The Wilson Group
Wilson Group Real Estate is a privately held, full-service boutique real estate brokerage in Nashville, TN, with 90+ agents providing residential and commercial sales, property management, and relocation services across Middle Tennessee. It ranked #17 among Nashville's largest residential firms in 2023 with $371.87M in sales volume.
- Company typePrivate
- Founded1988
- HeadquartersNashville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Wilson Group does
Wilson Group Real Estate (WGRE) is a privately held, full-service boutique real estate brokerage headquartered in Nashville, Tennessee, with a second office in the Green Hills area at 4100 Hillsboro Circle. The firm operates with 90+ licensed agents and provides residential and commercial sales representation, a four-tier property management division, and a dedicated relocation services arm across Middle Tennessee—including Davidson, Williamson, Sumner, Cheatham, and Wilson counties and 18+ Nashville neighborhoods. The company serves a fragmented, primarily B2C client base of individual home buyers and sellers, property investors, corporate relocation clients, and renters, and was ranked #17 among Nashville's Largest Residential Real Estate Firms in 2023 with 480 transactions and $371.87 million in residential sales volume.
The firm's core offerings include residential buyer and seller representation, commercial sales services, Concierge Services (home staging, professional photography, video tours, broker opens, public open houses), a property management suite (Full-Service, Placement Only, Manage Only, and Leasing), and Relocation Services under Principal Broker Karen Roach. The technology stack is conventional for the brokerage vertical: Realtracs MLS for listing distribution reaching all major home search sites, an internally referenced CRM for agent pipeline management, an online tenant portal for rent processing, and digital and physical relocation packages combining interactive maps, virtual neighborhood tours, and printed area guides. The WGRE Holding Company is an internal division—not a separate legal entity—allowing licensees to maintain their license and earn referral fees by routing business to Wilson Group agents.
Revenue is generated almost entirely through transaction fees, principally residential and commercial sales commissions at negotiated percentages of sale price, supplemented by managed-services fees from the property management division and affiliate referral income via the WGRE Holding Company. Pricing is not publicly disclosed; commissions are negotiated per transaction, while rental application fees are approximately $55+ and security deposits typically equal one month's rent. The go-to-market combines direct agent-led sales, community-led brand building (notably 19 consecutive years as presenting sponsor of the Richland Creek Run benefiting Greenways for Nashville), and event-driven property marketing. The firm is independently owned and operated by President and CEO Christie Wilson, a 31-year Greater Nashville Realtors veteran and past REALTOR of the Year recipient at both GNAR and the Tennessee Association of Realtors.
The Wilson Group firmographics
Firmographics- Name
- The Wilson Group
- Legal name
- Wilson Group Real Estate
- Website
- https://wilsongrouprealestate.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wilson Group Real Estate is a privately held, full-service boutique real estate brokerage in Nashville, TN, with 90+ agents providing residential and commercial sales, property management, and relocation services across Middle Tennessee. It ranked #17 among Nashville's largest residential firms in 2023 with $371.87M in sales volume.
- Ownership category
- akta.pro rank
The Wilson Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where The Wilson Group is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Wilson Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Residential Real Estate Sales Commission: Traditional real estate commission on residential property sales, typically a percentage of the sales price negotiated between seller and listing agent
- Commercial Sales Commission: Commission-based revenue from commercial property sales including retail, office, and industrial properties
- Property Management Services: Full-service property management including marketing, tenant vetting (application review, credit check, criminal background check), tenant placement, monthly P&L statements, and rent collection. Services include Full-Service Package, Placement Only, Manage Only, and Leasing Services
- Referral Fee Program: Holding company allows licensees to house their real estate license and earn referral fees by referring business to other Wilson Group agents
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Listing Services Commission |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
The Wilson Group product offering
Product offeringCore offering
Wilson Group Real Estate is a full-service boutique real estate firm in Nashville, Tennessee, with 90+ licensed agents providing residential and commercial sales representation, a full-service property management division, and personalized relocation services. The firm represents buyers and sellers across Middle Tennessee, manages rental properties for owners, and coordinates moves for individuals, families, and corporate clients. Concierge home preparation, in-house marketing, and MLS distribution through Realtracs support the buy/sell service line.
Product overview
Wilson Group Real Estate (WGRE) is a full-service boutique real estate firm offering a unified platform of residential and commercial sales services, property management, and relocation coordination. The core offering includes Buyer and Seller Representation services supported by Concierge Services (home staging and marketing). The property management division operates as an integrated component offering Full-Service Management, Placement Only, Manage Only, and Leasing Services. Relocation Services provide coordinated moving assistance as a distinct service line. Additionally, the WGRE Holding Company division allows licensees to maintain their license for referral purposes. The portfolio is anchored by 90+ agents led by President/CEO Christie Wilson, with operations spanning Middle Tennessee.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Sales Services
- Commercial Sales Services
- Concierge Services
- Full-Service Property Management
- Placement Only Service
- Manage Only Service
- Leasing Services
- Relocation Services
- WGRE Holding Company
Quantifiable outcome
- 480 transactions and $371.87 million in sales volume (2023)
- +2 more outcomes
Companies that use The Wilson Group
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
The Wilson Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
The Wilson Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Greenways for NashvillecorePresenting sponsor of the Richland Creek Run for 19 consecutive years. Net proceeds from the event benefit Greenways for Nashville, a non-profit organization dedicated to creating, preserving, and promoting a system of greenways in Nashville and Davidson County.
- Greater Nashville Area Habitat for HumanitycoreChristie Wilson serves on the board of directors for Greater Nashville Area Habitat for Humanity. Karen Roach is a Habitat for Humanity Women Build Ground Breaker. Multiple agents serve on the Habitat for Humanity Committee.
- Greater Nashville Realtors (GNR/GNAR)coreIndustry association partnership. Christie Wilson served as President of GNAR, committee chairs, board member. Multiple agents hold leadership positions and serve on various committees. GNR Awards of Excellence recognition program.
- Tennessee Association of RealtorscoreState industry association. Christie Wilson has been heavily involved at the state level. Karen Roach serves as TREEF Trustee and on Convention Advisory Committee.
- National Association of RealtorscoreNational industry association. Christie Wilson involved at the national level. Multiple agents are members including Karen Roach.
- YWCA NashvilleminorChristie Wilson is a charter member of The Fulcrum Society of the YWCA and has been inducted into the Academy of Women of Achievement of the YWCA.
- Nashville Wine AuctionminorChristie Wilson serves on the board of directors for The Nashville Wine Auction.
- Nashville Chapter of Women's President OrganizationminorChristie Wilson serves on the board of directors for the Nashville Chapter of The Women's President Organization.
- Belmont UniversityminorAlyssa Suter attended Belmont University. Amy Henry earned her B.S. in Liberal Studies from Belmont University. The university is referenced as part of Nashville's educational ecosystem.
- Nashville Chamber of CommerceminorListed as a community partner that Wilson Group supports through involvement and sponsorship.
- Williamson County Area RealtorsminorDebby Dirmyer is a member of Williamson County Area Realtors RPAC Committee as well as the Membership Committee. Annie McCreary is a member.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
The Wilson Group competitors and assessment
Company assessmentDirect peers
- Fridrich & Clark Realty: Another long-established, independently owned Nashville boutique real estate firm with a similar residential sales and property management focus, competing head-to-head in the Middle Tennessee market. Both firms emphasize personalized service and deep local market expertise.
- Zeitlin & Co. Realtors: A long-standing Nashville-based boutique real estate brokerage with a comparable independent, locally-rooted model serving Middle Tennessee. Directly competes in the residential sales and relocation services segments.
- PARKS Realty: A Nashville-based full-service real estate firm with comparable offerings across residential sales, property management, and relocation. Competes for the same Middle Tennessee client base and agent talent.
Regional players
- Crye-Leike Real Estate Services: The largest regional brokerage in the Mid-South, headquartered in Memphis with substantial Nashville operations. Competes directly in residential sales and property management across Wilson Group's Middle Tennessee footprint.
Emerging players
- Compass: A national tech-enabled brokerage that has expanded into Nashville, using technology platform, marketing tools, and equity incentives to recruit top agents. Represents a growing competitive threat to Wilson Group's agent retention and recruiting.
- Worth Clark Realty: A tech-enabled, cloud-based brokerage with a sizable presence in Nashville/Middle Tennessee. Operates with a lower-overhead model targeting agents migrating from traditional brokerages, representing a competitive threat on agent recruitment.
Broad incumbents
- Keller Williams Realty Nashville: The largest real estate franchise by agent count in the US, with a major Nashville-area operation. Competes in residential sales and agent recruitment with substantial technology, training, and marketing scale.
- RE/MAX Nashville: A global real estate franchise with significant Nashville presence. Competes across residential sales and agent recruitment with brand recognition and franchise scale advantages.
- Coldwell Banker Realty: A major national real estate brand operating in Nashville. Offers residential sales, relocation services, and global referral network as a direct competitor to Wilson Group's service offerings.
- Berkshire Hathaway HomeServices: A national real estate franchise with strong brand recognition and Nashville-area operations. Competes for high-end listings and agent talent in the same Middle Tennessee market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Wilson Group social profiles
Digital presenceThe Wilson Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Wilson Group leadership team
Management profileNumber of profiles
Profiles7 records
The Wilson Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Wilson Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Wilson Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Wilson Group
What does The Wilson Group do?
Wilson Group Real Estate is a full-service boutique real estate firm in Nashville, Tennessee, with 90+ licensed agents providing residential and commercial sales representation, a full-service property management division, and personalized relocation services. The firm represents buyers and sellers across Middle Tennessee, manages rental properties for owners, and coordinates moves for individuals, families, and corporate clients. Concierge home preparation, in-house marketing, and MLS distribution through Realtracs support the buy/sell service line.
Is The Wilson Group a public or private company?
The Wilson Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Wilson Group founded?
The Wilson Group was founded in 1988. It employs 51 to 100 people.
Where is The Wilson Group based?
The Wilson Group is headquartered in Nashville, United States, in the North America region.
How does The Wilson Group make money?
Four revenue lines are on record. Residential Real Estate Sales Commission is the primary driver. The others are commercial Sales Commission, property Management Services and referral Fee Program.
Who are The Wilson Group's main competitors?
Direct peers on record are Fridrich & Clark Realty, Zeitlin & Co. Realtors and PARKS Realty. Crye-Leike Real Estate Services is listed as a regional player. Emerging players are Compass and Worth Clark Realty. Broad incumbents are Keller Williams Realty Nashville, RE/MAX Nashville, Coldwell Banker Realty and Berkshire Hathaway HomeServices.
Does The Wilson Group have an API?
No public API is recorded for The Wilson Group.
What industry is The Wilson Group in?
The Wilson Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.