Novi List

What Novi List does

Novi List is a privately held Croatian regional newspaper and media company headquartered in Rijeka, serving the Primorsko-goranska County and wider Kvarner region — including Rijeka, Opatija, the islands, Gorski kotar, and Lika. Founded in 1900, it operates both a traditional print publication with home delivery and a WordPress-based digital portal at novilist.hr, with subscription digital editions hosted at novine.novilist.hr and a dedicated obituary portal at osmrtnice.novilist.hr. The company is led by President Ivica Božean and Editor-in-Chief Slavica Bakić and employs 101–250 staff across editorial, printing, marketing, and digital operations, with an in-house Tiskara printing facility in Rijeka.

The business model combines four revenue streams: recurring print and digital subscriptions (digital tiers priced €15.93–€286.68 across 1–24 month plans with 5% VAT), display advertising on the portal (including partnerships such as a banner arrangement with Lidl Croatia), and transaction-fee obituary listings via the Osmrtnice service. Distribution occurs through the self-serve digital portal, paid online edition access, traditional print home delivery, and the obituary submission platform. Marketing channels span content marketing through section coverage (Novosti, Rijeka & Regija, Sport, Life, Mozaik, Ostalo), email newsletters, organic social on Facebook/Twitter/YouTube, and community-event sponsorships such as the Mići kup youth fishing competition. A subsidiary FIFA World Cup 2026 sub-portal (sp2026.novilist.hr) extends the audience funnel against major-event traffic.

The product portfolio also includes Novi List TV (video/multimedia), advertising and marketing services (Oglasni), and event-coverage sponsorship packages. Recent strategic posture shows modest offensive moves: international scope via participation in the UNESCO DigitICH Erasmus+ cultural-heritage project, deepened community engagement through fishing-event partnerships, and product extension via the World Cup 2026 portal. The company operates entirely on a commodity WordPress stack with no disclosed AI/ML capabilities, patents, or proprietary technology, and has no disclosed funding rounds, M&A activity, or institutional investors — it remains an owner/management-operated regional print-and-digital news business.

Name

Novi List

Legal name

Novi list

Website

https://novilist.hr

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

101–250 employees

Short description

Novi List is a privately held Croatian regional newspaper and digital media company headquartered in Rijeka, serving readers in the Primorsko-goranska County and wider Kvarner area through print home delivery, a subscription digital edition, and a WordPress news portal covering local news, sports, and culture.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Newsstand & Single-Copy Distribution (MPAJAKAC)

Keywords

• Regional newspaper publishing
• Digital news subscription
• Print newspaper delivery
• Online news portal
• Obituary classified services

Headquarters

HQ city

Rijeka

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Subscription (Online Edition): Paid digital subscriptions for online newspaper editions with various duration options from 1 to 24 months, with prices ranging from €15.93 to €286.68 including 5% VAT
2. Print Subscription: Traditional newspaper home delivery subscription service
3. Advertising and Marketing: Display advertising on the news portal and marketing services for businesses, with dedicated marketing contact and services pages
4. Classifieds (Osmrtnice): Obituary listings service with dedicated portal at osmrtnice.novilist.hr and separate submission portal

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Novi List operates a Croatian regional news portal (novilist.hr) and traditional print newspaper based in Rijeka, providing local and regional news, sports, culture, lifestyle, and classifieds to the Primorsko-goranska and broader Kvarner area. Its commercial offerings include paid digital subscriptions (1–24 months), print home delivery, an online obituary service (Osmrtnice), advertising and marketing solutions for local businesses, and multimedia video content (Novi List TV).

Product overview

Novi List is a Croatian newspaper and media company based in Rijeka, operating primarily as a digital news portal alongside its print publication. The product portfolio centers on the main Novi List Portal delivering regional and national news coverage, complemented by the subscription-based Online izdanje (e-novine) digital edition, Osmrtnice obituary services, Novi List TV video content, and advertising/marketing solutions. The offerings span print and digital formats, serving readers across the Primorsko-goranska region and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Novi List Portal (Online News Portal) Free-access online news portal covering Croatian and regional news, sports, culture, lifestyle, and local content for the Rijeka and Primorsko-goranska region, with sections including Novosti, Rijeka & Regija, Sport, Life, Mozaik, and Ostalo.
• Online izdanje (e-novine) Digital Edition
• Print Newspaper Subscription
• Osmrtnice (Obituary Service)
• Novi List TV
• Marketing / Advertising Services (Oglasni)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• SRK Viktor LenacminorStrategic or Co-development Partner · 27 June 2026Sportsko-ribolovni klub Viktor Lenac co-organizes the annual Mići kup fishing competition for children, one of the largest youth fishing events in Croatia, held at Pećine in Rijeka
• MO PećineminorStrategic or Co-development Partner · 27 June 2026Local community council co-organizer of Mići kup fishing competition for children, supporting youth fishing events in the Pećine neighborhood of Rijeka
• Kvarner Fishing (Facebook Group)minorStrategic or Co-development Partner · 27 June 2026Local fishing community group co-organizer of Mići kup fishing competition, contributing to youth fishing education and community engagement
• Lidl CroatiaminorGTM or Marketing PartnerAdvertising partnership featuring Lidl promotional banners and advertisements on the Novi List portal, promoting Lidl's weekly offers and supermarket promotions
• CastedminorGTM or Marketing PartnerSponsor of Mići kup fishing competition for children, contributing prizes and support for the youth fishing event
• Top FishingminorGTM or Marketing PartnerSponsor of Mići kup fishing competition, providing prizes for young anglers participating in the event
• Nevera & Nevera LifeminorGTM or Marketing PartnerSponsor of Mići kup fishing competition, supporting the youth fishing event with prizes and sponsorship
• UNESCO Cultural Heritage Network (DigitICH)minorStrategic or Co-development PartnerErasmus+ project partnership for digital preservation of cultural heritage, involving Gacko pučko učilište Otočac and other international organizations from Portugal, Estonia, Finland, Georgia, Croatia, Italy, Latvia, Macedonia and Slovakia

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jutarnji list: Croatia's largest paid national daily, headquartered in Zagreb. Directly comparable as a multi-platform (print + digital subscription) Croatian-language newspaper, but operates at national scale rather than regional.
• Index.hr: Largest Croatian online news portal by traffic. Comparable digital advertising-driven model and competes for Croatian digital news audience and display ad spend that would otherwise flow to regional portals.
• Večernji list: Croatian national daily newspaper with print and digital editions. Comparable product mix (newspaper + subscription portal) and overlapping advertising/subscription business model, but broader geographic reach than Novi List's Kvarner focus.
• Net.hr: Croatian digital news portal with national reach. Comparable online news + advertising business model, competing for the same Croatian digital ad and audience pool as Novi List's portal.
• 24sata: Croatia's leading free tabloid-style digital news portal. Comparable digital advertising and freemium content model, but operates nationally and competes for the same advertiser budgets (e.g., Lidl) that Novi List monetizes regionally.
• HRT (Hrvatska radiotelevizija): Croatian public broadcaster operating TV, radio, and digital news. Comparable as a Croatian news organization serving the same Primorsko-goranska audience with regional programming, but with public funding and national scale.

Direct peers

• Glas Istre: Regional Croatian newspaper serving Istria County. Highly comparable regional newspaper model (print home delivery, digital portal, local news, sports) covering an adjacent Croatian coastal region.
• Slobodna Dalmacija: Croatian regional newspaper serving the Dalmatia coast (Split, Zadar, Dubrovnik). The closest analog to Novi List as a regional print+digital daily serving a specific Croatian county/region with local sports, politics, and culture coverage.
• Zadarski list: Regional newspaper serving Zadar and surrounding county. Comparable as a Croatian regional print+digital daily with local sports coverage (NK Zadar) and subscription model.

Regional players

• La Voce del Popolo: Italian-language newspaper serving Croatia's Istrian and Kvarner Italian minority. Comparable Croatian regional print+digital model for a defined community, illustrating alternative niche regional publishing playbooks in the same geographic area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/novilisthr
• YouTubeyoutube.com/user/novilisthr
• Facebookfacebook.com/novilist
• LinkedInlinkedin.com/company/novi-list-dd

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novi List