Machinery Auctioneers
Machinery Auctioneers is a privately held Texas-based auctioneer that runs monthly live and online auctions of construction equipment, trucks, trailers, and machinery across six yards in Texas, Oklahoma, and North Dakota, earning revenue via a 7-10% buyer's premium on transactions from a distributed base of SMB consignors and 250,000+ registered bidders.
- Company typePrivate
- Founded2006
- HeadquartersCastroville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Machinery Auctioneers does
Machinery Auctioneers is a privately held heavy equipment auction business founded in 2006, operating monthly live and online auctions of construction machinery, farm equipment, trucks, trailers, and specialty vehicles. The company runs a consignment-based model in which sellers deliver equipment to one of six physical yards across Texas (Odessa headquarters, Cleburne, Carthage, San Antonio), Oklahoma (El Reno), and North Dakota (Williston). The business targets SMB heavy equipment owners seeking liquidation channels and equipment buyers (250,000+ registered bidders, 2,000+ per auction) seeking competitive acquisition pricing.
The core technology is a dual-channel auction platform combining live onsite auctions with a proprietary online bidding system at auction.machineryauctioneers.com, integrated with third-party platforms Proxibid and EquipmentFacts to extend bidder reach globally. Online buyers pay a 10% buyer's premium and onsite buyers pay 7%, with auctions conducted the last Tuesday of each month.
The revenue model is primarily transaction-based: the company charges a buyer's premium on every auction sale (7% on-location, 10% online), plus $50 administrative fees on certain vehicles and trailers. Consignors do not pay listing fees — the company handles pickup, cleaning, paperwork, titles, and tags as part of its consignment service. Operations are led by licensed auctioneer Terry Dickerson (TX.LIC.11534, MS 1482, MS FIRM 1483F, LA 1924) with 11-50 employees and a sales team distributed across regional markets. The company describes itself as locally owned and operated with no disclosed institutional investment, funding rounds, or acquisition activity. Machinery Auctioneers is a privately held heavy equipment auction business founded in 2006, operating monthly live and online auctions of construction machinery, farm equipment, trucks, trailers, and specialty vehicles. The company runs a consignment-based model in which sellers deliver equipment to one of six physical yards across Texas (Odessa headquarters, Cleburne, Carthage, San Antonio), Oklahoma (El Reno), and North Dakota (Williston). The business targets SMB heavy equipment owners seeking liquidation channels and equipment buyers (250,000+ registered bidders, 2,000+ per auction) seeking competitive acquisition pricing.
The core technology is a dual-channel auction platform combining live onsite auctions with a proprietary online bidding system at auction.machineryauctioneers.com, integrated with third-party platforms Proxibid and EquipmentFacts to extend bidder reach globally. Online buyers pay a 10% buyer's premium and onsite buyers pay 7%, with auctions conducted the last Tuesday of each month.
The revenue model is primarily transaction-based: the company charges a buyer's premium on every auction sale (7% on-location, 10% online), plus $50 administrative fees on certain vehicles and trailers. Consignors do not pay listing fees — the company handles pickup, cleaning, paperwork, titles, and tags as part of its consignment service. Operations are led by licensed auctioneer Terry Dickerson (TX.LIC.11534, MS 1482, MS FIRM 1483F, LA 1924) with 11-50 employees and a sales team distributed across regional markets. The company describes itself as locally owned and operated with no disclosed institutional investment, funding rounds, or acquisition activity.
Machinery Auctioneers firmographics
Firmographics- Name
- Machinery Auctioneers
- Legal name
- Machinery Auctioneers
- Website
- https://machineryauctioneers.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Machinery Auctioneers is a privately held Texas-based auctioneer that runs monthly live and online auctions of construction equipment, trucks, trailers, and machinery across six yards in Texas, Oklahoma, and North Dakota, earning revenue via a 7-10% buyer's premium on transactions from a distributed base of SMB consignors and 250,000+ registered bidders.
- Ownership category
- akta.pro rank
Machinery Auctioneers industry classification
Industry- Product category
- Heavy Equipment Auction Services
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Machinery, Equipment, and Supplies Merchant Wholesalers (4238), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
- akta.pro secondary industry
- Used Vehicle, Remarketing & Auction Logistics (TLADAJAJ)
Keywords
Where Machinery Auctioneers is headquartered
LocationHeadquarters
- HQ city
- Castroville
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Machinery Auctioneers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Auction Transaction Fees (Buyer's Premium): Company charges a buyer's premium on all auction transactions. 7% for on-location/in-person buyers and 10% for internet/online buyers. This is the primary revenue stream from facilitating equipment and truck auctions.
- Title and Administrative Fees: Fees collected for title transfers and administrative processing on vehicles and trailers. $50 admin fee on trailers under 4,000 lbs and vehicles over 11,000 lbs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | On-location/in-person buyers pay 7% buyer's premium |
| Transaction based/ take rate | Pay-as-you-go | Online/internet buyers pay 10% buyer's premium |
| Other | Pay-as-you-go | Credit card payments incur 4% convenience fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Machinery Auctioneers product offering
Product offeringCore offering
Machinery Auctioneers runs monthly live onsite and online auctions of construction machinery, trucks, trailers, oilfield equipment, farm equipment, autos, specialty vehicles, and related machinery at six regional yards across Texas, Oklahoma, and North Dakota. The company facilitates transactions between equipment consignors and bidders via a dual-channel bidding platform (in-house online platform plus onsite rings) and provides full-service consignment handling including pickup, cleaning, paperwork, titles, and tags.
Product overview
Machinery Auctioneers operates a monthly heavy equipment auction business with a dual-format approach: live onsite auctions primarily held in Odessa, TX and five additional regional yards, combined with a proprietary in-house online bidding platform accessible worldwide. The core product is the auction marketplace itself, featuring trucks, trailers, oilfield equipment, construction machinery, and specialty vehicles across diverse categories. Supporting services include consignment processing (handling pickup, cleaning, paperwork, titles, and tags), and the company partners with Proxibid and EquipmentFacts for expanded bidder access. All auctions are conducted in-person with simultaneous online participation, selling items one at a time by category with a 7% buyer's premium for on-location buyers and 10% for online bidders.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Website traffic of 20,000+ monthly visitors
- +2 more outcomes
Companies that use Machinery Auctioneers
Customer profileSegments2 records
Ideal customer profiles2 records
Machinery Auctioneers technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Machinery Auctioneers partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ProxibidcoreProxibid is a third-party online bidding platform that hosts Machinery Auctioneers' auction catalogs, allowing buyers to view lots and bid online. This extends the company's reach to Proxibid's existing bidder base.
- EquipmentFactscoreEquipmentFacts is an equipment auction listing platform that provides Machinery Auctioneers with additional online auction access and bidder reach for their equipment and truck inventories.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Machinery Auctioneers competitors and assessment
Company assessmentDirect peers
- IronPlanet: Online heavy equipment auction marketplace (now part of RB Global) that pioneered web-based construction equipment sales. Comparable product category, buyer base, and online bidding model.
- Ritchie Bros. Auctioneers: Global market leader in heavy equipment, truck, and industrial asset auctions — both physical and online. Directly comparable on consignment model, asset categories (construction, oilfield, trucks), and dual-channel auction format.
- Purple Wave Auction: Online auction company specializing in used agricultural, construction, and fleet equipment. Closely comparable on no-reserve online auction format and asset categories overlapping construction machinery and trucks.
- J.J. Kane Auctioneers: Auction house specializing in trucks, trailers, and commercial vehicles. Highly comparable on consignment model, buyer premium revenue, and dual-channel online and onsite auctions of trucks and trailers.
- Alex Lyon & Son Auctioneers: Multi-generational family-run auctioneer of construction equipment, trucks, and agricultural machinery. Comparable on family ownership, regional auction yard model, and similar asset mix including oilfield-adjacent equipment.
- BigIron Auctions: Online and live auction company for farm equipment, construction equipment, and trucks, primarily serving the central US. Comparable on no-reserve auction format, regional yards, and overlapping asset mix.
Others
- Tractor House: Sandhills Global-owned online marketplace for new and used farm equipment, construction equipment, and trucks. Comparable asset categories and target buyers, but operates as a listing/marketplace rather than running auctions.
- EquipmentFacts: Online equipment auction listing and bidding platform partner. Overlaps in providing the buyer-side discovery and bidding infrastructure used by auction houses like Machinery Auctioneers.
- Proxibid: Online bidding platform and Machinery Auctioneers' channel partner. Comparable in facilitating online auction transactions for heavy equipment and industrial assets across hundreds of auctioneers.
Broad incumbents
- Hertz Equipment Rental / Herc Rentals: Large national equipment rental players with periodic fleet remarketing programs. Overlap exists in fleet disposal of trucks and heavy equipment via auctions, though their primary business is rental.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Machinery Auctioneers social profiles
Digital presenceMachinery Auctioneers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Machinery Auctioneers leadership team
Management profileNumber of profiles
Profiles21 records
Machinery Auctioneers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Machinery Auctioneers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Machinery Auctioneers
What does Machinery Auctioneers do?
Machinery Auctioneers runs monthly live onsite and online auctions of construction machinery, trucks, trailers, oilfield equipment, farm equipment, autos, specialty vehicles, and related machinery at six regional yards across Texas, Oklahoma, and North Dakota. The company facilitates transactions between equipment consignors and bidders via a dual-channel bidding platform (in-house online platform plus onsite rings) and provides full-service consignment handling including pickup, cleaning, paperwork, titles, and tags.
Is Machinery Auctioneers a public or private company?
Machinery Auctioneers is a private company. It is classified as family owned and is currently operating.
When was Machinery Auctioneers founded?
Machinery Auctioneers was founded in 2006. It employs 11 to 50 people.
Where is Machinery Auctioneers based?
Machinery Auctioneers is headquartered in Castroville, United States, in the North America region.
How does Machinery Auctioneers make money?
Two revenue lines are on record. Auction Transaction Fees (Buyer's Premium) is the primary driver. The others are title and Administrative Fees.
Who are Machinery Auctioneers's main competitors?
Direct peers on record are IronPlanet, Ritchie Bros. Auctioneers, Purple Wave Auction, J.J. Kane Auctioneers, Alex Lyon & Son Auctioneers and BigIron Auctions. Others are Tractor House, EquipmentFacts and Proxibid. Hertz Equipment Rental / Herc Rentals is listed as a broad incumbent.
Does Machinery Auctioneers have an API?
No public API is recorded for Machinery Auctioneers.
What industry is Machinery Auctioneers in?
Machinery Auctioneers's product category is Heavy Equipment Auction Services. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online), with a secondary code of TLADAJAJ, Used Vehicle, Remarketing & Auction Logistics. Its NAICS code is 423810 and its SIC code is 5084.