Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices is a real estate brokerage franchise network operated by BHH Affiliates, LLC, licensing the Berkshire Hathaway brand to 400+ offices and 50,000+ agents across the US, Europe, Asia Pacific, and the Americas, serving residential, luxury, commercial, and senior clients through its BHHS.com platform and specialized sub-brands.
- Company typePrivate
- Founded2011
- HeadquartersIrvine, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Berkshire Hathaway HomeServices does
Berkshire Hathaway HomeServices (BHHS) is a real estate brokerage franchise network operating as BHH Affiliates, LLC, headquartered in Irvine, California. The brand is owned and licensed through Columbia Insurance Company, a Berkshire Hathaway affiliate, and is delivered through a franchise model in which 400+ independently owned brokerages and approximately 50,000 real estate professionals operate under the BHHS umbrella across the United States, Canada, Mexico, the Cayman Islands, and several European and Asia-Pacific markets (UK, Germany, France, Italy, Spain, Japan, China, Korea, Taiwan). End consumers are served through residential, luxury, commercial, and senior-focused real estate services via the BHHS.com platform, the Luxury Collection sub-brand, the Commercial Services division at bhhscre.com, and Senior Real Estate Specialists.
The core technology stack centers on the BHHS.com consumer platform, which provides property search, saved searches, agent search, and account functionality. The proprietary ProValue Estimate is an automated valuation model (AVM) powered by predictive analytics using the same technology used by lenders, supplemented by comparable sales data, price history, and local market snapshots. Supporting tools include the Network Agent Marketing Suite (website templates, eCards, social media templates, MLS integration, analytics, video creation services) and the Learn Center training platform with on-demand courses and expert-led coaching. Integrations include Smarter Agent for inquiry routing, Constellation1 for real estate communications, OneTrust for consent management, and social/identity sign-in (Facebook, Google, Apple). Market intelligence is published through The Snap, the annual Real Estate Report, the Global Luxury Landscape Report, Dream Destinations, and Resort Reports, plus the Prestige lifestyle magazine distributed in 11 countries and airline lounges.
The business model is a franchise/licensing structure. BHH Affiliates, LLC collects franchise fees and royalties from independent brokerages that operate under the BHHS brand and license the marketing, training, and technology stack. Franchisees earn transaction-based real estate commissions on residential, luxury, and commercial closings, with rates negotiated agent-by-agent. The franchisor monetizes the network through brand licensing, technology access, and shared marketing infrastructure. Customer acquisition runs through a hybrid GTM: a self-serve direct-to-consumer website, agent-led field sales via 400+ offices, event-driven luxury engagement through Global Open House events and Prestige, and dedicated franchise sales for recruiting new brokerage franchisees. Distribution is augmented by content marketing (the Good to Know blog), market reports, email alerts, and active social channels (Facebook, Instagram, LinkedIn, TikTok, @bhhsluxury).
Berkshire Hathaway HomeServices firmographics
Firmographics- Name
- Berkshire Hathaway HomeServices
- Legal name
- BHH Affiliates, LLC
- Website
- https://bhhs.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Berkshire Hathaway HomeServices is a real estate brokerage franchise network operated by BHH Affiliates, LLC, licensing the Berkshire Hathaway brand to 400+ offices and 50,000+ agents across the US, Europe, Asia Pacific, and the Americas, serving residential, luxury, commercial, and senior clients through its BHHS.com platform and specialized sub-brands.
- Ownership category
- akta.pro rank
Berkshire Hathaway HomeServices industry classification
Industry- Product category
- Residential Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Nonresidential Property Managers (531312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Berkshire Hathaway HomeServices is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Berkshire Hathaway HomeServices business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Franchise Fees: Independent real estate brokerages pay franchise fees to use the Berkshire Hathaway HomeServices brand, name, and access the network's tools, training, and marketing resources. Franchisees operate independently and generate revenue through real estate commissions.
- Real Estate Commissions: Network member franchisees earn commissions on residential, luxury, and commercial real estate transactions completed through their services. The company operates as a brokerage franchise network where independent agents represent buyers and sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Home Value Report - Free |
| Other | Pay-as-you-go | Luxury Collection Services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Berkshire Hathaway HomeServices product offering
Product offeringCore offering
Berkshire Hathaway HomeServices operates a real estate brokerage franchise network under which independent brokerages offer residential, luxury, and commercial real estate services to buyers and sellers through approximately 50,000+ agents across 400+ offices worldwide. The franchisor (BHH Affiliates, LLC) licenses the brand, technology tools, training platforms, and marketing resources to franchisees who then earn commissions on real estate transactions and provide property search, valuation, marketing, and closing services to consumers.
Product overview
Berkshire Hathaway HomeServices operates a franchise network real estate brokerage platform with multiple integrated services. The core offering consists of the BHHS.com consumer platform for property search combined with home buying (Buy a Home) and selling (Sell Your Home) services powered by the Forever Agent network. The portfolio includes specialized divisions: Luxury Collection (with Prestige magazine and luxury blog) for high-end properties, Commercial Services for commercial real estate, and Senior Real Estate Specialists for downsizing clients. Supporting tools include ProValue Estimate (automated valuation model), Free Home Value Report, and Saved Properties/Searches functionality. The network also offers agent training through the Learn Center, publishes periodic market reports (The Snap, Real Estate Report, Global Luxury Landscape), and operates the Sunshine Kids Foundation charity. Partnerships with American Home Shield and HomeTeam Inspection Service provide home warranty and inspection add-ons.
Differentiator
Problem solved
Functional benefit
Brands
- Luxury Collection: The Luxury Collection comprises an exclusive group of real estate professionals and an unparalleled portfolio of the most magnificent homes around the globe, providing white glove service for those seeking or selling luxury homes.
- Prestige
- Senior Real Estate Specialists
- Forever Agents
Products and services
- BHHS.com Property Search Platform Consumer-facing real estate platform providing property search for homes for sale and rent, agent search, saved properties, saved searches, and access to market reports across the global network.
Quantifiable outcome
- Network raises over $2M annually for Sunshine Kids Foundation
Companies that use Berkshire Hathaway HomeServices
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles6 records
Berkshire Hathaway HomeServices technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature5 records
Berkshire Hathaway HomeServices partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Sunshine Kids FoundationcoreThe Sunshine Kids Foundation is the national charitable beneficiary of Berkshire Hathaway HomeServices. Network members raise over $2M annually through fundraisers, community events, and annual Sales Convention benefits. The foundation provides positive group activities and emotional support for young cancer patients.
- American Home ShieldminorPartnership offering home warranty programs (AHS Buyer Plan and AHS Seller Plan) to protect buyers and sellers from unexpected home repair costs. Home warranty products are offered as value-adds during real estate transactions.
- HomeTeam Inspection ServiceminorPreferred home inspection provider offering team-based inspections in half the time of traditional inspections using professional inspectors and non-alarming report language.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Berkshire Hathaway HomeServices competitors and assessment
Company assessmentDirect peers
- Coldwell Banker: Long-standing residential real estate franchise network with comparable global footprint, luxury division, and franchise economics; one of the most direct competitors to BHHS in the franchised brokerage model.
- Sotheby's International Realty: Luxury-focused residential real estate franchise network with strong global brand association and high-net-worth buyer focus; competes directly with BHHS's Luxury Collection for premium agents and listings.
- RE/MAX: Global residential real estate franchise network with a similar agent-franchisee structure and broad geographic reach; competes head-to-head with BHHS in recruiting independent brokerages.
- CENTURY 21: Global residential real estate franchise brand with comparable scale, agent network, and franchise economics; overlaps with BHHS at both the value and mid-market residential segments.
- Better Homes and Gardens Real Estate: Residential real estate franchise network affiliated with a recognized lifestyle brand; competes with BHHS in the franchised brokerage space, particularly for independent brokerages seeking brand affiliation.
- Keller Williams Realty: Largest residential real estate franchise by agent count in North America; competes with BHHS for market center owners and top-producing agents with a similar franchise-fee revenue model.
- Compass: Tech-forward national real estate brokerage operating a similar agent-recruitment model across residential and luxury segments; directly competes for top-producing agents and franchisees with BHHS.
- ERA Real Estate: Residential and commercial real estate franchise network with global reach; competes at the franchise level with BHHS and overlaps on the commercial services side of the business.
- eXp Realty: Cloud-based, agent-owned residential brokerage model that has aggressively recruited agents with stock-based incentives; represents a structurally different but directly competing model to franchise networks like BHHS.
Broad incumbents
- Redfin: Tech-enabled consumer-direct brokerage that competes for both consumer mindshare in property search and agent talent; represents the tech-led disruption angle on traditional franchise networks like BHHS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Berkshire Hathaway HomeServices social profiles
Digital presenceBerkshire Hathaway HomeServices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berkshire Hathaway HomeServices leadership team
Management profileNumber of profiles
Profiles11 records
Berkshire Hathaway HomeServices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berkshire Hathaway HomeServices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berkshire Hathaway HomeServices
What does Berkshire Hathaway HomeServices do?
Berkshire Hathaway HomeServices operates a real estate brokerage franchise network under which independent brokerages offer residential, luxury, and commercial real estate services to buyers and sellers through approximately 50,000+ agents across 400+ offices worldwide. The franchisor (BHH Affiliates, LLC) licenses the brand, technology tools, training platforms, and marketing resources to franchisees who then earn commissions on real estate transactions and provide property search, valuation, marketing, and closing services to consumers.
Is Berkshire Hathaway HomeServices a public or private company?
Berkshire Hathaway HomeServices is a private company. It is classified as corporate owned and is currently operating.
When was Berkshire Hathaway HomeServices founded?
Berkshire Hathaway HomeServices was founded in 2011. It employs 5,001 to 10,000 people.
Where is Berkshire Hathaway HomeServices based?
Berkshire Hathaway HomeServices is headquartered in Irvine, United States, in the North America region.
How does Berkshire Hathaway HomeServices make money?
Two revenue lines are on record. Franchise Fees are the primary driver. The others are real Estate Commissions.
Who are Berkshire Hathaway HomeServices's main competitors?
Direct peers on record are Coldwell Banker, Sotheby's International Realty, RE/MAX, CENTURY 21, Better Homes and Gardens Real Estate, Keller Williams Realty, Compass, ERA Real Estate and eXp Realty. Redfin is listed as a broad incumbent.
Does Berkshire Hathaway HomeServices have an API?
No public API is recorded for Berkshire Hathaway HomeServices.
What industry is Berkshire Hathaway HomeServices in?
Berkshire Hathaway HomeServices's product category is Residential Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 531210 and its SIC code is 6531.