessories, bath seats, and bath/shower boards. Sold to elderly and disabled consumers.
• Toileting Solutions Toilet aids including standard, folding portable, wheeled shower and heavy-duty bariatric commodes, raised toilet seats, toilet frames/surrounds, Devon folding rails, bed pans, urinals and personal care items. Sold to elderly and disabled consumers.
• Kitchen Aids Cooking and eating aids including jar/tin/bottle openers, mugs, cups and beakers for limited grip, plates and bowls, and ergonomic cutlery. Sold to elderly and disabled consumers.
• Daily Living Aids Household mobility aids including reachers/pick-up sticks, home accessories and security devices, reading and writing aids, non-slip mats and sensory loss aids. Sold to elderly and disabled consumers.
• Health and Wellbeing Products Comfort and wellbeing items including medication aids, pain relief products, dressing aids, shoes/slippers/foot comfort items, and leg/foot rests. Sold to consumers.
• Supports and Therapy Equipment Therapy and rehabilitation equipment including orthopaedic supports and braces, pedal exercisers, and general therapy equipment. Sold to consumers for rehabilitation needs.
• Incontinence Products Incontinence management products including bed and chair pads, mattress protectors, and pads/pants. Sold to consumers and care settings.
• Mobility Furniture and Riser Recliners Specialist furniture including adjustable/profiling beds, electric recliners, mattresses, overbed and chair tables, bed rails, bed/chair raisers, fall management equipment, cushions and seating. Sold to elderly and disabled consumers.
• Transfer Aids Transfer and movement aids including patient turners, steps and stools, turntables and swivel seats, transfer boards, glide sheets, self-transfer devices, rotastand patient turners, hoists, slings and supports including bed hoists. Sold to consumers and care settings.
• EasyStand Standing Frames EasyStand standing frames designed to deliver health benefits including enhanced bone growth, limited scoliosis possibility, full-body strength conditioning, improved circulation and better organ function. Includes Evolv, Glider, Strapstand and Mobile variants. Sold to disabled consumers and rehabilitation clients.
• NuStep Recumbent Cross Trainers Low-impact total-body and strength workout machines designed for rehabilitation, supplied by The Mobility Aids Centre as the main UK sales agent for NuStep. NuStep has received the Arthritis Foundation's Ease-Of-Use Commendation. Sold to rehabilitation settings and consumers.
• Motability Scheme Leasing Government-backed leasing scheme allowing customers to lease mobility scooters and electric wheelchairs from as little as £12-15 per week, including free repairs and part replacements for leased products. Available to eligible disabled consumers across the UK.
• Snap Finance Installment Loans Third-party instalment financing offered via Snap Finance Ltd, an FCA-authorised and regulated lender (Reference 741813), with The Mobility Aids Centre acting as Appointed Representative. Loans from £250-£5,000 with representative 29.9% APR and flexible repayment over 4-36 months. Available to qualifying customers at checkout.
• Servicing and Repairs Workshop Expert in-house workshop services for maintenance and repair of mobility equipment, covering both privately owned and Motability Scheme leased products. Skilled technicians handle routine maintenance to complex repairs. Sold to customers across the UK.
• Free Home Demonstrations and Assessments Free-of-charge home assessments and product demonstrations delivered across the UK, allowing customers to try mobility aids in their own homes before purchase. Available to consumers UK-wide.

Quantifiable outcome

• Over 570 customer reviews with 4.60 rating on Reviews.co.uk

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NuStepcoreStrategic or Co-development PartnerThe Mobility Aids Centre serves as the main sales agent in the UK for NuStep recumbent cross trainers. NuStep machines provide low-impact, total-body workouts revolutionary in rehabilitation. The partnership aligns with the company's commitment to reconstructing lives of those with mobility restrictions.
• Motability SchemecoreChannel Partner/ Reseller/ DistributorPartnership with the government-backed Motability Scheme allowing customers to lease mobility scooters and electric wheelchairs from £12-15 per week. Includes free repairs and part replacements for leased products.
• British Association of Wheelchair Distributors (BAWD)minorStrategic or Co-development PartnerFounder David Watling was an original founding member of BAWD, demonstrating long-standing industry involvement and credibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CareCo: One of the UK's largest mobility and daily living aids retailers with multiple showrooms and a strong e-commerce presence, selling wheelchairs, scooters, riser recliners, and bathroom aids. Direct overlap with The Mobility Aids Centre in product range, target customer, and UK geography.
• Better Mobility: UK mobility aids retailer offering wheelchairs, mobility scooters, walking aids, and daily living products via e-commerce and showrooms. Comparable product mix and consumer target to The Mobility Aids Centre, though smaller physical footprint.
• Active Mobility: UK mobility equipment retailer selling scooters, powerchairs, wheelchairs, and living aids, with home demonstrations. Overlapping customer base and product portfolio with The Mobility Aids Centre.
• Fenetic Wellbeing: UK online and showroom-based mobility retailer focused on mobility scooters, rise and recline chairs, and adjustable beds. Comparable consumer offering and online-led GTM motion.
• Ableworld: UK mobility aids specialist with a multi-store retail network selling scooters, wheelchairs, stairlifts, and daily living aids. Closely comparable specialist retailer model, though with broader geographic footprint.
• Mobility Smart: UK online retailer of mobility scooters, wheelchairs, walking aids, and living aids, with options for servicing. Competes head-on in the same online channels and customer demographics.
• Countrywide Mobility: UK mobility retailer offering a broad catalogue of mobility scooters, powerchairs, and daily living aids with delivery across the UK. Direct e-commerce peer with overlapping product mix.

Emerging players

• TGA Mobility: UK-based designer and supplier of mobility scooters and powerpacks, also selling direct and through dealers. Comparable through product overlap (TGA powerpacks stocked by The Mobility Aids Centre) and shared customer base.

Broad incumbents

• NRS Healthcare: Long-established UK provider of mobility and daily living aids with both retail and NHS/community equipment supply contracts. Wider portfolio and B2B/NHS orientation make it a broader incumbent rather than a direct retail specialist.

Others

• Arden Healthcare (formerly Drive DeVilbiss): Manufacturer whose brands (Drive Medical, Enigma) are stocked by The Mobility Aids Centre. Relevant as a supplier/ecosystem participant that could choose to bypass the retailer with direct channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MobAidsCentre
• Facebookfacebook.com/mobilityaidscentre
• LinkedInlinkedin.com/company/the-mobility-aids-centre

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mobility Aids Centre